Pros and cons for Instant Messaging SMS marketing is the most popular way of communicating in a business.Here are some pro and cons for instant messaging for business. Pros These are some pros of sms marketing which are pretty much self explanatory. 1. Cost effective communication 2. Flexible Platform 3. Instant Opt-In and Opt-Out 4. High Open Rate 5. High Conversion Rate 6. Reliable 7. Short Messages 8. Limitless Market Potential 9. Real time communication 10. Helps in building a team 11. Convenient 12. Reduces of spam messages 13. Instant Deliver-ability Cons Everything that has several advantages usually has some disadvantages also. Some of the disadvantages of instant messaging are: 1. Always give people the option of opting in or out of receiving text messages. Consumers can respond negatively to unwanted texts. 2. While 160 characters are great for simplicity, it can take a bit longer to craft your messages within these limit 3. Not including a CTA (call-to-action) reduces the efficacy of your SMS campaign. The same goes for not introducing yourself. Consumers should always know who is messaging them and what action to take next.
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