Extended Practice Submission
12/12/13
Brief 02 _ Graphology Collab w/ Sam Lane
Abbas Mushtaq
Context
Brief
Preparation
Evidence
“A real typeface needs rhythm, needs contrast, it comes from handwriting, and that’s why I can read your handwriting, you can read mine.”
Produce a series of typefaces which engage with the public and consider Spiekermann’s comments about human handwriting and typeface and cross-analyse with the study of graphology.
Research into Handwriting and Personality Traits.
A range of Type specimens and visual experiments with typefaces+ a range of interactive print based collateral in order to gain and analyse data.
– Erik Spiekermann, Helvetica, 2009
With the objective of creating unique and bespoke typefaces which are not just vanity projects but with solid logic, process and theoretical purpose behind them.
How can we build on this and use similar tests to help generate the typefaces? Research into typographic grids and evoking emotions and visual presence through letterforms.
Pushing the deliverables and contexts of these fonts as far as you can, in order to create a substantial range of material for your clients/target audience.
Interactive forms and systems will have to be created in order to collect a lot of the physical results, such as human handwriting.
Graphology is the pseudoscientific study and analysis of handwriting, especially in relation to human psychology. Typography is almost always designed by typographers for the public to use, which makes sense, but what if the public designed the typography themselves? What would it look like? Is it possible to create a organised and consistent typeface based on human handwriting and a reflection of unique personalities?
Research into Tests and Experiments already done.
This will have to be branded with our experiment name to make people want to get involved and create a sense of professionalism.
In the long-term a website showcasing the concept, scientific breakdown and artwork created to emphasise a presence. Website allows user to input their needs, such as “bold, independent, caring” and website recommends you one of our unique typefaes. Visual identity through print and web for the project and all client correspondence. Ongoing research and design process documented.
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