Google Ads Mistakes That Even PPC Specialists Make
These are not the only common PPC mistakes but are among the most serious ones. If you can avoid these pitfalls, you are much closer to running successful campaigns.
PPC Mistake 1: Running a Campaign Without Goals
In almost all PPC campaigns, the most common goals are to:
• Increase traffic
• Generate more leads
• Improve conversions
• Generate higher revenue
While those are reasonable goals, they are only a part of a broader, comprehensive marketing plan.
PPC Mistake 2: Poorly Designed Website and Slow Site Speed
Every entry point to a website (homepage, product or service page, landing page, blog content) must give a positive impression within seconds. It must also have a fast loading time to enhance the user experience.
PPC Mistake 3: Not Using a High-Quality Landing Page
Landing pages are not like blog content. Instead of being informative, they are pages that PPC-generated users see.
So, they must be high-quality and persuasive enough to turn leads into conversions.
PPC Mistake 4: Not Testing and Trackings Metrics or Key Performance Indicators (KPIs) It is almost impossible to optimize PPC campaigns without measuring each PPC performance metric, such as: • Click-through rate • Conversion rate • Cost per acquisition (CPA) • Cost per click (CPC) • Quality score
PPC Mistake 5: Not
Generally, there are three ways to measure the success of a GoogleAds campaign. • Return on Investment (ROI) • Return onAd Spend (ROAS) • Profit per Click
Accounting for the Returns