A multi-disciplinary Portfolio

Multidisciplinary

designer

Portfolio Aakriti Das

Aakriti.das2019@gmail.com 91+9891885233

AAKRITI DAS

Design Portfolio

This is my Story.

Let me walk you through I am a multidisciplinary designer from The Design Village, Noida currently in my third year. With a passion for exploring numerous design disciplines, I'm keen to increase my knowledge and abilities to produce original and memorable ideas. Alongside, an aptitude for fusing interaction with interior design. From conceptualizing spaces that evoke emotion and reflect brand identity to designing intuitive interfaces for interactive spaces. I am

passionate

about

creating

meaningful

connections

between people, spaces, and digital experiences. Combining these disciplines improves my ability to be creative and solve problems, which helps me come up with original and seamless designs.

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AAKRITI DAS

Design Portfolio

EDUCATION

LANGUAGE

The design village, Noida, Bachelor of Design (B.Des) 2021- 2025

English Hindi Bengali

Gyan Bharati School, Saket New Delhi, AISSCE C.B.S.E Class 12th boards 2008 - 2021

HOBBIES Photography, Traveling, Painting & illustrations

SKILLS

Adobe Photoshop

Auto - CAD

Figma

CONTACT ME Adobe illustrator

Sketchup

V-Ray

91+9891885233

Aakriti.das2019@gmail.com MS Office 2019

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H-1487, ground floor, chittaranjan Park, new delhi - 10019 india

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ACADEMIC PROJECTS

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MUSEUM OF EMOTIONS

ARCHITECTURAL COMPETITION / BUILDNER’S 2022 - 2023

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AXESABLE

AXCESBLE, CLIENT-MS.SHIVANI SHAH, CO-FOUNDER 2022 - 2023

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2023 -2024

An academic project of spatial design and brand building of a futuristic psychedelic cafe.

COMMUNE

COLLEGE PROJECT 2023 - 2024 To create a platform that allows users to easily communicate with their favorite people and reducing the encryption's susceptibility a problem for a bigger community .

THIRD EYE CAFE

COLLEGE PROJECT

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ARTHSHILA

CLIENT, ARCHOM 2023 - 2024

Propose a wayfinding system and signage artefacts in harmony with the architectural and spatial essence for the Arthshila Arts Space, Okhla.

INTERNSHIP

AR GROUP DESIGN STUDIO JANUARY, 2023

Worked for a month as an intern in different projects of space and interiors.

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A Brief for creating strategy and tools to mobilise and train people as participant in their movement.

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A brief to increase customer engagement and action for women apparel and merchandise on online and offline stores.

A silent architectural competition launched by Buildner. A museum with two halls representing two contrasting emotions. Worked over the concept, design and model. concept, design and model.

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MUJI

MUJI,INDIA CLIENT- HARSH PUNMIYA 2023 - 2024

ASSORTED

PHOTOGRAPHY, ILLUSTRATIONS, COLLAGES a peek at some photos I took, as well as my own artwork, collages, and posters

ARCHITECTURAL COMPETITION / BUILDNER’S

I was a co-designer in this six-month long project with three other batchmates Mouli gupta, P.Harshita Rao, Saksham Tandon. My contribution to this project includes conceptualisation of the structure, building up iterations, user maps , and panel presentations.

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Design Portfolio

THE CURVES Our museum displays the two well-recognized and frequently experienced emotions—Fear and Hope—which are fundamental but crucial sensations in one's life.

The concept behind our museum is that periodically, due to the materialistic environment around us, people may become physically and emotionally restrained, losing awareness of who they are and their capacity for expressing emotions. In light of this, our museum provides a space where visitors can experience these two feelings free from the constraints of the material world.

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Our museum includes a reception, a fear tunnel, and a hope hall.

Where the journey starts from the reception area which leads the visitor to the fear hall. The entire tunnel is an enclosed space with narrow slits of light near the topmost edges of the side walls. The visitor will experience fear in this area because of the changing volumes, the height of the tunnel, and the darkness. They start walking away from the light as they begin their trek through the tunnel. Walking away from hope and descending into fear metaphorically. One moves along a path in the direction of the stairs leading to the hope hall after leaving the tunnel. Hope hall is an open area that invites nature to be a part of the hall, incontrast to the fear tunnel. People who experience the space are given a sense of hope by the semi-enclosing dome and wavy construction, which conjures a good and reassuring feeling and makes them feel connected to the wide surroundings.

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02. AXCESABLE CLIENT - SHIVANI SHAH

I was a co-designer in this four-month long project with two other batchmates Adya Sinha and Jugaadh Lamba. My contribution to this project includes research, systems thinking, user journey, and wireframing for application development.

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02. Client- Shivani Shah AXCESABLE

logo construction

axcesable comm. reimagines ‘axcesable communities’ as a larger communal platform to connect and facilitate interactions between people with and without disability. ‘comm.’ initiates these one on one interactions to create a future where inclusivity comes instinctively. comm. is a play of words. ‘Qawm’ in the Arabic linguistic registers to ‘one whole’- a community which shares solidarity. ‘comm.’ also denotes community + communication.

guide audio/video glimpse of a place to visit

solutions architectural design consultations

products

communities

marketplace for buisnessses to buy assitive products

connect and interact with other users

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current blue

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axcesable

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participants data

research and insights

all legal documents can be accessed through this card.

gaps identified Pluralistic Ignorance

people in society often don’t know how/how much, whom and where to help.

Awareness and Sensitivity

most people aren’t aware about basic social cues, trasnfering a person to a different plane or surface etc.

Accessible Spaces are Isolated

a person with disability has issues moving from one point to another seamlessly since all spaces aren’t accessible.

Socio-economic Stability

most of the public assitive vehicles/services are extreamly expensive and are few in number. They also exist in only tier-1 cities.

Lack of Infra-tech Innovation

due to multiple modes of transport in various tiers of cities, there are less economical options for assistive products/services in the society.

I think the technology or the build environment we inhibit is broken."

National level shooter, Delhi

stakeholders

2.6 cr persons with disabilities, maximum belonging to 10-19 yrs of age out of which, 20% have physical/movement related issues.

0.2 % of train stations in India have wheelchair facility, No attendant is provided along with this facility.

DOEPWD has fcailities like the unique disability ID,

"Bhaiya I do not consider my body as broken, I feel a human body cannot be disabled or broken,

"People lack awareness about the challenges and issues we face due to which they become ignorant about making accessible spaces."

Data Scientist, Mumbai

"I feel people aren't aware enough about the kind of difficulties we go through. It's very difficult to explain the challenges we face to other people before we visit a place."

Home based dog baording and daycare, Mumbai

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3

1

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transportation,leisure, daily needs.

specifiy the journey detaills.

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Download the application comm.

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folds the wheel chair and makes sure if the participant is at ease.

the 1 bystader (here is the trained uber driver)who arrives at the door step. (resident is from kalkaji, new delhi.110019) the travel period begins.

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sign in, and enter necessary details. name, age,phone number, email id, date of birth type of disability, emergency contact

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the trained bystander assists the participant to board the uber car.

the participant connects with the bystander. through the application.

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The participant reaches the required destination.

travel period

before reaching cinema hall

after leaving cinema hall

user journey

participant checks the app.where they can connet to the 2 bystander.

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9 As the Movie ends the participant gets up for the bystander assists them to exit the hall.

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There comes the 2 bystander waiting to accompany them inside the smart bharat mall.

the 3rd bystander (a person who is going to watch the the same movie as the partcipant).

the participant checks the app to confirm the bystander.

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As the user is seated, the bystander accompanies the user during the entire movie screening.

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The participant is assisted by the bystander till the time they reach the cinema hall.

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03. COMMUNE

COLLEGE PROJECT, COMMUNICATION PLATFORM

It was an individual project done in a course of 2 weeks. the project contain intense ux reasearch, information architechture, compitetors analysis, user personas, user journey, lowfidelity and high fidelilty prototypes.

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Brief create a platform that allows users to easily communicate with their favorite people. Important messages from close friends and family members may occasionally get lost in noisy chat groups and spam forwards. However, a higher percentage of users still worry that their data will be compromised by a third party, making encryption's susceptibility a

Problem statement Trust and security issues on communication platforms, noisy chat rooms, and spam forwards all make it difficult to communicate with loved ones.

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FONTS

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PERSONA

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COMMON INSIGHTS Users prefer the platform's simple file sharing and hidden chat options over feeling cut off. They feel secure using it for private chat rooms. iPhone users are frustrated by the difficulty to sign in on desktop without an iPhone, even as they like the accessibility and ease of discussion offered by other platforms. Concerns about communication privacy exist. Although the third platform is more user-friendly, consumers find Telegram to be more convenient for massive file sharing, and they are less fond of the built-in camera.

Limitations on video calling are a problem when attempting to connect during events.

Through the app, customers may access their account information on the platform.

COLOUR PALLETE

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DESIGNED SCREENS

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04.MUJI, INDIA

CLIENT: HARSH PUNMIYA

This was an individual client project done in a course of four months. the project was to propose stratergies for increasing customer engagement through intense reseach, information architechture, compitetors analysis, user personas, user journey, lowfidelity and high fidelilty prototypes.

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RESEARCH FINDINGS 21st FEB 2023 2:15 PM - 3 :30 PM The in store experience was quite appealing the simple and minimalist look, which was a significant pattern in our user study. Customers of MUJI were particularly appreciative of this aspect of the brand and frequented the location even if merely to pass time.

BRIEF Strategies for customer engagement and action for women apparel and merchandise on online and offline stores.

Most consumers (87%) read customer reviews when they shop online, whether it’s every time (26%), most of the time (37%), or sometimes (24%), according to customer Response Consumer Survey (Wave 1, March 20-25).

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IDEATION PROPSAL -1 Creating an omnichannel platform When today’s customers shop, they use everything from traditional brick-and-mortar stores to websites to social media to mobile apps.

Customers expect connected journeys, and 76 percent of customers expect consistent interactions across departments.

Customer Review System Reviews from customers are crucial for generating social proof. They are excellent tools for letting potential clients know which goods work well and are of high quality. Profits from eCommerce websites and customer reviews are closely related.

CUSTUMER REVIEW PAGE

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IDEATION PROPSAL -2 MUJI ASSISTANT: An ai based assistant that can help in reducing queries of the customers and FAQs answered for a better review system.

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05. THIRD EYE CAFE

COLLEGE PROJECT, SPATIAL+ BRAND BUILDING

This was an individual project done in a course of four weeks. the project dealt with comprehensive understanding of build materials and its intrensic use in different forms as well as building a brand over it.

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GROUND FLOOR PLAN.

PHOTOGRAPHY GALLERY

CAFE AREA

STAIRCASE

SPA AREA

RECEPTION

SECTION PLAN

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MOODBOARD

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Vibrant Colors: Rich purples, blues, and earthy tones.

Psychedlic Art & Illustrations: Incorporating mandala patterns in decor and branding.

Soothing Nature: Incorporating elements like indoor plants and natural materials.

Cozy Seating: Comfortable and inviting seating arrangements.

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BRAND IDENTITY

Vision "To be a sanctuary of self-discovery and transformation through art, music, and holistic experiences."

Mission "To provide a safe and inclusive space where individuals can explore consciousness, nurture their well-being, and connect with a like-minded community."

Values Transparency: Open communication and honesty with customers.

Creativity: Fostering artistic expression and creative thinking.

Sustainability: Commitment to eco-friendly practices. nclusivity: Welcoming individuals from all backgrounds.

Personal Growth: Supporting individual journeys of self-improvement

click here to view the whole brand audit of the cafe

About • Cafe : A diverse range of organic herbal Beverages,snacks each designed to evoke a specific mood or sensation.

• Spa: giving A rejuvination space for relaxation and wellness.

• Meditation Sessions: Guided meditation sessions led by experienced practitioners.

• Photography Exhibitions: Rotating displays of local and psychedelic art.

• Psychedelic Workshops: Workshops exploring consciousness, art, and alternative therapies.

Tagline “awaken your senses”

06. ARTHSHILA

CLIENT: ARCHOM, A WAYFINDING SYSTEMS PROJECT

This was a client based project done in a span of two months. i was a codesigner in this project working with three other batchmates adya Sinha , Sanjana Cherian , and Saksham Tandon. As it was to Propose a wayfinding system and signage artefacts in harmony with the architectural and spatial essence for the Arthshila Arts Space, Okhla , my contribution to this project conceptualisation of wayfinding systems, icons and materials be used.

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07. INTERNSHIPS

AR GRUOP DESIGN STUDIO 4WEEK, JAN-FEB 2023 FREELANCE: HALF PLATE BRANDING 3 WEEK, JULY -AUG 2023

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ARGROUP DESIGN STUDIO ITAT project, proposed office (sketchup) ITAT at New Delhi

During the four-week training session, I worked on architectural drawings and 3D sketches of active office projects. For the same, I produced some auto cad drawings, sketchup 3d modelling, and enscape renders.

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Design Portfolio

PROJECTS IN WHICH I CONTRIBUTED

ground floor,sony,Ind.

proposed office (sketchup 3d model) of m/s Satya Microcaptital, Nodia.

preperation of first cut layout (cad),in the exsisting office of sony,india.

Enscape Renders.

Secondfloor,Sony,Ind.

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Design Portfolio

HALF PLATE A three week consignment, done covering brand devolopment which included logo construction, poster for outlet opening, designing of flex banner for the outlet and designed menu card.

OPENING SOON POSTERS

LOGO

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OUTLET OPENING DAY

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FLEX BANNER

MENU CARD

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08. ASSORTED

PHOTOGRAPHY, ILUSTRATIONS AND ART

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Collages

Paintings and Illustrations

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