Tidal Touch StyleGuide

Tidal Touch Jewelry 2024

Brand Guidelines Tidal Touch Jewelry

Guidelines

T h e Co m p l e te B o o k l e t 2 0 24 Vi s u a l G u i d e

2024

Brand Manual

Tidal Touch Jewlery 2024

Contents

Tidal Touch Jewelry

The Brand Story

04

Logo Variations

07

Typography

08

Colour Palette

12

Photography

14

Collateral

18

Guidelines

03

Lillian Duarte

The Brand Story Introducing Tidal Touch Jewelry – where the rhythm of the waves meets the artistry of handcrafted sterling silver creations. Nestled on the shores of Vancouver Island, this small jewelry shop is the heart and soul of Lillian’s passion for crafting timeless pieces inspired by the beauty of the sea.

Meet Lillian, the artisan behind Tidal Touch Jewelry.

Each item is meticulously handcrafted, reflecting the natural simplicity and elegance found in the treasures washed ashore.

Tidal Touch Jewelry specializes in sterling silver jewelry adorned with the delicate hues of sea glass and the earthy warmth of beach stones. From the soft glow of moonlit seashells to the vibrant shades of ocean blues, each piece is a testament to the unique stories whispered by the tides.

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Brand Manual

Tidal Touch Jewelry

Guidelines

05

Logo Mark

Handcrafted Silver Jewelr y

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Brand Manual

Logo Variations Round

Vertical

The round variation of the logo is the best option when creating social media profile photos. This variation will also lend itself to stickers and other freebie merch to promote the business.

The vertical variation should be applied in situations where the main long format logo does not fit gracefully.

This may fit for social media posting, advertising, or small letter stamps.

Tidal Touch Jewelry

Guidelines

07

Typography

Aa.

The Seasons D e sign e r El e na Ge n ova

Fo u n d r y M y C rea t ive L a n d

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Brand Manual

Bold Regular Light

The Seasons Bold

The Seasons Regular

The Seasons Light

Useage

The Seasons is the heading font. The regular weight is used in the logo variations,. For large headings bold can be used, and for important sub-headings light should be used.

Tidal Touch Jewelry

Guidelines

Aa Bc Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

09

Typography

Aa.

Montserrat De s ign e r

Julieta Ulanovsky

Fo u n d r y G oogle

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Brand Manual

Bold Regular Light

Montserrat Bold

Montserrat Regular

Montserrat Light

Useage

Montserrat is the body text font. Any publications, online copy, or written corespondence should be set in this typeface. In most cases the regular weight should be used. For headings insdie body copy, the bold can be used in place of The Seasons. Any small type or fine print can use either regular or light.

Tidal Touch Jewelry

Guidelines

Aa Bc Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

11

Colour Palette The warm tones should make up the majority of the color palette. Sand and Sienna are the main colors used in the logo, and Gold can be used to

accentuate

them.

Ocean

Surf

and Deep Sea are the two accent colors to be primarily used; they can be interchanged based on the application’s light or dark context.

Rose is an additional accent to be used sparingly, as seen in the pattern example in the collateral.

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Brand Manual

C4.7 M5.1 Y13.3 K0

Sand

R241 G235 B219 #f1ebdb

C9.4 M21.3 Y62.7 K0

Gold

R232 G196 B118 #e8c476

C44.0 M57.2 Y100 K35.0 R112 G84 B33

Sienna

#705421

C9.0 M15.7 Y18.4 K0 R229 G221 B199

Rosey

#e8c476

C25.5 M5.9 Y15.7 K0

Ocean Surf

R189 G215 B212 #bdd7d4

C90.2 M58.4 Y60.4 K52.6

Deep Sea

Tidal Touch Jewelry

Guidelines

R12 G57 B60 #0c393c

13

Photography Photography will play major role in furhtering the marketing goals of the business. Follow a few simple guidelines

to

help

stylistic flow.

maintain

the

For any main page or marketing materials stick within the black and white colour edits to maintain brand consistnecy.

When producing photos for web or product engagment, provide a mixture of both full colour and black and white. Photos for display on the web should also include both products on models and display. This will ensure viewers get a full sense of the product and understand the scope of what Tidal Touch is cabable of producing.

When choosing props and backdrops try to remain within the brand colours. This will aid in keeping a strong brand identity across platforms and the web.

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Brand Manual

Tidal Touch Jewelry

Guidelines

15

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Brand Manual

Tidal Touch Jewelry

Guidelines

17

Collateral The

following

mockups

provide

examples of how logo materials and colours might be applied to packaging towards future projects.

Two options for product boxes are included in addition to an example of shipping boxes. The business card design and layout is demonstrated in tandem with a branded letter envelope pattern used in tapes and business cards

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Brand Manual

Option 1

Option 2

Tidal Touch Jewelry

Guidelines

19

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Brand Manual

Tidal Touch Jewelry

Guidelines

21

Tidal Touch Jewelry 2024

Branding & Design By: Abbey Girvan 2024

Contact Information:

instagram @art.by.abbey.k.g

agirvan@northislandcollege.ca