✍ INTRODUCTION: WHY MOST STARTUPS FAIL WITHOUT A PLAN
VISION
To be an innovative force in how people purchase digital games
MISSION
To provide the best possible gaming and digital content-buying experience for users
EVERY SUCCESSFUL STARTUP BEGINS WITH ONE THING: A CLEAR AND COMPELLING BUSINESS PLAN YET, ACCORDING TO RESEARCH, OVER 70% OF STARTUPS FAIL WITHIN THE FIRST FIVE YEARS AND ONE OF THE TOP REASONS IS A LACK OF STRATEGIC PLANNING THIS BOOK IS YOUR ULTIMATE GUIDE TO WRITING A BUSINESS PLAN THAT DOESN'T JUST SIT IN A DRAWER, BUT ACTUALLY GUIDES YOUR DAY-TO-DAY OPERATIONS, ATTRACTS FUNDING, AND ADAPTS AS YOU GROW. WHETHER YOU'RE A SOLOPRENEUR LAUNCHING YOUR FIRST APP OR A TEAM DEVELOPING THE NEXT BIG TECH SOLUTION, THIS BOOK BREAKS DOWN BUSINESS PLANNING INTO ACTIONABLE, MODERN STRATEGIES. WE COMBINE TRADITIONAL PLANNING WITH LEAN STARTUP METHODS, SEO MARKETING, AND GROWTH HACKING PRINCIPLES. BY THE END, YOU’LL NOT ONLY HAVE A PLAN — YOU’LL HAVE A ROADMAP TO REVENUE.
�� CHAPTER 1: DEFINING YOUR VISION AND MISSION
SEO KEYWORDS: STARTUP MISSION STATEMENT, STARTUP VISION, BUSINESS GOALS FOR STARTUPS
WHY THIS MATTERS
YOUR STARTUP’S MISSION AND VISION ARE MORE THAN JUST CORPORATE BUZZWORDS — THEY’RE THE COMPASS THAT GUIDES YOUR DECISIONS, SHAPES YOUR BRAND IDENTITY, AND MOTIVATES YOUR TEAM.
VISION STATEMENT = THE DESTINATION
MISSION STATEMENT = THE JOURNEY
HOW TO CRAFT A POWERFUL VISION STATEMENT ASK YOURSELF:
WHAT CHANGE DO YOU WANT TO CREATE IN THE WORLD?
WHAT WILL YOUR COMPANY LOOK LIKE IN 5–10 YEARS?
EXAMPLES:
“TO MAKE CLEAN ENERGY ACCESSIBLE TO EVERYONE.”
“TO BE THE WORLD’S MOST USER-CENTRIC FINANCE PLATFORM.”
WRITING YOUR MISSION STATEMENT THIS SHOULD ANSWER: WHAT DO WE DO? WHO DO WE SERVE?
HOW DO WE DO IT DIFFERENTLY?
TEMPLATE:
"WE [DO WHAT] FOR [TARGET AUDIENCE] BY [UNIQUE APPROACH]."
EXAMPLE:
"WE BUILD AI-DRIVEN BUDGETING TOOLS FOR FREELANCERS BY COMBINING MACHINE LEARNING WITH HUMAN-CENTERED DESIGN."
SMART BUSINESS GOALS SET SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, AND TIME-BOUND GOALS ALIGNED WITH YOUR MISSION.
GOALAREA EXAMPLE GOAL
REVENUE REACH $10,000 IN MRR BY Q3
PRODUCT LAUNCH BETA VERSION BY AUGUST 1
USERS ACQUIRE 1,000 ACTIVE USERS IN 6 MONTHS
FUNDING RAISE $100,000 IN SEED FUNDING BY YEAR-END
FINANCIAL PLAN
Give a brief explanation for the page
CAPITAL REQUIREMENTS
In this section, give a breakdown of how you plan to use the money and resources that your potential investors could provide. Specify how much capital you need and how you will allocate the money.
FINANCIAL OUTLOOK
You will also provide a projection of the business's financial performance within a certain time frame. Investors will want to know when they will receive a return on their investment.
FUTURE PLANS & MILESTONES
Give a brief explanation for the page
2025
Secure $10 million in funding
2030
Offer 12,000 unique titles across genres
REACHING GREATER HEIGHTS
In this final section, map out your future plans for the business. Dream big! These plans could include expansion projects, new product offerings, and major partnerships.
2040
Reach 20 million users worldwide
2050
Allow users to resell game keys through the platform
Discuss how much impact you want to bring to the industry. This enables potential investors also to be optimistic about the business.
How: On the top right corner of the screen, click 'Share' Go to 'Download' and choose 'PDF' among the options
RESOURCE PAGE
Use these elements for your pages
STANDARDIZE DESIGNS ACROSS DIFFERENT PAGES
After choosing pages across multiple templates, click on the element whose style you prefer, click the 'copy style' icon on the top-right corner of your screen, and use the icon to click on the element you want to change! Ta-da! The elements now share the same style.
USE SMART SHAPES AND CONNECTORS TO BUILD A MAP OR FLOWCHART.
In the elements tab, search for 'shapes'. You may also press C for a circle, R for a rectangle, and L for a line. Attach them all together and feel free to drag them along the page!
PERSONALIZE AND EDIT YOUR TABLES.
Right-click on the table to browse through the options. You can add and delete rows, merge cells, move columns, and more!
RESOURCE PAGE
Use