A CRY FOR NON-PHOTOGENIC ARCHITECTURE
! !
Careful! Photo-bashing.
!
“for every person who visits a private house, ten thousand people will have seen its picture”1
!
We see pictures every day and we get over flooded by them. Part of modern architectural history has to do with the photographs that were taken of the buildings, these are very important for people that are not able to see a space in real life, to still have an understanding of it. But because we have started following, liking and sharing en masse, the picture has started to dictate our lives. Although you would think the opposite is true - since the supply raised, the value should decrease people desperately try every day to create a perfect image to pretend a perfect life to share with friends and family, ironically the people that should really know you. We have more than ever understood the magical power of the camera to create made up realities, that will seem indisputably true.
!
Since pictures are starting to win over every other form of visualisation, architects start making hyperrealistic renders, to look just like the pictures that will be taken. Despite the fact that these are often too perfect for real life. This type of representation has definitely changed the way architecture looks, the more photogenic a building the better. We almost start designing in favour of where the camera will be positioned to take the perfect image. People see these images and are impressed by the amazing architecture and the great imagery. When someone still goes and visits a building - yes, highly uncommon because of the availability of pictures - a reaction will all too often be,
! !
“oh… Is this it?” Indeed, you might as well have stayed home and just looked at the picture of your adored building. Because the reality can obviously not come close to the perfected world of the image. At least, this is when buildings are created merely for the camera, buildings that exist only of a simple layer: that of a gesture. A bold one-liner to shock someone that won’t ever think of this one-liner again. Because that is the effect of them, they get told, they shock and the aftermath is surprisingly brainless. (Sounds familiar doesn’t it?) These one-liner-buildings cannot exceed their virtual reality of the image and cannot impress their audience any more than they already did.
!! !
Say Cheese or how the photo-fetish came to being
“To enter architectural discourse, a building must be photographed and repeatedly published in widely read design magazines, or else it will be forgotten and never exist in the reader’s consciousness”, writes Serraino on the relationship between photographer Julius Shulman and American modernist architects.2
!
The collaboration between Julius Shulman and the modernist architects of the case study houses in Los Angeles definitely played a big role in defining the gravitas of photography in architecture. Shulman was firstly approached by Richard Neutra in 1936 to take pictures of the Kun House Shulman’s “opus 1” in architecture. Neutra saw in the two decade younger Shulman a person who he could still manipulate. He introduced Shulman to many other architects that were creating the modernist scene in Los Angeles, one of them being Rudolf Schindler, another Adolf Loos student before the war. The picture taken by Shulman ultimately put Neutra on the map and that was exactly what he had foreseen and why he had started the collaboration in the first place.
!
In 1945 the ‘Arts and Architecture’ magazine started the case study house program, set up by John Entenza. Architects were asked to create modern houses, using modern materials for the post war families in Los Angeles and Julius Shulman was the photographer of these houses. These images live on as a metaphor of what the houses are and what they represent, their images becoming such an icon that when you visit you feel that you’ve already seen them.3
!!
Photography was extremely important for this exercise, because it served the purpose of informing the public of what West-Coast American modernism looked like. But in some way it also killed the
1
Visual Acoustics, the modernism of Julius Shulman (2008) Directed by eric Bricker [film]. Los Angeles : Arthouse films
Serraino, P. (2000) Photography and the emergence of American modernism: from the earliest international Style to the 70s in Serraino, P and Shulman, J. (eds) Modernism rediscovered, Cologne, Taschen, p.6. in Hackett, F. (2009) ‘Photography, architecture and inner space’, Building Material, No. 19, ART AND ARCHITECTURE, p. 108 2
3
Visual Acoustics, the modernism of Julius Shulman (2008) Directed by eric Bricker [film]. Los Angeles : Arthouse films