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Portfolio 2007-2009 Collection

Sammy Lo


Introduction : Portfolio The word portfolio is composed of port and folio.

We always want to be outstanding, but do you know how we can be outstanding ?

Port It represents a portable case which is carries papers or art works. Folio It represents sheets or a sheet folded once. Portfolio is often used by artists to carry the art that they have done.

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Introduction : Portfolio The word portfolio is composed of port and folio.

We always want to be outstanding, but do you know how we can be outstanding ?

Port It represents a portable case which is carries papers or art works. Folio It represents sheets or a sheet folded once. Portfolio is often used by artists to carry the art that they have done.

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Profile :

Content :

Educational Background

Traditional Fine Art Skills ----------------

Associate of Arts in Media Publication and Design, Community College of City University, City University of Hong Kong Higher Diploma of Commercial Design in KTVTC - Graduated July 2009

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- Colored Pencil ------------------------------------- 8~11 - Watercolor ----------------------------------------- 12~15 - Soft Pastel ----------------------------------------- 16~19 - Ink Painting --------------------------------------- 20~23

Personal Project ------------------------------- 24 - Corporate Identity ------------------------------ 26~29 - Advertising Campaign ------------------------- 30~37 - Packaging Design ------------------------------- 38~41 - 3D Computer Modeling & Animation ------ 42~45

Professional Skills Traditional Fine Art Skills : Monochrome Drawing, Colored Pencils, Watercolors, Pastels, Markers, Ink Painting

Summary ---------------------------------------- 46

Collage Media : Photography, Storyboarding Softwares : Adobe CS3 (Photoshop, Illustrator, InDesign, Dreamweaver, Flash), Microsoft Office (Words, Power Point) (PC and Mac) Languages : Fluent in Chinese, Fluent in English and Beginner of Japanese 4

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Profile :

Content :

Educational Background

Traditional Fine Art Skills ----------------

Associate of Arts in Media Publication and Design, Community College of City University, City University of Hong Kong Higher Diploma of Commercial Design in KTVTC - Graduated July 2009

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- Colored Pencil ------------------------------------- 8~11 - Watercolor ----------------------------------------- 12~15 - Soft Pastel ----------------------------------------- 16~19 - Ink Painting --------------------------------------- 20~23

Personal Project ------------------------------- 24 - Corporate Identity ------------------------------ 26~29 - Advertising Campaign ------------------------- 30~37 - Packaging Design ------------------------------- 38~41 - 3D Computer Modeling & Animation ------ 42~45

Professional Skills Traditional Fine Art Skills : Monochrome Drawing, Colored Pencils, Watercolors, Pastels, Markers, Ink Painting

Summary ---------------------------------------- 46

Collage Media : Photography, Storyboarding Softwares : Adobe CS3 (Photoshop, Illustrator, InDesign, Dreamweaver, Flash), Microsoft Office (Words, Power Point) (PC and Mac) Languages : Fluent in Chinese, Fluent in English and Beginner of Japanese 4

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Traditional Fine Art Skills : Design is to improve human life and to solve problems for people. Therefore, designers have to draw what they want and need.

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Traditional Fine Art Skills : Design is to improve human life and to solve problems for people. Therefore, designers have to draw what they want and need.

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Colored Pencils :

This was a painting to express a set of glass bottles. It contained a mood of silence.

Colored pencil is a new collage media. 20 years ago, it seemed that many artists didn’t use colored pencil. Nowadays, it’s common to find many people use colored pencil as a drawing tool.

A bottle and glass of red wine is in front of a curtain. It was my first painting using colored pencil.

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Colored Pencils :

This was a painting to express a set of glass bottles. It contained a mood of silence.

Colored pencil is a new collage media. 20 years ago, it seemed that many artists didn’t use colored pencil. Nowadays, it’s common to find many people use colored pencil as a drawing tool.

A bottle and glass of red wine is in front of a curtain. It was my first painting using colored pencil.

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“The human body is one of the most difficult objects to portray, especially a nude lady.� Sammy Lo

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“The human body is one of the most difficult objects to portray, especially a nude lady.� Sammy Lo

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Watercolor :

Oil lamp, cage contains a feeling of old fashion. I used the yellow and purple as a background in order to give the picture a sence of harmony.

Watercolor is one of the collage media which requires a lot of skill.

Glass bottle is one of the most difficult things to portray since it’s composed of countless faces.

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Watercolor :

Oil lamp, cage contains a feeling of old fashion. I used the yellow and purple as a background in order to give the picture a sence of harmony.

Watercolor is one of the collage media which requires a lot of skill.

Glass bottle is one of the most difficult things to portray since it’s composed of countless faces.

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The Gundam series is one of the most popular animation in Japan. Dom is a classical character in this series.

Watercolor is the best choice for flower portraits. Because we can use “Wet in wet” to draw the petals.

Animals are also very hard to portray. I used “Drybrush” to compose the horns of this animal.

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Michele Monique Reis is an artist who is very famous in Hong Kong. There were some difficulties when I was drawing this picture since the human face is extremely hard to portray.

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The Gundam series is one of the most popular animation in Japan. Dom is a classical character in this series.

Watercolor is the best choice for flower portraits. Because we can use “Wet in wet” to draw the petals.

Animals are also very hard to portray. I used “Drybrush” to compose the horns of this animal.

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Michele Monique Reis is an artist who is very famous in Hong Kong. There were some difficulties when I was drawing this picture since the human face is extremely hard to portray.

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Soft Pastel :

Monochrome drawing is a basic technique of pastel.

Soft pastel is a collage medium in the form of a stick, and is similar to graphite.

This is my first pastel painting.

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Soft Pastel :

Monochrome drawing is a basic technique of pastel.

Soft pastel is a collage medium in the form of a stick, and is similar to graphite.

This is my first pastel painting.

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This painting expresses a contrast between “New and old”. An old iron is an icon of old school.

“Design is the sense of aesthetics.” Sammy Lo

The two fragments of gypsum plaster can give a classic mood. Pastel is appropriate for plaster portrait because it can make the similar texture.

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This painting expresses a contrast between “New and old”. An old iron is an icon of old school.

“Design is the sense of aesthetics.” Sammy Lo

The two fragments of gypsum plaster can give a classic mood. Pastel is appropriate for plaster portrait because it can make the similar texture.

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Ink Painting :

Drawing a flower is the beginning of Chinese ink painting.

Ink painting is a art medium which is an Chinese type painting style.

Therefore, I have drawn this picture so many times. These are the two which I liked the most.

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Ink Painting :

Drawing a flower is the beginning of Chinese ink painting.

Ink painting is a art medium which is an Chinese type painting style.

Therefore, I have drawn this picture so many times. These are the two which I liked the most.

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I have drawn the flowers in different forms and it is an experience to learn Chinese ink painting.

“I think traditional fine art skills are as important as software techniques for a designer because we can make any creation with collage and software skills.� Sammy Lo

Actually, I think ink painting is similar to watercolor since there are some techniques which are similar to watercolor.

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I have drawn the flowers in different forms and it is an experience to learn Chinese ink painting.

“I think traditional fine art skills are as important as software techniques for a designer because we can make any creation with collage and software skills.� Sammy Lo

Actually, I think ink painting is similar to watercolor since there are some techniques which are similar to watercolor.

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Personal Project : In the point of view of commercial design application for business use is one of the missions. Designers have to make their work presentable. Therefore, computer skills are extremely important.

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Personal Project : In the point of view of commercial design application for business use is one of the missions. Designers have to make their work presentable. Therefore, computer skills are extremely important.

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Corporate Identity : Corporate Identity (C.I.) is one of the most important subjects of marketing. C.I. is concerned with the brand equity of a company. It includes logotype, stationery, color usage, typeface, etc.

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I’m going to design a Corporate Identity for a flower tea cafe which is an expansion from COVA. COVA is an expert in pastry, cake making. COVA already has nine outlets in Hong Kong.

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Corporate Identity : Corporate Identity (C.I.) is one of the most important subjects of marketing. C.I. is concerned with the brand equity of a company. It includes logotype, stationery, color usage, typeface, etc.

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I’m going to design a Corporate Identity for a flower tea cafe which is an expansion from COVA. COVA is an expert in pastry, cake making. COVA already has nine outlets in Hong Kong.

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I have made some special tails and combined with the font. It is derived from the original logo.

I designed the new identity with a mood of grandness and simple since the target audience are yuppies.

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I chose the fonts of Century Expended and Serifa since these two typefaces have the similarity with the Logotype.

The background color of the stationery is white because it can emphasise the Logotype.

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I have made some special tails and combined with the font. It is derived from the original logo.

I designed the new identity with a mood of grandness and simple since the target audience are yuppies.

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I chose the fonts of Century Expended and Serifa since these two typefaces have the similarity with the Logotype.

The background color of the stationery is white because it can emphasise the Logotype.

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Advertising Campaign : An Advertising Campaign is one of the marketing strategies for a company to promote the company.

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Advertising Campaign : An Advertising Campaign is one of the marketing strategies for a company to promote the company.

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As far as I know, Jack Daniels is an American whiskey. Therefore, I used American style and the Indiana to apply as the main element.

This is a T-Shirt of the event for commemorating.

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This is the outdoor advertising design for the event.

This is the special edition of whiskey for the event. One may get one with a admission ticket.

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As far as I know, Jack Daniels is an American whiskey. Therefore, I used American style and the Indiana to apply as the main element.

This is a T-Shirt of the event for commemorating.

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This is the outdoor advertising design for the event.

This is the special edition of whiskey for the event. One may get one with a admission ticket.

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This is a set of new coasters which were designed for Jack Daniels. A set of coasters can enrich the event.

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This is a set of new coasters which were designed for Jack Daniels. A set of coasters can enrich the event.

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Packaging Design : Packaging Design is one form of graphic design. There is a difference between information displaying since packaging design has become a tool which is important for product selling.

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Packaging Design : Packaging Design is one form of graphic design. There is a difference between information displaying since packaging design has become a tool which is important for product selling.

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This is a design of wrapping for the April fool which contains a pattern of gestures of sex.

“Packaging design is extremely important as part of a marketing strategy since the product can be reached by the target audience directly.� Sammy Lo

This is the packaging design of Meiji for the Lunar New Year. We re-designed the traditional candy box.

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This is a design of wrapping for the April fool which contains a pattern of gestures of sex.

“Packaging design is extremely important as part of a marketing strategy since the product can be reached by the target audience directly.� Sammy Lo

This is the packaging design of Meiji for the Lunar New Year. We re-designed the traditional candy box.

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3D Computer Modeling & Animation :

A table with a set of display is rendered with 3D Max.

3D modeling is a technique which can develop a three-dimensional surface, object, even a character. 3D modeling has been applied at movies and TV games for a long time.

This is a character design for the brand of Bandia. It is called “Naughty Elf�.

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3D Computer Modeling & Animation :

A table with a set of display is rendered with 3D Max.

3D modeling is a technique which can develop a three-dimensional surface, object, even a character. 3D modeling has been applied at movies and TV games for a long time.

This is a character design for the brand of Bandia. It is called “Naughty Elf�.

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“Nowadays, 3D computer modeling is applied in design widely, I think that 3D modeling can bring a difference to human beings, even bring us a new era.� Sammy Lo

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“Nowadays, 3D computer modeling is applied in design widely, I think that 3D modeling can bring a difference to human beings, even bring us a new era.� Sammy Lo

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Summary : Fine Arts v.s. Commercial Arts

Fine Arts : Fine Arts is a way to express a artist’s feeling. Fine Arts is abstract and imaginational. We can express ourself by art. However, it can’t be used for design widely since art has no time constraint, but design has a deadline usually.

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Commercial Arts : Design is to solve problems. I think Commercial Art is the best way to use as design because it has a purpose.

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Summary : Fine Arts v.s. Commercial Arts

Fine Arts : Fine Arts is a way to express a artist’s feeling. Fine Arts is abstract and imaginational. We can express ourself by art. However, it can’t be used for design widely since art has no time constraint, but design has a deadline usually.

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Commercial Arts : Design is to solve problems. I think Commercial Art is the best way to use as design because it has a purpose.

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“Design is a dream with a deadline.” Sammy Lo

Sammi L - 2010  

Sammy's Portfolio

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