PORTFOLIO BEATRIZ RIVERA 2024

P O R T F O L I O

BEATRIZ RIVERA

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¡Hi! I´m Bea I am currently studying Integrated Marketing Communications at the Mónica Herrera School of Communications. I am dedicated to personal and professional growth, driven by creativity, passion, and discipline. Throughout my higher education, I have successfully led significant projects that I would like to share with you.

My passion for marketing and design drives me to grow and contribute proactively.

Explore my potential as an asset to your team or project!

CONTENT

Design 1. Branding and brand creation "Pepe".

2. Collection of stickers for the brand "Drink".

3. Rebranding of La Ceiba Restaurant and Café.

4. Maca" new line of drinks for The Coca Cola Company.

5. Branding and brand creation "Smile".

Photography 1. Environmental 2. Gastronomic

Team work 1. “Caseritas” for Bocadeli

0 BRANDING AND 1 BRAND CREATION FREELANCE-PROJECT Last July 2023, I freelanced on an exciting branding project for a fast-food takeaway rotisserie chicken business.

From the initial idea to its materialisation, my work ranged from the idea to the creation and consolidation of a brand with a unique visual identity and a strong corporate presence. To do this, I carried out a detailed study of who our clients would be and how we could reach them in the best way. I also analysed how the business and what made our rotisserie chickens special.

The goal was to create a brand that really connect with our audience, and I'm proud to say we did that, we succeeded. Not only did we build a brand, but we also identified a strategic location and a group of customers who were waiting for something like what we were offering.

POLLO ROSTIZADO calientísimo

POLLO ROSTIZADO calientísimo

POLLO ROSTIZADO calientísimo

¡CHÓCALE!

A mi también me gusta así...

rostizado

POLLO ROSTIZADO calientísimo

Photo shoot for social media content

0 COLLECTION OF STICKERS 2 FOR THE BRAND DRINK FREELANCE-PROJECT Last September 2023, I had the opportunity to work on a freelance project for a growing e-commerce company called Drink. My main task was to design three amazing collections of stickers to personalise their bottles and thermoses.

What made this project even more exciting was the nature of the collections: Star Wars, Taylor Swift and One Piece. Each was aimed at catering to very specific tastes and this provided me with the opportunity to display my illustrative talents and let my creativity run wild.

Working on this project was enriching, I expanded my creative skills and enjoyed artistic freedom to bring each collection to life uniquely.

The result was something I was passionate about, I look forward to embarking on future projects that offer similar challenges and creative freedom.

0 LA CEIBA RESTAURANT 3 AND CAFÉ

The restaurant and café, La Ceiba, located in Quezaltepeque, has undergone a rebranding process. This includes the development of a new graphic line and brand identity.

Previous logo

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LA CEIBA RANTE Y

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Restaurante y Café

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This coursework was completed for Design and Visual Communication II. The objective was to develop a new line of beverages for The Coca Cola Company that aligns with the brand's innovation and current market trends.

The factors that were considered include low-calorie beverages and blends of beer, tea or kombucha with consumers preferred cocktails.

Concept:

GOOD DRINK, GOOD MOOD

Maca is a brand of 100% natural iced tea that contains exotic flavours from tropical fruits such as lychee, passion fruit, and pitahaya (dragon fruit).

It is a light, calorie-free, and sugar-free drink that provides benefits to the body.

AWAKEN YOUR TASTE BUDS

0 BRANDING AND 5 BRAND CREATION

Work carried out in Design and Visual Communication II aimed to create a brand based on market trends and needs.

The brand satisfies the following needs:

A SECOND HOME LEARNING TO LIVE TOGETHER NEW SKILLS

Primary font

Hi! I´m Mily

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The aim is to help children discover and develop their passions in a more effective way.

MOOD

BOARD

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FOCUS

& CAPTURE

This section showcases projects that merge creativity, illumination, and visual communication.

Each project utilizes various photographic techniques and fundamental applications.

Fundamental knowledge is required in this area. Additionally, solid experience in post-production and editing of these images is necessary.

01 ENVIRONMENTAL

During a field visit to La Laguna Botanical Garden, photographs were taken to capture its natural beauty.

02 GASTRONOMIC

Photo shoot for the new menu of La Ceiba Restaurant and Café

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INNOVATION IS NOT POSSIBLE WITHOUT

TAKING RISKS

This section contains a collection of projects focused on innovation and opportunities for improvement.

Through teamwork, we have explored creative ideas to conceive successful products and services in today's competitive market.

0 CASERITAS 1 FOR BOCADELI This work aims to create a competitive advantage strategy for the re-launch of Bocadeli's new line of natural products in Central America, specifically in El Salvador, Honduras, Costa Rica, and Guatemala.

Strategy:

GET TO KNOW ME Positioning strategy Partners: Isabella Castañeda Lucero Fuentes Jeffrey Lara Michelle Najarro Elizabeth Serrano

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