Trademark 2

The g oal for th is log o wa s to rep rese nt t wo si de s I CO N i s an anc ie nt Af r ican s ymb ol for STREN GT H , DA BE i s the

S ang o word for REMEM BE R , a nd SA L A M i s the Arabi c word for P E AC E .

Toget he r they rep rese nt the stre ng th to reme mber pe ace an d s ignify u ni t y be t wee n conli c ting group s to he lp b r ing pe ace b ac k to the pe ople of C AR.

1.5 x 0.3 in Minimum size

Trademark must maintain a readble size and spacing should not be comprimized. There should be a consistant spacing around the trademark as shown above to ensure the integraity of the design.

Primar y Color should be used as the main color in most designs. Secondar y colors may be used to highlight or emphasize other text and elements in the design.

Tradmark may be used without icon and slogan if desired. Icon may be used as a pattern if desired, but not alone.

Background must contrast with trademark color. I t may be placed on nuetral colors such as cream, grey, white, black .

Do not use colors outside of the palette.

Do not stretch.

Do not move icon.

Do not place logo on colors outside of the palette. Do not alter angle.

Do not use multiple colors.

Do not stack name.

Do not place logo on busy pattern or image.

Berkshire abcdefghijklmnopqrst uvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%^&*(?)

Aller - Regular abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%^&*(?)

Aller - Bold abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%^&*(?)

Aller - I talic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%^&*(?)

Bershire is used for the trademark and website titles. I t can be used for headers and titles if desired.

Aller is secondar y text mainly used for paragraphs and other information such as stationar y and business cards.