Digital Marketing Company Canada

KEYNOTE PRESENTATION

Market

DIGITAL

Trends

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INTRODUCTION The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.

SEARCH ENGINE OPTIMIZATION

PAY-PERCLICK

EMAIL MARKETING

The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization. SEO focuses on organic traffic as opposed to bought or direct traffic.

In the pay-per-click (PPC) model of internet advertising, a publisher is compensated each time an advertisement link is "clicked" on. PPC is also referred to as the cost-perclick model. The most used PPC ad platforms are Google Ads, Facebook Ads, and Twitter Ads.

Email marketing now emphasises consent, segmentation, and personalisation. Although it may seem time-consuming, marketing automation actually does most of the labor-intensive work for you. In the long run, a successful email marketing approach not only increases sales but also fosters brand community.

TRENDS IN DIGITAL MARKETING Combining several internet marketing tactics with other forms of media and strategies, digital marketing has set off the most effective techniques of lead-generation, branding and earning a bigger client-base.

Broadly speaking, it can be subdivided into internet marketing, mobile marketing, and offline marketing.

E-mail Marketing Social Media

Digital Campaign

Mobile Apps Content Marketing SEO

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DIGITAL MARKETING

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