Tidal Touch Jewelry 2024
Brand Guidelines Tidal Touch Jewelry
Guidelines
T h e Co m p l e te B o o k l e t 2 0 24 Vi s u a l G u i d e
2024
Brand Manual
Tidal Touch Jewlery 2024
Contents
Tidal Touch Jewelry
The Brand Story
04
Logo Variations
07
Typography
08
Colour Palette
12
Photography
14
Collateral
18
Guidelines
03
Lillian Duarte
The Brand Story Introducing Tidal Touch Jewelry – where the rhythm of the waves meets the artistry of handcrafted sterling silver creations. Nestled on the shores of Vancouver Island, this small jewelry shop is the heart and soul of Lillian’s passion for crafting timeless pieces inspired by the beauty of the sea. Meet Lillian, the artisan behind Tidal Touch Jewelry. Each item is meticulously handcrafted, reflecting the natural simplicity and elegance found in the treasures washed ashore. Tidal Touch Jewelry specializes in sterling silver jewelry adorned with the delicate hues of sea glass and the earthy warmth of beach stones. From the soft glow of moonlit seashells to the vibrant shades of ocean blues, each piece is a testament to the unique stories whispered by the tides.
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Brand Manual
Tidal Touch Jewelry
Guidelines
05
Logo Mark
Handcrafted Silver Jewelr y
2024
Brand Manual
Logo Variations Round
Vertical
The round variation of the logo is the best option when creating social media profile photos. This variation will also lend itself to stickers and other freebie merch to promote the business.
The vertical variation should be applied in situations where the main long format logo does not fit gracefully. This may fit for social media posting, advertising, or small letter stamps.
Tidal Touch Jewelry
Guidelines
07
Typography
Aa.
The Seasons D e sign e r El e na Ge n ova
Fo u n d r y M y C rea t ive L a n d
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Brand Manual
Bold Regular Light
The Seasons Bold
The Seasons Regular
The Seasons Light
Useage
The Seasons is the heading font. The regular weight is used in the logo variations,. For large headings bold can be used, and for important sub-headings light should be used.
Tidal Touch Jewelry
Guidelines
Aa Bc Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
09
Typography
Aa.
Montserrat De s ign e r
Julieta Ulanovsky
Fo u n d r y G oogle
2024
Brand Manual
Bold Regular Light
Montserrat Bold
Montserrat Regular
Montserrat Light
Useage
Montserrat is the body text font. Any publications, online copy, or written corespondence should be set in this typeface. In most cases the regular weight should be used. For headings insdie body copy, the bold can be used in place of The Seasons. Any small type or fine print can use either regular or light.
Tidal Touch Jewelry
Guidelines
Aa Bc Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
11
Colour Palette The warm tones should make up the majority of the color palette. Sand and Sienna are the main colors used in the logo, and Gold can be used to
accentuate
them.
Ocean
Surf
and Deep Sea are the two accent colors to be primarily used; they can be interchanged based on the application’s light or dark context. Rose is an additional accent to be used sparingly, as seen in the pattern example in the collateral.
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Brand Manual
C4.7 M5.1 Y13.3 K0
Sand
R241 G235 B219 #f1ebdb
C9.4 M21.3 Y62.7 K0
Gold
R232 G196 B118 #e8c476
C44.0 M57.2 Y100 K35.0 R112 G84 B33
Sienna
#705421
C9.0 M15.7 Y18.4 K0 R229 G221 B199
Rosey
#e8c476
C25.5 M5.9 Y15.7 K0
Ocean Surf
R189 G215 B212 #bdd7d4
C90.2 M58.4 Y60.4 K52.6
Deep Sea
Tidal Touch Jewelry
Guidelines
R12 G57 B60 #0c393c
13
Photography Photography will play major role in furhtering the marketing goals of the business. Follow a few simple guidelines
to
help
stylistic flow.
maintain
the
For any main page or marketing materials stick within the black and white colour edits to maintain brand consistnecy. When producing photos for web or product engagment, provide a mixture of both full colour and black and white. Photos for display on the web should also include both products on models and display. This will ensure viewers get a full sense of the product and understand the scope of what Tidal Touch is cabable of producing. When choosing props and backdrops try to remain within the brand colours. This will aid in keeping a strong brand identity across platforms and the web.
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Brand Manual
Tidal Touch Jewelry
Guidelines
15
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Brand Manual
Tidal Touch Jewelry
Guidelines
17
Collateral The
following
mockups
provide
examples of how logo materials and colours might be applied to packaging towards future projects. Two options for product boxes are included in addition to an example of shipping boxes. The business card design and layout is demonstrated in tandem with a branded letter envelope pattern used in tapes and business cards
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Brand Manual
Option 1
Option 2
Tidal Touch Jewelry
Guidelines
19
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Tidal Touch Jewelry
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21
Tidal Touch Jewelry 2024
Branding & Design By: Abbey Girvan 2024
Contact Information:
instagram @art.by.abbey.k.g
agirvan@northislandcollege.ca