2023 FAIR SPONSORSHIP

Sponsorship Opportunities Experience Culture, Excitement, Music & Fun!

www.AACAL.org •

259 S Ann St #2 | Lancaster, PA 17602 | aacalancaster@gmail.com | aacal.org

Greetings: The African American Cultural Fair is one of the largest annual African American Cultural and Art Festivals of its kind in Central Pennsylvania. Since 2013, this Fair has served as a regional platform for its rich African American culture, talent, and arts. Central PA will celebrate the 10th Anniversary of this important community event September 5-9 at Reservoir Park in Lancaster City.

The 5-day celebration offers entertainment by local and national artists and speakers, booths showcasing African-inspired goods and wares, carnival midway rides, and delicious ethnic cuisine. The Saturday parade through the streets of Lancaster highlights the amazing talents of drum and drill teams from across the Mid-Atlantic Region.

We anticipate over 7,000 people to attend this year and we want to make this the biggest festival to date. A new goal this year is that a portion of sponsorship funds will support business grants for Black businesses in Central PA. Events like this are vitally important for the community, but they can be expensive. To make sure our operations run smoothly, and the visitors receive the best experience possible, we need your help. A sponsorship from your organization will bring us closer to having the perfect event and give opportunities to Central PA Black businesses.

When the African American Cultural Alliance team was considering potential partners for this event, we immediately thought of your organization because of its commitment to diversity and inclusion and its understanding of the importance of Inclusive Excellence.

Will you stand with us and commit to supporting diversity, Social and racial equality in Central PA? Your support will leverage our mission, support diversity, provide your business with high-level branding opportunities, and gain consumer exposure in the market, leading into our 10th Anniversary in 2023.

Yours truly, Derek Smith African American Cultural Alliance President

African American Cultural Fair – The African American Cultural Fair (AACF) is a free annual event for all ages which delivers wholesome family entertainment and an educational exhibition of the rich African American heritage in Lancaster County. Our festival attracts thousands of attendees each year who convene to celebrate the rich and thriving traditions of the African American community, enjoy local and national entertainers, purchase goods and food from unique vendors, learn historical facts, and discover empowering information shared by our sponsors and exhibitors.

Black Business Expo – – The Black Business Expo was created to give minority owned businesses, entrepreneurs, small businesses resources, start-ups and their supporters, a platform to network, collaborate and build in order to strengthen our local economies.

Black & Latino Awards – The Awards will honors achievements and performances of people of color across more than 10 categories, including music, education, business, and literature. The BLE Awards provides a space that elevates and celebrates Black and Brown voices..

PAST SPONSORS

The African American Cultural Alliance is a 501(c)3 non-profit organization dedicated to the arts and humanities.

A volunteer Board of Directors comprising of representatives with various backgrounds governs the organization. All contributions to the Festival are tax deductible.

African American Cultural Fair

DEMOGRAPHIC/MARKETING PROFILE Ethnicity African-American Hispanic Caucasian Other

60% 30% 5% 5%

Age 18-34 35–45 45 - 54 55 and up

24% 35% 31% 10%

Household Income $25,000 - $49,999 $50,000 - $75,000 Over $75,000

90% 5% 5%

Education College Grad Post Grad Some College Technical School

25% 10% 35% 30%

Gender Male Female

45% 55%

Marital Status Married Single Divorced/Widowed

43% 47% 10%

Children Any Children No Children

56% 44%

Levels of Sponsorship •

One full page color ad in souvenir book

• Kiaat Sponsor – $25,000 (2 sponsorship available) •

One parade entry-(one vehicle/float up to 15 walkers), front-of-parade position among the first five entries.

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Vehicle magnet recognizing your sponsorship level.

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Name mentioned during media interviews.

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Featured logo on Event T-Shirt

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Featured logo on any printed materials.

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Logo on Sponsor Banner

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Company Banner/Display at Fair

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Recognition from festival stage 3 times every evening

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Two social media posts during July and August highlighting your sponsorship of the festival.

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One social media post the first week of September highlighting your sponsorship.

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Company Representative 5-minute speaking opportunity on-stage every night of event

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Ten (10) passes to parade VIP grandstand seating in front of Reservoir Park

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Acknowledgment by announcers along the parade route

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Linked Logo on the AACA Website and social media pages and any event email marketing for 6 months.

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Co-branded Step and Repeat for Parade End Photo Area

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Logo on Vendor badges

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Featured Vendor Booth location in Festival.

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Featured Vendor Booth location 2024 Black Business Expo (date TBD)

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5 Backstage Passes

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2 full page color ad in souvenir book (front and back cover)

Various sponsorship levels are named for different types of wood that symbolize the strength and essence of the African Diaspora.

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Pearwood Sponsor – $5,000

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One parade entry (no vehicle- up to 10 walkers), positioned among the first 50 entries

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Acknowledgment by announcers along the parade route

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Your logo on Event T-Shirt

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Logo on Sponsor Banner

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Linked logo on Website for six months

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Space for Vendor Booth in Festival

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½ page color ad in souvenir book

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Ebony Sponsor – $2,500

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Mahogany Sponsor – $15,000

One parade entry (one vehicle/float, up to 10 walkers), positioned among the first 25 entries.

Vehicle magnet recognizing your sponsorship level Two social media posts during August highlighting your organization as a Mahogany Sponsor Five (5) passes to parade VIP seating grandstand in front of Reservoir Park Acknowledgment by announcers along the parade route Company Representative 2-minute speaking opportunity on-stage September 9 Your logo on Event T-Shirt Logo on printed materials Logo on Sponsor Banner Company Banner/Display at Fair Recognition from festival stage twice every evening Space for Vendor Booth at Reservoir Park September 5-9 Featured Vendor Booth location 2024 Black Business Expo (date TBD) One full page color ad in souvenir book

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One parade entry (no vehicle- up to 5 walkers), positioned among the first 50 entries

• Padauk Sponsor (non-profit/SmallBusiness)– $1,000

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Acknowledgment by announcers along the parade route

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Logo on Sponsor Banner

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Linked logo on Website for six months.

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Logo on T-shirt

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Space for Informational Booth at Festival Area

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Your logo on Event T-Shirt

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Logo on Sponsor Banner

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Logo on select marketing material

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Space for Vendor Booth in Festival

Sponsorship Opportunities Contract YES, I’d like to be a part of the African American Cultural Fair and will be participating at the:  KIATT LEVEL $25,000 ( )  BAND SPONSOR $2,000 ( )  MAHOGANY LEVEL $15,000 ( )  ARTIST SPONSOR $35,000 ( )  PEARWOOD LEVEL $5,000 ( ) OTHER SPONSORSHIP OPPORTUNITIES:  EBONY LEVEL $2,500 ( ) 2-Day Music Stage (min. $20,000) ( )  NON-PROFIT/SMALL BUSINESS $1,000 ( ) Parade Sponsor (min. $10,000) ( )  MEDIA SPONSOR ( ) specify amount: ( ) Basketball Tournament (min. $2,500) ( )  VIP ( ) specify amount: ( ) OTHER DONATIONS: ( ) In-kind / Gift / Donation

Commemorative Souvenir Booklet Ad Sizes (Height x Width): Full page – 10” x 7.5” , Half page – 5” x 7.5”, Quarter page – 5” x 3.75”

Check should be made payable to: African American Cultural Alliance Mailing Check & Form: Please mail check, including this form to:

Formats for Ad & Logo: For logo art, JPEG, PDF, TIFF or EPS formats are acceptable. File should be 300 dpi with a height/width or width/height document size of no less than 2” x 4” (600 x 120 pixels). Ads and logos should be saved as a [Press Quality] or [High Quality Print] 300 dpi PDF file. Please use high resolution logos and art (300 dpi) in your ads.

Logo, Ad and Contact Information: Please mail color or black and white ad aacalancaster@gmail.com. *and include ad size..

African American Cultural Alliance .,

259 S Ann St #2. Lancaster, PA 17602 All contributions to the Festival are tax-deductible.

Tax ID Number: 59-3710725 The African American Cultural Alliance is a 501(c)3 non-profit organization dedicated to the arts and humanities. A volunteer Board of Directors comprising of representatives with various backgrounds governs the organization. All contributions to the Festival are tax deductible. *Current year

Thank you for your support! See you at the Festival!