Arizona Oral Health Coalition Brand Book

Brand Book

Let’s talk about

oral health!

WELCOME This book serves as your introduction to AZOHC. On the following pages, you will learn about our purpose, our history, and the essence of the AZOHC brand.

GET INVOLVED Joining a committee is the best way to get involved. Our work is carried out through four committees, each focused on transforming a different segment of the oral health landscape.

• Advocacy- Works toward policy change that enables increased access to oral health; • Public Awareness- Engages with the community on oral health equity and invites the community to join AZOHC; • Sustainability- Ensures the short-term and long-term sustainability of the coalition; and • Integrative Health- Supports policies and efforts that integrate oral health care in the primary care setting and increase the utilization of telehealth.

Thank you for your interest in our coalition; we’re happy to have you. For more information, visit azohc.org or contact us at azohcoalition@gmail.com.

AZOHC Leadership Council

TABLE OF CONTENTS

Our Story

1

Colors

7

The AZOHC Brand

3

Typography

8

Logos

5

Contact

9

Our Story We are a dedicated cadre of oral health advocates that exists to address oral health disparities in Arizona.

AZOHC emerged from the coordinated effort of multiple organizations and stakeholders who were concerned about the state of oral health in Arizona and the lack of cohesive action to address disparities. In 2015, advocates and leaders held a policy workshop to discuss oral health, which led to the Arizona Oral Health Steering Committee. The Steering Committee participated in the development of the AZ State Oral Health Plan. Ultimately, the Steering Committee became the Arizona Oral Health Coalition in 2016. In 2020, the Coalition underwent multiple structural changes, including reorganizing committees, updating the strategic plan, and completing equity assessments.

1

MISSION To be the catalyst for oral health policy and systems change that benefits all Arizonans—especially underserved communities—by uniting oral health advocates, health professionals, policy-makers, community and state leadership, and grassroots organizers.

VISION A world of opportunities for every person and community by virtue of good oral health.

2

Our Values Inclusion Health Equity Positive Change

Leadership 3

4

THE AZOHC BRAND Creating an Arizona in which every person is guaranteed the inalienable endowment of good oral health requires communities coming together to bring about change at all levels. AZOHC nurtures the vital conversations between communities that are the spark for greater action.

VISUALS Imagery: Arizona wildflowers are a cornerstone of the AZOHC brand. The wildflowers represent Arizona’s diverse communities and the diverse people within them.

Design: The speech bubble is a nod to one of AZOHC’s primary functions—creating conversations about oral health.

Colors: The large array of colors, from warm to cool, point towards AZOHC’s value for diversity and inclusion.

Typography: Bold, stylized fonts reflect AZOHC’s forward-thinking nature.

4

LOGOS The AZOHC logo has a professional demeanor, yet it remains approachable and friendly. Its bold letters signify the boldness of AZOHC in their advocacy work.

IN USE The primary logos and classic badges can only be used with the color treatments as depicted here.

The solid badges can be used with a solid black logo and any color from the primary or secondary color palettes that allow for adequate contrast.

5

Primary Logos

Classic Badges

Solid Badges

Favicon

6

SECONDARY

PRIMARY

COLORS

7

RGB

HEX

CMYK

161, 25, 16

#A11910

0, 84, 90, 37

0, 84, 81

#005451

100, 0, 4, 67

33, 33, 33

#212121

0, 0, 0, 87

234, 179, 70

#EAB346

0, 24, 70, 8

37, 172, 184

#25ACB8

80, 7, 0, 28

153, 0, 153

#990099

0, 100, 0, 40

229, 153, 0

#E59900

0, 33, 100, 10

15, 142, 153

#0F8E99

90, 7, 0, 40

84, 8, 68

#540844

0, 90, 19, 67

84, 9, 4

#540904

0, 89, 95, 67

190, 84, 0

#BE5400

0, 56, 100, 25

153, 102, 0

#996600

0, 33, 100, 40

TYPOGRAPHY AZOHC FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Javenese Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Gill Sans MT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Gill Sans MT Regular

ALTERNATE FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Spectral Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Trebuchet MS Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?/

Trebuchet MS Regular

8

CONTACT Website: azohc.org Email: azohcoalition@gmail.com