Alberta Marketing Help

david@davidhowsemarketing.com

Include Multiple Stakeholders When you’re assessing your marketing strategy, include as many stakeholders as you can from within your company. Talk to every department, not just the customerfacing ones.Everyone in your company should have a chance to provide their input. You never know what kind of insights you’ll get from a department that has little or nothing to do with the marketing campaigns themselves.

Identify the Gaps in Your Marketing Strategy Where are the gaps in your current strategy? Is your existing infrastructure up to the task? Do you need to develop more efficient processes to support your marketing plans?

Once you identify the gaps, focus your short-term efforts on filling them. If you launch your campaign with those gaps still in place, it won’t be as successful as it could be.

Double-Down On Your Core Strengths Brand awareness Social media footprint Website traffic Email marketing Customer satisfaction and goodwill

If you’re already strong in certain areas, commit to them fully in your marketing strategy. You won’t need to do as much work to develop them. Instead, you can look for ways to optimize what you’re already doing well.

Stay on Brand Establish the brand voice and try to create and implement consistency across all of our efforts, all of our communications channels and all of our internal divisions/business units."

Identify your unique selling proposition The unique reason your customers buy from you and not your competitors – it’s what makes your business stand out from the crowd. It is important to define what you do differently and be able to convey that to potential customers. Commonly, this reflects your special knowledge or skills.

Set your goals and budget Marketing goals will help you to define what you want to achieve through your marketing activities. Your goals should be SMART: specific, measurable, attainable, relevant and timebased.

Email: david@davidhowsemarketing.com

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