ﺔﻳﻮﻬﻟا ﻞﻴﻟد
2023
BRAND GUIDELINES
ﺔﻳﻮﻬﻟا ﻞﻴﻟد brand guidelines ﻖﻴﻘﺤﺗ ﻲﻓ ﺔﻤﻫﺎﺴﻤﻟا ﻰﻟا ﺎﻬﻟﻼﺧ ﻦﻣ ﻰﻌﺴﻧ ﺔﻴﻧوﺮﺘﻜﻟإ ةرﺎﺠﺗ ﺔﺼﻨﻣ ﻲﻫ ﻚﻠﻛ ﻚﻴﺷ ةﺪﻋﺎﺴﻣ لﻼﺧ ﻦﻣ ﻚﻟذ و ﻲﻤﻗﺮﻟا لﻮﺤﺘﻟا ﻲﻓ 2030 ﺔﻳدﻮﻌﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔﻜﻠﻤﻤﻟا ﺔﻳؤر ةرﺎﺠﺘﻟا ﺔﻤﻈﻧأ ﻊﻣ ﻖﻓاﻮﺘﻳ ﺎﻤﺑ ﺔﻴﻧوﺮﺘﻜﻟﻹا ةرﺎﺠﺘﻟا ﻢﻟﺎﻋ لﻮﺧﺪﻟ ﻲﻣﺪﺨﻟا و يرﺎﺠﺘﻟا عﺎﻄﻘﻟا ﺔﻴﻧوﺮﺘﻜﻟﻹا ةرﺎﺠﺘﻟا قﻮﺳ ﻲﻓ رﻮﻄﺘﻟا و ﻮﻤﻨﻟا ﺔﺒﻛاﻮﻣ ﻰﻟا ﺔﻓﺎﺿﻹﺎﺑ ،ﺔﻴﻠﺤﻤﻟا ﺔﻴﻧوﺮﺘﻜﻟﻹا .ﻲﻤﻟﺎﻌﻟا 2023 1
Logo: :رﺎﻌﺸﻟا :رﺎﻌﺸﻟا ﻞﻴﻤﺤﺘﻟ ﺔﻳﻮﻬﻟا ﻞﻴﻟد brand guidelines 2023 2 https://drive.google.com/drive/folders/1Azgm6MUk3AfDYwPMmMxwRghGn06CWbpd?usp=sharing
:رﺎﻌﺸﻟا ﺔﻠﻜﻴﻫ ﺔﻳﻮﻬﻟا ﻞﻴﻟد brand guidelines Logo Structure: 2023 3 ﻢﻬﻘﻴﺒﻄﺗ ﺐﺠﻳ ، ﻲﺼﻨﻟا رﺎﻌﺸﻟاو مﻮﺳﺮﻤﻟا رﺎﻌﺸﻟا :ﻦﻴﻴﺳﺎﺳأ ﻦﻳﺮﺼﻨﻋ رﺎﻌﺸﻟا ﻦﻤﻀﺘﻳ .ﺢﺿﻮﻣ ﻮﻫ ﺎﻤﻛ ﺢﻴﺤﺻ ﻊﻳزﻮﺘﺑ ﺔﺒﺗﺮﺘﻣ (C)فوﺮﺣ ﺔﺛﻼﺛ ﻦﻣ نﻮﻜﺘﺗ و . (C) ﻲﻨﻴﺗﻻ فﺮﺣ ﻦﻋ هرﺎﺒﻋ :مﻮﺳﺮﻤﻟا رﺎﻌﺸﻟا ﺔﻠﻠﻈﻣ ةﺮﺋاد ﺎﻬﻄﺳو ﻲﻓو ،ناﻮﻟﻷا ﺔﺟرﺪﺘﻣ و ﺔﻄﺑاﺮﺘﻣ ةﺮﺋاد فﺎﺼﻧا ﺎﻬﻧﺄﻛ ﺎﻴﻠﺴﻠﺴﺗ ﻚﻠﻛ ﻚﻴﺷ ﺔﺼﻨﻣ ﺔﻣﻮﻈﻨﻣ ﻞﺧاد رﺎﺠﺘﻟاو ءﻼﻤﻌﻟا ﻂﺑاﺮﺗ ﻰﻠﻋ لﺪﺗ ﻞﻣﺎﻜﻟﺎﺑ ، ﺺﺤﻓ) ﺔﻴﺑﺮﻌﻟا ﺔﻐﻠﻟا ﻲﻓ ﻲﻨﻌﺗو (ﺔﻳﺰﻴﻠﺠﻧا) ﺔﻴﻨﻴﺗﻻ ﺔﻤﻠﻛ ﻲﻫ (CHECK) :ﻲﺼﻨﻟا رﺎﻌﺸﻟا (ﻚﻴﺷ) ﺔﻴﺑﺮﻌﻟا ﺔﻐﻠﻟا ﻲﻓ ﻖﻄﻨﺗو (ﻖﻘﺤﺗ ،رﺎﺒﺘﺧا ﻖﻄﻨﺗو ( ﻰﻠﻋ ﻂﻐﺿا ، ﺮﻘﻧا) ﺔﻴﺑﺮﻌﻟا ﺔﻐﻠﻟا ﻲﻓ ﻲﻨﻌﺗو (ﺔﻳﺰﻴﻠﺠﻧا) ﺔﻴﻨﻴﺗﻻ ﺔﻤﻠﻛ ﻲﻫ (CLIK) (ﻚﻠﻛ) ﺔﻴﺑﺮﻌﻟا ﺔﻐﻠﻟا ﻲﻓ
Logo Structure:
ﺰﻣﺮﻟا Symbol Word mark ﺺﻨﻟا 2023 :رﺎﻌﺸﻟا ﺔﻠﻜﻴﻫ ﺔﻳﻮﻬﻟا ﻞﻴﻟد brand guidelines
4
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES :رﺎﻌﺸﻟا لﺎﻜﺷأ Logo Variations: 2023 5
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES :رﺎﻌﺸﻠﻟ ﺔﻴﺸﻣﺎﻬﻟا ﺔﺣﺎﺴﻤﻟا Logo Clear Space: 2023 13px 13px x x x x x x x x 6 صرﺎـﻨﻌﻟا ﻞـﺧاﺪﺗ ﻦـﻣ ﻪـﻴﻠﻋ ظﺎـﻔﺤﻟا ﺐـﺠﻳ ﻞـﺜﻣﻷأا ﻞﻜـﺸﻟﺎﺑ رﺎﻌـﺸﻟا رﻮـﻬﻈﻟ رﻮـﺼﻟاو ﻦـﻳوﺎﻨﻌﻟا ﻞـﺜﻣ ىﺮـﺨﻟأا
Logo Colors:
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES :رﺎﻌﺸﻟا ناﻮﻟأ ﺔﻴﺳﺎﺳﻷا ﻪﻧاﻮﻟﺈﺑ ﻲﺼﻨﻟا رﺎﻌﺸﻟا ماﺪﺨﺘﺳإ دﻮﺳﻻا نﻮﻠﻟﺎﺑ ﺔﻴﻔﻠﺨﻟا ﻰﻠﻋ ﺔﻴﺳﺎﺳﻷا ﻪﻧاﻮﻟﺈﺑ رﺎﻌﺸﻟا ماﺪﺨﺘﺳإ ﺾﻴﺑﻷا نﻮﻠﻟﺎﺑ ﺔﻴﻔﻠﺨﻟا ﻰﻠﻋ ﺾﻴﺑﻷا نﻮﻠﻟﺎﺑ رﺎﻌﺸﻟا ماﺪﺨﺘﺳإ رﺎﻌﺸﻟا ناﻮﻟﺈﺑ تﺎﻴﻔﻠﺧ ﻰﻠﻋ
2023 7
Logo positioning:
:رﺎﻌﺸﻟا ﻊﺿو ﻦﻛﺎﻣأ
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES 2023 8
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES رﺎﻌﺸﻟا دﺎﻌﺑأ ﺮﻴﻴﻐﺗ تاﺮﻴﺛﺄﺗ ﺔﻓﺎﺿإ رﺎﻌﺸﻟا ﺔﻟﺎﻣإ رﺎﻌﺸﻟا ناﻮﻟأ جرﺪﺗ ﻦﻣ ﺔﻴﻔﻠﺧ ماﺪﺨﺘﺳإ رﺎﻌﺸﻟا ناﻮﻟأ ﻦﻣ ﺔﻴﻔﻠﺧ ماﺪﺨﺘﺳإ :رﺎﻌﺸﻠﻟ ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻹا Logo
2023 9
Misuses:
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES : كﺮﺘﺸﻤﻟا ﻖﻳﻮﺴﺘﻟا Co-Branding: 2023 ﻢﺠﺤﻟا ﺲﻔﻨﺑو ﺔﻛرﺎﺸﻤﻟا ﺔﻛﺮﺸﻟا رﺎﻌﺸﻟ يزاﻮﻣ ﻚﻠﻛ ﻚﻴﺷ ﺔﺼﻨﻣ رﺎﻌﺷ نﻮﻜﻳ ﻚﻳﺮﺷ ﻦﻣ ﺮﺜﻛأ ﺪﺟاﻮﺗ ﺔﻟﺎﺣ ﻲﻓ ﻰﻠﻋﻷا ﻲﻓ نﻮﻜﻳ ﺎﻤﻛ 10
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES 2023 : ﻲﻈﻔﻠﻟا رﺎﻌﺸﻟا Slogan: 11
: ناﻮﻟﻷا
Colors:
#542b7d
#f7b4ca
#be2626
#3e2822
#928155
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES 2023 12 ةدﻮﺟﻮﻤﻟا ﺮﺟﺎﺘﻤﻠﻟ ﺔﻔﻠﺘﺨﻤﻟا ناﻮﻟﻷا ﻰﻠﻋ ﺔﻟﻻد ﺔﻳﻮﻬﻟاو رﺎﻌﺸﻟﺎﻴﻓ ناﻮﻟﻷا عﻮﻨﺗ .ﻚﻠﻛ ﻚﻴﺷ ﺔﺼﻨﻣ ﻞﺧاد
#223d7b #5bbfbd #d61967 #f37021
ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES : ﻲﻧﻮﻠﻟا جرﺪﺘﻟا Color gradient : 2023 13
BRAND GUIDELINES :طﻮﻄﺨﻟا
CHECKLICK A B C D E F G H I ع ش ز ذ ج ث ت ب ا 2023 ﺔﻳﻮﻬﻟا ﻞﻴﻟد 14
Typographs:
:فرﺎﺧز Pattern: ﺔﻳﻮﻬﻟا ﻞﻴﻟد BRAND GUIDELINES 2023 15
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