Statement of intent second draft

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credits 60

STUDIO PRACTICE Statement of Intent

Name

Abby Glover

Date

28/01/16

Blog Address a-glover1316sp.blogspot.co.uk

Rationale This year, I’d like to focus on exciting projects and push my practice further. I shall do this by further exploring use of media as well as applying skills/ techniques that I’ve developed since the beginning of the course, capitalising on the biggest achievements I’ve made with my practice. I feel that this will develop and strengthen my tone of voice and help towards the way I come across as a professional, as my portfolio will become more consistent.

I am hoping that in my final year, I shall gain confidence in my work, as I will try my best to utilize everything I’ve learned (and continue to learn), such as industry knowledge, practical skills, time management, and critical awareness. The use of research gathered from Context of Practice and Personal and Professional Practice will be essential, as they inform my practice by helping me to realise what my interests and goals are within the industry, providing a starting point for my projects. I’d like a portfolio that will show potential employers that I am capable of making informed, influential illustration.

Themes / Subjects Themes Popular/Consumer Culture Commercial Work Product and Packaging Subjects Fashion and Beauty Wildlife, Animals and Nature For my extended practice projects, I’d like to focus on a few themes. The development of my practice has led me to engage in commercial briefs, which has involved the use of animal imagery, repeat pattern and portraiture.

I have developed ways to make my work stand out and be more unique, which is what I would like to continue pushing myself with.

The themes and subjects of my work shall be based upon my research over the past few years into what kind of imagery people resonate with and why. I find that animal/ natural imagery and human imagery is used massively and is very popular, therefore they are viable subjects for commercial work, such as adverts and sellable products.

Products / Methods of Distribution - Homeware (Screen print & Digital) - Gift Products - Packaging - Campaigns -­‐ -­‐ -­‐ -­‐ -­‐

Shop sold Online sales Exhibition Self Promotion Portfolio

Practical Skills / Media / Formats Painting Screen Print Digital Print Repeat Pattern Foil Flocking For this module, I need to build upon the skills I already have.

I would like to develop screen print further, after the success of last year. Screen print will be useful for printing on textiles, e.g. For home ware ranges. Digital print will also be needed for different products under the theme of home ware and giftware. Developing use of repeat patterns will also be necessary, if printing onto decorative textiles. One of my live projects will involve wedding invite design, which will use a combination of the two printing processes. As I have already enjoyed using foil flock screen printing, and think that it is great for wedding invite designs due ostentatious looking outcomes, I shall be looking forward to using it again.

Brief 1: Fever Tree Deadline Rationale: To get experience in packaging design. I will also be showing my work in more contexts that I see my work belonging in, therefore my portfolio will be enhanced. Through this module I shall be improving my use of repeat patterns, so I will also be able to use this brief to develop commercial 0repeat patterns that will stand out in retail.

Brief 2: Feel Good Drinks Deadline Rationale: I’d like to expand my work to fit into different areas of illustration, rather than just product and packaging.

I’ll be working on a campaign to develop my communication skills.

Brief 3: Wedding Invitations

Deadline

Rationale: I am creating a range of wedding invites that can be sold/ serve to advertise for commissioned work. I have a live project that I shall be working on which will involve designing and printing invites for a wedding that will take place late 2016. I will be paid for designing and printing the invitations, I will then have the designs to put into my portfolio, they will go alongside greetings cards I aim to make for another brief. This will benefit me, as I will develop a range of self-directed work.

Brief 4: Gift Cards

Deadline

Rationale: Products to sell, I want a portfolio that shows commercial work as I will be contacting hallmark etc. for experience Brief 5: Homeware & Gifts

Deadline

Rationale: I want to make ‘Giftware’ - Mainly office supplies/ stationary (e.g. Pencil Pot, Notebooks, Rulers) & Gifts such as cards, gift-wrap, mugs, and coasters.

I believe that making these products will also broaden my creative skillset, carrying on a body of work I really enjoy making.

I’d also like to produce or propose a range of printed products for home decoration. In this brief I intend to print on fabrics, either digitally or manually with screen print. This is because I want to extend upon one of my previous projects, as I will gain more knowledge on print production. I will benefit from this because I will have more skills in the field of illustration that I wish to be part of.

Additional Project Proposals Exhibition: Fashion and Beauty Final project – enjoyed CoP work, want to expand and do something fun Will focus on product as well as campaign, so I can work at a range of sizes.

Contextual References Illustrators who make printed gifts: Laura Gee Jamie Mitchell Hanna Melin Sandra Dieckmann Matt Nguyen Gemma Correll Sophie Corrigan Stop the Clock Design Charly Clements Love from Lemonade James Barker Katie Viggers Fashion & Beauty Illustrators: Esher Bayer Hodaya Lewis David Downton Cecelia Carlstedt Kornelia Debosz Sandra Suy Sarah Hankinson Soliel Ignacio Jazmine Cant Megan K Jones Wendy Plovmad