Aarhus Symposium Focus 2019 - Key Insights

KEY INSIGHTS 2019

DENMARK AS A

CREATIVE SUPERPOWER

FOCUS

LEADERS OF TODAY CONNECTING WITH LEADERS OF TOMORROW

WELCOME TO AARHUS SYMPOSIUM FOCUS 2019

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WHAT? YOUR CHANCE TO ENGAGE IN A DISCUSSION WITH FOUR COMPETENT SPEAKERS ON THE CHALLENGES FACING DENMARK

DATE AND TIME MONDAY, OCTOBER 28, 2019 14:45 – 20:00

LOCATION THE S-BUILDING, FUGLESANGS ALLÉ 4, AARHUS BSS

TICKET BRING THE QR-CODE YOU RECEIVED BY EMAIL AS YOUR TICKET

FOCUS 2

AARHUS SYMPOSIUM

TABLE OF CONTENTS

AGENDA

THE PROGRAMME OF THE DAY

06

INFOGRAPHICS FACTS AND INFORMATION ABOUT CREATIVITY

12

QUESTIONS FOR THE SPEAKERS

15

05

THE THEME OF AARHUS SYMPOSIUM FOCUS DENMARK AS A CREATIVE SUPERPOWER

08

PRESENTING THE SPEAKERS 08 09 10 11 -

LENE TANGGAARD BO LINNEMANN ELISABETTA LAZZARO BETINA HAGERUP

14

PRESENTING THE MODERATOR

JOIN THE DISCUSSION

AARHUS SYMPOSIUM

3

THE PROGRAMME OF AARHUS SYMPOSIUM FOCUS 2019

4

14:45

ARRIVAL & CHECK-IN

16:15

WELCOME TO AARHUS SYMPOSIUM FOCUS 2019

16:30

PEOPLE AS A CREATIVE SUPERPOWER

17:00

ORGANISATIONS AS A CREATIVE SUPERPOWER

17:30

BREAK WITH REFRESHMENTS

18:00

DENMARK AS A CREATIVE SUPERPOWER

19:00

A BITE TO EAT AND NETWORKING

WITH LENE TANGGAARD & BO LINNEMANN

WITH ELISABETTA LAZZARO & BETINA HAGERUP

WITH ALL FOUR SPEAKERS

AARHUS SYMPOSIUM

DENMARK AS A CREATIVE SUPERPOWER THE THEME OF AARHUS SYMPOSIUM FOCUS 2019

Denmark ranks among the topmost creative nations in the world. We have a rich history within areas such as design, architecture, and entrepreneurship. In a world of constant technological development and fierce competition, creative thinking is key for individuals, businesses, and even entire countries. To keep prospering from our creativity, it is crucial that we act on the opportunities at hand.

As creativity becomes increasingly important, the labour market of tomorrow will demand people with creative minds and skill sets to a greater extent than ever before.

Hence, it could prove paramount to master innovative traits to meet the demand for creativity in future work. But what specific competencies must individuals and organisations focus on to remain competitive? Is creative thinking an innate ability, or can we acquire this quality throughout our lives?

For creativity to become a value driver, organisations must find themselves in an environment that encourages innovation. One example is through the exchange of ideas between universities and businesses, which could have synergistic effects on idea generation and value creation. Should the government intervene through education and subsidies targeted at the creative industries? Or should it adopt a more passive role for achieving a long-term creative advantage?

At Aarhus Symposium Focus 2019, we invite you to join the discussion of Denmark as a creative hub. How can workers, organisations, and policymakers of today use creativity to thrive in the business world of tomorrow? How can we consolidate Denmark’s position as a creative superpower?

AARHUS SYMPOSIUM

5

INFOGRAPHICS

According to the Global Creativity Index (GCI), Denmark consistently ranks among the most creative nations in the world, ranking 5th in 2015.

The GCI ranks countries according to their overall measure of creativity This assessment is largely based on a country’s 3Ts - technology, talent, and tolerance or openness to minorities.

The Danish creative sector is defined by industries such as media, entertainment, fashion, design, and architecture.

Around 145,000 people are employed in these industries.

In 2017, The Danish Chamber of Commerce layed out 23 private and politically advisory propositions in order to increase growth in the creative industries.

In 2016, the creative industries reached revenues of 327 billion DKK or approximately 8,3% of total private sector revenues in that year.

Sources: 1. Richard Florida, Charlotta Mellander, and Karen King, Martin Prosperity Institute (2015), “The Global Creativity Index 2015”. 2. Dansk Erhverv (2017), “Vækst i de kreative erhverv”

6

AARHUS SYMPOSIUM

THE GLOBAL CREATIVITY INDEX MAP

1-10 MOST CREATIVE

20-30

30-40

40-60

80-100

100+ LEAST CREATIVE

KEY INSIGHT The Global Creativity Index Map shows that developed countries tend to be more creative than developing countries.

THE GLOBAL CREATIVITY INDEX AND ECONOMIC OUTPUT 12.0

GLOBAL CREATIVITY INDEX

5

7

10.0 9

6

4

3

2

1

8

1

2

AUSTRALIA

USA

3

4

DENMARK

SWEDEN

5

6

NORWAY

GERMANY

8.0 10

7

8

JAPAN

RUSSIA

6.0

4.0 0.0

0.2

0.4

0.6

0.8

1.0

9

10

INDIA

CHINA

ECONOMIC OUTPUT

KEY INSIGHT There is a strong positive correlation between the Global Creativity Index and GDP per capita.

- Does creativity cause higher economic output?

AARHUS SYMPOSIUM

7

LENE TANGGAARD

PROFESSOR & VICE HEAD OF DEPARTMENT OF COMMUNICATION AND PSYCHOLOGY, AALBORG UNIVERSITY

PHD IN EDUCATIONAL PSYCHOLOGY, AALBORG UNIVERSITY

BORN 1973

2000 - 2004

VICE HEAD OF DEPARTMENT OF COMMUNICATION & PSYCHOLOGY, AALBORG UNIVERSITY

2008 - TODAY

2016 - TODAY PROFESSOR, AALBORG UNIVERSITY

SESSION

PEOPLE AS A CREATIVE SUPERPOWER

2018 - TODAY

2018 - TODAY

BOARD MEMBER, NORDJYSKE MEDIER

BOARD MEMBER, ROSKILDE FESTIVAL FUND

DID YOU KNOW?

8

LENE TANGGAARD...

AALBORG UNIVERSITY…

Co-authored a book on creativity called “In the Shower with Picasso” (2014) with Danish entrepreneur, Christian Stadil

Differentiates itself from the older and more traditional Danish universities with its focus on interdisciplinary, inter-faculty studies

Is the recipient of several prizes such as “Nordjysk University Fund’s Prize for Innovation” and “Gyldendal’s Communication Prize”

Has developed the process method called “The Creative Platform” with the purpose of releasing the students’ creativity in the learning process

Is the youngest woman ever in Denmark to be appointed a professorship, receiving it in 2008 at age 34

Further distinguishes itself by offering a wider range of creative studies, including a Master in Innovation and Creative Learning Design

AARHUS SYMPOSIUM

BO LINNEMANN

OWNER & FOUNDING PARTNER, KONTRAPUNKT

1985 - TODAY

MSC IN ARCHITECTURE, ROYAL ACADEMY OF FINE ARTS, SCHOOL OF ARCHITECTURE

BORN 1953

1981 EXECUTIVE DESIGN DIRECTOR, KONTRAPUNKT

PROFESSOR, ROYAL ACADEMY OF FINE ARTS, SCHOOL OF DESIGN

1995 - TODAY

1996 - 1998 MEMBER OF THE DANISH DESIGN COUNCIL

SESSION 2019 - TODAY

2006 - TODAY

ADJUNCT PROFESSOR, ROYAL ACADEMY OF FINE ARTS, SCHOOL OF DESIGN

VISITING PROFESSOR, MUSASHINO ART UNIVERSITY, TOKYO

PEOPLE AS A CREATIVE SUPERPOWER

DID YOU KNOW? BO LINNEMANN...

KONTRAPUNKT…

Is a recognised Danish designer responsible for design and branding programmes for companies and institutions from all over the world

Is a Danish design and brand agency founded in 1985 by Bo Linnemann and his cousin, Kim Meyer Andersen

Has won the “Danish Design Award” for his work an impressive 17 times as well as several international prizes

Performs assignments for some of the largest companies in the world, including Microsoft, IKEA, Nissan Novo Nordisk, Carlsberg, LEGO, Mitsubishi, and Shiseido

Uses design as a tool for problem-solving and teaches design and typography globally

Has evolved to become one of the largest design bureaus in Scandinavia and is currently based in Copenhagen and Tokyo

AARHUS SYMPOSIUM

9

ELISABETTA LAZZARO

PROFESSOR OF CREATIVE ECONOMY, HKU UNIVERSITY OF THE ARTS UTRECHT

PHD IN ECONOMICS (CULTURAL ECONOMICS), UNIVERSITÉ PARIS I-PANTHÉONSORBONNE & UNIVERSITÉ LIBRE DE BRUXELLES

BORN 1968

2006 - 2007

2001 - 2005 EXTERNAL ECONOMIST, EUROPEAN COMMISSION

ASSISTANT PROFESSOR OF ARTS MANAGEMENT & ARTS ENTREPRENEURSHIP, SOUTHERN METHODIST UNIVERSITY

2005 - 2009

2009 - 2012 ADJUNCT PROFESSOR & RESEARCH FELLOW OF CULTURAL ECONOMICS & MARKETING, PADUA UNIVERSITY

SESSION

ORGANISATIONS AS A CREATIVE SUPERPOWER

2013 - 2015

2015 - TODAY

PROFESSOR & CHAIR, CULTURAL MANAGEMENT, UNIVERSITÉ LIBRE DE BRUXELLES

PROFESSOR OF CREATIVE ECONOMY, HKU UNIVERSITY OF THE ARTS UTRECHT

DID YOU KNOW?

10

ELISABETTA LAZZARO...

HKU UNIVERSITY OF THE ARTS UTRECHT...

Focuses on the economics and management of culture and creative industries in her work and has done extensive research in creative entrepreneurship

Is one of the largest education institutes for arts and culture in Europe and has eight schools each with a specialisation in the arts. Professor Lazzaro is in charge of applied research in creative economy

Is Member of the Executive Board of the “Association for Cultural Economics International” (ACEI) that hosts its major international conference every two years

Considers creativity to be an essential component of research, innovation processes, and working methods

Sits in scientific and steering committees of major international institutions, governments, and projects, and regularly speaks at events worldwide

Gives students the opportunity to join forces with the creative industries, artists, and entrepreneurs to share knowledge and obtain insights into life after graduation

AARHUS SYMPOSIUM

BETINA HAGERUP

DIRECTOR, THE DANISH CHAMBER OF COMMERCE (DANSK ERHVERV)

2006 - 2011

MSC IN ECONOMICS & BUSINESS ADMINISTRATION, COPENHAGEN BUSINESS SCHOOL

BORN 1961

1990 BUSINESS DIRECTOR, MINISTRY OF INDUSTRY, BUSINESS, & FINANCIAL AFFAIRS

DIRECTOR, THE DANISH BUSINESS AUTHORITY (ERHVERVSSTYRELSEN)

2011 - 2013

2012 - 2017 MEMBER OF THE BOARD, THE DANISH GOVERNMENT’S CENTER FOR COMPETENCY DEVELOPMENT

SESSION 2019 - TODAY

2017 - 2019

DIRECTOR OF MARKETS, THE DANISH CHAMBER OF COMMERCE (DANSK ERHVERV)

EXECUTIVE VICE PRESIDENT, KMD

ORGANISATIONS AS A CREATIVE SUPERPOWER

DID YOU KNOW? BETINA HAGERUP...

THE DANISH CHAMBER OF COMMERCE (DANSK ERHVERV)...

Has been an advisory member of the “Danish Creative Industries’ Growth Team” that consists of 13 experts, who make recommendations for further strengthening the creative industries

Is the official network organisation for trade, IT, industry, and service in Denmark

Has gained vast knowledge of the public sector, the business community, and the regulation hereof throughout her career

Has as its mission to create and increase competitiveness for its members in a globalised economy

Helps ensure that Danish companies have the best possible conditions for doing business through her work at The Danish Chamber of Commerce (Dansk Erhverv)

Acts as chief negotiator and expert adviser to its members in various matters involving trade unions, politics, etc.

AARHUS SYMPOSIUM

11

QUESTIONS FOR THE SPEAKERS HOW CAN A SMALL NATION LIKE DENMARK USE CREATIVITY AS A COMPETITIVE ADVANTAGE?

12

LENE TANGGAARD

BO LINNEMANN

As a small country without plenty of natural resources, we have always had to be on the frontier of new thinking, and our rich craftwork and design tradition are a major competitive advantage. To continue using creativity as an advantage, we need to explore resources for collaboration, quick interchange of knowledge, learning across sectors, and thinking along the edge of the box.

We live in a time where you no longer can claim a position. You have to earn it. In Denmark we have got a room for the free spirit and thinking.

But we need to demonstrate this to the world not just tell it.

ELISABETTA LAZZARO

BETINA HAGERUP

A small nation like Denmark should focus on strategic and already strong creative sectors (e.g. design and architecture), develop synergies between creative and other sectors for wider innovation, and network with other complementary countries, in particular in the EU.

Creative products, methods and services from Denmark are world-class. They win international awards and enjoy great popularity all over the world. The creative industries are not just an important and indispensable part of the Danish economy. They also contribute to value creation in other industries.

AARHUS SYMPOSIUM

VERY CREATIVE

1

9

LENE TANGGARD

HOW CREATIVE ARE DANISH INDIVIDUALS, BUSINESSES, AND DENMARK AS A WHOLE?

10

3

8

2

4

7

BO LINNEMANN

1

6

2

5

3

4

ELISABETTA LAZZARO

3

4

2

BETINA HAGERUP

1 LESS IMPORTANT LESS CREATIVE

1

2

3

4

5

6

7

8

9

10

VERY IMPORTANT

HOW IMPORTANT IS CREATIVITY TO INDIVIDUALS, BUSINESSES, AND COUNTRIES?

WHAT SHOULD THE GOVERNMENT DO – IF ANYTHING – TO ENCOURAGE INNOVATION? LENE TANGGAARD

BO LINNEMANN

Denmark is consistently placed in the top five in various competitions and rankings over the years concerning approaches to fuelling creativity and innovation. The courage of Government to invest in creativity, to support new experiments, and to allow for a high degree of agency among professionals and civic society is of utmost importance.

We know from experience that it boosts impact if you physically gather academic education, R&D, and commercial creative businesses. Let us rethink how we develop and stimulate creative and innovative industries by pairing these learning environments.

ELISABETTA LAZZARO

BETINA HAGERUP

The government could have both an active and a more “passive” role. The former includes funding and regulation, the latter includes a softer public presence allowing for more entrepreneurial initiative and encouragement of innovation.

Two things are important for the Danish government to focus on if we are going to keep up with the global competition on developing new innovative solutions. First of all, the government needs to make sure that research from Danish universities gets stronger linkages to Danish businesses, so new technologies can be used in innovative business solutions. Secondly, the government needs to focus on strengthening conditions for entrepreneurs. This includes access to finance and better possibilities to hire international talent.

AARHUS SYMPOSIUM

13

PRESENTING THE MODERATOR ULRIK HAAGERUP FOUNDER & CEO, CONSTRUCTIVE INSTITUTE

BORN 1963

MBA STUDIES, STANFORD UNIVERSITY 1993

EDITOR-IN-CHIEF, NORDJYSKE MEDIER

“

1994 - 2002

1994 - 2002 EDITOR-IN-CHIEF, JYLLANDS-POSTEN

Attending Aarhus Symposium is an injection of hope in the future.

This student-initiated mega event is well thought out, highly energetic, and so planned in very detail that we older people walk away thinking: “They’ll take over. Thank God!”

2007 - 2017

2017 - TODAY

HEAD OF NEWS, DR

FOUNDER & CEO, CONSTRUCTIVE INSTITUTE

DID YOU KNOW?

14

ULRIK HAAGERUP...

CONSTRUCTIVE INSTITUTE…

Was awarded the finest Danish journalism prize, The Cavling Award, in 1990 along with two colleagues for uncovering a series of over-indebtedness cases involving several Danish mortgage institutions

Was founded in 2012 and works in close collaboration with Aarhus University

Is the author of “A Good Idea - Did You Get It?” (2005) and “Constructive News” (2014)

Focuses on constructive journalism by emphasising the importance of accurate and balanced reporting in response to increasing sensationalism

Was bestowed the Order of the Dannebrog in 2012 for his extensive work in journalism and media

Helps journalists apply constructive reporting by providing access to a best practices portal, a fellowship programme, training curricula, and initiating academic research

AARHUS SYMPOSIUM

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OCTOBER 28, 2019 2019 OCTOBER 28,

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