Aaron Lal | Significance Of Digital Marketing In Present Business Scenario Digital Marketing is an idiom utilized for interactive, quantifiable and focused marketing and advertising of the products and services, of a brand, by means of digital media to contact your audience, make them your customers and connect them.
Traditional marketing comprises promotion and advertising of services and products on print media like posters, pamphlets, commercial ads on television and radio, bill boards, hoardings, and other expensive ways. At that point, internet or social media were not used for promotion. Conventional marketing had the restricted scope and customer contact. However, after the innovation of digital marketing, there are numerous online channels through which you can endorse your business digitally. If a business is going digital, only then it can stay alive in present world.