Mock Press Kit for Fashion Brand Company

Hi@fashionbrandcompany.com fashionbrandcompany.com @FashionBrandCompany

about us Fashion Brand Company: a brand for lizards with a passion for fashion and fashion for passion created by Penelope Gazin. Fashion Brand Company has been a real online brand since June of 2018 and is the first company entirely run by and for lizards. Our main goals as a brand are, of course, to dress lizards, but also to to help you not think about your impending death and failed relationships.

We have a passion for fashion. If your passion is laying on train tracks, we have many fun cowgirl Western string options. If your passion is tying your boss up and holding him hostage until he gives you fair treatment, we have a blazer for that.

There are more passions we support but probably shouldn’t put into words in this official business statement. Fashion Brand Company has a passion for fashion because what’s fashion without some nice hot passion?

Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

penelope gazin Penelope Gazin has jacked all the trades. She is a painter, animator, creator, businesswoman, musician, dancer, fashion designer, entrepreneur, model, and all-around fancy woman. Most notably, Penelope and her friend Kate Dwyer, started a dark version of Etsy called Witchsy. Penelope and Kate curate the products on Witchsy, as well as contribute their own work. Designing and selling her own products inspired Penelope to break off and create her brand, Fashion Brand Company. In her free time, Penelope dances in the LA City Municipal Dance Squad and plays in the band Slut Island.

in the media VICE VICE Giphy Forbes DAZED LadyGunn Shorty Awards Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

MARKETING @FASHIONBRANDCOMPANY All marketing is done the best way we know how: Instagram. Penelope runs the Instagram and keeps a fun and transparent conversation with customers.

Videos of Penelope wearing FBC clothes in her bathroom mirror, behind the scenes footage of her spray painting clothes, and funny conversations with manufacturers are the kinds of Instagram stories that people follow us to see.

And it’s working, because follower growth is booming, baby! We have the kind of fun account that people want to be a part of, so we get free marketing from people tagging us in their posts and sharing with their friends. Ideally, we want to partner with more lizard-based Instagrams but are open to other brands.

12000

10000

8000

6000

LIKES PER POST

490

COMMENTS PER POST

7

4000

2000

DAILY ENGAGEMENT RATE

6.4%

POST ENGAGEMENT RATE

4.5%

Hi@fashionbrandcompany.com

0

INSTAGRAM FOLLOWER GROWTH 12000

10000

8000

6000

4000

2000

0

fashionbrandcompany.com

OCT OCT

NOV NOV

DEC DEC

JAN JAN

@FashionBrandCompany

FEB FEB

MARCH APRIL MARCH

APRIL

MAY MAY

JUNE JUNE

JULY AUGUST SEPT JULY

AUGUST

SEPT

OCT OCT

Click here to watch our very first FASHION FILM

Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

Celebrity Sightings

Writer, filmmaker, artist

MIRANDA JULY

Musician and Business Owner

HAYLEY WILLIAMS Hi@fashionbrandcompany.com

Rapper

RICO NASTY

fashionbrandcompany.com

@FashionBrandCompany

Convict and Internet Personality

AMANDA KNOX

Christopher Grimmett Assistant Manager at The Future on Forsyth Chris@thefutureonforsyth.com (912) 235-2476 FOR IMMEDIATE RELEASE The Future on Forsyth Hosts Fashion Brand Company Pop-Up Shop

PRESS RELEASE

(SAVANNAH, Ga., Oct. 22, 2018) – The Future on Forsyth is excited to host a Fashion Brand Company pop-up shop for the lizards of Savannah and their human counterparts. The shop will sell one-of-a-kind samples as well as the full line of Fashion Brand Company clothing discounted 20 to 50 percent. The pop-up will be open from 11 a.m. to 7 p.m. on Saturday, Oct. 27, at The Future on Forsyth, 106 W. Gwinnett St. The Future on Forsyth is proud to bring online-based Fashion Brand Company to Savannah for the first time. Penelope Gazin, artist and creator of Fashion Brand Company, will be at the pop-up shop styling clothes and drawing caricatures of visitors as lizards. Clothes come in sizes XS-2XL and limited amounts of each will be available for purchase. Gazin’s art, as featured in Dazed, Vice, and Superchief Gallery, will also be on display and for sale.

“The Future believes in supporting up-and-coming American brands,” said Lauren McCoy, owner of The Future on Forsyth. “We are dedicated to finding the future of fashion, and Fashion Brand Company has a unique style we love!” Gazin is also looking forward to the pop-up shop and said that “if it’s not a jam-packed event I will cry in front of everyone.”

Special gifts are reserved for people who bring their pet lizard. #### The Future on Forsyth is a boutique specializing in new, used, vintage, and retro clothing. The boutique opened in 2014 by Lauren McCoy, a SCAD fashion design graduate, and has won the Savannah Connect awards for Best New Store and Best Fashion Accessory Store.

Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

WINTER 2019

OFFICIAL BRO

CHURE*

*to be printed on 8.5” x 11” glossy paper

Hi@fashionbrandcompany.com fashionbrandcompany.com @FashionBrandCompany

hey perv take my pic and follow me on Instagram!

FASHION BRAND COMPANY

@FASHIONBRANDCOMPANY

EXTERIOR

Get 15% off your purchase with the code PRINTIZDEAD

fashionbrandcompany.com @fashionbrandcompany

A Passion for Fashion* *we are a real business, please take us seriously

inspired by Pri

icons

ss cele

$95

NEW ARRIVALS SOMETIMES* Welcome to Fashion!

Remember watching Matilda and thinking that you wanted to dress like both the mom and Danny DeVito? Fashion Brand Company is a physical manifestation of that wish. We are inspired by icons like Danny DeVito, lizards, the Creature from The Black Lagoon (but like as a sexy woman), and Dolly Parton.

Fashion Brand Company is the first fashion company run by and for lizards. We customtailor clothes to the size of your lizard. This brochure has pictures of some clothes that we sell. Go to the website for the rest.

*All clothes are designed by Penelope Gazin whenever she feels like it. Follow us on Instagram for updates and new releases and pervs and exclusive pre-orders and pictures of lizards.

Oh please take my picture!

$85

$95

$145

Fashion Brand Company: a brand for lizards with a passion for fashion and fashion for passion.

$85

$69

INTERIOR

WINTER 2019

LINE SHEET

Hi@fashionbrandcompany.com fashionbrandcompany.com @FashionBrandCompany

New Utility Collection

Brown Seamed Pants XS-XL 100% Cotton

Brown Cotton Shift Crop Top XS/S M/L 100% Cotton

$85

$48 Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

New Utility Collection

Blue Cotton Sleeveless Jumpsuit XS-2XL 100% Cotton

Robin’s Egg Blue Cotton Mod Dress XS-2XL 100% Cotton

The Virgin Gown XS-XL 100% Cotton

$145

$95

$295

Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany

New Utility Collection

White Workwear Pants XS-XL 100% Cotton $125 Hi@fashionbrandcompany.com

Brown Cotton Shift Crop Top S-2XL 100% Cotton $48 fashionbrandcompany.com

@FashionBrandCompany

Best Sellers

Brick House Knit Sweater Dress XS-XL

Face Crop Top S-2XL

Red Dress With Strings XS-2XL

20% Cotton, 80% Acrylic $145

40% Cotton, 60% Acrylic $69

100% Cotton $75

Hi@fashionbrandcompany.com

fashionbrandcompany.com

@FashionBrandCompany