Protect Our Winters Europe - Impact Report 2022

RIDING TOWARDS CHANGE

PROTECT OUR WINTERS EUROPE IMPACT REPORT 2022

EXECUTIVE SUMMARY

Dear outdoor enthusiasts and climate advocates,

We are excited to present our 2022 impact report, showcasing the strides made by Protect Our Winters Europe (POW Europe) towards safeguarding the people and places we love from the impacts of climate change.

Together, we celebrated collective wins, with Alliance Ambassadors excelling at the Winter Olympic Games whilst advocating for climate action. We hosted the first-ever European athlete trainings, empowering over fifty athletes as climate advocates. Our Annual Leadership Summit and online POWer hour sessions furthered knowledge exchange.

The inaugural European POW Mobility Week engaged 20+ partners, tracked 20,000 sustainable kilometres, and ignited impactful content on sustainable travel. We partnered with leading outdoor industry companies, garnering hundreds of COP27 signatories urging bold action.

Welcoming new volunteers and staff, we joined the European Network for Outdoor Sports. EU funding supported our Erasmus+ project Zero Emission Rides with the World Snowboard Federation. We successfully applied for a grant to engage under-represented groups in the outdoor climate movement.

Our passion lies in harnessing our communities love of the outdoors for systemic climate action. There is much more that can and needs be done, but together, we can work towards a sustainable future helping to leave a positive legacy.

PARTNERSHIPS:

With gratitude,

POW Europe Team

Mission and Vision:

Protect Our Winters Europe is dedicated to mobilising the outdoor sports community to take urgent action against climate change. Our mission is to unite athletes, industry leaders, and enthusiasts to advocate for systemic and sustainable solutions that preserve winter sports and protect the environment.

Our Mission:

Mobilise: Inspire and activate the outdoor sports community to become effective advocates for climate action.

Our Vision:

We envision a future where winter sports thrive in a world without the threat of climate change. Our vision is to create a sustainable and resilient planet where snow-covered mountains, clean air, and vibrant ecosystems are preserved for generations to come. We strive for a fair, inclusive society that embraces renewable energy, reduces greenhouse gas emissions, and values the interconnectedness of the environment and human well-being.

Advocate: Drive policy change and promote environmentally responsible practices within the industry.

Educate: Raise awareness about the impacts of climate change and empower individuals to take meaningful action.

Protect: Preserve winter sports and protect the natural environment for current and future generations.

173 POW Countries Making Impact

Athlete Alliance Members

Newsletter Growth

2

14+ Europe Wide Campaigns

*figures compared to 2021

11% LinkedIn Growth

46% Instagram Growth

8%

ABOUT POW Europe

Amplifying Impact in the Fight for Climate Action

Protect Our Winters Europe (POW Europe) began in 2020 and represents the European arm of the global Protect Our Winters movement, working to co-ordinate and unite the 9 national POW Chapters within the European region. While we share the overarching mission and vision of the global movement, POW Europe tailors its activities and initiatives to address the specific climate-related challenges and opportunities present in Europe. By aligning with the global movement, we can leverage the collective strength and impact of the broader POW network, to amplify influence and contribute to a collective global response to climate change.

CLIMATE ADVOCACY

Driving policy change for strong climate action in the region. POW Europe engages with policymakers, supports climate-friendly laws, and actively participates in forums.

INDUSTRY ENGAGEMENT

POW Europe unites outdoor sports for sustainability. Collaborating with brands, resorts, and manufacturers, to drive innovation, reduce the footprint, and advocate for eco-friendly policies.

CLIMATE EDUCATION AND AWARENESS

By raising awareness of climate change's impact on outdoor sports through education and campaigns, POW Europe empowers individuals, athletes, and the outdoor community to act, safeguarding our natural ecosystems and beyond.

COMMUNITY MOBILISATION

We unite outdoor sports, athletes, enthusiasts, and volunteers as powerful advocates for climate action. Through events and campaigns, POW Europe ignites grassroots activism, nurturing collective action against climate change.

PARTNERSHIPS AND COLLABORATION

Finally, we collaborate with organisations, NGOs, businesses, and academia to amplify impact and fight climate change together. Partnerships drive positive change, leveraging expertise, resources, and networks.

protectourwinters.eu

All data collected from Climate Change Tracker, further data here

*Carbon Budget is the amount of carbon that can still be emitted whilst maintaining an 83% probability of maintaining warming at 1.5 degrees. Based on the current trajectory, the remaining carbon budget will be exhausted by 2025.

We have used 50% of our remaining carbon budget in the last 2 years*

POLICY advocacy work

campaign: cop27 letter

At the end of 2022, POW Europe spearheaded a highly successful campaign within the European Outdoor Industry, urging bold climate policies to address the pressing challenges of climate change. As the industry's customers directly experienced the consequences of global warming, POW Europe recognised the critical importance of a stable climate for the industry's economic future. They also acknowledged the industry's contribution to climate breakdown through operational emissions.

Uniting progressive businesses, POW Europe crafted a powerful open letter to European policymakers attending COP27, demanding support for sustainability initiatives and penalties for harmful practices.

The impact of the campaign was profound, demonstrating the outdoor industries support for progressive climate action to policymakers' during COP27. With collective calls for:

+ Stronger legislation to incentivise sustainable practices

+ Standardisation of carbon emissions measurements

+ Adoption of renewable energy for manufacturing in producer countries

The campaign gathered significant support from industry organisations and influential leaders, such as Burton Snowboards, Icebug, The North Face and Picture Organic Clothing, advocating for radical ambition and strong regulations to accelerate emission reduction.

By rallying the outdoor industry, POW Europe demonstrated the power of collective action in safeguarding natural spaces vital to the industry's existence while contributing to global climate change mitigation. This success story serves as a compelling example of how united efforts can secure a better and more sustainable future for all.

Read the full letter here.

OTHER IMPACTFUL STORIES AND CAMPAIGNS:

POW GERMANY ATTENDED COP27

Alba Ortiz (POW Germany) reported live from COP27 in Egypt, with an online talk and discussion to help pass on crucial information from the event.

BLUE EARTH SUMMIT POLITICAL ACTION PANEL

POW athlete and surfer, Stella Lauro, and POW Europe Coordinator, Sorën Ronge, addressed the French Ministry of Sport on the impacts of climate change on sport.

POW hosted a panel with The North Face, Picture Organic Clothing and sustainability strategist, Adam Hall to discuss political action from the outdoor industry.

FRENCH MINISTRY OF SPORT : STELLA LAURO X POW EUROPE

EDUCATION CLIMATE AWARENESS

campaign: POW mobility WEEK 2022

Emissions from transport are the main contribution to climate change from outdoor activities, and the second largest contribution within the EU. POW Europe highlighted this problem by challenging the outdoor community to travel sustainably every day for a week in March 2022.

The campaign was a dynamic and impactful initiative and brought together individuals, communities, and organisations to raise awareness about the environmental impact of various mobility choices while promoting sustainable alternatives.

Throughout the week engaging events, competitions, and discussions were organised to cultivate a collective understanding of the need for greener transportation solutions.

Participants were encouraged to explore and adopt eco-friendly modes of commuting, such as cycling, walking, carpooling, and public transportation, which significantly reduce carbon emissions and contribute to a healthier planet.

A total of 20,040km were tracked sustainably, roughly the same as travelling halfway around the world, during the week on the Active Giving app. The emissions saved were converted into donations to POW Europe from our brand partners, which raised over €5,000. Hundreds of people shared their travel stories on Instagram, and 20+ brands engaged their communities in sustainable travel for the week.

VES AND CAMPAIGNS:

POW Europe trained The North Face Snow and Trail teams, encouraging them to leverage their voice and influence as athletes to emerge as climate action leaders.

With the support from PA agency Ohana. POW brought together The North Face, Picture, Burton, Icebug and strategist, Adam Hall, to create a working group for political action on climate. Submitting policy asks for COP27 in 2023, the group will next focus on the 2040 EU Climate Target consultation.

This project aims to reduce emissions from snowboarding and raise awareness about climate change. Together, finding solutions to adapt and migrate the climate crisis. With the WSF and ski and snowboard federations across Europe, our unified goal is to create educational tools to raise awareness about climate change.

OCACY PROGRAMME

POW ACROSS EUROPE OUR nine European chapters

Our nine national chapters, coming together in one cohesive and coordinated network, are what gives POW in Europe the power and dynamism that European policymakers, partners and other stakeholders are increasingly taking notice of. Each of our chapters has grown this past year, in size, in energy and in our determination to work together to protect the places and lifestyles we love from climate change.

1 2 3 4 5 6 7 8 9

POW AUSTRIA

CAMPAIGN : TELL YOUR STORY

In their ambitious campaign to drive action against climate change in Austria, POW Austria produced four compelling short films, each lasting 10 to 13 minutes. Covering topics such as Mountain Sports Community, Forestry and Agriculture,
 Winter-tourism, and the Economy, the films aimed to encourage viewers to share their own stories on social media. Despite garnering support from partners, the community, creative professionals, and politicians, the campaign fell short of expectations due to obstacles like the denial of paid advertising on social media platforms and limitations imposed by the algorithms.

To overcome these challenges, POW Austria decided to shift its strategy and showcase the films at live events across Austria, including those scheduled for 2023. This change allowed for direct audience engagement and ensured a wider reach, enhancing the campaign s impact on climate change awareness. By conducting interviews with diverse stakeholders such as athletes, farmers, and CEOs, the films provided a comprehensive perspective on the issue. POW Austria also provided supplementary assets to amplify the films message. Despite initial setbacks, the campaign s new approach holds promise for reaching audiences directly and making a greater impact.

CAMPAIGN REACH:

Movies = 4

Interviews = 19

Social media posts = 14

Blog Articles = 4

Premier Events = 2

Ongoing movie screenings all across Austria at Events

POW AUSTRIA SOCIAL REACH:

Instagram = 11,300

Facebook (Followers) = 4863

LinkedIn = 880

Newsletter = 1800

Download Impact Report 2022

ATHLETE AMBASSADORS (INSTAGRAM):

Aline Bock

Manuela Mandl

Alex Payer Sabine Schöffmann Lena Stoffel Rosina Friedel

Benjamin Kalra Christian Pessl

Valentin-Werner Tutschku

Killian Echallier Paula Zibasa

Flo Gassner

Anne Wangler

Francesco Drago

Lea Baumschlager

Lukas Ellensohn

Timmy Schröder

Neil Williman

Nuria Castan

Victor Heim

Valentina Höll

Karo Sinnhuber

Dino Flatz

Adrian Niski

Julian Schütter

Yannick Bohnert

Luis Beitl

Claudia Rohrer

POW FINLAND

CAMPAIGN : TRAVEL WISER

More Sustainable Travel Choices

Winter sports and activities require travel, contributing significantly to their emissions and environmental impact. To address this issue, POW Finland launched a project in 2022, supported by funding from The Finnish Transport and Communications Agency TRAFICOM. The initiative aimed to engage stakeholders such as service providers, travel companies, public administrations, and winter sports enthusiasts in promoting sustainability.

At the heart of the project was the #Liikufiksummin campaign, meaning #travelwiser 
 in English, specifically targeting snow sports enthusiasts. Diverse communication materials were developed for various channels and partner organisations, ensuring broad dissemination of the campaign's message. Alongside POW Finland’s own social media platforms, the campaign reached sports venues, service providers, influencers, Protect Our Winters alliances, events, sports clubs, and other individuals and communities associated with POW.

By adopting a multi-channel approach, the #Liikufiksummin campaign achieved wide exposure and engagement. Its objective was to inspire winter sports enthusiasts to make more sustainable travel choices. With the collective effort of all stakeholders, 
 the project sought to reduce the environmental impact of transportation in winter sports and foster a sustainable future. The initiative's ultimate goal was to encourage responsible practices and contribute to a greener winter sports industry.

CAMPAIGN REACH*:

Instagram Posts = 18 (8000 reach)

Instagram Stories = 40 (1000 reach)

Facebook = 30,000

Partner Ski Resorts Channels (Pyhä, Ruka and Ylläs) = 100,000

Athlete and Creative Alliance Members = 212,510

POW FINLAND SOCIAL REACH:

Instagram = 9003

Facebook (Followers) = 7218

Twitter = 1550

LinkedIn = 1171

Newsletter = 1326

*As part of the project, POW Finland organised a sustainable trip to Ruka with 6 different influencers. They shared tens of posts during the weekend and during the first week the coverage of the posts was around 60k views.

ATHLETE AMBASSADORS (INSTAGRAM):

Enni Rukajärvi

Antti Autti

Aino-Kaisa Saarinen

Martti Jylhä

Ida Meriläinen

Tomi Taskinen

Sini Pyy

Kristiina Nisula

Matti Suur-Hamari

Merle Soppela

Miikka Hast

Janne Lipsanen

Pekka Hyysalo

Sanna Kaivantola

Arto Majava

Jani Johansén

Siv Knudsen

Antte Lauhamaa

Total social REACH = 357,531 | Average = 14,897

Eeva Mäkinen

Niklas Kaskeala

Harri Tarvainen

Peltsi Peltola

Inka Holck

Aino Huotari

© POW Austria

POW FRANCE

CAMPAIGN : Presidential Election Campain Climat et Média (Climate and Media)

POW France took action to address the lack of media coverage on environmental and climate issues in France ahead of the 2022 elections. They established direct communication channels between their community and the 40 largest Daily Regional Press outlets, reaching 4 million readers daily. Thousands of emails were sent, resulting in responses from editorial teams. A coalition of NGOs focused on media and climate was formed, amplifying POW France's efforts.

As a result, POW France became a recognised contributor to regional and national news outlets, significantly increasing media attention on climate issues over the past year. Their work positioned them as a notable media entity, with a substantial growth in social media reach.

The campaign empowered citizens with reliable environmental information and influenced public discourse and decision-making. By fostering a more engaged media landscape, POW France played a vital role in driving positive change regarding climate issues in France.

CAMPAIGN REACH:

Emails = 4500

Instagram = 15,000

Facebook = 10,000

Twitter = 20,000

National news article = 1

POW FRANCE SOCIAL REACH:

Instagram = 10,000

Facebook (Followers) = 5000

Twitter = 500

LinkedIn = 1500

Newsletter = 2800

ATHLETE AMBASSADORS:

Liv Sansoz

Gaetan Gaudissard

Léo Taillefer

Coline Ballet Baz

Thomas Delfino

Victor Daviet

Chloé Roux Mollard

Gaelle Joubert

Martin Kern

POW GERMANY CAMPAIGN : HOW2POW

In 2022, POW Germany launched HOW2POW, an online campaign focused on promoting individual behaviour change. The campaign centred around the Protect Our Winters Germany’s seven framework, which provided practical guidance on adopting a more sustainable lifestyle. Specifically tailored for outdoor enthusiasts, the campaign offered in-depth information and actionable steps.

To effectively distribute the content, multiple channels were utilised. POW Germany’s website served as a platform to publish detailed blog posts on each topic, providing comprehensive resources. Social media played a vital role in sharing the content, ensuring broad reach and engagement. The campaign's message was also integrated into public presentations during physical events, facilitating face-to-face interactions and discussions. The content served as valuable input for regular monthly gatherings, enabling meaningful conversations and knowledge-sharing among participants. Additionally, updates and insights were effectively communicated through an email newsletter, keeping the audience informed and involved.

By employing a multifaceted approach, the HOW2POW campaign maximised visibility and impact, engaging individuals through various mediums and encouraging widespread behaviour change towards sustainability. The campaign effectively utilised online platforms, physical events, and interactive discussions to inspire and empower outdoor enthusiasts to make more sustainable choices.

CAMPAIGN REACH:

Emails = 670

Instagram = 1340

Presentations = 180

Regular Tables = 75

POW GERMANY SOCIAL REACH:

Instagram = 2980

Facebook (Followers) = 1180

Newsletter = 670

protectourwinters.de

ATHLETE AMBASSADORS (INSTAGRAM):

Ana Zirner Lena Stoffel Annie Voigt Benedikt Staubitzer Flo Gassner

Laura Grasemann Lena Müller Sofie Paulus Stefan Glowacz Steffi Marth

Alexander Megos Aline Bock

Willem Betzel Florian Handschuh

Total social reach = 482,766 | Average = 34,483

© POW Germany

POW ITALY CAMPAIGN : Reframe your Journey

In January 2022, the impactful campaign "Reframe Your Journey" was launched in South Tyrol by POW Italy with the aim of inspiring commuters, tourists, and outdoor enthusiasts to embrace alternative modes of transportation and reduce their 
 carbon footprint.

The campaign utilised strategically placed bus stops across the region, reaching over 100,000 individuals who typically rely on cars for commuting or accessing mountain areas. The slogan "Reframe Your journey" served as a compelling call to action, encouraging people to reconsider their daily travel habits and explore eco-friendly options like public transportation and carpooling. The campaign also emphasised choosing environmentally conscious lodging, packing lightly, and offsetting carbon emissions from travel.

"Reframe Your Journey" played a crucial role in POW Italy's broader efforts to combat climate change. This included advocacy, education, and community engagement, with a specific focus on the winter sports industry. By promoting sustainable transportation choices and shifting mindsets, the campaign aimed to make a positive impact by reducing greenhouse gas emissions and fostering a more sustainable future in South Tyrol.

CAMPAIGN REACH:

Footfall = circa 100 000

POW ITALY SOCIAL REACH:

Instagram = 2343

Facebook (Followers) = 346

LinkedIn = 64

Newsletter = 99

ATHLETE AMBASSADORS (INSTAGRAM):

Lorenzo Alesi

Shanty Cipolli

Maurizio Davarda

Eleonora Delnevo

Nicola Dioli

Loris Framarin

Elena Graglia

Valentina Greggio

Alex Insam

Stella Lauro

Federica Mingolla

Anna Torretta

Alice Linari

Giulia Monego

Daniel Moroder

Silvia Moser

Ettore Personnettaz

Johanna Ratschiller

Matteo Sarto

Lukas Schäfer

Michael Sinn

Matteo Tomassini

Martina Valmassoi

Omar Visintin

Emil Zulian

Andrea Lamorte

Matteo De Zaiacomo

Tom Van de Plassche

Elisabeth Glaser

Daniel Pattis

Francesco Puppi

Alberto Maffei

Jakob Weger

Matthias Weger

Marco Liprandi

© POW Italy

POW NORWAY

CAMPAIGN : POW Mobility Week

In 2022, POW Europe launched the notable POW Mobility Week campaign across Europe, which was hugely impactful for POW Norway. This initiative involved partnering with renowned alpine festivals such as X2, High Camp Vatnahalsen in Norway, and the Norwegian Alpine Champions in Narvik. As part of the campaign, athlete Andreas Køhn took over the POW Norway’s Instagram account, sharing his journey from Lofoten to Vatnahalsen and back, highlighting his commitment to a no-fly trip.

The campaign actively encouraged followers to document their own low-carbon trips, fostering a sense of community engagement. Feedback from the audience was sought to understand the factors that would motivate them to choose low-carbon emission transportation over personal vehicles and air travel.

By collaborating with prominent alpine festivals, featuring an inspiring athlete, and engaging the community, the POW Europe Mobility Week campaign aimed to promote and showcase sustainable transportation options. The objective was to encourage individuals to consider alternative modes of travel, reducing their carbon footprint and contributing to a more sustainable future.

CAMPAIGN REACH:

Instagram Posts = 6

Instagram Likes = 283

Instagram Reach = 2908

Instagram Engaged = 150

POW NORWAY SOCIAL REACH:

Instagram = 6171

Facebook (Followers) = 6453

LinkedIn = 174

protectourwinters.no

ATHLETE AMBASSADORS (INSTAGRAM):

Kjersti Buaas Even Sigstad Børge Ousland Karsten Gefle Hedvig Wessel Markus Wegge Nikolai Schirmer

Tormod Granheim

Marthe Kristoffersen

Robert Pallin Aaring

Melissa Brandner

Andreas Køhn

Len Roald Jørgensen

Total social reach = 421,700 | Average = 32,438

© POW Norway

POW SWEDEN CAMPAIGN : Utelandet

In a grand campaign called Utelandet, over 3 million outdoor enthusiasts in Sweden were mobilised to take action prior to the 2022 Swedish government election. United under a compelling manifesto, the campaign urged the Government to honour Sweden's commitments to the Paris Agreement and protect the country's stunning wilderness. The manifesto was presented to the four major political parties in office.

Throughout the campaign, a series of impactful events were organised leading up to the manifesto handover by POW Sweden. A remarkable winter climate march and an extensive bike-climate march spanning the entire country were orchestrated. Outdoor climate talks, interviews with renowned climate scientists, and collaborations with climate organisations, businesses, ski resorts, municipalities, and individuals were carried out to emphasise the urgent nature of the climate crisis during the election campaign. The primary objective was to deepen public understanding of the critical situation and hold the government accountable for climate action.

CAMPAIGN REACH:

Social Media Reach = 169,366

Social Media Interactions = 41,098

Newspapers and Magazines = 10

Physical Activity Participation = 213

POW SWEDEN SOCIAL REACH:

Instagram = 7950

Facebook (Followers) = 5700

Newsletter = 578

Total social reach = 500,694 | Average = 29,453

protectourwinters.se

Mikael af Ekenstam

© POW Sweden

POW SWITZERLAND

CAMPAIGN : #POWTAKETHETRAIN

During the winter season of 21/22, POW Switzerland launched an impactful mobility campaign featuring the film "TakeTheTrain." The film showcases the ease of travelling by public transport, specifically by train, likening it to putting on a jacket. This collaborative campaign involves eight ski resorts across Switzerland, along with the support of three public transport companies and several other project partners.

To maximise visibility, the film is not only promoted through POW Switzerland’s digital channels but also shared on the destinations' platforms. Additionally, POW Switzerland secured advertising screens on trains for the first time, allowing them to display "TakeTheTrain" posters. This comprehensive approach, in partnership with their 16 collaborators, enables POW Switzerland to effectively address the theme of sustainable travel in the mountains while achieving a wide-reaching impact throughout Switzerland.

CAMPAIGN REACH:

Social Media = 150,000

Newsletter = 150,00

Website (unique page views) = 39,000

Blogs = 3

Online and Print Media = 673,000

Plays in Ski Resorts and on Trains = 19,000

POW SWITZERLAND SOCIAL REACH:

Instagram = 11,200

Facebook (Followers) = 1702

Twitter = 414

LinkedIn = 1422

YouTube =133

Newsletter = 3392

Download Impact Report 2022

protectourwinters.ch

ATHLETE AMBASSADORS (INSTAGRAM):

Michelle Gisin

Daniel Yule

Sarah Hoefflin

Nicolas Hojac

Caro North

Pascal Egli

Daniel Loosli

Katherine Choong

Nicholaolken

Mathieu Schaer

Simon Charrière

Elena Koenz

Levi Luggen

Mauro Dotta

Max Buri

Laurent De Martin

Marianne Fatton

James Niederberger

Yannick Glatthard

Sascha Lehmann

Alessandra Schmid

Martin Bender

Josh Dirksen

Total social reach = 553,554 | Average = 24,068

© POW Switzerland

POW UK CAMPAIGN : Open Letter to British Cycling

POW UK responded to British Cycling's partnership announcement with Shell through an open letter, expressing concerns about the company's impact on climate change. The response from the cycling community was overwhelmingly supportive. British Cycling acknowledged the letter and agreed to meet with POW UK to discuss the concerns.

The dialogue between the two organisations holds promise for a more sustainable future in the cycling industry. It demonstrates the power of community engagement and the potential for collaboration despite differing viewpoints. POW UK remains committed to preserving natural spaces and advocating for a healthier planet.

As a result of the meeting, British Cycling agreed to undergo Carbon Literacy Training and hire a sustainability manager. They are continuing discussions with POW UK, indicating a positive step towards addressing climate concerns and fostering sustainability within the organisation. This milestone showcases the impact of collective action and the potential for meaningful change in promoting a more environmentally conscious approach to cycling.

CAMPAIGN REACH:

Social Media Reach = 11,000

Social Media Impressions = 13,100

Social Media Engagement = 2000

POW UK SOCIAL REACH:

Social Media = 18,897

Email Subscribers = 3600

Events Attended = 13+

Talks Delivered = 20+

Estimated Reach = 10,000+

Download Impact Report 2022

TOTAL SOCIAL REACH = 289,221 |

AVERAGE = 24,102

© POW UK

POW AROUND THE WORLD International Cooperation

Climate change is a global issue that requires international cooperation and collective action. Present in multiple countries, POW can address the diverse challenges and opportunities specific to each region allowing for a broader reach and impact across different geographical areas. This enables POW to engage with local communities, outdoor sports enthusiasts, and individuals passionate about climate action at a grassroots level.

POW has national chapters or affiliated organisations in the United States, Canada, Australia, New Zealand, Japan, and 9 Europe countries. Each country has its unique environmental, social, and political context. Multinational representation facilitates knowledge sharing and collaboration across cultures, political systems, and economic models. It allows for the exchange of best practices, strategies, and experiences in addressing climate change and promoting sustainable practices.

© POW Japan

© POW Canada

BRAND

PARTNERSHIPS INDUSTRY STAKEHOLDERS

GLOBAL PARTNERSHIP : ICEBUG

POW is thrilled to collaborate with Swedish outdoor shoe manufacturer, Icebug. Renowned for its ecoconscious practices, Icebug's transition to algae foam, renewable energy adoption, and emission reductions has rendered it Carbon Negative since March 2019. POW and Icebug share a mission to convert nature enthusiasts into climate advocates.

CEO David Ekelund highlights the need for sweeping changes in outdoor industries and underscores Icebug's commitment to becoming climate positive in 2020. David also emphasises the necessity of proper carbon pricing for effective transformation. Icebug not only endorses a $100/ton carbon price but also incorporates it internally, channelling funds into sustainability.

The partnership reflects shared goals: transforming individuals' passion for nature and outdoor activities into advocacy. David and POW share the goal of fostering a culture change towards sustainability and advocating for climate action from unexpected q uarters, such as outdoor athletes and brands.

Reflecting on the latest IPCC report, David finds hope in the message that while the climate emergency is dire, solutions are attainable. In partnership with POW, Icebug's dedication to sustainability and advocacy underscores the potential for positive change even in the face of alarming climate warnings.

OTHER IMPACTFUL PARTNERSHIPS FOR 2022:

THE NORTH FACE

This partnership supports our athlete trainings, and in collaboration with VF Foundation our DEI and HCPA programmes, that emphasise climate action and inclusivity.

TRIWA : TIME FOR SNOW

BY

FAIR MEANS : POW EUROPE NEW CI

TRIWA collaborated with POW on a watch made completely from recycled ocean plastic, designed as a tribute to the outdoors. 15% of sales revenue is donated to POW.

In January 2023, Max and the team at By Fair Means revealed a fresh new look across POW Europe. This partnership is where passion meets purpose.

To discuss partnering with POW Europe contact dan@protectourwinters.eu

WHAT’s next? EXCITING PLANS FOR 2023

Before delving into the future, we would like to extend a heartfelt thank you to three remarkable individuals who are departing from our team: Marita van Oldenborgh and Brita Staal, co-founders of POW Europe three years ago, as well as Sören Ronge, our inaugural European Coordinator. Their unwavering passion, dedication, and commitment have laid the solid foundation for our organisation's growth and future endeavours, recognising that the initial years are typically the most challenging.

POW continues to expand, and we are thrilled to welcome our latest chapter, The Netherlands, into our community.

Since Autumn 2022, our board has seen the appointment of a new President, Alistair Maltby (UK), and a new Vice-President, Megan Anderson (USA). Leveraging their extensive experience as a director  at The Woodland Trust and a lawyer at the Regulatory Assistance Project in Brussels, respectively, they bring a wealth of skills and connections to our team. Additionally, POW Europe has named Jonas Schneider (CH) as the new executive director, an accomplished transformational leader and entrepreneur, commencing his role in mid-March 2023.

Now more than ever, our actions hold significance. In a world marked by polarisation, our movement employs a love for nature and outdoor sports to unite and mobilise our community for climate action. Whether athletes or politicians, grass-roots activists or representatives from the outdoor industry, we share a common goal: Employing our skills, energy, networks, and passion to preserve our planet.

Now is not the time to slow down. In the coming year, we intend to support POW athlete Julian Schütter in his plea for increased climate action and transparency from FIS. Collaborating with our chapters in Austria and Germany, we will implement our educational program, HPCA, across eight European countries. Moreover, POW will collaborate with the World Snowboard Federation and the National Snowboard Federations to further develop specific climate educational tools as part of its first Erasmus+ projects. This year will also mark the initiation of POW's first Diversity, Equity, and Inclusion programme in three distinct countries, spanning from the Alps to Scandinavia. In partnership with Atomic, we eagerly anticipate co-hosting the inaugural Ski Industry Climate Summit, aiming to unite key stakeholders and address climate impacts.

Keen on staying updated? Subscribe to our newsletter, share it with friends and family, follow us on social media, visit our website regularly, or reach out directly if you're interested in engaging further with POW.

We prioritise action over inaction, inclusion over division, and hope and positivity over tension. United, we have the potential to reach summits that were once distant dreams when standing alone.

FIS OPEN LETTER

In February at the Alpine World Ski Championships in Courchevel, POW Germany Ambassador Julian Schütter delivered an open letter to FIS. The letter was signed by over 420 athletes, including some of the industry's biggest names, demanding greater action and transparency on climate.

WINTER 2022/23

DEI PROJECT WITH VF CORPORATION

The Diversity, Equity, and Inclusion (DEI) project, supported by VF Corporation, will develop strategies through pilot projects in France, Austria, and Finland to increase opportunities for under represented communities to access the outdoors.

WINTER 2022/23

BRAND ADVOCACY ACTION

POW Europe will collaborate with CAN Europe, Ohana and the POW Brand Advocacy Group to craft a consultation response urging the EU to act with maximum ambition when setting its 2040 Climate Targets.

SUMMER 2023

protectourwinters.eu

WINTER 2022/23

MOBILITY MONTH

The POW Mobility Month campaign ‘Reframe Your Journey’, challenges the outdoor community to reduce their travel emissions by choosing more sustainable forms of transportation for a whole month tracking sustainable travel via the Active Giving App.

SPRING 2023

ERASMUS+ PROGRAMMES

The World Snowboard Federation and ENOS EU funded programmes will start in 2023, and continue over three years. Focussed on youth participation in sport and climate action.

© POW Europe

ATHLETE TRAINING

POW Europe has scheduled Athlete Advocate training workshops for the Nidecker Global Rider Team, Burton Global Rider Team, The North Face Alpine Team, and Atomic Global Athlete Team. Bringing the power of the athletes voice to climate action.

SUMMER 2023

SUMMER 2023

CLIMATE DIALOGUE IN THE MOUNTAINS

POW Germany will take political figures and athlete advocates to the mountains. Partaking in discussions focussed on Bavaria's ambition of climate neutrality by 2040, all held with our beloved mountains as a setting.

ATTENDANCE

In the upcoming months, POW Europe will be visible at the Blue Earth Summit in October and ISPO in November. Our presence at these events will focus on promoting sustainable practices, advocating for climate action, and the collaboration within the outdoor and sports industries to address environmental challenges.

AUTUMN 2023

protectourwinters.eu

AUTUMN 2023

ATOMIC CLIMATE SUMMIT

POW Europe is co-hosting the Ski Industry Climate Summit, alongside top ski equipment manufacturer, Atomic. The two-day global conference will unite key stakeholders and catalyse effective action in response to the pressing climate crisis. This collaborative

AUTUMN 2023

HPCA PROGRAMME

The HPCA part of our climate change education programme will be delivered by POW crew members alongside sporting heroes from our Athletes Alliance. Eight European chapters will provide workshops throughout the 2023/2024 academic year.

© Nidecker

Financials

2022 Income

377.672,36 €

Corporate 52 %

Grants 20 %

Merchandise 1 %

Campaigns & Events 1 %

Donations 7 %

Reserves previous year 19 %

2022 Expenses

374.188,11 €

Support to chapters 28 %

Actions 24 %

Management & General 17 %

Parnterships & Fundraising 7 %

Reserves / Restricted (for future actions) 24 %

get involved

TURN passion into purpose

There are many ways to make a difference and turn your passion into purpose. From participating in campaigns to raise awareness about climate change and advocate for policy changes, to attending a POW event in your local area. Engaging with the community to raise awareness about POW and uniting in the fight against climate change is great step into climate action. Voting shapes policies for sustainable future. Your voice influences climate action, drives green initiatives, and safeguards the planet's health.

VOTE!

SIGN UP TO OUR NEWSLETTER

Start your climate advocacy journey by subscribing to our newsletter and share it with your friends and family.

VISIT OUR WEBSITE AND FOLLOW US ON SOCIAL MEDIA

All the latest global climate news and information about how to Act and Donate can be found our the website. POW Europe are most active on Instagram and LinkedIn. Follow our channels to keep up to date with the latest campaigns happening across the chapters.

FINANCIAL SUPPORT

Our advocacy relies on people like you. POW depends on the generous support of individuals, corporate partners, resorts and foundations who share our vision. For more information, please email dan@protectourwinters.eu.

BECOME AN CLIMATE ACTIVIST

If you’re eager to contribute your time, skills, and energy to POW Europe, we invite you to join our dedicated team of volunteers. You have the opportunity to volunteer for POW Europe as a whole or any of our 10 national chapters spread across Europe. Contact jonas@protectourwinters.eu for more information.

protectourwinters.eu

BIG THANKS TO...

+ POW Global Team

+ Brand Alliance

+ Athletes Alliance

+ Science Alliance

+ Creative Alliance

+ Advisory Board

+ And, YOU! Thank you for taking an interest in our work, we couldn’t do anything of this without you.

Stay updated on our journey by following our ongoing progress across our various platforms.

protectourwinters.eu takeaction@protectourwinters.eu @protectourwinters

Jakub Sedivy (CZ):

An outdoor photographer with a primary focus on capturing thrilling moments in adventure sports across the world. With an unyielding passion for both photography and adventure, Jakub's work reflects his unwavering commitment to showcasing the exhilarating beauty and raw essence of the great outdoors. Through his lens, he captures the adrenaline, excitement, and the essence of the world's most breathtaking natural landscapes and the athletes who conquer them.

ANNUAL REPORT 2022