Book Dealers World Fall 2022 Issue

Book Dealers World Vol. 44 No. 3 Fall 2022

National Association of Book Entrepreneurs

IN THIS ISSUE Valuable Articles, Author Marketing Advice & Insider Secrets For Independent Publishers

Debra Blaine, MD, author of the award winning political and medical thrillers, “Undue Influences” and “Code Blue: The Other End of the Stethoscope” Read her story on Page 3.

From The

BOOK DEALERS WORLD

Editor’s

Our 42nd Year

Desk Dear Friends, As I am writing this letter at my desk in the beautiful state of Oregon, I can see and feel wildfires all around me. I am grateful for all the times I was able to visit the wonderful areas of Oregon before all the chaos happened. I hope things will change and future generations will be able to enjoy all the wonders of this lovely state.

This issue of BDW spotlights our Summer 2022 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Take a little break out of your day to spend time reading and relaxing with a favorite book. Discover some new titles and authors you will enjoy. See pages 22 to 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today. Let your imagination soar to a different era or place.

Unfortunately there are no more Virtual Shows being planned in the near future. We have decided at this time not to participate in some of the actual shows coming up since attendance has been sporadic at best and costs for booths, hotels and travel have increased substantially. We don’t think it would be a good investment for us and our publishers at this time. But we’ll be coming up with some new promotional activities in the new year.

ISSN 1098-8521

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455 E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

National Association Of Book Entrepreneurs

BOOK DEALERS WORLD Copyright 2022. Al Galasso.

All Rights Reserved.

Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: Have a wonderful Fall and holiday season and visit with friends and U.S. $50.00, Canada $55.00, Foreign $70.00. family during this special time of the year. But be sure to stay safe. BDW will not knowingly accept fraudulent or objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the Al Galasso, NABE publisher. .

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Achievement Award eligibility.

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The warning in this novel is that if we do not learn to become better, more decent human beings, we will engineer our own extinction.

PUBLISHER’S PROFILE

She intends the series to continue, and is drafting her fourth book.

Debra E. Blaine, MD Author of “Undue Influences”

Blaine became a professional coach through FIA Coaching in order to help people shed their paradigms of what they think they “ought” to be and reach for what will bring them fulfillment. She is certified to train other coaches through this same organization.

Debra Blaine is a physician turned author. After thirty-plus years of practicing medicine, she decided that healing the spirit was more important than healing the body.

But how does one do that in our fractured society, where it is hard to encourage people to open their minds to other points of view? She hopes that if she can get her readers emotionally involved in her characters, she may make more of a lasting impression. And perhaps some will think about critical issues from the safety of simply hearing a story they might resonate with.

She began writing novels in 2019 when she became frustrated and disillusioned with the changing focus of the medical profession, which now closely follows a business model seeking to optimize profit even at the expense of sacrificing health. Her first book, CODE BLUE: The Other End of the Stethoscope is a medical thriller that graphically exposes the effects of corporate greed on the American healthcare system in fictional form.

As our culture in America has become increasingly polarized and extremism now passes for the Dr. Blaine was born in New York norm, Blaine was inspired to write second thriller, Undue City and grew up on Long Island, her Influences.

It postulates intentional, NY. She always had a passion for the humanities, and received her chemical brainwashing of the BA in the Plan II Honors American population by the two Humanities Program at the political parties, and one man’s University of Texas at Austin struggle to resist and enlighten before attending Temple University others. for graduate studies in Her newest release is a dystopian Comparative Religion.

She fiction, and follows naturally from ultimately changed paths, and the events of its prequel. Beyond matriculated at Baylor College of the Pillars of Salt is a Medicine to earn her MD in 1987. representation of what our world She returned to New York for post- might look like by the 2030’s if we graduate training and practiced do not wake up and make Family and Urgent Care medicine fundamental changes. Not just to on Long Island and Queens for how we behave, but ultimately, to over thirty years. who we are.

In keeping with her new mission to present TRUTH IN FICTION, the Very Indie Press was established so that Blaine can edit, print, and distribute her books herself, cutting through the red tape of publishers who can take months to years. She uses top editors and cover designers and accepts nothing less than the highest quality.

Beyond the Pillars of Salt is her first novel released through this venue, and having had the experience of publishing a book from soup to nuts, including formatting and platforming, she now adds to her services the ability to coach writers at every stage.

Dr. Blaine loves animals, nature, and being outdoors. She has a grown son who is also a physician, and she lives with her two rescue cats in Suffolk County, Long Island.

For more information and details on all her fine books, visit her these websites: www.DebraBlaine.com or www.VeryIndiePress.com

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Get Better Book Launch Results

by Sandra Beckwith Raise your hand if you waited until you hit “publish” on Amazon to start thinking about how to get the book launch results that author dreams are made of.

If you’re a traditionally published author, you might not have thought about it at all. You expected your publisher to do whatever was needed to make sure readers discovered your book. No need for you to get involved. (Whoops.)

1. Take on just one at a time. Fit in Next, do more research to learn where you’ll find them online and what you can, when you can. offline. For example, do people in If you do this, you’ll have several of your target audience use TikTok? your book marketing basics in place Will you find them on LinkedIn? Do by the time your manuscript is done. they like Pinterest?

That will set you up for a better, more successful launch.

4. Build a following on the social Learn as much as you can about network that most of your audience book marketing. Read a book. Take uses. a course.

Your research into your target audiIdentify the bloggers who are pub- ence helped identify where you’ll lishing book marketing information find them online. Select one or two you can trust. Subscribe to their social networks that are most popunewsletters. In addition to my news- lar with your audience and learn how to use them effectively. letter, I recommend:

You were probably disappointed Kindlepreneur Author Marketing Ex- After you’ve spent some time learnwith your launch results, too. perts, The Nonfiction Authors Asso- ing how they work, start following ciation and Reedsy. “the right” people there.

Let’s turn that around. It starts with taking specific book marketing 2. Get clear on who will love your Try this: Find the most popular austeps while you’re still writing. Disbook. thors in your genre. Follow them, covery is key and follow the people who follow That’s your target audience, the peo- them, too. (If they like the types of I understand the challenge. It’s hard ple you wrote your book for. books the category leader writes, enough to find time to write the they’ll be interested in yours, too.) book. Making room in your schedIf you’ve written a nonfiction book, ule (and mind) for book marketing your target audience is people who And, of course, share content that while writing might seem like too are interested in that topic. But what will interest your ideal readers. much of a challenge. do you know about them?

But you have to, even if it means it Many novelists tell me they wrote takes a little longer to finish writing. the book they’d like to read. It makes sense, then, that their ideal If you don’t start laying the groundreader. their target audience, is work you need to sell books before people who are like them. (That’s your manuscript is done, your book not always the case. It’s just an launch results will be dismal, disexample.) couraging, and disappointing.

If you don't start laying the ground3. Research your target audience. work you need to sell books before your manuscript is done, your book Learn as much as you can about launch results will be dismal, disthe person who is most likely to buy couraging, and your book won’t be your book. discovered on launch day or any other time of the year unless you This will help you visualize your augoose the discovery process. That dience “avatar” – the one individual work starts early. who best represents those who will love your book.

9 Early Steps to Improving Your Book Launch Results:

5. Connect with bloggers.

Virtual book tours (author blog tours) are common and popular book launch elements.

When you “go” on a virtual book tour after your book is published, you’ll ask bloggers who reach the people you want to reach to share content that’s related to your book. That might be a: Guest Post, Q&A Audio or Video Interview or Book Review.

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You will be far more successful with bloggers who already know who you are. So, after you’ve identified the blogs you’ll want to visit on your tour, comment on and share their posts regularly. They’ll notice you.

who they are and how to reach Collecting Testimonials and Blurbs them, and save it all in a file.

Learn how successful authors use email to communicate with their readers by subscribing to their newsletters. What do you like about their approach?

What do you dislike?

9. Add your book title to your e-mail signature.

by Lisa Copen

8. Create a Facebook Page.

.When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of sparkle to your sales sheet. For example, who wouldn’t want a quote about your new adoption scrapbook album from Angelina Jolie?

I’m not talking about a Facebook profile – that’s your personal account where you acquire “friends.” I’m referring to a business Page where you 6. Build an email list.

Start gathering email address- acquire “likes.”

Testimonials from experts and celebrities catch the attention of both media like es now. This is a never-ending radio producers as well as your audience process and for many, that You’ll need a Page to advertise of potential readers. They will think, growth is slow. So don’t on Facebook, but it’s also a “Wow! That’s nice that she was able to get good way to establish your a recommendation from her. That took wait.newsletter ninja review some effort. Must be a decent book.” book’s presence on this popu- Always choose a specific benefit-oriented Be sure to offer a download- lar social network without an- testimonial over a celebrity’s vague testimonial. able gift – a “lead magnet”– in noying your friends. exchange for each email adAnd it will add credibility that the book isn’t dress. (Get ideas for fiction Use it to solicit opinions on your a real flop. lead magnets and nonfiction book’s topic, share progress But in my opinion, it’s the average reader lead magnets and learn how to updates, ask fans to vote on who will influence a person to buy your cover options, and so on. create them at those links.) book.

It doesn’t get any easier than just typing “Author,” followed by your book title.

I also recommend reading Which one of these will you Newsletter Ninja: How to Be- start doing today? Will you pick come an Author Mailing List the easiest or the hardest?

Expert. Learn how successful authors use email to communi- Do what works for you, but cate with their readers by sub- whatever you do, be sure to do it now. scribing to their newsletters.

—-------------------------------------7. Compile a list of “key influ- Sandra Beckwith teaches auencers.” Who is most influential thors how to reach more readwith your book’s target audi- ers by creating training ence? You’ll want to ask them programs that take the mystery to endorse your book after the out of key book marketing tacmanuscript is polished and fin- tics and by working one-on-one with them so they get over, ished. under, or around book marketBegin gathering names and ing and sales roadblocks. Visit great website at contact information for them her now. That’s all – just figure out www.buildbookbuzz.com

Which blurb would make you want a book?

One by Stephen King that says… “Intriguing. Excellent read.”

Or a testimonial from Suzy Smith that says… “Your book completely turned my life upside down—or should I say, right side up? I’ve made so many changes in both my actions and my attitudes. It’s improved my health, my relationships— everything! Thank you for helping me get my life back!”

Stephen King’s remark is nice, but it doesn’t make me think I need this book.

Suzy’s review makes me think, “I need this book so I can get my life back too!”

Don’t cover your book’s front and back cover with just vague endorsements from celebrities. Be sure to add at least one real person’s testimonial that will make the shopper think, “This person sounds just like me. If this book helped her (or entertained her), it will help me, too.”

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7 Ways to Use Audio to 2. Create an Audio Class or a people to hire you or buy your Increase Your Web and Series of Audio Lessons. Audio products. Be the first in your learning is still hot! Teach your industry to do this, and watch Email Sales

by Alexandria Brown Have you thought about adding audio to your website yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust.

audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for your prospects. You can see how I promote my FREE audio class at www.EzineQueen.com.

your numbers rise!

4. Feature Samples of Teleseminars. Do you want more signups for your free and/or paid teleseminars? Then start recording them. Pull out the highlights and post free clips of them at your website.

If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your free tips now at www.AlexandriaBrown.com.

7. Send Audio Postcards.

Reach out to your best customers and prospects for holidays, birthdays, or other special occasions by sending them an email postcard accompanied with a 3. Share Your Interviews. If you personally recorded message. don’t have an interview clip alAbout the Author ready, ask a friend or colleague to conduct a short, dynamic interview with you via phone. Re- Online entrepreneur Alexandria cord it and post it at your K. Brown publishes the awardwebsite. Or, do a series of inter- winning Highlights on Marketing views with other experts in your & Success weekly ezine with field and post them at your site. 30,000+ subscribers.

So let’s think about how you can build that instant rapport with your prospects (AND boost your subscribers and sales to boot)!

What could you do with audio?

There are unlimited possibilities of what can be done with audio 5. Pump Up Your Testimonials. on websites and in email, but You probably already have cushere are seven simple ideas to tomer testimonials on your site. get you started.

Now amplify their impact with audio. Have your customers re1. Greet Your Website Visitors. cord their testimonials in their Welcome visitors to your webown voices, and post them on site with your own voice. It’s a your site along with their names much warmer welcome than and photos. text alone.

Important: Don’t just say welcome (yawn). Drive them to taking action, like signing up for your free ezine or special report.

You can see EXACTLY how I accomplish this at the link below http://www.EzineQueen.com

6. Make Your Emails and Ezines Talk. Liven up your emails by making them talk to your prospects, subscribers, and customers. The members on your lists will feel like you are right there with them. And, remember, it will be that personal connection that encourages

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Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

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NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express.

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City______________________State_____Zip____________ Telephone__________________Fax___________________ Final Deadline: December 20th, 2022 E-Mail____________________________________________ See Next Page For Publishers Preview

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Tonia Shimin Mercury Press International 437 Reed Ct Goleta. CA 93117 Email: shimin@theaterdance.ucsb.edu Web: www.symeonshimin.com

“The Art of Symeon Shimin" presents a striking view of the life and art of this noted and award winning Russian born Jewish artist. Curated and edited by his daughter, the book includes essays, more than 100 plates and archival photographs and an autobiography. This is the first complete collection of Shimin's work that dramatically showcases art of rare beauty and raw expression.

Retail: $40.00, Sample: $40.00 ppd.

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Bob Gebelein Book Baby 18 Hawthorne Drive, Durham, NC 27712, Phone: 919-382-9439 E-Mail: dirtyscience2#gmail.com Web: www.dirtyscience.net

NABE WINNER SUMMER 2019. The psychic and the spiritual are real (scientifically demonstrated). To dismiss them as "woo-woo" is not a legitimate argument. To shun and ostracize the people who study them is not a legitimate argument. All academic people know this, and yet they let it happen. This is corruption in our accredited academic institutions. It is blocking our cultural advancement. DIRTY SCIENCE calls for reform.

Retail: $16.00, Sample: $16.00 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

The Corona Virus has prompted most American believers to feel that God is telling humanity to change how it lives. But the author of this new book sees a much bigger message in the virus. He believes that it is the ego’s power that started it to discredit God and only the power of God can change our fate. Based on the author’s knowledge that he has experienced for fortyplus years. Amazing secret revealed. Results guaranteed. For your Free Report, send your e-mail today or write directly to the author.

Retail: $17.99, Sample Book $17.99 ppd.

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Robert Wahler Authorhouse 1738 Braddock Ct San Jose, CA 95125 Phone: 808-896-6203 E-Mail: judaswasjames@aol.com Web Site: http://Judaswasjames.com/

Bible scholars all got it wrong about the Gospel of Judas. JUDAS -- not Jesus -- is the enigmatic sacrificial "man who bears me" (they are, after all, biased Christians, not Gnostics). Christianity's 'Betrayal of Christ' narrative was a tendentious rewriting of the gnostic Nag Hammadi Apocalypses mastership succession story. NABE Pinnacle Book Achievement Award winner for non-fiction, 2018.

Retail: $14.99, Sample: $14.99 ppd Write for wholesale quantity discounts.

Mary Virginia McCormick Pittman Xlibris 222 E. Houston St. Suite 1204 San Antonio, TX 78205 Phone 210-212-4500 E-Mail mvp.texas@yahoo.com

Is it animal magic? Or the unique DNA of the wolf? This book presents three incredible stories that will transport you into a world of canine courage, endurance, bravery, and fortitude, which can be called nothing less than miraculous. Beautifully illustrated.

Retail: Available on Amazon & Barnes & Noble Write For Wholesale quantity discounts.

William LH Galaini, Evolved Publishing 4985 N 125th Street, Butler, WI 53007 Phone: 414-803-7265 E-Mail: publisher@evolvedpub.com Web: https://www.EvolvedPub.com

In New Dis, Purgatory, there is no rest for the dead. Sprouting from the rim of Hell’s depths, not even this bohemian city of the afterlife—full of mercantile enterprises, engineering innovations, and political intrigue—is immune to the tragedies filtering down into it as war and endless suffering rage on Earth above. WINNER: Pinnacle Book Achievement Award, Summer 2021 – Best Religious Fiction.

Retail: $18.95 Sample: $18.95 ppd.

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Dr. Pete Andersen Trius Publishing, LLC 6382 Lake Dora Avenue San Diego, CA 92119 Phone: 858-8869820 E-Mail: drpete@drpeteandersen.com Web: https://The3SecretSkillsofTopPerformers.com

Leadership training to improve performance in less time for any job, task, skill, or relationship. The 3 secret skills, a.k.a. “The Triad” teaches leaders, parents, teachers, coaches, managers, supervisors, directors a system of powerful intrinsic motives to satisfy the personal needs and values and goals of the people doing the work. Improve the quality of life for the performers and company, organization, or team leading to lifelong success and happiness.

Price: $14.99 Sample: $14.99 ppd.

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John Geyman, MD Copernicus Healthcare 34 Oak Hill Drive Friday Harbor, WA 98250 Phone 360-378-8558 E-Mail: jgeyman@uw.edu Web Site: www.copernicus-healthcare.org

This book describes U. S. health care since the 1950s as seen and lived by one family physician. You will see how health care has become unaffordable for much of our population, how the quality of health care leaves much to be desired, and how system reform has been largely ineffective. You will also see how reform can bring equity and access to all Americans.

Retail: $29.95, Sample: $29.95 ppd.

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Carlos B. Gil The Gildeane Group 6015 NE Street Kenmore, WA Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com Web: www.diversitycentral.com 205th

http://www.diversitycentral.com

Discover what it’s like to emigrate from Mexico to the United States based on one family’s account. This highly readable award-winning book tells the story about the shock of arriving in the U.S. for the first time in the 1920s including the cultural conflicts and other difficulties connected with raising children in a new society. You’ll learn about Mexican immigration to the U.S. and how the “Mexican” Gil children became Mexican American as told by one of them who recounts memorable experiences dating from the 1920s to the 1970s.

Retail: $20.00 Sample: $20.00 ppd.

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Susan Robertson Page Publishing PO Box 470 Rancho Santa Fe, CA 92067 Telephone: 405-706-3704 E-Mail: larruping@aol.com

My husband was Dale Robertson a very famous and talented actor who starred in many films. Mostly in the 1950’s. Also starred in Western Series during the golden era of the TV Western, one of the most popular genres ever produced for the small screen. One of the most popular was Tales of Wells Fargo that Dale starred in every episode. Starred in The Iron Horse, Death Valley Days. etc. New, updated edition.

Retail: $62.95 Write for wholesale quantity discounts.

Daniel S Stackhouse Jr., Ph.D. 11622 Gonsalesv Street, Cerritos, CA 90703 Phone: 831-324-0238 E-Mail: danielstackhouse@reagan.com Web: www.amazon.com

In "Founded on Freedom: Why You Should Be Proud of the Birth of America," Daniel S. Stackhouse, Jr. argues that America's "mission statement" led the new United States of America, from its very beginning, to break off from the path which most of the rest of the globe had trodden throughout the ages and has continued to inspire and guide Americans ever since.

Retail: $30.00, Sample: $30.00 ppd Write for wholesale quantity discounts.

Saundra Foster, Page Publishing 6100 N Pointe Blvd., St Louis, MO 63147 Phone: 860-690-9692 E-Mail: sandy06051@yahoo.com Pushing up out of Hell trying to get to Heaven while raising 3 children I was arrested for stealing Free, Public Education which turned out to be 1st degree larceny.

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William L. Rush and Christine F Robinson Christian Faith Publishing Phone 905-517-6679 E-Mail: chris.robinson@selfregclinic.com Web: www.ourlifeourway.ca A Memoir of Active Faith, Profound Love, and Courageous Disability Rights explores an extraordinary love story grown out of engagement with both disability rights advocacy and Christian faith communities. This important memoir contains thoughtful, often-entertaining, and sometimes heart-wrenching anecdotes of a couple's journey to create their profoundly intimate relationship and Christian marriage, in a world not yet ready for them.

Retail: $16.25 Sample: $16.25 ppd.

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Kathleen M. Kelley Page Publishing 2958 Birch Hollow Drive 2A Ann Arbor, MI 48108 Phone: 734-972-3065 E-Mail: kathleenkelley48108@gmail.com Web: www.kathleenmkelley.com

Richard, Duke of Gloucester, would have been happy spending the rest of his life in the north of England, loyally serving his brother King Edward from afar, but Edward’s sudden death changes everything. When Richard learns he has been named Protector of the new boy-king, he must face old enemies, painful betrayals by old friends, and a dazzling opportunity that will challenge all he believes to be true about himself.

Retail: $25.95 Sample: $25.95 ppd.

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B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com

A grand adventure of myth and legend awaits you on Earth! The awardwinning epic Sci-Fi Fantasy story of Primeval Origins takes you on a fantastic journey of wonders to the origins of our heavenly host and mankind, battling the petulant gods of old and deadly creatures of malevolent creation. How did mankind prevail our ancient beginnings and can we survive our coming prophetic End Times? The Primeval Origins’ epic saga awaits you!

Retail: $19.95. Each. Sample: $19.95 each ppd.

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Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

Enjoy an armchair adventure book following Savannah, a teenager, on her first international trip to Greece. As an athlete, Savannah enjoys, running, swimming, climbing, and many other athletic adventures.

Come along with Savannah as she runs on the original ancient Greek Olympic track in the world. Enjoy climbing Mount Olympus with her, along with swimming and learning to windsurf. See and read of the temples and cities of ancient Greece.

Retail $55.00, Sample: $55.00 ppd.

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Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

A story of a family trip to Madagascar and Zimbabwe with beautiful photos and events along the way. This book captures the amazing animal encounters, birds, plants, chameleons, insects, and many other special animals. The family encounters some of the mysticism of Malagasy people, the history of the island, and at the same time, shares with readers the unparalleled wonder of one of the most unique places on the planet.

Retail: $30.00 Sample: $30.00 Write for wholesale quantity discounts.

Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

Some animals caught yawning have little yawns, or wide-open teeth baring, tongue hanging out yawns. This page-turning book will beg you to ask: Who’s Yawning Now? Read each animal’s account of where they live, interesting facts about them, what they eat, and even struggles that they go through on a daily basis, along with their level of threatened endangerment provided by The IUCN Red List of Threatened Species.

Retail: $26.00, Sample: $26.00 ppd Write for wholesale quantity discounts.

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Dora Dillistone Wiz Alred, Book Designer PO Box 207 El Prado, NM 87529 Phone: 575-776-8370 E-Mail dillistonetaos@taosnet.com Web: www.storyofluna.com

"Luna, The Mare with the Sky Blue Eyes" is the story of a young mare nearly forgotten and left behind and those who saved her. Luna represents everyone who has ever felt alone, hopeless and unloved. The story contains elements of hope and success through work, determination, friendship and love and that we are all unique with special talents. Luna's story is for everyone who loves horses, real and imaginary.

Available on Amazon Write for wholesale quantity discounts. .

James Quinn, Europe Books 23913 Via Hamaca Valencia, CA 91355 Phone: 661-373-7118 E-Mail: jalanq@me.com Web: www.jamesquinnauthor.com

This fast-paced novel sweeps the reader up into an amazing adventure, beginning with the discovery of Tutankhamen's tomb. A cult, dedicated to the goddess Isis, will go to any lengths, including murder, to protect Egyptian antiquities from plunder by Osiris, an exclusive men's club. Two powerful Queens, Cleopatra and Nefertiti, are resurrected by the cult through dark magic passed down through the ages from the dawn of Egyptian civilization. As Samara and Nigel get caught up in the web of intrigue between Isis and Osiris, they begin to unravel the mysteries of the ancients as well as dark family secrets.

Retail: $16.50, Sample: $16.50 ppd.

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Carolyn Radmanovich Bookstand Publishing 2813 Fox Den Circle Lincoln, CA 95648 Phone: 831-247-2140 E-Mail: radmanovich_2000@yahoo.com Web: www.carolynradmanovich.com

Heather time-travels to rowdy 1849 San Francisco where she raises the wrath of a saloon keeper because she has stolen his dancehall girls to open a barbershop. A Gypsy palm reader warns her about an unexpected journey and impending danger for her and her new sweetheart. Will she ignore the warning and expose them to impending risk?

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Alice Weil Austin Macauley The Garden House Monte Carlo Monaco 98000 E-Mail: aliceweil@aol.com www.Aliceweilnovels.com

In 1990 Alice Weil was Kidnapped in Colombia and held captive in a dark windowless cell for 269 days. She tells the story of how she found the resources hidden deep inside her to survive captivity. In sharing her story she wishes to give all those who might encounter a similar situation a ray of hope.

Retail $15.00 Sample: $15.00 ppd.

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Alice Weil Austin Macauley The Garden House Monte Carlo Monaco 98000 E-Mail: aliceweil@aol.com www.Aliceweilnovels.com

Survival: A Story of Friendship based on a true story, tells the tale of how true and loyal friends can transcend all distances, differences and the horrendous effects caused by war. It shows how love, compassion and generosity are the basis of a true friendship.

Retail Price: $22.00 Sample: $22.00 ppd.

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Alice Weil Austin Macauley The Garden House Monte Carlo Monaco 98000 E-Mail: aliceweil@aol.com www.Aliceweilnovels.com

Mother Nature has issued human beings various warnings over the years, some subtle, some not so subtle; messages she intended to wake us up with, ones that would stop us from directing the planet onto a path that, some say, might already be irreversible. Mother Nature and the Agent is about paying close attention to the greatest signs she has ever given us, so we can ultimately bring about change and welcome in a new era.

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Market Your Books and Products To Buyers All Over the U.S. And the World Join NABE Today For One Year And Get The Second Year Free!

Q: What is the National Association of Book Entrepreneurs?

Q: What type of marketing opportunities does NABE offer?

A: It is an international book marketing organization, started in 1980, to help independent publishers promote and market their books through a variety of unique and cost-effective marketing channels. Over the past 37 years, our members have sold millions of dollars worth of books.

A: You can display your books at our NABE Book Showcase Exhibits, held at major trade shows throughout the country. Mail order firms will see your book in our Publishers Preview section. Our responsive Mailing Lists are available for rental. The National Press Release Program will help you get publicity in scores of newspapers, TV & radio outlets.

Our Promotion Express Program gives you a page on the world wide web. Our Hot Books To Promote section brings you internet buyers for your book.

Members receive a Free Book Review in our Book Dealers Diary section, a Free Classified Ad, and are eligible for our annual NABE Pinnacle Book Achievement Awards. Plus, members can save over $1000.00 on a whole year’s worth of marketing with our Super Book Marketing Deal.

Q: How is NABE different from other associations?

A: NABE provides personalized service to our members. It bridges the gap between the publisher and the marketplace. NABE specializes in all phases of book marketing: trade shows, mail order, publicity channels, the internet, premium areas, gift sales and more. All sales made through NABE go directly to you. We help you and your distributors reach the public with your book or product at a cost you can afford.

Q: What about Book Dealers World? How often is it published and what kind of prospects does it reach?

A: Book Dealers World is published three times annually. It reaches 10,000 book buyers including bookstores from all over the country, book distributors, gift shops, premium channels, catalog firms, trade show attendees, libraries and publishers.

Q: What does a membership in NABE cost?

NABE Brings You SALES RESULTS! "WOW!" Ever since I joined NABE, that is the best way to summarize my feelings. You have been helpful, responsive and have given my book, "Suite Talk" such terrific exposure and publicity that words cannot express my appreciation. Other independent publishers initially recommended that I contact you to ensure that "Suite Talk" received full marketing support. They sure were right!”

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Art Fettig, GrowthUnlimited "A distributor saw my book at a NABE Showcase Exhibit and placed a large order for the entire country of New Zealand. It really pays to become a member of NABE." Donald Dossey

A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one Other associa- I wrote my first book, "When You Can tions charge hundreds of dollars Walk on Water, Take the Boat," I was for annual memberships. You get lost in a sea of red tape and horrible real value with NABE and you misinformation about publishing. won’t have to renew every year. Thanks to you, NABE and your helpful Plus, when renewal time comes, magazine, "Book Dealers World," I started off on the right foot. You are a great you still receive our Special Low Renewal Rates and additional bo- help to many an aspiring author.”

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Here Are The Money Making and Money Saving Benefits You’ll Receive as a National Association Of Book Entrepreneurs Member!

• A Two Year Subscription to BOOK DEALERS WORLD, the Marketing Magazine for Publishers and Mail Order Booksellers.

• Al Galasso’s Private Black Book of Business Contacts packed with great people to do business with. It’s your own valuable sources rolodex.

• A Free Book Review in the Book Dealers Diary

• Free Classified Ad in Book Dealers World.

• Special Links to free and low cost programs, software and websites for shopping carts, web forms, customer contact and more to make your internet presence a profitable one.

• Special Savings on NABE Book Showcase Exhibits, Publishers Preview, National Press Release Bulletin, Promotion Express, Hot Books To Promote and more.

• Publishers Pricing Report to help you determine the customary discounts for mail order firms, bookstores, wholesalers, etc.

• Copies of our NABE Logo for use on your website, stationary and promotional materials.

• Master List of Book Distributors of small press and independently published titles.

• Special 50% Discount Off Advertising Rates in Publishers Weekly and learn how to submit books for pre-publication reviews.

• Free Subscription to “The Marketing Guys and Gals Marketsmart Newsletter,” packed with online & offline marketing tips from the pros.

• Entry Form for NABE Pinnacle Book Achievement Awards. You could be one of our annual winners! No additional fees to register your book.

• "Public Speaking Superstar" Free E-Book that

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shows you how to promote your book through speaking engagements.

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• "Holiday Bookselling Secrets" Free E-Book that reveals how to promote your book as a holiday gift all year long.

Join NABE Today!

For just $3.75 a month, you can enjoy the BENEFITS and SAVINGS Of NABE Membership for Two Full Years for the Price of One. Your Membership is a fully deductible business expense.

□ YES! Please rush my complete NABE Membership Package to me by e-mail including all the Membership Benefits listed above. □ $90.00 Online Membership for U.S. Canada and foreign countries.

Please note: Foreign members please send Visa, Mastercard or AE information only. □ Enclosed find my check or money order.

Charge my Visa/Mastercard Number______________________________________________ Exp. Date________ Signature___________________________________________________ Card Verification Number__________(Last 3 or 4 digits on back of your credit card) Name_____________________________________________________________________ Company__________________________________________________________________ Address___________________________________________________________________ City_____________________________________State________Zip___________________ Telephone_____________________________ Fax_________________________________ E-Mail______________________________________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424 Fax Your Order to: 541-942-7455 or Order Online at: http://www.bookmarketingprofits.com/NABEOrderFm2.html

17

Can You Say What Your Book Is About?

By Brian Feinbaum

Surprisingly, many authors cannot answer a simple question well: What is your book about?

They are on the defensive, answering in a way to get rid of the question, rather than going on the offensive and seeing this as an opportunity to take a softball question and turn it into a soliloquy to sell your book.

Don’t create a tension: win-lose, hate-love, good-evil. Do not connect to something identifiable or relatable such as an emotion, experience, event, phase of life, or every day moment. Lack ties to what is in the news, trends, honorary days/holidays, seasons, or famous people. Share facts without emotion.

Don’t involve others into the conversation, pose a question, present a challenge, survey them.

So, come up with a short but good answer to the question What do authors tend to do you are bound to be asked. when asked that single, little Practice your message. Test it question? on others and beg for honest feedback.

They freeze up, feeling they are Your answer must: on the spot. They get a little nervous and anxious. Here’s Speak with clarity. what many do. They: Sound like you have a sense of Talk for too long and don’t quite the real world. Sound like you get to the point. Are too brief have a sense of the real world. and lack substance. Tell things Be literal but be descriptive. Exout of a logical order and are plain why you wrote it and who hard to follow. it is for. Show connectivity – give people a reason to see a Miss something and forget to relevance to them. Prioritize highlight a key part. Say it with what is interesting over what is a lack of passion, conversation, chronological. Avoid the use of or confidence. Reveal too much, abrasive language and do not almost spoiling the book. express views that can be perceived as racist, sexist, anti-SeCome off as not being relatable. mitic, or dumb.

Fail to smile and sound friendly and likeable. Leave out a great So, what is your book about? review, testimonial, or accomplishment.

Brian Feinblum, the founder of an award-winning blog, can be Fail in their summary to fill a reached through e-mail at need, serve a desire, or ad- brianfeinblum@gmail.com He is dress a concern. Don’t compare available to help authors prothe book to a recognizable book, mote their story, sell their book, movie, or show. and grow their brand.

Author’s Secrets Revealed!

Packed with amazing tips and tricks, to get you unstuck from writer’s block and to improve your writing in dozens of little ways, there are tips about all aspects of writing, for both fiction and non-fiction authors. For details, visit www.dreamstonepublishing.com or send Kim Lambert an e-mail at kim.lambert@dreamstonepublishing.com

Translate Your Children’s Book Into Spanish Ingrid Crawford provides quality professional translation services from English into Spanish of children’s books between 25 to 50 pages at a cost you can afford. Take advantage of the large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

Ingrid Crawford PO Box 606 Cottage Grove, OR 97424 541-942-7455

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Crafting Effective Articles to Support Book Promotion

by Mallory Campoli

of a story before reaching the end.

Remember to always ask yourself when writing: what is this article giving readers?

Writing a book is hard work, but it’s only half the battle. Once your book Don’t be too promotional. is finished, you’ll need to promote it through marketing and publicity— Editors are not fans of shameless and we’re not just talking about book promotion, and neither are most signings and social media! Article readers. While your main goal of writing is a great way to grow your writing an article is to build your audience, mentioning your book too audience and build a community. often is a turnoff for readers and Many authors are intimidated by the media and can backfire. Some auidea of writing an article, even thors can get away with mentioning though they’ve written an entire the title once, but only if it feels like book. They’re right in assuming it’s a natural reference. More often the a different kind of writing, but it’s title of the book will be mentioned in certainly something beneficial that your byline and/or author bio, with a almost every author can do with the link to the Amazon page or your right approach. Here are some key author website. You want people to tips for crafting an article that will crave more content without forcing effectively support book promotion. your book on them. If done well, your reader’s curiosity will be piqued Find the best topic. by your content and they’ll want to For nonfiction authors, the easiest learn more about you and what else way to determine a topic is to pick a you’ve written. chapter in the book. Which section are you most passionate about? Do your homework.

Which ideas can you most likely ex- Here’s something that many authors pand upon? Don’t copy the chapter forget to do but is extremely imporverbatim, but rather use it as a start- tant before writing an article: read ing point for your article. There’s no content that has already been pubreason to reinvent the wheel when lished in your desired outlet. I’ve you can use the content you’ve al- seen so many authors waste time ready developed to craft a compel- writing a piece that ultimately gets rejected. Often, that is because they ling piece. don’t mirror the tone or flavor of a Readers want specific tools and specific magazine or newspaper. takeaways when they read an article.

If your topic is about leadership, give Want to get an article published in practical strategies that can be im- Forbes? Take a look at the topics plemented in the office. General, they cover and the writing style of broad themes can be overdone and their contributors. They already are not helpful. Your goal is to make have an established readership, so readers want more content, but you figure out how to speak to them. can’t do that if your article misses Also make sure to take note of what’s already been written about the mark. recently so you can make sure the Most editors and readers prefer lists, topic you propose is fresh and, theresuch as “10 ways to help employees fore, more likely to be accepted! avoid burnout.” This type of article promises specific tactics that can be Promote and share. applied in the workplace. Scrollable content is more appealing, especial- Congratulations! Your article has ly when people can easily click out been written, accepted, and pub-

lished. This will serve as a great tool for your overall book marketing plan, and will help to build your platform as a trusted author. Though it’s tempting to sit back and passively watch for the reaction to your piece once it’s published, the best thing to do is to promote it and share it widely on your end. Share the link to your article on your own social media sites, on your blog, with your email list, in your newsletter – wherever possible! The more people you share the link with, the more people will ultimately end up appreciating your hard work.

Writing articles may be time-consuming, but it’s one of the best ways to generate more followers and establish credibility. Your book is not going to market itself… so go ahead, and get writing!

—–––––––—––—––––––––––––– Mallory Campoli is a Publicity Manager at Smith Publicity, the most prolific book-marketing agency in the publishing industry, with thousands of books promoted since 1997. From first-time, self-published authors to New York Times bestsellers, Smith Publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the U.S. And Canada. The firm has offices in Cherry Hill, NJ, and Toronto. Contact Smith Publicity at info@smithpublicity.com.

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Book Dealers Diary The Human Paradox: It’s Time To Think and Act As a Species written by Gilbert E Mulley presents ideas about how we can accept the human paradox and gestate a species-wide mentality. We don’t think of ourselves as members of one species because we’ve got dozens of other identity options available. Every day our personal identity grows away from species identity, not toward it. For most of us, species identity is just a taxonomic designation taught in biology class—and a rather boring one at that. For more information, send an email to gilbertmulley@msn.com Cinderella Didn't Live Happily Ever After: The Hidden Messages in Fairy Talesby Anne E. Beall, Ph.D. analyzes the terms of the underlying messages about marriage, agency, power, suffering, and good versus evil, with a focus on how male and female characters differ in each of these areas. The analysis is a data-driven approach that provides clear evidence for the hidden messages in these beloved tales.

For more info, send an e-mail to lori@forwordpublicity.com Dash and Nikki and the Jellybean Game

by Anthony C Delauney welcomes kids of all ages. Discover what awaits―there are surprises in store: candy, competition, and a little something more! Join in the excitement as they challenge one another, and learn a life lesson that's unlike any other.

Visit www.owningthedash.com Relentless: Homeless Teen to Achieving the Entrepreneur Dream by Natasha Miller takes you along on her journey as she breaks free from a troubled, abusive childhood; overcomes the trappings of transiency; and harnesses her sheer grit to build a multi- million dollar entertainment production company while raising her daughter as a single parent. For more info visit www.therelentlessbook.com Sweet Potato by Susan Marie Chapman is the story of an owl who lives in the park, but does not like to do anything owls are supposed to do, like sleeping all day or eating meat. Sweet Potato likes to eat sweet potatoes and she enjoys spending her days with her Uncle Grumpy. For more information visit www.SusanMarieChapman.com

The Joyous Adventures of Whizzojack

by Jack Zarb Adami and David Bush chronicles the adventures of an eightyear old boy who admires the comic strip superheroes. He fancies himself a superhero. He calls himself Whizzojack and goes into action after donning a whizzojack costume which gives him “special” powers. He uses these powers to help others. For more info, send an e-mail to david.p.busuttil@gov.mt A Movement of Hearts by Alisa Hope Wagner s a collection of devotionals by writers from all different backgrounds, uniting together as one heart to declare the goodness of God and salvation through His Son, Jesus Christ. May their words encourage your faith and inspire you to claim the purposes that God designed for your life before time began.

For more information, visit www.enlivendevotionals.com The Covenant Secret: An Inspirational Tale About Uncovering the 7 Master Keys of Wisdom and Wealth by John Feloni tells the story of a fresh-out-ofbusiness-school and intensely-focusedon-money entrepreneur, Bill Rand, whose startup company is not doing too well. Unbeknownst to him, Bill is about to embark on a journey of discovery guided

by Tom Crawford, one of the world's great entrepreneurs, a journey that will change Bill's life,as well as his fortunes.

For more information and dealer details visit https://KallistiPublishing.com Live in a Home that Pays You Back: A Complete Guide to Net Zero and Energy-Efficient Homes is an illuminating book that takes you on a virtual tour of the home of the future. Award-winning author and respected housing expert Anna DeSimone lights the way for enjoying a home that is healthier, more comfortable, saves money, and reduces your carbon footprint. It is a practical reference guide that can be used for years to come, and the book uncovers every part and parcel of the sustainable home, with clear explanations, helpful infographics, and hundreds of follow-up resources. For more info visit www.annadesimone.net Wolfy's Adventure: An Unlikely Friendship by Gisela Bengfort gives your imagination wings and shows you the importance of family and friendship, love and courage, empathy, tough decisions, losses, and wins, and especially about the beauty of diversity. For more information and dealer details, send an e-mail to chelsey@fultonbooks.com

Hold Please, Stage Managing a Pandemic by Richard Hester chronicles it all from the particular point of view of a career Broadway stage manager living in Manhattan. Part journal, part blog, these essays attempted to make sense of the crisis and what it was doing to us. By the end, everything had changed. What follows is a journey through one of the most fascinating periods in both our cultural and our personal histories.

Written with humor and compassion, it provides a unique perspective on this time and delivers the most important lesson of all - Hope. For more info visit https://richardhester.com

When Lions Roar by Karen Leigh Gruber tells the story of Maggie who awakens one morning to a mother’s worst nightmare; their daughter Hannah has gone missing. Just when things can’t get any worse, Maggie is confronted with the harsh truth of her emotionally abusive marriage and what she has allowed her life to become. For more info visit https://theinspiredmama.com Lily Unleashed by JD Kloster is the story of an underdog who inspires an insecure girl to speak up for this traumatized puppy mill rescue as well as the others awaiting release from their locked cages. It sets off a chain of events that challenges her dog smarts, self-esteem, and ideas about what it means to be a true friend. For more info, visit www.emptycages.com

Secret Seahorse Tales by Pamela May follows the adventures of Stoney Starr Seahorse and his family as they live and play along with their deep-sea friends.

Sullivan, Stoney's father, is a knight of the realm and is tasked with the responsibility of keeping the reef and lagoon safe for all who live there.

Suddenly a great danger enters into their lagoon! What is it? Will they be safe?.

For more information and dealer details visit www.secretseahorsetales.com Artist: Awakening The Spirit Within shares Jocelyn Jones personal story and her unique methodology as a legendary acting teacher, coach, and artistic advisor to the stars, who was Creative Consultant on some of the highest grossing pictures of all time. For more information and dealer details, visit https://jocelynjonesstudio.com

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Just Fill Out the Form Below and Send It To Us With Your Check or Credit Card Info for $35.00. You can Also Order This Listing Through Our Online Form At http://www.bookmarketingprofits.com/BestEbookDirectoryListing.html ___ My check to NABE is enclosed for $35.00. ____ Please charge my Visa, MC or Am Exp. Card Number ______________________________________Signature______________________________________ Exp. Date______________ Verification No _____________

Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

21

Summer 2022 Pinnacle Book Achievement Awards Best Books in the Category of ANIMALS AND PETS Chloe The Unfeathered Parrot Regan WH Maccaulay www.reganmacaulay.com Sweet Potato Susan Marie Chapman www.SusanMarieChapman.com Desert Friends: Travels With the Pack Linda Harkay https://www.archwaypublishing.com Mindful Moments with Maude Pamela Cappetta, EdD www.drpamm.com http://www.drpamm.com

Best Book in the Category of BIOGRAPHY Wild Colts Make The Best Horses: The Intrepid Life of Abigail Adams Mary Rae Mauch www.xlibris.com

Best Book in the Category of BODY MIND AND SPIRIT Enough About Me: The Unexpected Power of Selflessness Richard Lui https://openlibrary.org/books/OL328656 65M

Best Book in the Category of BUSINESS The Covenant Secret: An Inspirational Tale About Uncovering the 7 Master Keys of Wisdom and Wealth John Feloni https://KallistiPublishing.com

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Best Book in the Category of CHILDREN'S CHAPTER BOOK SOS Top Shot Cameron Steizer https://julielavenderwrites.com/

Best Book in the Category of CHILDREN'S EDUCATIONAL Dash and Nikki and the Jellybean Game Anthony Delauney https://owningthedash.com

Best Book in the Category of CHILDREN'S FANTASY In Search of Sparkle: A Faerie Fairy Tale Donna E Lane http://thedoctorslane.com

Best Book in the Category of CHILDREN'S INSPIRATIONAL Eek! My Ink! Raven Howell www.ravenhowell.com

http://www.ravenhowell.com Best Book in the Category of CHILDREN'S PICTURE BOOK

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My Dog Can’t Jump David Lane http://thedoctorslane.com

Barbies 4 Blokes Julianne McLean and Mark Lynch https://openlibrary.org./books/OL3571 5210M

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Best Book in the Category of EDUCATIONAL

Trine Fallacy: The Kinderra Saga Book 2 CK Donnelly https://ckdonnelly.com

Trusting Your Child’s Teachers: At Times You May Disagree Susan Fay Ryan, ed.D. www.educateyourchildrenwell.com

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Summer 2022 Pinnacle Book Achievement Awards Best Books in the Category of ENVIRONMENTAL Live in a Home That Pays You Back, A Complete Guide to Net Zero and Energy-Efficient Homes Anna DeSimone www.annadesimone.com Real-Time Earthquake Tracking and Localisation George R Daglish and Iurii P Sizov https://www.authorhouse.com

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Best Book in the Category of GAMES & PUZZLES Relax and Puzzle Romance Puzzle Book Volume 2 Mina Faraway www.amazon.com/gp/product/BO9YB9 9TDC

Best Book in the Category of GENERAL INTEREST The Human Paradox: It’s Time to Think and Act As a Species Gilbert E Mulley www.Xlibris.com

Best Book in the Category of GIFT BOOK The Last Legacy of E.Y. “Yip” Harburg Tamar Springer www.composerofsantababy.com

Best Books in the Category of HISTORICAL FICTION Empress of the Jade Realm Starr Z Davies https://starrzdavies.com

Addy of the Door Islands Judy DuCharme www.judithducharme.com

Best Book in the Category of HISTORICAL FANTASY The Oni’s Shamisen Claire Youmans www.tokigirlandsparrowboy.com

Best Book in the Category of HUMOR Katharina and Bianca Elizabeth Reinach https://www.xlibris.com/engb/bookstore

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Best Books in the Category of MEMOIR Fostering: A Memoir of Courage and Hope Carmen Maria Navarro https://www.carmenmarianavarro.com Hold, Please: Stage Managing a Pandemic Richard Hester https://richardhester.com

Best Book in the Category of MULTICULTURAL Grandfather Spirits: Return To Dead Horse Canyon Marcha Fox & Pete Risingsun https://dead-horse-canyon.com

Best Book in the Category of MULTICULTURAL THRILLER Children of Antarah Yvette Canoura www.yvettecanoura.com

Best Books in the Category of MYSTERY Coldwater Confession James A. Ross https://jamesrossauthor.com Killing The Venerable: It’s Their Time!

KB Pellegrino www.kbpellegrino.com

Best Book in the Category of NATIVE AMERICAN ADVENTURE The White Buffalo Marc Nitsche pnitsche@hotmail.com

Best Book in the Category of NEW AGE Becoming Soul: Seven Steps To Heaven El Alma https://www.becomingsoulelalma.com

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Summer 2022 Pinnacle Book Achievement Awards Best Books in the Category of INSPIRATIONAL When Lions Roar Karen Leigh Gruber https://theinspiredmama.com/whenlions-roar/ Be a Giant Killer: Overcoming Your Everyday Goliaths Ed Norwood https://ednorwood.com/

Best Books in the Category of JUVENILE FICTION Lily Unleashed JD Kloster www.emptycagespress.com Wolfy’s Adventure: Away From Home Gisela Bengfort www.fultonbooks.com The Joyous Adventures of Whizzjack David Bush and Jack Zarb Adami www.goodreads.com/author/ashow/20 5293382.David_Bush

Best Book in the Category of PARENTING AND FAMILY Koko and Friends: The Long Shots Clara Denise West, Ph.D. www.kokoandfriends.com

Best Book in the Category of PETS AND ANIMALS Everyone Needs a Little Hope Karen Nicksich www.pet-angelreader.com

Best Book in the Category of POETRY Flight Feathers Gwendolyn Morgan https://gwendolynmorganrose.com

Best Books in the Category of RELIGION Dwelling Donna E Lane http://thedoctorslane.com

Best Books in the Category of SPIRITUAL Inside Your Heaven: Inspiring Stories of the Afterlife April Natale lori@forewardpublicity.com A Movement in Hearts: 100 Devotionals Beating As One Alisa Hope Wagner, Editor www.enlivendevotionals.com

Best Book in the Category of TEEN FICTION Life is Inevitable Carlos Daniel Deguzman Santos https://www.dantheauthor.com

Best Book in the Category of TIME TRAVEL ROMANCE The Gypsy’s Warning Carolyn Radmanovich www.carolynradmanovich.com

Walking on the Water Aimy Ellen www.authorhouse.com

Best Book in the Category of SCIENCE FANTASY The Future Is a Memory Charles Ross

Best Book in the Category of SCIENCE FICTION Best Book in the Category of NON FICTION Ethically Challenged: Private Equity Storms US Health Care Laura Katz Olson https://www.press.jhu.edu/

Best Book in the Category of NOVEL The Very Dead of Winter: A Sinner’s Cross Novel Miles Watson www.mileswatsonauthor.com

Blood For The Fisher King Endy Wright https://www.amazon.com

Best Books in the Category of SELF HELP Artist: Awakening The Spirit Within Jocelyn Jones https://jocelynjonesstudio.com Relentless: Homeless Teen To Achieving The Entrepreneur Dream Natasha Miller https://therelentlessbook.com

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Summer 2022 Pinnacle Book Achievement Awards Best Book in the Category of THRILLER The Black Swan Event Mikael Carlson www.mikaelcarlson.com

Best Book in the Category of URBAN FANTASY The Wand: The Madigan Chronicles #3 Marieke Lexmond www.underthewitcheshat.com

Best Book in the Category of WESTERN This Hallowed Ground Donna E Lane http://thedoctorslane.com

Best Book in the Category of WOMEN'S FICTION Three Sister Stories Robin Stratton www.robinstratton.com

Best Book in the Category of WOMEN'S INTEREST Cinderella Didn’t Live Happily Every After: The Hidden Messages in Fairy Tales Anne Beall lori@forewordpublicity.com

I’ve made so many changes in both my actions and my attiby Lisa Copen tudes. It’s improved my health, my relationships—everything! .When collecting your testimoni- Thank you for helping me get als or blurbs for your book, my life back!” make sure to not have all of them be from experts. Yes, a Stephen King’s remark is nice, well-known celebrity can add a but it doesn’t make me think I bit of sparkle to your sales need this book. Suzy’s review sheet. For example, who makes me think, “I need this wouldn’t want a quote about book so I can get my life back your new adoption scrapbook too!” album from Angelina Jolie?

Don’t cover your book’s front Testimonials from experts and and back cover with just vague celebrities catch the attention of endorsements from celebrities. both media like radio producers Be sure to add at least one real as well as your audience of person’s testimonial that will potential readers. They will make the shopper think, “This think, “Wow! That’s nice that person sounds just like me. If she was able to get a recom- this book helped her (or entermendation from her. That took tained her), it will help me, too.” some effort. Must be a decent book.”

Collecting Testimonials and Blurbs

Always choose a specific benefit-oriented testimonial over a celebrity’s vague testimonial.

And it will add credibility that the book isn’t a real flop.

But in my opinion, it’s the average reader who will influence a person to buy your book.

Which blurb would make you want a book?

One by Stephen King that says… “Intriguing. Excellent read.”

Or a testimonial from Suzy Smith that says… “Your book completely turned my life upside down—or should I say, right side up?

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Sure, you can run ads to your book, but good luck converting on a book that doesn’t have any reader reviews.

You could blast it out to social media,

by Kimberley Grabas hound book bloggers, or get family and friends to buy your book, but A book sales funnel is a series of none of this works long-term. steps carefully designed to guide readers toward your book, your Instead, you can put in a little work brand, and ultimately toward making upfront to build a list of readers who the decision to purchase from you., are eager to buy whatever you reBestselling author and co-founder of lease.

BookAds.co, Brian Berni, shares his insights on why book sales funnels The goal of a book sales funnel is to are a critical component to growing help you generate new leads – aka your book sales (while still allowing future book buyers – and sell copies time to write). of existing books.

Why Every Author Needs a Book Sales Funnel and How to Get Started Today

Most writers got into the game to With a book funnel, you’re using a write, not spend every waking hour single book as a way to acquire new of the day promoting their books. customers and get people into your world. Ultimately, you are offering However, there is a way to sell more something of value to your readers books, reach new readers, and build in exchange for their email address. your audience, all while giving you Then you follow up, bring even more more time to write. value, and when you have another book to sell, you have a huge list of It’s through building a book sales readers to promote to. funnel.

Ultimately, the goal of a book sales funnel is to bring new readers into your world. A solid book sales funnel will help you get reader email addresses, so you can stay in touch, build a connection, and sell more books with ease.

Below you’ll learn how book funnels can help your author career, and the steps you can take to build a funnel today.

Why You Need a Book Sales Funnel

1. A Book Naturally, you’re going to need a book. No matter what kind of author you are, or the genre you write in you’ll need something published in the big online marketplaces: Amazon Kindle, Barnes & Noble, and more.

You can price this book, or list it at $0.00. It depends on the type of funnel and how many books you have written.

2. A Freebie To get people to join your book funnel you’re going to need an offer that makes them want to give you their email address.

The type of freebie you give away will depend on the genre you write in.

For example, fiction authors can give away a short story or a free book.

While non-fiction authors can create a free course, email series, worksheet, or small eBook.

One of the best parts of having a book funnel in place is that it gets 3. An Opt-in Page stronger with every new book you release. This helps to put your book An opt-in page is where you’ll send marketing on autopilot, so you can your readers to after the freebie offer. focus your energy on writing more This page is simple, the only goal is to get readers to enter their email books. address. A compelling headline, Every book you release will have a book cover image, and email subfreebie offer in the first few pages, scribe box is all you need. which encourages new people onto your email list. So, not only do you 4. An Email Sequence have your existing list of readers to promote your book to, but new peo- The whole goal of your funnel is to ple will be coming into your world get readers onto your email list.

Once a reader joins your list you’ll every day. want to do two things: build trust and Four Crucial Book Sales Funnel Ele- let them know about other books you’re selling. ments

Imagine spending hours pouring over your new book. You’ve done rounds of editing, have the cover designed, book copy all finished up, now it’s time to launch your book to A book sales funnel can be as simple the world. or complex as you’d like it to be. But, here are the 3 main components of There’s only one problem, there’s no every book funnel: one waiting to buy your book.

This is where automated email funnels come into play. You create an automated sequence that runs the moment a new reader joins your list.

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Your opt-in page will include your Two Tried and True Book Sales offer. This could be a short story, an This can be a lot of things like: Funnel Methods email course based on the princiThere are a ton of ways you can ples in your book, a short eBook, A 10-part email newsletter create funnels, but the two apeven an entirely free book. The A short video course proaches below apply to both fiction most important thing is that your A workbook or toolkit and non-fiction authors.

A related eBook that solves a offer (or freebie) is incredibly valuable. specific problem 1. The Three-Book Funnel One popular approach for building a You can also use the free giveaway book funnel for fiction authors is the that you create to upsell to highthree-book method. Here’s how it level courses, coaching, and masterminds later on. breaks down: Setting Up Your Book Sales Funnel Book one is entirely free. This allows you to get free eyeballs on A successful funnel only needs your book, and build a readership. three things. Here’s a deeper look at You can also use paid advertising how you can integrate your books with this book and convert more with your freebies, and ultimately get new readers onto your list. people onto your email list.

Book two can be used as a 1. Create Your Freebie freebie. You can give this book away as the freebie to entice sub- We’ll assume that your book is alscribers. However, you can also list ready written, so the next thing this book as a paid book on online you’ll need to create is your freebie. retailers.

Book three is paid from the start. If you’re a non-fiction author, then By now, readers are already into think about what free offer will enyour world and interested in your hance the book they’re reading. If new releases, so use this as the you’re a fiction author, then the best main asset you’re going to direct free offer will be another book from the same series, a short story, or buyers towards. epilogue to your series.

This funnel setup works great for fiction authors who publish series For example, in the non-fiction fiction. Now, it is more of a long- space author Steve Scott has a free term strategy, as you’ll have to write quick start guide that accompanies 3 books just to create the funnel. the main book: But, you’re building long-term readWhile in the fiction space, Nick Steer relationships this way as well. phenson offers a free prequel to his You’re getting an email address thriller series: from someone who’s already enjoyed your first book and excited to Think about what type of gift your read the next one. Now, you can reader would love that’ll enhance promote every new book you re- the reading experience.

2. Build an Opt-in Page lease to the same readers.

You’ll present this, with a compelling headline, an image of your offer (usually a book cover), and an optin link or button so your readers can join your list.

The good news about your opt-in page is that it doesn’t have to be super complex. The goal of this page is to present your offer and have your readers enter their email address, that’s it.

Reminder email that the discount is expiring soon.Follow-up emails that are a mix of value-packed information, stories, and selling products or books.

2. The Free Offer Book Funnel The free offer book funnel is a popular funnel for non-fiction authors.

Instead of creating an entire series of books you can sell your first book and create a free offer that’s related to your book.

Here’s the simple opt-in page for the thriller book mentioned above: 3. Create Your Email Sequence Your email list will be one of your most valuable assets as an author (that, along with your books of course).

Before you launch your books you’ll want to have an email funnel sequence in place. That way if your book does sell a ton of copies during the launch, you’ll be ready to convert new readers and visitors into email subscribers.

Here’s a quick outline of an email sequence you can create: A confirmation email sharing the freebie and welcoming new readers to your list.

Freebie reminder (if they didn’t download) and more about you.

A value-added email to help your reader solve a problem (or entertainment-based if fiction).

An upsell to something you’re selling for a discount, this could be a course or eBook, or another book in your fiction series.

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Book Funnels: A No-Lose Marketing Strategy Creating a book sales funnel takes time and energy.

But, the upfront creative investment will pay dividends in your author career. The more books you publish, the more readers you’ll have coming into your world.

Plus, with your ever-growing email list, every launch will get easier and you’ll start to build a group of raving fans that support your work and can’t wait for your next release.

If you want to spend more time writing books and engaging with readers, while selling more books, then sales funnels should be a part of your author toolkit.

Authors with Platforms Sell Books.

It’s that simple.

—-------------------------------------------A Canadian writer and entrepreneur, Kimberley Grabas launched in www.YourWriterPlatform.com February 2013, where she helps a growing international community of thousands of rising “authorpreneurs” build their platforms, engage their fans, and sell more books.

Write a great blurb and pick a great title.

These two factors will help people find your book organically and make them excited So you’ve finished writing your book! Con- about buying it. gratulations! But if you’re reading this, I’m guessing that you’re also wondering how to Send out ARCs (Advanced Reader Coppromote the book once it’s available on ies) to friends, family, and reviewers. Make Amazon. The first thing to know is that sure they post reviews on release day!

Amazon offers a ton of promotional options (BooksGoSocial offers a NetGalley service for your book, some of them free. These to send out review copies at any stage are no-brainer options that any author here.) should consider: Use social media channels that suit you to Do an Amazon Giveaway share updates, insights related to your https://kdp.amazon.com/en_US/help/topic/ book, videos and images. This means a A3IWA2TQYMZ5J6 Twitter, TikTok, Instagram, Pinterest or FaGet reviews from your network cebook Page depending in what you like Create an Author Central page and use. https://authorcentral.amazon.com/ Create a blog containing articles related to You can also sign up for Amazon Kindle your book. Remember, you will have to Select and offer your eBook for free for 5 promote your blog to get it seen. days every 90 days (a Countdown Deal.)

The downside is that your ebook must be Paid Advertising options: exclusive to Kindle Select during those 90 days (you can’t also sell it on Barnes & You can choose from several different adNoble or iBooks), but this is a great way to vertising options depending on what you’re bring new readers into your ecosystem. trying to accomplish. Amazon ads are a Remember, this refers to ebooks only. first option. Find that in the Amazon KDP dashboard. Facebook ads, Instagram ads And there are other services to create a and even ads on LinkedIn or Google for profile on too: non fiction, where the book is linked to a service may justify the high cost on these Create your own BookBub profile last two services. http://www.bookbubpartners.com/ Create your own Goodreads profile Email promotion: https://www.goodreads.com/about You can use MailChimp or another email This following option requires some re- service to build an email newsletter list and search to identify sites or blogs in your send out updates about your books. Give genre: Write guest posts on other readers sneak peeks and behind-thesites/blogs, and link back to your book’s scenes looks at what you’re working on page and when new releases are coming out.

Mailchimp is free up top 2,000 contacts.

These are all some great ways to promote your book for free—it’s basically just word- You can also pay email marketing services of-mouth marketing with a digital twist! But to send your book to their followers. The if you’re looking for more options, there are most well known of these is BookBub. other ideas below. The good news is, there are lots and lots of ways to promote your We hope this short article gives you ideas book. Some of them are free, some of them to help you plan your promotions. You can cost money, some of them are active, and also access a range of book promotion some of them are passive. This guide will ideas and courses at our popular website, walk you through how each option works www.booksgosocial.com and what you need to do to make the most of each one.

How To Promote A Book on Amazon

by Laurence O'Bryan

Get on the Insiders List to receive the free Quick Start Guide to Building Your Writer Platform, exclusive content via email, and instant access to a growing library of downloadable resources. Get your free "Quick Start Guide to Building Your Writer Platform", plus regular email updates delivered straight to your Free promotion options: inbox! Yourwriterplatform.com Make sure your tags and categories are

correct—Amazon will promote your book in their “Customers Also Bought” section if it’s similar to other books people are buying and it has been purchased by buyers of those books.

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Should Independent Authors your website. 58% of people 41% are more likely to learn about search the web as a direct result the brand being advertised.

Invest in Billboards?

by Cody Riebe

of seeing a billboard ad. This is a great opportunity to direct traffic to your website or blog to learn more about you and your work. If you’ve been smart, you’ve featured your new book prominently on your site and provided a quick and easy way for people to purchase or download. Billboards aren’t just for driving traffic to physical bookstores, they can also be used to drive people to your website. 58% of people search the web as a direct result of seeing a billboard ad.

70% say outdoor ads are very, or somewhat likely, to influence a purchase.

55% use mobile and social media to share information while viewing an outdoor ad.

35% buy a product after seeing an ad.

55% of people who see a billboard use mobile and social media to share information while viewing the outdoor ad. #billboards #socmedia

In today’s world of digital and social media ads, traditional billboards are often seen as old-fashioned. Yet, the billboard industry is actually growing, largely because of its convergence with tech. Billboards and other out-ofhome formats (OOH formats) for authors and books are still being used today. They continue to be bought because they’re still very effective marketing tools. The old Reach refers to the number of idiom “don’t judge a book by its people who will see your ad at cover” definitely applies here. Let’s least one time during a campaign.

When thinking about advertising take a look and see just how indeWhen a billboard or other OOH formats, cost is one of the most pendent authors can benefit from format is placed in a high-traffic important deciding factors for indebillboard advertising. pendent authors. Billboards can area, such as near a popular park be made to fit almost any advertis- or arena, it has tremendous reach.

Creating Awareness For first-time authors, advertising ing budget. While costs vary deis crucial in creating awareness. pending on where they will be If you are already utilizing other Whether it’s a novel, short story placed, billboards are surprisingly advertising formats, adding outcollection, biography, memoir, affordable. There are other out- door ads to your marketing mix is book of poems, or nonfiction book, door ad options, such as bus, a great way to considerably expotential readers need to know bench, taxi, and subway ads. Be- tend your reach. For independent your latest work exists before they lieve it or not, outdoor ads deliver authors, billboards work well as an can consider picking it up. Seeing the best value — in terms of cost- addition to your digital campaigns, your new book cover blown up to per-thousand impressions — of allowing them to amplify their 40 feet on a billboard on their way any type of advertising, even digi- reach and create a sense of legitito and from work every day is a tal: Visit on the we at: macy that digital ads alone do not great way to make potential read- https://www.billboardsin.com/reali establish. ers aware and interested. Bill- ty-check-outdoor-vs-digital-ads.

Billboards-In: the largest online boards are also great for Believe it or not, outdoor ads delivmarketplace for outdoor ads. With announcing your latest book signer the best value — in terms of over a million assets nationwide, ing or tour stop in a specific city. A cost-per-thousand impressions — they make it possible for anyone well-designed billboard will generof any type of advertising, even and everyone to easily buy billate buzz and be shared on social boards online. media at no additional cost to you. digital. #ads #billboards —-------------------------------------------Seeing your new book cover blown up to 40 feet on a billboard OOH works. It’s huge, it’s loud, Cody J. Riebe is a Public Relaon their way to and from work and if the design is (book)smart, tions and Content Specialist for every day is a great way to make it’s extremely memorable. Just BillboardsIn.com, the largest onpotential readers aware and inter- how impactful? According to the line marketplace for outdoor ads.

Outdoor Advertising Association With over a million assets nationested. of America, of those who have wide, they make it possible for anyone and everyone to easily buy Billboards aren’t just for driving seen an outdoor ad: billboards online. traffic to physical bookstores, they can also be used to drive people to

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