State of Address - PR Release

Melbourne entrepreneurs launch State of Address: the world’s first ever architecture and design community to reside on the blockchain

The world’s first ever architecture and design community - State of Address - has launched on the blockchain.

Founded by four Melbourne entrepreneurs - Chris Stribley1, Domenic Cerantonio2, AJ Batra3 and Anmol Sekhon4 - State of Address (S-of-A) uses non-fungible tokens (NFTs) to turn products of architecture and design into investable assets that are unique, scarce, and transferable. All of which have the potential to be on-sold for longer term gain.

Right now, the costs for individuals and communities to engage architects are high and out of arm’s reach for the average person or community. Yet, some would argue good architecturally designed spaces (physical and virtual) have never been so important in our lives.

S-of-A sets out to democratise architectural designs and decrease the prohibitive costs of entrance to the end consumer. All the while, unlocking immense market potential for architects and designers alike.

Dom Cerantonio, renowned architect and co-founder of S-of-A explains: “The current architect and consumer relationship is very linear. Currently, architects need to find clients who will initially commission them, support their ideas and if they are lucky enough, pay them for their time. S-of-A aims to reinvent the architectural model whereby architects can create products at their own discretion that are scalable and sold in an open global market. We aim to provide perpetual royalties into our products that reward architects just like we see in other industries such as Music and Publishing.

“On the client side, there are also significant benefits. Prospective buyers will be able to shop through various design pieces till they find what they are looking for, purchase instantly and at a fraction of the cost. Via the use of NFTs S-of-A sets out to tokenize the architectural design industry and unlock significant economic value that exists in the underlying work

1

Chris Stribley is a Melbourne-based Co-Founder of S-of-A and Founding Partner of Cera Stribley

2

Domenic Cerantonio is a Melbourne-based Co-Founder of S-of-A and Founding Partner of Cera Stribley

3

AJ Batra is a Melbourne-based Co-Founder of S-of-A and the Managing Director of Above Zero

4

Anmol Sekhon is a digital marketing and blockchain expert involved with numerous Decentralised Autonomous Organisation (DAO) projects.

created by architects and designers. In Australia, only 2% of all new homes between 2012-2021 we designed by architects - we hope that by reducing the cost to the end-customer, we can increase this statistic and improve the standard of living through better designing buildings and environments.”

While the launch of S-of-A signifies a new wave in architecture and design for our physical environments, it equally opens a world of possibilities for the digital space.

Anmol Sekhon, blockchain specialist and co-founder of S-of-A says: “While it’s clear the ‘in real life’ benefits S-of-A can offer, what’s equally exciting is the untapped market opportunity for the digital spaces we’re all becoming accustomed to.

“S-of-A aims to provide unique digital immersive environments that could be utilised in various mediums. Think - dream homes, art galleries (to display digital art), Zoom backgrounds, virtual office spaces, digital classrooms - the opportunities are endless.”

S-of-A has launched as an initial membership token “Mint Pass”. Which will allow members to purchase new architectural design collections as they are released.

S-of-A has already partnered up with emerging and leading architects and designers, as the community grows, S-of-A plans to be the leading library of architectural design on the blockchain. Where future home builders or city shapers can browse the marketplace and purchase architectural design NFTs that suits them best.

Ends For more information, interview requests or access to our asset library, please contact: Tarah Miller | +61477045774 | tarahmiller@thinkerbell.com or visit our website: www.s-of-a.io