• Our goal: We want to appeal and give back to our target audience, as well as increase a[endance on weekdays. • How we’ll do it: Every Monday-‐Thursday night, ladies receive a voucher for one free drink, redeemable between 8-‐10pm. • Objec/ve: To serve at least 30 women during redeemable hours each weeknight. • Evalua/on: We will count the number of vouchers redeemed at the end of the night.
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