Our Mission 1
To help the people of the Central African Republic nd peace again by creating a space where opposing group members can nd commonalities and work together to reach a common goal. A world where di erences are met with creativity and cooperation rather than violence and competition.
Trademark 2
Behind the Logo
The g oal for th is log o wa s to rep rese nt t wo si de s I CO N i s
an anc ie nt Af r ican s ymb ol for STREN GT H , DA BE i s the
S ang o word for REMEM BE R , a nd SA L A M i s the Arabi c word for P E AC E .
Toget he r they rep rese nt the stre ng th to reme mber pe ace an d s ignify u ni t y be t wee n conli c ting group s to he lp b r ing pe ace b ac k to the pe ople of C AR.
Sizing
Spacing
1.5 x 0.3 in Minimum size
Trademark must maintain a readble size and spacing should not be comprimized. There should be a consistant spacing around the trademark as shown above to ensure the integraity of the design.
Primar y Color
Secondar y Colors
Primar y Color should be used as the main color in most designs. Secondar y colors may be used to highlight or emphasize other text and elements in the design.
C: 100 M: 0 Y: 29 K : 49 R: 0 G: 105 B: 116 #006974 PMS: 129-16 C Dark Blue Light Blue Yellow PMS: 120 - 9 C PMS: 14 -14 C C: 31 M: 0 Y: 5 K : 18 R: 150 G: 196 B: 205 #92bdca C: 0 M: 27 Y: 75 K : 10 R: 229 G: 174 B: 81 #e5ae51
Colors Logo
Tradmark may be used without icon and slogan if desired. Icon may be used as a pattern if desired, but not alone.
Background must contrast with trademark color. I t may be placed on nuetral colors such as cream, grey, white, black .
Do not use colors outside of the palette.
Do not stretch.
Do not move icon.
Do not place logo on colors outside of the palette. Do not alter angle.
Do not use multiple colors.
Do not stack name.
Do not place logo on busy pattern or image.
Berkshire
abcdefghijklmnopqrst uvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*(?)
Aller - Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*(?)
Aller - Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*(?)
Aller - I talic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*(?)
Bershire is used for the trademark and website titles. I t can be used for headers and titles if desired.
Aller is secondar y text mainly used for paragraphs and other information such as stationar y and business cards.
Identity System 3
building peace together Graphic Designer Abby Reeve 1748 Av Das-Martyrs Bangui, Central African Republic, 87364 475-983-2758 dabe.salam.org info@dabe.salam.org Aller - Bold (12pt) 3.5 x 2 in Aller - Italic (10pt) Aller - Light (8pt) Business card information should be minimal but show consistancy annd professionalism
0.5 in Margins
8.5 x 11 in
Letter head should re ect the company while still being clean and minimalistic.
Trademark should not exceed 1 inch.
Aller 10 pt
Tademark should be used without icon or slogan. Do not add any design elements to the bottoor top right corner of the envelope.
Standard Envelope
1748 Av Das-Martyrs Bangui, Central African Republic, 87364 9.5 x 4.125 inWebsite 4
Berkshire (104 pt)
Berkshire (45pt)
Aller (30 pt)
Aller (29 pt)
Use Berkshire for headings and Aller Regular for paragraphs and other secondar y information. Typography should be minimal.
Aller (25 pt)
Blue O verlay
Headers Dark Blue
Dark Blue Footer
Yellow C TA buttons
Yellow Accents
Light blue secondar y accent
Yellow should be used as an accent color. Light blue can be used as a secondar y accent color if needed.
feeling of the brand. Images of people work ing together and the people of CAR are ideal
