AIDA ABADI PORTFOLIO +393924444536 abadi.aidaa@gmail.com
Hi, I am Aida, nice to meet you!
I am a Project Manager currently living in Milan, Italy. Originally Persian.
Electronic Engineer with a Master in Corporate Communication. I like to bring the best of both worlds into my work.
International experience in project management, branding, digital marketing, campaign management.
PROJECTS
01 MEDIA STREAMING….……..………….…04
o Project01: Serially…….…….……………….....06
02 E-COMMERCE & SOCIAL MEDIA..…..10
o Project02: Artist Formulas Makeup….….13
o Project03: Zephyr Spices………….……………....18
o Project04: Multimedia museum ………....23
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SERIALLY
Serially is the first and only independent Italian AVOD/SVOD streaming platform, which offers exclusive TV series library without any subscription fee.
Scope of work:
• Branding
• Content acquisition with international distributers
• Competitor analysis
• Content contract journey
• Material delivery ownership
• Full Digital campaigns ownership
Serially website
Link to page
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SERIALLY
CAMPAIGN & BUDGET
Google play Ads
Total Budget 22.1K
Conversion cost: 0,25
Conversion rate: 22,34% With a 86.5K app installation In a period of six months.
Tik tok Ads
Total Budget 18K
Cost per click: 0,13
Conversion rate: 22,34% In a period of six months.
Instagram Ads
Total Budget 6K
Cost per click: 0,19
Conversion rate: 16,37% In a period of six months.
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Google Analytics
ACHIEVEMENTS
- Successfully project managed Serially. It from the scratch to create the brand with Waterfall methodologies and by creating a systemic method to restructure communication flow among 5 internal departments and international distributers, via Google Sheets and Click-up Project Management tool, to identify catalogue and manage digital assets in result of delivery ahead of the schedule and cutting down paperwork by 75%.
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SERIALLY
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ARTIST FORMULAS
Artist formulas is a makeup brand with an ambitious mission, offering customizable and practical packaging containing 31 colors.
Saudi Arabia.
Scope of work:
• International project management
• Branding
• Concept
• Content (visual&written)
• Competitor analysis
• Customer journey
@artistformulas
Account 13 Artist Formulas
STORIES
Daily stories for branding and engagement. The theme is to match the brand identity with an elegant and relaxing look & feel, with a playful and engaging tone of voice.
Visual theme: minimalist, elegant, happy
Tone of voice:
Snappy, daring, playful
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INFLUENCER & VIDEO MARKETING
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Artist Formulas
ACHIEVEMENTS
- Successfully Implemented an Agile project management method within an international team, which resulted in a 20% increase in project completion rate.
- 25% decrease in project costs resulting in the successful launch of product in EU and Saudi Arabia.
- Brand managed the product internationally for one year resulting in a customer satisfaction score of 95%.
16 Artist Formulas
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ZEPHYR SPICES
100% vegan and Eco-Friendly Spices brand, to the packaging and materials.
Milan, Italy.
Scope of work:
• Project management
• Branding
• Concept
• Content (visual&written)
• Competitor analysis
• Customer journey
@Zephyrspices Account 18 Zephyr Spices
INTRODUCING NEW PRODUCT INSTAGRAM CATALOGUE
POST
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INSTAGRAM PRODUCT REPLACEMENT
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Photography & Design…
Zephyr Spices
ACHIEVEMENTS
- Successfully Project Managed Zephyr Spices form the scratch to create the brand by Leading a team of creative designers to deliver successful product launches on 08/2019.
- In result of increasing company gross revenue to 64,677,50 in a period of 2 years and improving customer retention by 32%.
- Successfully lead brand awareness activities by SEO- Amazon Campaigns- Social media content and related communication channels in the EU market which resulted in 23% higher conversion rate in one year;
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MUSEO PINOCCHIO E DANTE
Bring the Museum Experience to the digital world and to be interactive by connecting Pinocchio and Dante with their origin city, Florence.
Scope of work:
• Project management
• Branding
• Concept
• Digital Marketing
• Content (visual&written)
Account
@museopinocchioedante
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INTRODUCING NEW MULTIMEDIA MUSEUM INSTAGRAM POST
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INSTAGRAM MARKETING
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Museum
INSTAGRAM INTERACTIVE STORIES
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ACHIEVEMENTS
- Digital Project Managed and coordinated launch of Italian Multimedia Museum on social media platform with a team of creative and graphic designers.
- In result of creating Successful campaign of predominant colors of the Italian flag and silhouettes of Dante and Pinocchio as contrast space style.
27 Museum
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