The Leicestershire Fox November Issue Zone 1

ZONE 1 - November 2021 Glenfield, Ratby, Groby, Anstey and surrounding areas.

Book your advert, call

0116 497 3669

www.theleicestershirefox.co.uk email: jake@theleicestershirefox.co.uk

SPORTING CHAMPIONS PARTNER WITH BE RECRUITMENT Our September cover BE Recruitment are back again this month as they have further exciting news to announce. Since launching there Leicester branch on Cank Street near St Martins Square in the city centre in April they have been hard at work creating positivity surrounding there brand and business.

In our September addition Managing Director Stuart Biggs was quoted that BE Recruitment intend to involve themselves heavily in sport, community & local charity events.

Read the full story on page 2

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16/11/2021 22:19

Get result on and off the pitch!

Since then BE Recruitment have headlined or been involved in several charity events around the city as well as building a positive brand and reputation with there clients and candidates in the industrial, food manufacturing, logistics & driving sectors.

However todays news is there most positive yet and a true mark against involving themselves in sport & the local community, they have partnered with Leicester City Football Club and there Community Partnership programme.

This is a programme ran with the iniative being to involve SME’s around the county to be able to associate themselves with the worldwide brand that is Leicester City F.C. “To be a main sponsor to the football club these days is very difficult for most local businesses as Leicester City is now an international household name and for the club to be able to continue to evolve they need sponsorship on a much higher level than what us local businesses can offer” said Managing Director Stuart Biggs. “The community partnership programme is a fantastic opportunity for BE Recruitment to be able to continue to get our name out there as an establishing business in the local area”.

The partnership includes hospitality for BE Recruitment to take their clients to several games per season, corporate networking events, matchday sponsorship, LED advertising around the

pitch and on various T.V screens inside the ground and hospitality areas.

Its clear to see BE Recruitment are really integrating themselves into the community and looking to create solid business and corporate relationships.

If you’re a business looking for a reliable long term recruitment partner in Leicestershire get in contact with M.D. Stuart Biggs today at stuart@ berecruit.co.uk or call him directly on 07763909234.

Email: stuart@berecruit.co.uk | Tel: 0116 482 6500 | Web: berecruit.co.uk 2 Zone 1 - November 2021.indd 2

TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

HOT JOBS NOVEMBER!!!

CLASS 1 & 2 DRIVERS (BARDON) £17.00-£22.50 PER HOUR VARIOUS STARTS DAYS & NIGHTS 06.00-18.00 ON LONG TERM ONGOING ASSIGNMENTS WITH THE POSSIBILITY OF PERMANENT WORKING ON BEHALF OF A NATIONAL DISTRIBUTION COMPANY. VNA/MHE OPERATIVES (COALVILLE) £9.50-£16.27 PER HOUR ORDER PICKING ON BEHALF OF A NATIONAL DISTRIBUTION COMPANY USING FLT/VNA & MHE. STATIC 6AM-2PM, 2PM-10PM & 10PM-6AM MONDAY TO FRIDAY WORK. PACKERS/ASSEMBLY OPERATIVES (CITY CENTRE) £8.91 PER HOUR POS PACKING WORK ON BEHALF OF A WE ESTABLISHED PRINTING COMPANY, GUARANTEED WORK UNTIL CHRISTMAS 2021 IN A LIGHT CLEAN ENVIRONMENT. MONDAY TO FRIDAY 8AM-4PM.

WAREHOUSE OPERATIVES (WHETSTONE) £8.91 PER HOUR ASSEMBLY AND PACKING WORK ON BEHALF OF A COMPANY THAT ASSEMBLE HOME FURNITURE. CLEAN LONG-TERM WORK, 8.30AM-5PM MONDAY TO FRIDAY. PARCEL SORTERS (GLENFIELD) £8.91-£12.29 PER HOUR PARCEL SORTING FOR A GLOBAL BRAND AFTERNOONS, NIGHTS & WEEKENDS AVAILABLE WITH THE OPTION OF WORKING 5-8HR SHIFTS. ASSEMBLY OPERATIVES (THURMASTON) £9.00-£9.50 PER HOUR PACKING OF TRAYS, CARTONS & OTHER SMALL BOXES FOR VARIOUS INDUSTRIES. A VAERITY OF SHIFTS FROM DAYS, NIGHTS & WEEKENDS AVAILABLE 7 DAYS PER WEEK. IF YOUR IN THE MARKET FOR WORK AT THE MOMENT PLEASE GIVE KATE OR ANETE AT BE RECRUITMENT LEICESTER A CALL ON 0116 4826500

48 Cank Street, Leicester LE1 5GW Email: stuart@berecruit.co.uk Tel: 0116 482 6500 Web: berecruit.co.uk TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 3

3 16/11/2021 22:19

I am Jake the Managing Director of The Leicestershire Fox. I would like to take this opportunity to thank our amazing readers who have supported the launch of the magazine since May this year, entering our competitions and providing us with feedback.

We have some very exciting news coming over the next few months that we can not wait to share with you!

Contents Page 1-3

Be Recruitment

Page 4

Contents

Page 5 - 11 Health Wellbeing

and Lifestyle Page 12-23 Property & Trades Page 24 - 27 Miscellaneous Advertisement Page 28 - 34 Charity & Business Page 35

The Window Doctor

Back Page

Right at Home

Contact us for latest advertising rates

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TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

Health, Well-being & Lifestyle

CHOP STICK FACIAL REDUCES LINES AND WRINKLES BY 27% • Available in clinic or as part of your homecare routine.

• Instantly firms & smooths wrinkles.

• Sonic vibrations lift & firm muscles.

• Reduces puffiness.

• Our strength Hyaluronic serum adds intense hydration to the skin instantly.

• Clinically proven.

INTRODUCTORY CLINIC OFFER Enjoy the chopstick facial in clinic for only

£55.00 until 30.11.2021

INSIDE-OUT LASER CLINICS

LASER, AESTHETIC AND ADVANCED SKINCARE CLINIC • Skin Analysis • Facial Skin Peels • Facial Redness • Rosacea Treatment • Anit-Ageing Injectable Treatments • Warts & Verruca’s • Leg Thread Vein Removal • Facial Thread Vein Removal • Full Laser Rejuvenation • Pigmentation Reduction • Microdermabrasion • Cellulite Reduction & Skin Tightening • LED Light Therapy • Laser IPL Hair Removal FEEL • Laser Tattoo Removal GOOD • Skin Tag Removal FROM THE www.inside-outlaserclinics.com • Medical-grade Skincare info@ inside-outlaserclinics.com INSIDE-OUT • IllumiFacial - ‘Photo Facial’ 6 Cromwell Road, Mountsorrel, • Acne Reduction Loughborough, Leicestershire LE12 7EY • Acne Scarring Treatments

0116 237 4444

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 5

5 16/11/2021 22:19

Health and Health, Well-being Wellbeing & Lifestyle PetStay –A Loving Caring Alternative to Kennels. Its ‘one to one’ service matching dogs to the ideal carers. Running in Leicestershire & Rutland for over 7 years and still growing, to enable us to grow we need more carers, already booking well into 2022. PetStay take care of all the paperwork regarding licenses and Insurance, you just have the pleasure and company of four-legged friends.

Have you had a change in circumstances recently, have space in your life for ‘part-time’ dogs, but maintaining a flexible lifestyle – now is the opportunity to become a PetStay carer – a few quotes from some carers.

“Being a carer is a flexible, fulfilling and fun way to get to know dogs & their owners – knowing professional, caring support is just a call away.” - Jane

Do you have a dog-shaped hole in your life?

Join our team of local home boarding dog carers Flexible to suit you Dogs matched to your lifestyle Meet and greet before accepting any dog

Daily allowance received “Rewarding, financially and emotionally. Love to see dogs pulling their owners to our door when they come on their holidays.” - Richard

Tel: 07825 325 583

“We enjoy having PetStay dogs, they fit into our lifestyle. Enjoy meeting new dogs and owners, often returning many times – giving owners comfort knowing they are well cared for.” - K & T Loving the flexibility of PetStay, preferences on size/breed of dogs cared for, with dates to suit. Meet and greets, great for carers, dogs & owners to check each other out! - Liz “Having been PetStay carers for a couple of years, meeting some lovely dogs. The holidaying dogs get lots of love and care and we get lots of affection back.” - J & P Since losing our dog, a PetStay carer is a brilliant way to enjoy the companionship & fun that dogs bring to a home. - Mark 6 Zone 1 - November 2021.indd 6

PetStay Leicestershire & Rutland HOME DOG BOARDERS SINCE 2005

TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

Physiotherapy Sports Injuries Spread across three sites in Leicestershire, Natural Elements Physiotherapy & Natural Health Wellness Centres offers an array of treatments to help you move, look and feel better so you can ditch the painkillers and get back to those jobs and activities you’ve been missing out on.

Sports Massage Acupuncture Re-exology

T: 0116 367 6472 E: annie@thenaturalelements.co.uk W: www. thenaturalelements.co.uk ONLINE BOOKING AVAILABLE

Groby | Barrow | Desford

NIKI RANDALL COUNSELLING

Supporting your Wellbeing helping to overcome depression and anxiety Depression, fear, and anxiety are some of the most common and uncomfortable emotions that we can experience at some point in our lives. Through your counselling journey, my aim is to help you recover motivation, perspective, and joy that you once had in your life.

07969241939 | https://nrcounselling.co.uk/ TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 7

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Health and Health, Well-being Wellbeing & Lifestyle

Keeping clients safe in the comfort of their own home The care ‘Crisis’

a vowed never to return. However, if carers are not intensively rostered, well trained and supported their experience will be positive. How can we expect or CareGivers to deliver a high quality of care if we do not care for them?

Trusted by generations to make a difference every day The word Care is now so often followed by the word Crisis. It is true that there many challenges and issues, arguably too many for anyone to sort out, and most people who work in health and social care would agree that the two areas do need to work more closely but these are organisational and perhaps policy decisions. I prefer to concentrate on YOUR CHOICE the daily experience of our clients and We recognise thathere it is CareGivers and I’dimportant like to hopefully for you to be able to choose theis present an alternative view to what oftenyou presented the media. support need.in From our initial

experience of care.to When care Carers’ assessments through ongoing recruiting we experience of careyou is good, monitoring, work with to but only if that experience has been good. I deliver a care package that meets have met very caring people who have your been needs. traumatised by working in care

Clients’ experience of care. Similarly, if a client or indeed a friend or family member has experienced poor, indifferent or unreliable care they can be very anxious about considering care again or for themselves. The key thing is carers having the time to care and to therefore deliver compassionate personcentred care, which will usually require a minimum of an hour for each visit.

Everyone is on zero-hour contracts.

This generally trueINDEPENDENCE for those delivering YOUR care. However, our employment Choosing to receivecontracts support in your which include paid holidays pension and own home means you can maintain other benefits are miles away from other relationships with family, ‘zero-hours’ environments.

These are friends often akin to factory workers queuing and neighbours in a familiar home up and environment. the factory gates We waiting for the you to support foreman to pick them, except this now withapp the and usually continue done by phone or hobbies being daily that see you at your ‘pinged’, sameactivities principle just modern technology.

Our CareGivers do happiest.

This is really especially important benefit from the flexibility, choices and for people living with dementia, for freedom of good contracts, which don’t whom guarantee hoursroutines but nor doare theyhugely impose important

to health and wellbeing.

Email: loughborough@rightathome.co.uk YOUR PEACE OF MIND

Our CareGivers build strong relationships, not just with Clients, 8 but also with those closest to them.

Families can relax knowing that their Zone 1 - November 2021.indd 8

TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

must said with all providers WHO ISbe CARE FOR?busy and strict working hours or shifts. Though it

too SUPPORT few carers anyone wanting full time CARE AND AT HOME hours will get them.

Everyone is on minimum wage. Very unlikely, most providers pay above the minimum or living wage and there is usually some reimbursement for travel costs. In addition, there is fantastic career progression and very good salaries for management roles.

If you or someone you know would like to have an informal chat about working in care on a part-time basis or starting to develop your career in care, please call,

or suggest they call, Katie or David at Right at Home Loughborough on 01509 279360. Experience (good or bad) is not as important as being the right type WHY CHOOSE RIGHT AT HOME? ofOur person for care and you think arecare plan and services are customised to everyifindividual through ayou personal are provided by highly trained CareGivers who are the best in the business. Our we’d hear from Clientslove receive to the full amount of timeyou. that they pay for, as we travel in our own time, meaning visits are never rushed.

We have a professional dress code and recognise that some of our Clients would prefer a discreet service when we accompany them out and about in the local community.

Website: www.rightathomeuk.co.uk/loughborough

We are quick to react, vigilant in our duty of care and always aim to raise a smile.

NEXT STEPS

As with all new Clients, we will come and spend time with you and your family

TO ADVERTISE email jake@theleicestershirefox.co.uk in your home setting. This way, we get to know you as an individual9and can Zone 1 - November 2021.indd 9

observe and learn your daily routines. We will agree with you and your family a specific care plan that addresses exactly how you would like your support delivered. We will then carefully match a suitable CareGiver and arrange for them to be introduced and approved before they begin delivering care. We also 16/11/2021 arrange in advance what kind and level of communication your family would 22:19 like

Health and Health, Well-being Wellbeing & Lifestyle

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TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

Premier Hearing A5 Feb21.qxp_Layout 1 10/02/2021 09:11 Page 1

Hearing problems? Maybe it’s earwax

EARWAX REMOVAL In your own home, or in our local centre Fully quali ed and accredited hearing care professionals are pleased to offer earwax removal appointments in our local centre near Loughborough or in the comfort of your own home—with all current Covid 19 safety measures in place

BLOCKED EARWAX CAN CAUSE • Trapped bacteria leading to infections • Temporary loss of hearing • Ear Pain • Social anxiety • Itchiness • Tinnitus Up to £300

Our trained and quali ed practitioners use the very latest in micro suction techniques to offer a completely safe and pain-free service bringing instant relief from all discomfort caused by excess earwax

part exchange towards new hearing aids

TO BOOK YOUR APPOINTMENT

CALL 0800 048 5688 TODAY

Premier Hearing Limited 35—37 High Street, Barrow upon Soar Leicestershire LE12 8PY 0800 048 5688 www.premierhearing.co.uk Philip@premierhearing.co.uk

FREE ANY HEARING AID SERVICED

Professional, Independent & Impartial Advice for a Hearing Solution That’s perfect for You

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 11

11 16/11/2021 22:19

Property and Trades

Do you want money back in your pocket, guaranteed?

With energy bills on the rise and financial situations threatening to cripple us all, I was most certainly curious to find out how this is possible.

Jo Shahid, with thirty years experience in consultancy, offers a simple solution: A free review of your home or business utility services.

She explains that contrary to mainstream advice about sticking with current providers, she can still help you to not only save, but gain.

How? Well, everything about the switching process is covered for you including any costs incurred or credit acquired. You don’t lose out financially, or have to do any of the legwork. (Just make the call to Jo, that’s it!)

There are also a range of unique benefits including cashback when you spend on everyday products, fifty quid for having a smart meter installed, a referral scheme for, yes, cash rewards, plus all your services are managed through one account.

Completely fuss-free And all with long-term saving in mind.

Saving money the smarter way with Jo, putting money back in your pocket.

Really. It’s true!

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Our editor took Jo up on her offer and saved £75per month AND got the cash back card

Quote ‘win20k’

you’ll be entered into a raffle with a chance to

win £20K!

Jo’s top money saving tips I asked Jo if she had any other tips for our readers this Winter. Here are a few more things you can do to stay on track. Thanks Jo! Avoid electric heaters.

They cost a lot to run.

For perspective, one hour of ewlectric heating is equivalent to Six or seven of gas power.

Stock up on blankets and wrap up before switching on the heating.

Use your thermostat and set the temperature to eighteen degrees don’t leave heating on all of the time.

Turn radiators off in any unused rooms.

How often do you make a hot drink?

(Jo asks us to consider safety first!)

Invest in a hot water urn or large thermos flask. Effectively and quickly reduce your bill by using your kettle less.

Call today to book your review Tel: 07947 092726 Email: Save@smarterhomebills.com TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 13

13 16/11/2021 22:19

Health and Property and Wellbeing Trades

How much is your home worth?

Find out in under 60 seconds

Find out in 3 simple steps!

1. Go to our website www.thepropertyfox.co.uk 2. Click on our ‘FREE Instant Online Valuation’ banner 3. Fill in the form to receive your Free instant online valuation!

SELLING IN YOUR AREA

Call for more details on 0116 340 9989 Only £895 for a fully fitted electric door.

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Garolla garage doors are strong and solidly built. They’re made to measure in our own UK factories.

The electric Garolla door rolls up vertically taking up only 8 inches inside your garage.

Our expert installers will fit your new door and take away the old one so there’s no mess.

Give us a call today and we’ll come and measure up completely Free.

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WAS £1,354 INC VAT

WHAT’S INCLUDED WITH EVERY DOOR:

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FREE EXPERT MEASURING & FITTING TWO REMOTE CONTROLS ACOUSTIC & THERMAL INSULATION AVAILABLE IN 21 COLOURS FREE DISPOSAL OF YOUR OLD DOOR

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Offer valid for openings up to 2.6m wide & inc: 2 remote controls, 55mm white slats, internal manual override.

www.garolla.co.uk

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Your first call for pest control AZK Pest Control is a professional and local pest control business. We can offer you a same day service for all your pest problems. We are fully qualified with years of experience making us able to deal with all pests, either in your home or business.

Wasps Nest?

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t es or N f ps ed s a y W stro 0+VAT de £5

BUSINESS SERVICE AGREEMENTS AVAILABLE WITH ENVIRONMENTAL HEALTH AUDITS

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TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 15

15 16/11/2021 22:19

Property and Trades

Why Replace…

We Repair…

Welcome to The Window Doctor, your window and door repair specialists.

Since our beginning in 1991, The Window Doctor has been a driving force behind raising the bar in quality and service within the industry. Our approach has never changed since day one, to deliver a cost-effective solution to the double glazing and door sector to standard never before experienced within the industry.

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TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

So why choose The Window Doctor?

Here is a few reasons why you can count on us…

Customer commitment

Over 30 years our technicians and office team have compiled a huge bank of knowledge from window repairs, commercial door issues and glazing to ensure that getting a repair completed or glass unit replacement undertaken is as easy and efficient as possible for you.

By growing our knowledge daily, our team brings skills and expertise across every corner of the industry to come together and offer a truly vast offering to customers with window and door issues across Leicestershire and Nuneaton.

So why would you repair over replace?

Well, there are many reasons, the main one being cost. Our services in both repairing window and doors as well as glass unit replacement offer you a huge saving in comparison to replacing the broken window or door with a new one.

With costs of over £1000 for a new front door common, depending on the repair required, costs can be as low as £50!

The same goes for condensated units, often referred to as ‘misty’ or ‘cloudy’.

This is when the seals break down causing moisture to get in between the unit and condensate. When this does happen, there is no need to replace the entire window, just the glass. This alone saves hundreds of pounds per window in costs. Furthermore, replacing just the glass helps us to do our part to reduce plastic waste, and we all like to do our bit where we can!

Every member of the team has one thing in common, we are obsessed with customer service! No one has time during their busy day to deal with a broken door handle, a condensated unit or a door that won’t lock. So, when you do need to make time to deal with it, our team are ready to take the stress away.

Quality From the parts we use in your home or the service you receive from our engineer, quality is key. We work with a huge number of manufacturers and suppliers to ensure we source the best parts and materials for you, and ensure the service is there to match. Whether it’s the use of shoe covers when were in your home, or the customer service team dealing with your enquiry, we strive for the best, and once we get there, we improve on it.

Experts in our field We have a dedicated team to handle your call and schedule your appointment, meaning you can get back to the things that matter quicker. Our team of engineers have a huge amount of knowledge regarding types of glass, windows and doors ensuring we offer the best value repair for your needs and undertake the repairs efficiently and professionally.

If you require any window and door repairs or a glass unit replacement, our website has vast quantity of articles and information regarding all thing’s windows and doors, and if you still can’t find what you’re looking for, our friendly team are always at the end of the phone to handle your enquiry on 01455 850282 www.thewindowdoctorltd.com

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 17

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Property and Trades

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Family run Leicestershire business trading for more than 10 years, delivering quality products at competitive prices, free home consultation and quoting available.

For made-to-measure blinds, shutters and awnings expertly fitted contact us today 0247 651 0053

www.fraserjamesblinds.co.uk

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 19

19 16/11/2021 22:19

Property and Trades

We manage property damage insurance claims from small bathroom leaks to large commercial projects We negotiate with your insurer on your behalf to get the settlement you are entitled to.

Using our own vetted contractors, who specialise in leak detection and the drying out of buildings, we can carry out the necessary repair works.

THIS IS A FREE SERVICE, providing we use our own vetted contractors to complete the reinstatement work*.

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Feel free to give us a no obligation call on:

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0116 202 9675

Aspray (Leicester South) is the trading name of Hollybush Property Services Ltd who is an appointed representative of Aspray Limited who are authorised and regulated by the Financial Conduct Authority and can be found on the Financial Services Register (www.fca.org/register) under reference 466101 for claims handling only. *Any excess stated in the policy will still apply and is payable by the policyholder.

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What’s included in the price • The Space that you decide to go for.

•Y our Logo and links to your website and social media channels on our website.

• Massive Campaigns on social media channels.

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•E ach area will go to 10,000 homes and businesses across each area (40,000 homes and businesses Projected actual readership of 120,000)

Get in touch to discuss advertising

TO ADVERTISE call 0116 497 3669 or email your enquiry to jake@theleicestershirefox.co.uk

Some of our services include: • Flat Roofs • Felt Roofs • New Roofs

• Slate Roofs • Tile Roofs • Chimneys

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We also offer • Full Replacement Services for UPVC Fascia, Soffits, and Guttering • Service Guarantees and Free Quotations TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 21

21 16/11/2021 22:19

Property and Trades

Leicester City WASTE REMOVAL

RESIDENTIAL & COMMERCIAL

- Is removal of waste turning into a minefield?

- Trying to find a service for the first time or not happy with the existing service?

- Looking for a cost effective solution for your home or business?

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TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

inc VAT

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inc VAT

“Let your property nationally from £45 per month“

What we offer as standard FREE instant online property valuation.

Professional quality photography, floorplans and full marketing particulars.

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Eye catching advertising board.

Bespoke packages to suit your needs.

Intrigued?

Scan the QR Code for more information.

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Miscellaneous Advertisement

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Miscellaneous Advertisement

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“Funny, engaging and a must read for any Leicester City fan” 26 Zone 1 - November 2021.indd 26

“From chasing chickens to scoring at Wembley!”

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Minding my own football business

by Barrie Pierpoint What do you remember about Leicester City during the nineties?

“Minding My Own Football Business” by Barrie Pierpoint, Leicester City’s first Chief Executive, chronicles the Club’s journey, on and off the pitch, from the brink of relegation to the Third Division to the heady heights of the Premier League.

But this isn’t just Barrie’s story – there were hundreds of people responsible for City’s remarkable success. This book features contributions from over forty people, from directors, staff, fans and journalists to corporate clients, team managers and players, including Steve Walsh, Emile Heskey, Simon Grayson, Gary Mills and Tony Cottee.

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Barrie’s book also available through www.mindingmyownfootballbusiness.co.uk or from Waterstone and other leading bookstores

You Must Be Joachim: My Life In Football

by Julian Joachim Julian Joachim burst onto the scene in 1992 and quickly became one of the most exciting and sought-after young talents in English football.

In his debut season, he scored in a Wembley final, finished as runner up in Match of the Day’s Goal of the Season, won an international trophy and saw off competition from Patrick Kluivert, Robbie Fowler and Clarence Seedorf to win Player of the Tournament award at the under 18 European Championships. You Must Be Joachim provides an honest account of Julian’s life as a footballer; from the goals, the glamour and the glory, to a darker side of the game rarely discussed – dealing with bullying, handling the media and what it’s really like for a footballer when they retire.

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Julian’s book also available through www.foyles.co.uk or from Waterstone, Amazon and other leading bookstores

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 27

27 16/11/2021 22:19

Business & Charity

What is branding and why is it important for your business?

Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time.

Branding increases business value

Branding was (and still is) misunderstood by being reduced to its aesthetic component: visual identity. For many, whether specialists or not, branding is still just about the visual identity – name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers.

Branding generates new customers

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

There are many areas that are used to develop a brand including advertising, customer service, social responsibility, reputation, and visuals. All of these elements (and many more) work together to create one unique and (hopefully) attention-grabbing profile.

28 Zone 1 - November 2021.indd 28

Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry.

A good brand will have no trouble drumming up referral business.

Improves employee pride and satisfaction When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do.

Working for a brand that is reputable and held in high regard amongst the public makes working for that company more enjoyable and fulfilling.

Creates trust within the marketplace A brand’s reputation ultimately boils down to the amount of trust that clients can have in it. The more you trust a brand, the better your perception of it, the stronger its reputation and, thus, the brand itself.

Would like to know more or you’d like your branding moved forward? If you do, please contact your branding expert on 0116 318 3771 or email hello@onecreative.me.uk

TO ADVERTISE call 0116 497 3669 16/11/2021 22:19

Let’s build you an amazing brand that connects with people and wins you new customers OneCreative knows just how important your brand is to your business and its identity. So we really take care to create designs that capture who you are and why you’re brilliant.

What sets us apart?

We’re winning new customers every week because we’re • Experienced • Adaptable • Easy to work with • Affordable • Passionate about delivering high standards in design Contact us today to work with us to produce stunning results across each and every part of your brand and marketing.

0116 318 3771 0787 671 6850 hello@onecreative.me.uk www.onecreative.me.uk TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 29

29 16/11/2021 22:19

Business & Charity

Look as quality as the service your business provides • Media Launches • Professional headshots • Studio and outdoor locations • Corporate event photography • Social media content packages • Environmental business photography

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TRUSTED LOCAL ELECTRICANS

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Business & Charity

J.P. VENTILATION CLEANING Specialist Canopy Ductwork Extraction Ventilation Systems & Fans Expertly Cleaned to BES We have a specialist workforce to carry out all works to BES Standards and on completion, we supply a Certificate of works carried out.

We will work with you to meet deadlines so as not to disrupt the smooth running of your Business.

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We can custom make your cooker to bespoke dimensions from 3 to 8 Burners”

TO ADVERTISE email jake@theleicestershirefox.co.uk Zone 1 - November 2021.indd 33

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Business & Charity What’s included in the price • The Space that you decide to go for.

•Y our Logo and links to your website and social media channels on our website.

• Massive Campaigns on social media channels.

• Offers on future space.

•E ach area will go to 10,000 homes and businesses across each area (40,000 homes and businesses Projected actual readership of 120,000)

Get in touch to discuss advertising

TO ADVERTISE call 0116 497 3669 or email your enquiry to jake@theleicestershirefox.co.uk

Leicestershire Action for Mental Health Project If you would like to access our services, please contact us: Lamp is an independent mental health charity founded in 1989. Our service is confidential, trusted and non-judgemental.

We provide free community mental health advocacy for people living in Leicester, Leicestershire and Rutland; as well as providing advocacy to Carers.

Do you need help with your mental health and don’t know where to turn?

www.lampadvocacy.co.uk

0116 255 6286 65 Regent Road, Leicester LE1 6YF @LAMPadvocacy @LampCharity

@lampmentalhealth

@lampleicester @lampleicester Registered Charity No. 702057

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