Alessa22013

02/2013 alessandro international

So hot, so c ool Discover the colours of seduction‌

Nail Art totally en vogue!

The world of alessandro gels

ALESSA

Editorial

Massages make you happy!

13 the Hottest Nailtrends worldwide

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Silvia Troska Founder / Style Director alessandro International

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22 walking on sunshine

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Dear Readers, Is there anything better than lying back and relaxing while having your hands and feet massaged? Be honest – when was the last time you indulged your customers by working in an extra massage? Unfortunately, many nail studios tend to somewhat neglect hand and foot care. This is a lost opportunity, because with the right treatments you can give your customers great experiences which will make them come back time and again. This will give your studio a competitive edge and generate extra revenue. The most important aspects are creating an inviting atmosphere in the studio and being creative with how you structure your treatments.

In this edition of Alessa, you will find ideas for a cooling and refreshing summer manicure and pedicure with hand spa and Pedix. Of course, we also have the newest trends this summer for you. Bright colours and expressive nail art are absolute must-haves – no studio should be without them! Why not get ready for summer now and make the most of the great fashions you will find in this edition of our magazine?! Show your true colours and give your customers a true taste of summer!

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08 FREAKY neon now!

In this issue

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16 THE 10 THINGS NO NAIL STUDIO

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So Hot, so Cool Discover the colours of seduction...

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Freaky Neon Now! Bright cult colours on beautifully tanned hands – it doesn’t get any better than this!

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Pure Magie PURE MAGIC Let’s twist again! THERMO TWIST COLOUR GEL was a hit on the dance floor in 2012, and this year it’s right up there again!

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Nail art – TOTALLY IN VOGUE The new metal couture set: simple step-by-step instructions

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The hottest nailTrends worldwide Spring/Summer 2013 – with step-by-step instructions

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THE 10 THINGS NO NAIL STUDIO SHOULD BE WITHOUT

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ALESSANDRA’S TIPS

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THE WORLD OF ALESSANDRO GELS

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Summer, Sunshine Manicures and pedicures – trends and tips for summer 2013

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Alessandro News Germany & Worldwide

SHOULD BE WITHOUT

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So hot, so c ool ALESSA

Fashion trends summer 2013

Discover the colours of seduction...

With both breathtaking femininity and cool sex appeal, this summer’s top catwalk trends are full of contradictions!

Alessandro International has combined these trends to create an amazing summer look – it doesn’t get any more seductive or attractive than this! The summer look takes us back to the Belle Epoque of late 19th century France – an era of unrestrained sensuality, lust and danger. Oranges, reds and juicy berry tones conjure up images of fiery dancers and wild desire. The boldness of vibrant Amazons is reflected in bright blues, oranges and pinks. One thing is for sure: all these colours are best-sellers! You simply have to have them!

Feminine, fearless and fun – it’s going to be a hot summer!

Whether it’s London, Paris or New York – intense, fiery looks are at the centre of attention in all of these fashion metropolises. Yellows flirt with reds. The disco glam of the 1990s with its changing fashions is celebrating a glitzy revival. Outfits with watercolour effects and tie-dye patterns reminiscent of 70s flair, grunge and electropop are more fashionable than ever. Neon colours, which came in with a bang in the 80s, are all the rage.

Alessandro is also at the centre of attention, as no outfit is complete without the perfect nail colours to round it off!

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ALESSA

LOOK, so hot, so cool

It’s gonna be a great summer!

Let the sunshine in!

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Bring some sunshine into your studio with the ‘So hot, so cool’ look and get your customers in the mood for a glass of champagne! Not only will these nail polishes make your customers look great at the poolside – they will also be all set to go for a chic summer in the city. If you want to be at the height of fashion, make sure you have these ten colours in your studio!

They also have a particularly creamy consistency and good coverage.

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Show off new fashions!

Why not present the new colour firework from alessandro?! Especially with great summer weather like this!

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So sexy in the sun!

The hottest colours around this season!

From warm, shimmering brown tones, pastel yellow and orange to fiery red and seductive purple. If these colours don’t catch your eye, what will?

So Hot

So Cool!

RZ_Look_VKR2-2013_Hohlblockplakat.indd 1

Does it sound inviting? That’s because it is! Beach beauties who want to shine with semi-permanent Lac Sensation or permanent colour gel polish will love the HOT4 colours.

15.02.13 10:35

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Ref.-Nr.: 02-903 - Radical Red(Lac Sensation) Ref.-Nr.: 02-904 - Pink Flash(Lac Sensation) Ref.-Nr.: 01-828 - Miami Beach (Gel) Ref.-Nr.: 01-827 - Dazzling Blue (Gel) Ref.-Nr.: 11-503 - Display poster A1 + 1 Tester each Ref.-Nr.: 50-631 - Display, 3x 10 Nail Polish + 1 Tester each 50-632 - Display, 3x 10 Nail Polish + 1 Tester each + 3 x 10 Refill

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ALESSA

Freaky Neon Special Offer

free!

FIRECRACKERS

Ref.-Nr.: 02-708

Ref.-Nr.: 27-157

free!

Ref.-Nr.: 01-926

Ref.-Nr.: 02-710

Ref.-Nr.: 01-929

Ref.-Nr.: 02-711

Ref.-Nr.: 27-159

free!

Ref.-Nr.: 01-928

free!

Ref.-Nr.: 27-155

Ref.-Nr.: 01-927

Ref.-Nr.: 02-709

Ref.-Nr.: 27-153

Top designers love bright cult colours.

You should too! Is there anything more beautiful than brightly coloured nails on beautifully tanned hands?

Make an entrance! Neon-coloured polishes are some of this summer’s hippest must-haves.

Whether it’s neon yellow, neon orange, neon red or neon pink, the main thing is that these great colours really turn heads. Combine with a fashionable white outfit for a really powerful look – an exciting combination of sex appeal and toughness.

ALESSANDRO STUDIO TIP! Every time one of your customers chooses a FREAKY NEON Lac Sensation or colour gel treatment, offer her the nail polish of the same colour at a discounted price.

The extra sale is bound to put a smile on your lips as well as hers!

NEON Y K A E A FR ORDER GEL OR ND GET R U O L A CO H SATION N E S C IL POLIS A LA N G TCHIN THE MA E! E FOR FR

FREAKY NEON NOW! 8

Ref.-Nr.: 50-780 - Display, 4x4 Colours + 1 Tester each

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ALESSA

Fashion Colours summer 2013

Go Magic!

Thermo Twist HOT-COLD FLIRTS The brilliant colours of GO MAGIC! THERMO TWIST will not only attract your buyers.

Exciting fashion is not complete without a splash of nail colour. For everyone who likes crazy colours, there’s GO MAGIC. Four explosive sexy summer colours which dance the thermo twist on your nails when the sun comes out! This is definitely a great way for trend setters to shine and get noticed. When the temperature changes, these nail polishes change colour too!

This means that your outdoor polish automatically becomes your indoor polish – double the fun for anyone who wears it!

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Nail Art 2

Oh là là! Classy, flirty eye-catching nails are in salons again! They have even been seen on catwalks in Paris. It’s no wonder, as these little works of art really are enchanting.

All the more reason to let your imagination run wild. This practial Metal Couture Set will allow you to display your artistic skills in the best light possible.

No.1 1.

lable i a v A

Apply a base coat of nail polish (No.77-165) to the nail and leave until completely dry.

from

2.

3 1 0 2 .

1.05

Use the “Sticky” foil adhesive and a French stick to apply patterns to the nail, then leave the adhesive to dry for about 5 minutes.

0

3.

Press on the gold foil and pull away carefully.

4.

Seal with No Lite Gel.

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4

1.

Apply a base coat of Merry Poppins (No.01-788) colour gel to the nail, leave to dry and cleanse.

2.

1.

Apply a base coat of Happy Pink (No.01738) colour gel to the nail and leave to dry.

2.

Poppish Blue Nail Polish Ref.-Nr.: 27-699 Gel Ref.-Nr.: 01-976

Flirty Pink Nail Polish Ref.-Nr.: 27-700 Gel Ref.-Nr.: 01-977

Funky Purple Nail Polish Ref.-Nr.: 27-701 Gel Ref.-Nr.: 01-978

pure MagiC! 10

Groovy Green Nail Polish Ref.-Nr.: 27-702 Gel Ref.-Nr.: 01-979

Ref.-Nr.: 50-641

Twist aga in!

Shine with a permane that does w nt colour p olish hat it says on the tin!

MO TWIST T H ERCOLOUR GEL the dance was a hit o floor in 201 n 2, and this year it’s right up there again !

Use Champion’s Choice French ultra thin/white (No. 01-475) and a toothpick to draw flower petals into the gel while it’s still wet.

3.

No.6 1.

Apply a base coat of Midnight Black (No.01-777) colour gel to the nail, leave to dry and cleanse.

2.

Use the “Sticky” foil adhesive and a French stick to apply patterns to the nail, then leave the adhesive to dry for about 5 minutes.

Apply stripes to the nail with the “Sticky” foil adhesive and leave to dry for about 5 minutes.

3.

Press on the silver foil and pull away carefully.

Press on the pink foil and pull away carefully.

4.

Seal with Top Gloss Gel.

3.

4.

For a matt or shiny effect, seal the foil with Top Gloss Gel.

No.4 1.

Play with colour!

2.

Be inspired! The Metal Couture Set is unbelievably easy to use and has everything you need to create an extremely effective metal effect: foils in different colours, all other tools and step-by-step instructions.

Apply a base coat of Office Chick (No.01-812) glitter gel to the nail, leave to dry and cleanse.

Use the “Sticky” foil adhesive and a French stick to apply spots to the nail, then leave the adhesive to dry for about 5 minutes.

Ref.-Nr.: 06-664

Press on the pale pink foil and pull away carefully.

4.

Seal with Top Gloss Gel.

No.5 1.

Apply a base coat of Valentine Love (No.01-817) glitter gel to the nail, leave to dry and degrease.

2.

Leave to dry and cleanse. Use the “Sticky” foil adhesive and a French stick to colour in the petals. Leave the adhesive to dry for about 5 minutes.

Apply stripes to the nail with the “Sticky” foil adhesive and leave to dry for about 5 minutes.

4.

Press on the silver foil and pull away carefully.

5.

Seal with Top Gloss Gel.

Press on the silver foil and pull away carefully.

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totally En Vogue!

No.3

3.

No.2

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3.

4.

Seal with Top Gloss Gel. 11

ALESSA

Nail Art

Th e Hotte st N ail T r e nd s W orldwid e

Spring/Summer 2013 Summer Fashion Colours 2013

SO HOT, SO COOL

1.

Apply a base coat of “Miami Beach” polish to the nail.

2.

Paint leaves with magenta, leaf green and royal blue acrylics.

Show your true colours and inspire your customers with new stylish designs from the Nail Fashion Show – the first and only catwalk for beautiful nails.

3.

Go Magic!

LET'S ROCK

1.

Apply a coat of “Sunset Boulevard” polish and press large Swarovski crystals into the polish while it’s still wet.

2.

Seal with No Lite Gel.

Seal with No Lite Gel.

COLOUR THERMO TWIST

1.

Go Magic Nails! Apply a base coat of Colour Thermo Twist Gel "Groovy Green" (No.01-979) and don’t wait for it to dry!

2.

Go Magic! Add swirls of Thermo Twist Colour Gel Poppish Blue (No. 01-976) into the green – then leave to dry.

3.

Seal with Top Gloss Gel Crazy but wearable nail art is combined with the trendiest colours of the season. Powerful colours make sure that none of these nails will go unnoticed!

The Nail Fashion Show video is a great extra that will make your studio a fashionable trend setter and make your customers feel even more sure that they’re in the right hands!

Nail Art

Step by step

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ALESSA

Nail Art

freaky neon

1.

Apply a base coat of “Yummi Yellow” colour gel (No. 01-926) to the nail.

2.

Use black 3D gel (Item No. 01-932) to draw a moustache and leave to dry for at least 120 seconds.

3.

Seal with Top Gloss Gel.

BOUDOIR

LUXUS DENIM

1.

1.

Apply a base coat of “Crazy Lazy” colour gel (No. 01-761) to the nail.

Apply a base coat of “Nude Elegance” colour gel (No. 01-708) to the nail.

2.

2.

Use white acrylic paint and a “Paint” nail art brush to write on the nail.

Use black acrylic paint and a “Paint” nail art brush to draw a pattern.

3.

3.

Add a layer of Fine Glitter Gel (No. 01-826) and leave to dry.

Seal with Top Gloss Gel.

4.

Use black 3D gel (No. 01932) to draw a bow, and leave to dry for at least 120 seconds.

Nail Art

IT’S SHOW TIME

1.

Apply a base coat of “Secred Red” colour gel (No. 01-727) to the nail.

2.

Use “Miss T.” glitter gel (No. 01-806) to draw a necklace.

3.

Seal with Top Gloss Gel.

WICKER CHIC

1.

Mix white, brown and yellow acrylic paints and use the One Stroke brush Gr. 4 to paint stripes over the matt nail.

2.

Seal with Top Gloss Gel.

ICE CREAM

1.

File the nail to a point.

2.

Apply a base coat of “Nude Elegance” colour gel (No. 01-708) to the nail.

3.

Use brown acrylic paint and a “Paint” nail art brush to paint stripes on the nail.

4.

Mix white 3D gel (No. 01-931) with some colour gel to get the desired colour. Draw melting ice cream and leave to dry for at least 120 seconds.

5.

Use colour gel to add the cherry on top, leave to dry. Seal with Top Gloss Gel.

Step by step

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ALESSA

Professional

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The

Champion´s Choice Tips

No colour blending necessary • Flexible material without tension • Rejuvenating shape for slim sculpting • Increased stability thanks to pronounced C-curve • High-speed sculpting possible as product makes it easy to work quickly • Milky & Clear Ref. Nr. (please see appendix to the price list)

Professional sculpting forms 4 winged sculpting forms for good grip • Dermatologically-tested adhesive coating • Good grip even on damp skin • Shiny foil coating • Optimal drying of the gel tip • Longer sculpting form shape • In black to make sculpting easy even when you’re using clear gel • Can be used on all nail shapes

Fuzz-free and tear-proof • one wipe is enough for ten nails • ideal for removing nail polish – especially glitter polish • perfect for gel brush maintenance – wipes have a guaranteed soft surface • prevents split ends on your gel brush • perfect for use with Glossy Finish Ref.-Nr.: 05-728

Light Meter

Professional UV light meter • Allows you to change your light tubes at just the right time • Easy to use • Suitable for all UV light tube lamps Ref.-Nr.: 01-134

Glossy Finish High-shine cleansing product for the “LOTUS EFFECT” • Prevents chipping of the final sealing layer • Seals Shine Gel with its oil content and prevents the nail becoming dirty • Shine and care in one product Ref. Nr. (please see appendix to the price list)

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must-haves in any nail studio

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FILE!

If you don’t work with a electric file, you’ll have

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to rely on your own filing skills! alessandro’s

High-performance, tireless motor • Well-balanced handpiece for controlled work • Low-noise • Gentle movement with no vibrations – less pressure on your joints • High-tech ball-bearings guarantee smooth movement Ref.-Nr.:: 45-500

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FILE!

The be-all and end-all of any nail designer’s toolkit!

High-performance moulding cutter

Professional Filing The range keeps its promises: • Best Quality – highperformance paper • Strict quality controls • Very abrasive thanks to triple layering – lasts three times as long as conventional files • No loss of quality • Special

Soft adhesive Medical adhesive for quick application on the tips of the nails • can also be used for fibreglass technique • no irritating fumes • also ideal for repairing natural nails • sets quickly • no yellowing

graining avoids injury and is gentle on cuticles • Strong centre • Can be disinfected while wet • Reusable • Soft cushioning for high filing comfort • Different shapes and grit levels available • No pressure needed while filing = soft and sensitive / protects your wrist!

alessandro Academy Training Nail drill workshop: 179,-€, net Duration: 1 day (dates on request) This workshop shows you how to work faster, less stressful for joints and more cost effective with the nail drill. Course participants can also Seminar price includes: • special chapter for your alessandro training folder • your materials during the seminar • proof of participation For more information go to: alessandro-international.de/academy or call +49 2173-9746801 Ref.-Nr.: T-1001

Ref. Nr. (please see appendix to the price list)

Champion’s Choice ultra-white ultra-thin

Gleaming white French manicure results • Extremely high-yield consistency – up to 6,000 French tips from 15ml, meaning more turnover for your salon • When you charge €10 extra for a French manicure, we guarantee extra revenue of up to €6000 from just one bottle!

• Quick covering guaranteed as the product can be applied to the top coat • Also ideal for French manicures using LAC SENSATION • Firm consistency – do all nails in one go without the colour running • Ideal for nail art Ref. Nr. (please see appendix to the price list)

67 8 9 10

Ref. Nr. (please see appendix to the price list)

Professional Wipes

FILE!

“Make the most of our BEST-PRICE OFFER! Order 200 professional files (order numbers in clear groups) and get our JUMBO DECO FILE ABSOLUTELY FREE!”

Champion’s Choice pink Pale pink/milky sculpting gel • Ideal for concealing the nail plate • To be used in combination with camouflage gels • No fading, acid-free • High viscosity ensures easy and precise sculpting • Extreme stability even on very long nails • Also popular for NUDE LOOK Ref. Nr. (please see appendix to the price list)

Camouflage Gel Competitive edge thanks to optimal nail bed sculpting • Higher turnover in your salon thanks to camouflage technique • Conceals, optimizes and extends the nail bed all in one • Can also be used as colour gel or mixed with other colours • Protects the nail, as filing right down to the nail plate is not necessary when filling in the nail • Perfect French manicure results • Acid-free, self-evening, very high-yield • Firm consistency allows extremely precise work

approximately 1m Ref.-Nr.: 45-215

Ref. Nr. (please see appendix to the price list)

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ALESSA

The World of Gel

The world of alessandro gels Pure - Mastergel After many years of research, alessandro International has succeeded in developing a plastic that meets the highest standards of purity: Pure Master Gel. Completely odourless, it has been dermatologically tested – with a "very good" result – and shown to cause no skin irritation.

Pure Master Gel products spread out smoothly on the surface, and their crystal-clear consistency gives nails a thoroughly natural look. They are especially good for sensitive natural nails, as their formula ensures tensionfree comfort.

alessandro

Academy Training

System workshop UV-Gel 149,-€, net Duration: 1 day (dates on request) This workshop will illustrate the various ranges and product groups and explain their advantages and uses. Course participants can also share valuable experiences from their work in the studio.

Features

• acid-free • high elasticity • single-phase gel • colour-neutral • dermatologically tested (“very good”) • easy to use

Seminar price includes: special chapter for your alessandro training folder • your materials during the seminar

Uses

• Suitable for sensitive skin, hypo-allergenic • Strengthens the natural nail • Quick nail sculpting, natural appearance • Can be used as an all-round gel • Totally clear nail layer WITHOUT pink effect • Refill, tips and sculpting form technique

For more information go to: alessandro-international.de/academy or call +49 2173-9746801 Ref.-Nr.: T-1000

Soft Code Gel alessandro International’s acid-free Soft Code Gel products are the intelligent solution for individual, type-specific nail sculpting. They are not only acid-free but drip-resistant, and so do not run into the nail rims while the basic nail sculpture is being laid down. As well, they ensure a comfortable fit and are extremely resilient.

Through an advanced production process, Soft Code Gel is cheaper to make than traditional Soft Gel. Additional components guarantee colour stability and prevent yellowing. Soft Code Gel comes in three viscosities, matching the different properties of natural nails.

Features

Gel Offensive!

• acid-free • no fading or yellowing • easy and comfortable to use • comfortable to wear thanks to adaptation to all nail types • very durable even if little product is used • evens itself out during nail sculpting without running into the cuticle • drip-resistant • high surface tension guarantees firm sculpting without having to leave to dry between stages

Order your very own gel guide and our eye-catching new gel poster for your display window today!

Uses

• gel system with different sculpting options • sculpting adaptable to different nail types • durable • very comfortable • colour does not fade • no yellowing • refill, tip and sculpting form technique

Soft Gel – the classic Features

• World’s first acid-free UV-Gel • Mixed by hand in a unique manufacturing process • Colour does not fade, no yellowing • No tension after drying • Easy to use thanks to soft consistency • Masks small mistakes in sculpting • Can be flexibly adapted to different nail types • Very durable even when little product is used • Drip-resistant, evens out automatically • No need to leave to dry between stages thanks to stability

Uses

• Various sculpting options • Type-suitable nail sculpting for extremely high comfort • Very high quality • Refill, tip and sculpting form technique • no yellowing

Gel Guide

alessandro Gel Systems for Beautiful Nails Ref.-Nr.: 11-507

Soft Gel is the classic among UV gels and for over 20 years has been a favourite of thousands of nail stylists that use exclusively Soft Gel in their nail salons. The basis of the Soft Gel technology is formed by the acid-free adhesive system that guarantees a gentle, yet incredibly strong bond between the natural nail and the plastic. Soft Gel is subject to strict, continuous quality control and is produced in a complex process that involves a great deal of crafting by hand – a method that is unique in the world and that highlights the quality of these gels. The Soft Gel products have been developed to ensure a customised fit for different types of nails and differ primarily in their consistency and flexibility. Soft Gel offers many advantages in its handling as well: clear and odourless, it does not run, spreads out smoothly on its own, and requires little filing.

11-507_Gel_Poster_GB_K1.indd 1

27.02.13 16:12

Ref.-Nr.: 11-507 - Gel Poster DIN A1 Ref.-Nr.: 11-405 - Gel Guide All the ale

ssandro UV

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gel system

s at a glanc

e!

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ALESSA

Hands & Feet

ORDER HAND!SPA PRODU CTS NOW AND GET TWO ALESSANDRO TOWELS FREE! 1 x Micro Peel 300m l Ref.-Nr.: 04-206 1 x Vital Serum 10 0ml Ref.-Nr.: 04-212 1 x Luminatic 50ml Ref.-Nr.: 04-010 1 x Cream Rich 30 0ml Ref.-Nr.: 04-207

summ er

manicure

SALON SIZE SET

Ref.-Nr.: 04-520 Ref.-Nr.: 45-306

alessandro Academy Training Be seduced by a hand cream that does a lot more than just smooth and boost your skin. This hand cream makes the skin on your hands feel really moisturised and protects it against the sun’s rays. It prevents premature skin ageing and has a wonderful summery scent. Because hands tend to be neglected when it comes to sun care, alessandro specially developed this summer hand cream. Make the most of this product and show your customers what a handcare miracle it truly is!

HAND!SPA – Seminar 149,-€, net

Hand!SPA 50 is a brand new competence product in the HAND!SPA basic care range.

The factor 50 hand cream is now available as a standard product as part of the AGE COMPLEX range.

Spray Serum

Duration: 1 day (dates on request) Objective: The new HAND!SPA series and its use rituals will help you to make your manicure treatments more attractive and to integrate them more innovatively into the everyday running of your studio

Extra-rich care concentrate in a spray: This extra-rich handcare spray with a special moisture booster revitalizes your skin and gives it fresh energy. Vitamin C and valuable trace elements protect against free radicals and make your skin visibly smoother.

Seminar price includes: • Presentation of HAND!SPA ranges – Age Complex & Hydrating • How to carry out the treatment and use ritual: HAND!SPA Age Complex incl. reflex-zone massage to activate the body’s natural energy • HAND!SPA Hydrating incl.

Ayurvedic hand massage • Skin and nail analysis/typification • Treatment recommendation • Specialised products and their uses • Product consultation and sales training For more information go to: alessandro-international.de/academy or call +49 2173-9746801 Ref.-Nr.: T-1009

Micro Peel Deep-cleansing hand gel This revitalising exfoliating peel for the hands improves the skin with its fruit acid complex: skin looks clearer, smoother and has a youthful glow. Ref.-Nr.:04-006

Ref.-Nr.: 04-015 Ref.-Nr.: 50-766- Display

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for your hands

The top Guardian angels in the range!

tion

l edi a i c e Sp

Vital Serum Revitalizing hand serum This highly concentrated serum with a vitamin complex and royal jelly protects the hands from the elements and improves skin structure.

Ref.-Nr.: 04-012

Luminatic Hand cream with lightening active ingredients Intensively moisturizing hand cream with a special complex of active ingredients including liposomes, phyto extracts (garden cress) and valuable hyaluronic acid. The phyto extracts lighten pigment spots and reduce melanin production.

Cream Rich Regenerating hand cream Intensively moisturizing hand cream with hyaluronic acid and pearl protein extract. Makes the skin again look youthful, more supple and smooth.

Ref.-Nr.: 04-007

Ref.-Nr.: 04-010

Ref.-Nr.: 50-635 - Display

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Ref.-Nr.: 04-019, Ref.-Nr.: 04-119 - Tester

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ALESSA

Hands & Feet

Walking on

Sun shine!

pedix Feet – enjoy the summer with great feet! The foot care products with a high-quality marine vital complex.

Make sure your feet look stunning and indulge them with the care they deserve!

Steps of a goddess!

These indulgent products from pedix Feet will make your feet soft and smooth. Natural active ingredients and a fresh scent make your feet feel absolutely amazing! Perfect for wearing high-heeled sandals or whatever you fancy!

Massage your heels before you don your heels!

This moisturizing, fast-action ‘Go easy’ balsam gives long-lasting protection against callouses, revitalizes and will have your customers on Cloud 9!

Ref.-Nr.: 67-007 - Go Easy Balm

This way you will guarantee that your feet are eyecatchingly beautiful! Keep up with the times and start off the sandal season with an all-round indulgent offer for eye-catching feet. Pedix Feet can supply you with exactly the right products and the care programme you will need.

alessandro

Academy Training

Cosmetic Pedicure Seminar 2 for beginners 298€, net Duration: 2 days (dates on request) Objective: Cosmetic pedicures often get mixed up with medical foot care, which can only be carried out by chiropodists.

So for the cosmetic pedicure you will learn the whole programme of indulgence, including all ways in which gel and polish can be used for beautiful, healthy feet. More and more nail stylists are discovering the additional turnover that foot care can bring to their institutes and are therefore adding it to their range of treatments.

For more information go to: alessandro-international.de/academy or call +49 2173-9746801 Ref.-Nr.: H-1005

Tanning guaranteed for sexy legs!

Nourishing selftanning spray with instant results for summery soft tanned legs. Also suitable for face and body.

Self-tanning leg-spray with instant and long-lasting results – smells great too! Cool as ice! The revitalizing, nourishing spray helps relieve heavy legs and burning feet.

Contains peppermint extract to aid circulation and for cool refreshment.

Ref.-Nr.: 50-744 - Display Ref.-Nr.: 67-003 - Self - Tanning Spray Ref.-Nr.: 67-002 - Cooling Ice Spray

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Happy Feet!

Moisturizing gel socks reduce callouses while smoothing and nourishing the heels. For fabulous-looking feet!

Ref.-Nr.: 67-016

A Successful Appearance Choose pedix Feet for great heels and quick turnover!

GO EASY ORDER 75 X M AND FOOT BALSA F MINI GET A SET O IN-ATUBES WITH R E E! TUBE FOR F 0

Ref.-Nr.: 50-64

: Studio Tip UBES T PL ACE THE E ON B WITHIN-A-TU E T R AND YOUR COUN ELL LIKE THEY WILL S HOT CAKES! 23

ALESSA

10

Hands & Feet – die Top 10

SO YOUR CUSTOMERS STEP OUT IN STYLE THIS SUMMER!

The Top

One Minute Pedicure

60 Second Pedicures In just 60 seconds, the aromatic nourishing peel relaxes tired feet with its essential oils and natural sea salt.

450ml: Ref.: 67-201

Callous remover For the gentle and professional removal of callouses.

Gelée de Massage Massage gel On contact with water, the silky smooth massage jelly is transformed in to an intensively nourishing milk and deeply moisturizes the skin. Sweet Almond Oil and skin-smoothing vitamin E indulge the body with their regenerative effect.

100 ml: Ref.-Nr.: 67-213

Heel Smoothing Stick Mission Callous Removal: Maximum moisturization! The hydrating heel smoothing stick is ideal for targeted use on cracked, dry heels. Nourishing agents: Panthenol, allantoin and urea give instant visible results and prevent new callouses from forming.

50 g: Ref.-Nr.: 67-008

Step by Step

Foot Bath Cleansing bath product for great sea salt foot baths. Horse-chestnut and caffeine help with purification and aid circulation. After just a short time, your feeling of well-being is increased.

1.

Why not start off the treatment with a relaxing pedix Feet Purifying Foot Bath? (Ref. No.: 64-061). Then, carefully push the cuticle back with the cuticle pusher (Ref. No.: 45-102). Shorten and file the toenail into an even shape with the black professional file (Ref. No.: 45-208) and gently matt the nail plate in the direction of growth with the nail buffer (Ref. No.: 45-210) before removing the filings from the natural nail.

400g: Ref.-Nr.: 64-061

3 45 67

So Easy Callous files The hygienic, sterilisable stainless steel file gently removes excess callous skin. The replaceable single-use file sheets mean that the file can be used hygienically an unlimited number of times. Available in 80 and 120 grit. Stainless steel file + refill (30x 120 grit & 30x 80 grit). 1 unit: Ref.-Nr.: 67-207

Purifying Peeling

500ml: Ref.-Nr.: 67-205

Natural foot peel Gentle and effective cleansing and nourishing peel for a pleasant skin tingle.

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alessandro

Academy Training

FRENCH PEDICURES 4 hours Advanced level, €125 net

450 ml: Ref.-Nr.: 64-066

Heel Rescue Balm

Callous care The perfect nourishing product for rough, dry feet: when used regularly, the rich cream with its marine vital complex offers long-lasting prevention of callouses. Shea butter, allantoin and tea tree oil give intensive protection and keep skin supple. 450 ml: Ref.-Nr.: 67-200

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Cooling Ice Spray This freshness boost for tired summer legs cools and revitalizes.

Ref. Nr.: 67-002

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Purifying Foot Bath Powder

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Go Lightly

Summer French PEDICURES

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Purifying Energy Pads Revitalizing foot care treatment The beneficial properties of pedix Feet Purifying Energy Pads increase all-round well-being, nourish the feet and help you to sleep soundly.

Contents 7 x 2 Pads: Ref.-Nr.: 64-060

Duration: 4 hours (dates on request) Objective: Did you know that the additional sales associated with offering a French pedicure can help you earn up to €2,000 more each month? It’s a chance to generate revenue that, unfortunately, many nail stylists and foot care specialists fail to make the most of. In this seminar we’ll show you how easy it is to seize this opportunity and how great French toenails can look.

For more information go to: alessandro-international.de/academy or call +49 2173-9746801 Ref. No.: W-1000

Apply a thin layer of pedix Feet Base Gel (Ref. No.: 01-833) to the whole toenail and leave to dry for 60 seconds in the Black Pearl LED – Light (Ref. No.: 01-499).

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When strengthening/correcting/repairing and as a final protective layer, use pedix Feet Prosthetic Gel (Ref. No.: 01-831) to carry out sculpting and leave to dry for a further 60 seconds.

Finally, add the finishing touches to the nail using the nail buffer to smooth out uneven areas and improve the nail shape.

Thoroughly remove any filings.

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Use the stick and pedix Feet white French Gel (Ref. No.: 01-832) to apply the smile line and leave to dry for 60 seconds. Finally, apply a thin layer of pedix Feet Top Gloss Gel Transparent (Ref. No.: 01-830) to the whole nail using the oval gel brush (Ref. No.: 01-972) and leave to dry for 60 seconds. For a great shine, remove the inhibition layer with Glossy Finish (Ref. No.: 45-032) or with alessandro cleaner.

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Indulge your customers’ feet just as they like it with the pedix foot-care products of their choice!

Studio TIP: WHEN IT’S HOT, ALWAYS KEEP YOUR CAR E PRODUCTS IN THE FR IDGE – THIS MEANS YO U WILL GET A FRESHNES S KICK EVERY TIME YO U PULL THEM OUT! 25

ALESSA

News

alessandro

Hamburg WORLD PREMIERE IN THE DOLLHOUSE 04.02. 2013 It’s Monday lunchtime in Hamburg – and while the rest of Hamburg’s red light district is still recovering after a long weekend, journalists from women’s, lifestyle and specialised press are meeting at the Dollhouse strip club to get to know alessandro International’s newest innovation.

News

Striplac – the nail polish you can strip off! There could be no better location for the presentation of this pioneering product, so alessandro International sent out invitations to the famous Dollhouse strip club on the Reeperbahn in Hamburg for the 04.02.2013. Around 40 beauty-crazy editors took up the invitation.

Managing Directors Lars Börgel and Silvia Troska and Product Manager Laura Ekim presented the innovative nail polish revolution in the unusual setting. Striplac is the only nail polish worldwide that lasts for 10 days without chipping and requires no nail polish remover. A pioneering technology means that Striplac can just be pulled off when you want to change your nail colour. The journalists were able to try Striplac out for themselves and got professional tips from alessandro’s experienced nail stylists. As soon as the first nails had been painted, a wave of admiration rippled through the strip club.

The presentation was rounded off with acrobatic pole dancing from Dollhouse dancers which delighted the guests. Even the current pole dance world champion, Anne Marie, danced for alessandro.

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ALESSA

News

alessandro Germany

ACADEMY GIESSEN OPENING CEREMONY 02.02.2013 On 2nd February, Christina Rivera cosmetics opened the “alessandro Academy Giessen” with a brand new concept at Breitgasse 2a – 4, 35428 Langgöns, Germany.

Münster SPA OPENING 2012 COCO NAIL SPA The COCO NAIL SPA, a beauty temple of numerous superlatives, opened in November 2012 right near Münster city centre.

The modern, spartan interior has an area of over 200 square metres and offers nail sculpting, manicures and pedicures, in addition to being the first studio in the German city to offer tooth-whitening services. COCO NAIL SPA’s vision is to emphasise and bring out natural beauty.

The members of the motivated team, led by managing director LYN NGUYEN, all have expert knowledge and regularly take part in training courses to ensure that the highest quality is maintained in the future. To guarantee the best care possible, COCO NAIL SPA works exclusively with renowned manufacturer alessandro International. Alessandro says: thank you for your confidence in us!

ACADEMY Bielefeld OPENING CEREMONY 02.02.2013

The business customers invited got to see the new space after its successful renovation and become acquainted with the broad range of services on offer. Christina Rivera has 20 years of experience in nail design and a further 15 years’ experience in giving training both nationally and internationally. The new studio concept also has a very wide range of services to offer. Studio customers receive all the products they need to care for their nails at home. Whether it’s alessandro hand cream or much much more... Outstanding products and techniques! Christina Rivera and her partner Massimo Parisi are both extremely well-qualified to give training on an international level.

The opening ceremony of alessandro Academy Bielefeld totally rocked! “Our new opening on 24th February was a great success.

Numerous visitors came along to get an impression of the new Academy. The seminar room was fully booked, so we spontaneously decided to hold our camouflage workshop twice. We are extremely happy that there is so much interest in our Academy and the Concept Store. We also received a lot of positive feedback about our good location and parking facilities. Thank you for this great launch, and we look forward to seeing you again soon!” Your alessandro Academy Bielefeld Team Training is available for eye lash extensions and permanent make-up, in addition to nail design.

This means that independent studios have the chance to buy alessandro’s high-quality products on site (be sure to present a trading licence).

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ALESSA

News – World Wide

GREECE

Vanity Cosmetics

Oman alessandro SPA Royal Opera It was no coincidence that alessandro International was chosen to open a flagship SPA in the Royal Opera Galleria in Oman.

Alessandro enjoys an outstanding reputation in the field and is very well-known internationally. The Galleria itself is a hub for fashion and glamour, which makes it the perfect place for alessandro to offer treatments and services to its guests and to give them the attention they deserve. The strategic location means that guests can visit both the SPA and the luxurious setting of the Galleria at the same time. We are extremely happy about the positive feedback we have received up until now and look forward to a lasting relationship with our customers in Muscat.

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During an economic recession, marketing can be one of the most important activities a business has to consider.

This is precisely what Vanity Cosmetics, alessandro’s official distributor in Greece, has proven throughout one of the biggest economic and political crises the country has ever seen. The fact that competitors have cut back on marketing has meant that there have been more opportunities for Vanity Cosmetics to gain a greater profile.

Three times each year Vanity Cosmetics has presented the world of alessandro to new and existing customers at the Greek national trade fair, attracting plenty of attention.

2012 was the year in which our Greek distributor concentrated particularly on creating impressive trade fair stands to showcase the unique quality of alessandro. The clear focus on colour was emphasised by the dominance of the 99 colours in 3 systems (Colour Code 3). There were also irresistible trade fair offers, a wide range of sculpting gels and the latest arrivals in the product range. Customers were able to try out new products, trends and treatments with licenced nail stylists at the test bars and treatment tables. In short, we can say that the stand offered the right mix of inspiration, motivation and proof of successful cooperation to customers at a time made difficult by the crisis. This just goes to show that marketing, even during an economic recession, is one of the most important of business activities. This is precisely what Vanity Cosmetics, alessandro’s official distributor in Greece, has proven throughout one of the biggest economic and political crises the country has ever seen. The fact that competitors have cut back on marketing has meant that there have been more opportunities for Vanity Cosmetics to gain a greater profile. Three times each year Vanity Cosmetics has presented the world of alessandro to new and existing customers at the Greek national trade fair, attracting plenty of attention.

alessandro worldwide INDONESIA MISS UNIVERSE 2012 VISITS ALESSANDRO

As has happened nearly every year since 1994, the 2012 holder of the Miss Universe title, Olivia Culpo, visited JAYANATA Beauty.

JAYANATA has been alessandro’s distributor in Indonesia for many years. For 90 minutes, customers had the chance to meet the most beautiful woman in the universe. 800 VIP customers were invited to attend the Meet & Greet event with Miss Universe in the Snow White Ballroom, which has an area of 1,500 square metres. Olivia Culpo also visited the alessandro counter and was given luxurious alessandro products, which she was very happy to accept.

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orders@alessandro.de www.alessandro-international.com

T +49 2173 9746 800 F +49 2173 9746 96 visit us on facebook alessandro International

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