Digital Marketing Course in Janakpuri

What is Digital Marketing?

In simple language Digital Marketing is a term used for any steps taken by a company to connect with its customer through electronic technology. That means the company uses the Internet and online based digital technology like laptop, mobile phones and other social media platforms to promote or sell its products and services online to prospective customers.

Various components are involved in digital marketing such as websites, social media like Facebook, Twitter, email, text, video and search engines.

The main aim of digital marketing is to understand the needs of the potential customers, reach out to them by promoting its products and build trust with the brand.

Some types of Digital Marketing:

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Search Engine Optimization (SEO): Getting your website to appear

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Social Media Marketing: The best modern way of promoting your brand

on the top of the results whenever someone searches for your products or services is what Search engine marketing is all about. So in order to improve the visibility, quality and quantity of your business brand or services SEO is used. SEO targets the traffic directly to your webpage whenever someone searches anything related to your services. The most popular search engines used is Google but there are many other search engines that have their own unique algorithms such as Bing, Yahoo, DuckDuckGo.

is through the use of social media platform and websites. Through social media platform you can share all the information, promotions and modifications of your products and services. It is the best way to get engaged with your fans, followers, partners or even your competitors. It is used to increase the awareness of your brand.

Social Media Marketing contains both organic and paid methods. Organic involves actively posting content and following up with your followers. Paid method involves running advertisements to direct people to your website. 

Content Marketing: Content is what value you provide to your audience.

The aim is to create valuable content and showcase it to the target audience or your followers to create better connectivity and bond with your fans.

All other forms of marketing whether it is email, SEO or social media will involve content therefore, it is the Jack-Knife of Digital Marketing. The objective of content marketing may differ with increasing followers on social media platform or it could be about educating your followers about your product or even the topic they are interested in. Once the objective has been established next step is to determine what type of content will be the best to help you reach your aim. When you are clear with the type of content you

want then you can easily choose between the channels you will choose to showcase your content. 

Email Marketing: Email Marketing involves sending promotional

messages to the targeted audience through email. Though email marketing is underestimated, still it is commonly used to send the promotional messages, special sales, events or release of any new products to a large group of people who have signed up for their contact list to inform potential customers.

Email Marketing is the most personalised way of making the targeted audience aware of the new launched products and services.

Though there is a high demand of email marketing specialists and people get chance to work on a variety of products still it is challenging to stand out in a crowded inbox. Also, it requires strong writing skills. 

Influencer Marketing: It involves joining hands with an influencer or an

affiliate on social media to promote a product or services . It can also help in increasing your audience reach by engaging with their existing audience.

For this, try to partner with an influencer who is very well known and respected in your industry.

Influencers are generally very creative and so can create a content/video promoting your brand, products or services. They shall also share a link to your website. This is the power of digital marketing. In return every time a link is clicked the influencer will get a kickback. However, you need to contact the right influencer who can genuinely promote your brand because these days distrust of influencer is increasing a lot.

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Mobile Marketing: Mobile Marketing involves reaching out to your

targeting audience through text messages, emails, social media, websites and mobile applications. on their mobile phones.

You might have also noticed promotional or sales messages whenever you enter a store or event because it works on geographical location and time.

This is mobile marketing for you.

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Video Marketing: It works on the phenomena of word of mouth. It involves sharing information about your brand or products by telling person to person or by email or internet. It works by sharing a marketing message with friends, family or other individuals to increase the growth of customers. Viral Marketing is a form of organic marketing.

Viral messages can be in the form of mems, forwards, likes or shares. A message can easily gain popularity once it gets viral.

Hotmail is a perfect example of viral marketing. It’s a free web-based email service.

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Pay-Per-Click (PPC): PPC is a type of digital marketing that includes paid search engine ads to reach potential customers. The paid advertisement appears on the top of SERP.

It is called as Pay-Per-Click because the cost of these advertisements majorly depends on the number of times the link is clicked. The paid ad will appear next to your URL. It is highly efficient and it can help to attain top rank easily.