Page 1

Proposal For

WEB DESIGN & DEVELOPMENT

Prepared for

Date:: July, 10 2018

Mr. David Bohm New World

Reference Number: 2017-0002

Initiatives (202) 659-0000

Prepared by: your name


“

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Section 1 / Background

Executive Summary PRIMARY OBJECTIVE This document sets forth a proposal to build a fictitious website. The new website will require a content management system to edit and publish content. The content consists of both text and image as well as project portfolio imformation content for use on standard web pages. The CMS backend will allow for enhanced management of content for publishing. This proposal outlines the project and provides an estimate for the anticipated scope of the new website.

GAPS & OPPORTUNITIES Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet. Nullam urna urna, luctus non lacinia nec, tincidunt non odio. Sociis natoque penatibus et magnis dis parturient.

PROPOSED SOLUTION We recommend a full service web site solution that includes e-commerce. We also recomend that inventory automation, product photos and detailed product information to be considered for Phase I. Primary components include:

Site Creation Full service web site with e-commerce including inventory automation Custom Image Viewer Custom built product image viewer to display high resolution images. Ongoing Site Maintenance Monthly site updates with new information using a CMS.

Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis. Ut consectetur lorem ipsum dolor sit amet. Onse ctetuer adipiscing elit duis. Adipiscing elit duis autem vel eum facilisis eu tristique turpis mauris viverra.

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Section 1 / Background

About Us “Ut wisi enim ad minim veniam, quis nost exer ci tation ullam corper suscipit enim ad minim lobortis nisl” BACKGROUND Over the past twenty years, yourStudio has been creating compelling designs for a wide variety of project types. As a full service graphic design and web development agency, yourStudio has grown from a small team of 5 to an international design studio operating out of three countries. Throughout our evolution, we have continued to define and lead the web development sector category and created a rich tradition of award-winning projects.

EXPERIENCE With experience ranging from print collateral and web design, social media planning and marketing, to online inventory/database systems, our project list has grown to include an extensive list of internationally recognized clients including: Mercedes-Benz, International Government Agency, Environmental Development Corporation, Ignite Social Media and the World Design Organization

PHILOSOPHY We don’t believe in short cuts. At yourStudio, every successful project starts with an intensive information gathering and planning phase that pays off ten fold once it’s time to execute the end product. Better attention to these items in the beginning leads to better results for our clients. Along the same lines, throughout the development phase we avoid hacks as well as intrusive modifications to existing extensions. This streamlines your upgrade path and makes future edits a breeze. Our focus remains on maintainability and future expandability in every single project.

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Section 1 / Background

Services 

PLANNING & RESEARCH Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet.

WEB DESIGN & DEVELOPMENT

We develop websites on a variety of frameworks including WordPress, Rails, and Angular.js. We start with a strategy that reflects your objectives; work with the right technologies that match your requirements.

WEB APPLICATION DEVELOPMENT

We develop custom Rails, Linux, Apache, PHP & MySQL web applications and websites. We are else experts with the Kohana development platform and wellversed in AJAX, HTML5, jQuery and JavaScript.

SEARCH ENGINE MARKETING & SEO

Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. sociis natoque penatibus et magnis dis ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur.

SOCIAL MEDIA INTEGRATION

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Section 1 / Background

Testimonials DAN CHAN

LINDA ARREDO

CO-FOUNDER / 45TH STREET

DIRECTOR / THE PEAK FOUNDATION

“The team is always willing to go the extra mile for our team and our clients. They frequently assist us with last minute requests and questions, helping us give our clients the very best service. “

“The team came up with the design on their first try, delivered the complete package on a reasonable budget, and then continued to fine-tune it until the outcomes aligned with the project goals and objectives. They frequently assist us with last minute requests and questions”

LENA RODRIGUEZ OWNER / SEED

“We couldn’t have been more pleased with the proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus veniam ris viverra.”

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WILL CENDEJAS CO-FOUNDER & DIRECTOR / 45TH STREET

“The CMS backend was solid and allowed for the enhanced management of content for quick and efficient publishing.

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Section 1 / Background

Meet the Team

LINDA ARREDO

GIOIA MANCINI

CLAUDIA CROPPER

Project List

Project List

Project List

 Project numer one

 Project numer one

 Project numer one

 Project numer two

 Project numer two

 Project numer two

 Project numer three

 Project numer three

 Project numer three

 Project numer four

 Project numer four

 Project numer four

Partner & Principle This page is made using a table. Aene an in metus nec libe ro tempus consectetur. Proin enim sapien, augue duis dolore eu, biben dum ferm entum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique viverra erat a ipsum facilisis.

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Lead Developer Et ullam nec purus sem. Aene an in metus nec libe ro tem pus consectetu ullam nec purus sem. Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur.

| Project Proposal No.

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Section 1 / Background

Meet the Team

Linda Arredo

Gioia Mancini

Claudia Cropper

Partner & Principle

Lead Developer

Chief Financial Officer

This page is made using a table.

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Linda Arredo

Gioia Mancini

Claudia Cropper

Partner & Principle

Lead Developer

Chief Financial Officer

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Et ullam nec purus sem. Aene an in

Et ullam nec purus sem. Aene an in

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consectetur.

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Section 2 / Approach & Proposed Solution

Project Summary In this section, we will outline exactly how yourStudio will address all of the functional requirements outlined in Client’s request for proposal, including design, template creation, CMS deployment, social media integration, import of existing contentand hosting.

INTERFACE DESIGN AND USER EXPERIENCE User-Centered Design Our team prioritizes user-centered design, allowing our clients and stakeholders to interact with a prototype (or mock-up) before the start of actual development. This allows us to best understand the functional requirements that is the affordances and features from a user’s point of view. In our experience our clients value this design methodology, as it gives them confidence about the project from the start and prevents many unexpected outcomes after their investment Automated Testing Tools Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo.

GRAPHIC DESIGN The graphic layout and design will follow the existing style guide that specifies corporate colors, font treatment, and logo usage. Additionally, the proposed redesign concepts will embody a site that feels professional, trustworthy and established. The redesigned site will also give the user the sense that the site is easy to use, contains clear descriptions and showcases trustworthy services and personalized attention.

DELIVERABLES Feedback Form Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut conse ctetur condimentum justo.

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Section 2 / Approach & Proposed Solution

Goals & Objectives To ensure that we fully understood the scope of the project, our team detailed each of the functional as well as the technical requirements utlined in the body of the [RFP]. Below you’ll find each requirement we were able to identify alongside the solution that [your studio] will apply to meet all requirements. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique.

GOAL 1 Improving site design proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Erat ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Objective 1.1: Liquam elementum accumsan nulla, eget cong orci laoreet eu ut luctus. Objective 1.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. Objective 1.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.

GOAL 2 Improving site design proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Erat ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Objective 2.1: Liquam elementum accumsan nulla, eget cong orci laoreet eu ut luctus. Objective 2.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. Objective 2.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.

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Section 2 / Approach & Proposed Solution

Main Site Features SUMMARY The primary role of the proposed website is to establish an effective and efficient communication tool that keeps all the website’s users connected and informed about the latest services, events, and activities. The website must also serve as a trusted source for news at both national and international levels The website design will stand out from its market competition through active and energetic page design; the site map will be constructed in an organized manner, displaying all necessary links and buttons for a smooth page navigation that leads to the ultimate user experience.

Develop overall functionality and user interface in order to encourage browsing

Build a latest news/blog section allowing staff members to create regular content.

Create a content management system allowing user to modify listings, content or images.

Create custom page layouts as per the client’s requests as well as market research.

Integrate client’s social profiles such as facebook and twitter with the option for twitter feeds.

Provide twitter and facebook designs matching website branding.

Use a responsive framework so it will be fully compatible with all mobiles and tablet devices.

Complete onsite optimisation for relevant and quality UK and local search results.

Build a user friendly property search feature that allows the user to specify

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Section 2 / Approach & Proposed Solution

Proposed Team CLIENT

DEVELOPER STUDIO

LINDA ALVAREZ Principle

CONSULTANT

CONSULTANT

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

LIAM FERRO Job Title

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LIAM FERRO Job Title

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Section 2 / Approach & Proposed Solution

Timeline WEEKS

1

2

3

4

5

6

Discovery Design Development

Week 1: Discovery

Week 4: Development

Mutiple research and discovery sessions

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involving interviews, focus groups, and

parturient montes, nascetur ridiculus mus.

comparative analysis of competition, as well

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as precedent studies.

consectetuer adipiscing elit esse molestie conse quat. Vulputate velit esse molestie.

Week 2: Planning Mutiple meetings with clients/stakeholders

Week 5: Testing

either virtually or face-to face to develop a

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navigational map that includes all major

consectetuer adipiscing elit esse molestie

page elements such as page titles,

conse quat. Vulputate velit esse molestie.

functionality, and navigational organization.

Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit esse molestie

Week 3: Design Design mock ups are created and presented

Week 6: Site Launch

for feedback in order to establish a design

Duis autem vel eum iriure dolor in hendrerit

that meets the goals of the new website.

in vulputate velit esse molestie consequat.

Design mockups include homepage designs,

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major internal page designs, desktop views

id convallis orci, consectetuer adipiscing elit

and mobile views.

esse molestie conse quat.

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Section 2 / Approach & Proposed Solution

Fee Summary OVERVIEW & SCHEDULE yourStudio has analyzed the needs of [insert client] in detail in order to arrive at the following fee and detailed estimate. A retainer of 10% of the total budget is required when the contract is signed. The remaining balance will be paid after each phase milestone approval. E-commerce platform fees are not included in this proposal. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit esse molestie conse quat.

Total Weeks

25 weeks

Total Expenses

$13,200

Total Fees

$200,200

Total Fees & Expense

$213,200

FEE SCHEDULE Progress billing at the end of Phase 1: 11.5%

$5,000

Progress billing at the end of Phase 2: 11.5%

$6,500

Progress billing at the end of Phase 3: 11.5%

$15,200

Progress billing at the end of Phase 4: 11.5%

$8,250

Progress billing at the end of Phase 5: 11.5%

$3,400

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Section 2 / Approach & Proposed Solution

Detailed Estimate DEVELOPMENT Consulting Fees (hourly total)

$4,500

Content Management System

$3,000

Web Design

$1,000

Graphic Design

$2,500

HTML & CSS

$3,000

Stock Photography

$8,500

Coding

$10,000 subtotal

$36,100

INTEGRATION Demand Generation Platform

$4,500

Hosting and System Maintenance

$3,000

Online Advertising Integration

$1,000

Graphic Design

$2,500 subtotal

TOTAL

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$36,100

$60,600

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Section 3 / Proposed Team & Relevant Work Experience

Relevant Experience “They pulled off some very tricky programming to get the site to do exactly what we wanted.� We combine strategic thinking with design and emerging technologies in order to deliver innovative solutions. In 2016 our projects won top honors from Awwwards, IMA, and W3.

CORPORATE EXPERIENCE Conse ctetuer adipiscing elit duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit.tincidunt non odio. Conse ctetuer adipiscing elit duis autem vel eum iriure aenean placerat sem. Phasellus nec erat nibh duis autem vel eum iriure dolor in hendrerit in vulputate.

NONPROFIT EXPERIENCE Natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Onse ctetuer adipiscing.

CLIENT LIST USGS WaterWatch: Food

The Education Abroad

International Charity

International Charity

& Water Watch

Network (TEAN)

For Safe Water

For Safe Water

__________________________

__________________________

__________________________

__________________________

House Committee on

Business Improvement

House Committee on

House Committee on

Small Business

District

Small Business

Small Business

__________________________

__________________________

__________________________

__________________________

Social Media

House Committee on

Social Media

Business Improvement

Management Company

Small Business

Management Company

District

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Section 3 / Proposed Team & Relevant Work Experience

Work Samples

IOS SOCIAL MEDIA PLATFORM

Project Details 

Advanced Search Option

Security and Privacy Features

Seamless Interaction With Other Apps

Location-based Features

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Next Gen Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Aenean in metus nec libero tempus consectetur. Cras lacinia dolor eget est elementum hendrerit. Donec quis justo sem. Aenean orci nibh, porttitor ac molestie.Conse ctetuer adipiscing elit duis autem vel eum iriure dolor hendrerit in vulputate. Technologies: Drupal, PHP, Java, MySQL, CSS, HTML, Google Visualisation API, Flash and JavaScript

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Section 3 / Proposed Team & Relevant Work Experience

Project Team Resumes KEY STRATEGISTS We have been building custom websites and delivering online marketing services to businesses since 2005. We have built a solid reputation throughout the years with emerging businesses throughout the world. All of our key strategists have a minimum of 5 years of dedicated website strategy experience and some closer to 15. One or more of our experienced strategists are assigned to every project.

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Section 3 / Proposed Team & Relevant Work Experience

EDUCATION Master of Fine Arts, Interior Design Savannah College of Art and Design Savannah, GA

Master of Fine Arts, Interior Design Savannah College of Art and Design Savannah, GA

Gioia Mancini

RELEVANT EXPERIENCE

Lead Developer

Over 9 years of web development experience, with proven background successfully managing all facets of site development, from initial design and architecture to deployment and client management.

LANGUAGES JavaScript, JSP, (X)HTML, HTML5, CSS, CSS3, PHP, JavaScript, jQuery, MySQL, Action Script

X4 Media Group / Director of Web Development Houston, TX / 04/2011–Present Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources including server-side applications and databases.

Elemental Media Group / Director of Web Development Houston, TX / 04/2011–05/2012 Oversee all web projects and services including dynamic website design, site architecture, front-end development and programming using PHP, MySQL, HTML(5)/XHTML, CSS(3), JavaScript and various CMS tools. Responsible for server configuration and administration, acquisition of domain names, SEO, and brand development.

PSD to HTML, SEO, SEM, Web

Elemental Media Group / Director of Web Development Houston, TX / 04/2011–05/2012 Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources. Parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet,

Analytics, Facebook Pages

conse ctetuer adipiscing.

SKILLS Layout Design, WordPress, Genesis Framework, Custom Theme Development, Plugin Development, Joomla, Application Development,

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Section 4 / Conclusion

Design Packages BASIC PACKAGE

BASIC PLUS

ALL INCLUSIVE

$775

$950

$2520

5 Page Website Design

5 Page Website Design

5 Page Website Design

and Construction

and Construction

and Construction

__________________________

__________________________

__________________________

Up to 20 Images and

Up to 20 Images and

Up to 20 Images and

Graphics Included

Graphics Included

Graphics Included

__________________________

__________________________

__________________________

1 Years Free Website

1 Years Free Website

1 Years Free Website

Hosting & Domain

Hosting & Domain

Hosting & Domain

Name Registration

Name Registration

Name Registration

__________________________

__________________________

__________________________

Tested on All Major

Tested on All Major

Tested on All Major

Browsers & mobile

Browsers & mobile

Browsers & mobile

devices

devices

devices

__________________________

__________________________

__________________________

Basic Website SEO

Basic Website SEO

Basic Website SEO

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Section 4 / Conclusion

Additional Services RUSH DEADLINES Lorem ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys

+$120/hr

Focus Groups

+$100/hr

Statistical Analysis

+$90/hr

IN-DEPTH RESEARCH AND ANALYSIS Lorem ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys

+$110/hr

Focus Groups

+$90/hr

UPDATES AND MODIFICATIONS Lorem ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys

+$120/hr

Focus Groups

+$100/hr

Statistical Analysis

+$90/hr

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Section 4 / Conclusion

References DAVID BOHM Community Outreach Leader New World (202) 659-0000 d.boehm@newworld.com Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

FELIX HOCH Director Digital Strategy Food & Water Watch (202) 683-0000 |f.hoch@fwwatch.org Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

LEAH BAUMGAERTNER Early Intervention Director Orange County Crisis Center (202) 637-0000 | baumgaertneer@occc.org Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

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Section 4 / Conclusion

Conclusion “Ut wisi enim ad min im veni am, quis nost exe rci tati on ullamcorper suscipit lobortis nisl ut aliquip” PRIMARY OBJECTIVES yourStudio remains committed to creating networks and solutions that are smarter, and more durable, with a generational approach to an evolutionary infrastructure. More specifically, yourStudio supports Pubic Sector clients around the world by delivering innovative, integrated capabilities through advanced technologies, and services. We not only understand the unique challenges of government entities, but also bring years of personal experience to help solve these challenges. As mentioned in our executive sumary, we recommend a full service web site solution that includes e-commerce. We also recomend that inventory automation, product photos and detailed product information be considered for Phase I. Primary components include: 

Site Creation Full service web site with e-commerce including inventory automation

Custom Image Viewer Custom built product image viewer to display high resolution images.

Ongoing Site Maintenance Monthly site updates with new information using a CMS.

yourStudio has the skills, experience and enthusiasm you are looking for to develop your website and ensure that all 4 essential components are in place. We feel confident that our proposed approach will deliver an optimized, engaging and user-friendly experience. If you require anything additional please don’t hesitate to contact us.

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Section 4 / Conclusion

Acceptance of Proposal PROJECT DETAILS Client: Company Name

Project: Company Name

Contact: 123 Main Street City, State 12435

Project No: 4667-0112

Date: August 1, 2017

Reference Proposal Date: July 27, 2017

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY CLIENT

Signature

Print Name / Title

Date

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY COMPANY

Signature

Print Name / Title

Date

To officially begin the project, please send a signed copy of this agreement along with the outlined downpayment to:

123 Main Street City, State 12435

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Method of Payment

Check

Credit Card

Paypal

14


yourStudio

yourstudio.com

455 Main Street

t. 555.555.1234

City, State 12435

f. 555.555.2345

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