Logo Redesign

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MISSION STATEMENT

To be the indispensable source of local news and information, serving the Philadelphi region’s diverse community with a sustainable, growing business built upon the trust and support of our readers and advertisers.

Moving Forward As The Inquirer

Goode, and later the city schools, along with my peers from The Inquirer and other outlets.

The Inky and the Daily News were

Back then, no one could imagine a time when technology would disrupt our world, making the smartphone essential for all and a tool to gather information. We did not have a clue that, ultimately, technology would provide fewer dollars to make all three brands – Inquirer, Daily News and Philly.com – intentionally local in covering our city and our region.

It’s been some three decades since my family thought I had lost my mind.

I left The Wall Street Journal’s Philly bureau to join the Philadelphia Daily News. My family was not happy, but it made perfect sense to me.

The Journal was then, as it is now, a prestigious newspaper with a financial bent charged with covering the planet. My DNA was much more tied to the people up the street who were leaning into intense coverage of Philadelphia and the region. Back then, I was thrilled to cover Mayor Wilson

JUST AS THE INQUIRER IS SERVING THE COMMUNITY THROUGH PUBLIC-SERVICE JOURNALISM, INQUIRER SOLUTIONS GROUP IS DEDICATED TO THE SUCCESS OF OUR CUSTOMERS.

competitive then and for many years to come. Competition can be a fun thing – motivation to be first with a story. We had that luxury.

FROM THIS DAY FORTH, WE ARE OFFICIALLY THE PHILADELPHIA INQUIRER, ONE BRAND, ONE MISSION.

So, we have done a very smart thing. We are doubling down on our commitment to creating local journalism that produces results, inspires us, and makes our community better.

Forget about all the corporate names we have carried over the years. If there has been confusion about what we do and who we serve, ambiguity should end here.

From this day forth, we are officially The Philadelphia Inquirer. One brand, one mission, committed

Reaching Your Customers In New Ways There was a time in the not-too-distant past when our sales team mainly sold “squares and rectangles.”

That’s newspaper parlance for display ads that ran in the printed pages of The Philadelphia Inquirer and reached hundreds of thousands of readers every day.

These ads introduced the latest products, services, sales, and promotions of local and national businesses in our community – and they worked.

Newspapers were, and still are, an effective medium to connect brands and consumers.

As technology has advanced, it has created more ways than ever for businesses to target their customers – and more ways for us to help you deliver your message.

Much like The Inquirer has evolved its look and digital reach over the years, our sales team at

to developing indispensable journalism that reflects the communities we serve.

We hope you’ll continue to engage with us however you like.

Home delivery and single-copy availability of both The Inquirer and Daily News will remain – with a renewed commitment to customer service – throughout the region.

And you can interact with more of our journalism at Inquirer.com, where a digital subscription costs less per week than a cheesesteak.

After more than 30 years, my tenure in this newsroom is still just a fraction of The Inquirer’s 190year history. Our focus on local journalism has stayed unchanged, and I think my family would finally agree that I hadn’t lost my mind after all.

– Michael Days, Vice President of Diversity and Inclusion Become an Inquirer today for $.77 per week for 13 weeks: Inquirer.com/getstarted

Inquirer Solutions Group is continually working to stay on top of and ahead of technological changes.

We have transformed and expanded our capabilities to offer world-class digital marketing services.

Search, social media, targeted e-mail, branded content, programmatic, CTV, audio, video – we can help with all of it. We even have a robust experiential division that produces award galas to celebrate extraordinary Philadelphians and live-journalism events that can be underwritten through partner sponsorships.

We’re proud of our ability to fully plan and execute 360-degree integrated marketing campaigns that reach targeted consumers at every step along their path to purchase. And we still sell those “squares and rectangles” in the newspaper!

At the heart of our reimagination is our mission.

Just as The Inquirer is committed to serving the community through public-service journalism, those of us at Inquirer Solutions Group are dedicated to the success of our customers. Our publisher and CEO, Terry Egger, says it best: “We do not celebrate when we make a sale. We celebrate when our client makes a sale based on advertising we created for them.”

– Bob Geiger, Senior Vice President, Sales

AFTER

A Change At The Top Every incremental tweak or major redesign has been an attempt to modernize The Inquirer brand to keep pace with our changing region and the greater media landscape.

What’s New? The new design preserves the visual connections to its original typeface, while being optimized to work across digital and print platforms. These small changes will have a big impact on the way the brand is represented on Inquirer.com, mobile apps, social media channels, in print, and throughout the Philadelphia region.

With The Inquirer’s journalism being published and shared on more platforms than ever, it was time to again update our logo in a way that represented the brand’s past, present, and future. Here are four things to know about the change:

What was the Biggest Challenge?

As the company looks toward its digital future, it was important to create a logo that will function well not just on the top of the newspaper, but also on icons for apps and on social media.

Why was an Update Needed?

“We wanted a logo that would capture the life of our brand, speak to new audiences, and integrate seamlessly into all of our products,” said Sara Pfefer, an Inquirer graphic designer. She was part of an in-house design team that worked on The Inquirer’s first logo change in decades.

One of the biggest obstacles with the original logo design was the ambiguous look of the “I” in Inquirer. The team focused significant effort on making the “I” more readable so it could stand alone as an icon.

The Philadelphia Inquirer’s logo has changed many times since 1829, as seen on the cover of this special section.

After more than six months of research, analysis, revisions, internal feedback, and reader focus groups, Pfefer’s logo design emerged as the best choice to represent The Inquirer.

What Do the Experts Say? When the design team had developed a handful of strong logo options, they brought in an expert with deep connections to our brand: Matthew Carter, a world-renowned type designer and MacArthur Fellowship recipient, who had digitized The Inquirer’s previous masthead in 1997.

“We like that the new logo maintained the unique characteristics of the original, iconic design, but made subtle yet recognizable changes for a better experience across all formats,” said Jen Strauss, Associate Director of Design at The Inquirer.

“Matthew’s inclusion was no accident,” Strauss said. “He helped us identify all the issues around making a recognizable capital Gothic letter I. He acted as a catalyst to energize our team to find a solution that worked for us now and well into the future.”

– Andrew Albert, for The Inquirer

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WHAT EMPLOYEES ARE SAYING

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In advance of The Inquirer’s 190th birthday, we asked people from all parts of our operation to weigh in on what an inquirer is and what being an inquirer means to them.

What is an Inquirer?

“An inquirer is someone who is curious and asks questions.”

- Michelle Bjork, Newsroom “A seeker.”

- Traci Betancourt, Events “A person who seeks information.”

- Christina Koerte, Marketing “Someone who wants to know … how things work, how it all fits together, and why.”

- Geoffrey Hansell, Advertising Operations “Someone who is constantly asking questions to gather the right information.”

- Mark Nichols, Marketing “One who asks all the pertinent questions, and digs.”

- Ellen Dunkel, Newsroom “One who searches for truth.”

- Michael Wiebe, Engineering

What does being an Inquirer mean to you?

“It means posing the important questions, and seeking answers, to shine a light on problems that demand care and attention.

Often this means listening to people and pushing for transparency.”

- Elena Gooray, Newsroom

What You’ll See Online

At the new Inquirer.com: The same indispensable journalism that you’ve come to expect – engaging, ambitious, and innovative – under a redesigned and improved Inquirer logo. You won’t have to go hunting for your favorite topics or learn any new buttons or navigation. The only change you’ll see is in our logo.

At Philly.com: Our goal is to make the transition to Inquirer.com as simple and intuitive as possible for our readers. So even though we are moving to a new web address, you don’t have to change anything. The old site will redirect you to the right place, and all of your old bookmarks should take you there, too. You may have to log in the first time you use the site.

On email: Staff emails have changed to firstinitiallastname@inquirer.com (example: Jessica Parks is jparks@inquirer.com). Emails sent to previous addresses at philly.com or phillynews. com will still work and be forwarded to the right inbox. You can also still reach us by phone, in our comment sections, on social media, or even by mail. We still like paper around here.

On social media: We’ll still be posting the same timely and informative journalism on our social media accounts, but they’ll get a name change and slightly new look. On Facebook, our page name will change to Philadelphia Inquirer from Philly.com; if you already follow or like the page, you will not need to do anything. Our Instagram account has changed its name to phillyinquirer. On Twitter, our main account is @phillyinquirer. And on YouTube, our Philly. com channel is now The Philadelphia Inquirer.

“I’m proud to be an inquirer because I play a small part in the work that we do for Philly and its surrounding areas. It’s a very empowering movement.”

- Jaime Hutkin, Marketing “It’s about seeking knowledge that will enable me to better my life and the lives of those I care about most. In my work, it’s about enabling our readers to do the same.

- Ray Boyd, Newsroom “It’s a feeling of pride to belong to a trusted news source that is moving forward in a digital world.”

- Kim Rossmair, Marketing “Our job is to convey truthful and useful information to our readers. That is why we ask questions.”

- Reid Tuvim, Newsroom “A lifelong quest to better myself and those around me.”

- Ronald Maver, Events

What Readers Are Saying Inquirer environment reporter Frank Kummer has been tracking ongoing fundraising efforts to dredge the Schuylkill in an effort to keep regattas from leaving the iconic racecourse. A day after officials announced a $4.5 million public-private dredging project would begin this summer, a reader wrote to thank Kummer for his coverage: Inquirer.com/science.

Readers have flooded the inbox of Inquirer journalist Ronnie Polaneczky, editor of The UpSide, with positive feedback regarding her new “Good News, Good Stories” section in the Sunday Inquirer and at Inquirer.com/upside.

The Inquirer’s storied history of news-you-can-use political coverage continues into this municipal election season. A recent transplant to Philadelphia wrote to say she appreciated the depth of our local election coverage: Inquirer.com/politics/election.

Have something you’d like to share with us?

Email AMA@inquirer.com.

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A VALUE PROPOSITION TO OUR READERS:

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ASKING ON BEHALF OF THE PEOPLE

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The Inquirer serves as the Philadelphia region’s ultimate STORYTELLER, TOUR GUIDE, AND WATCHDOG. As expert investigators, we reveal wrongdoing and hold the powerful to account. We’re an INDEPENDENT PUBLIC-BENEFIT CORPORATION and that means we answer to no one but you.

We cheer with you, mourn with you, and work with you to make our diverse community stronger and more connected than it was the day before—all to help you live Philly to the fullest, to give voice to those who’ve been harmed, and to sustain our democracy.

JOIN US.

Long live local journalism