BONNIE GRINGER Thought Leader driving Impact and Innovation
SUMMARY A business innovator with the insight and vision to identify and deliver first-tomarket business models plus the skill and experience to drive end-to-end growth strategies in technology, marketing, and retail segments Recently bootstrapped a multi-sided marketplace reimagining shopping and planning for the modern consumer and small retailer. Bridging online and local experiential shopping journeys and a retail collective, providing marketing-as-aservice, and an online-to-local resale solution supporting emerging markets for small businesses with a focus on total business accountability, KPI success metrics, and ROI.
Bonnie.gringer@gmail.com Linkedin Professional Portfolio 912-601-7981
PROFESSIONAL EXPERIENCE Feb 2022 Current
Senior Marketing Consultant Brainchild (A First Tek Company)
Naples FL
Managing the strategic plan and execution of an integrated content and marketing communications strategy and calendar incorporating conversionoptimized email workflow campaigns, aligned with a new style guide and cohesive cross-channel campaigns for an award-winning SaaS EdTech product software company. Building a marketing technology stack to integrate, Salesforce CRM and Hubspot marketing and content for personalized and segmented outbound email and landing page workflows, dynamic logic triggers, and SEO content optimization for improved cross-channel reach, lead generation, and retention. Strategically planning new content strategy for blogs, email campaigns, press releases, event marketing, and social media marketing backed by SEO keyword strategy. Feb 2019 Feb 2022
Product Marketing Director Share the Lovely
Southeast, US
Bootstrapped the development of a Magento2 multi-sided resale marketplace with an outsourced team of engineers, and equity-only founding team. Designed requirements definition plan, features/functionality, wireframes, UX/UI strategy, and RFPs. Perform competitive gap analysis to build a first-to-market secondary-goods B2B and B2C collective/consortium. R&D Market Research, SWOT analysis to develop business and financial plans. Leverage broad industry knowledge to develop product strategy and end-toend product marketing, and go-to-market strategy. Designed and Built a Shopify prototype for product-market-fit and business model validation proof of concept. Built Marketing Automation stack and integrations, and workflow design.
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