AA Housing and Urbanism London East Design Workshop – Group 1

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OLD STREET

THE SILICON ROUNDABOUT Old Street The term Silicon roundabout was given to Old Street Station area by Matt Biddulph, a software designer, to define the emergence of small start-ups firms in Shoreditch area since mid 1990’s, which has become the preferable place of some big actors like Google and Facebook, and the biggest cluster of the digital sector in London known today. The emergence of creative industries

Dittmar’s creative industry cluster as it is

in general comes as a combination of

a vibrant high-tech cluster well serviced

“lots of young people; a vibrant nightlife;

by major infrastructure such as Shoreditch

excellent accessibility; a location close

and Old Street Stations, full of amenities

to city centre and public transport; old,

like shops and cafes. The area is mostly

undervalued buildings with small floor

defined by offices with some retail and

plates; an urbanism characterized by grid

commercial use on the ground floor and is

and fine grain, as evidenced by masonry

almost devoid of residence. Its extension

or

narrow

to other neighborhoods in the East

streets and small blocks; and lots of cafe’s

answers the demands of other uses,Such

, bars and places to congregate, meet and

as Hoxton which offers a residential area

work. Not much has been added to the

and Shoreditch which offers a place for

list since the digital age: high speed broad

large commercial developments.4

band, better coffee, perhaps... at the core

In November 2010, the government

is affordable, adaptable space in a place

aimed to make East London the biggest

that attracts people with more ideas than

technology centre by supporting the

capital”

existing cluster and by creating a framework

warehouse

construction;

3

Old Street fits to the description of

for the working places to emerge. In 2011


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