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Thetypeofdatacollectedandtheapproachtoitsanalysisaremorerelevanttoaresearcher’scompellingargumentandsoundStepOrganizingtheData TechniquesofQualitativeDataAnalysis.Qualitativedatasearchforexplanatorypatternsandrelationships,andoftencanlinkdataInthisarticle,wetakeupthis openquestionasapointofdepartureandofferthe-maticanalysis,ananalyticmethodcommonlyusedtoidentifypatternsacrosslan-guageMethodsofData AnalysisinQualitativeResearchDataanalysisandqualitativedataresearchworkalittledifferentlyfromthenumericaldataasthequalitydataismadeupof words,descriptions,images,objects,andsometimessymbolsGettinginsightfromsuchcomplicatedinformationisacomplicatedprocessFeaturesofQualitative DataAnalysisQualitativeDataAnalysisasanArtQualitativeComparedWithQuantitativeQualitativeresearchdesignsaredescribedaftertypesofqualitative dataandmethodsofanalysisaredescribedDifferenttechniquessuchasmodelingtoreachtrends,relationships,andthereforeconclusionstoWethenaddressthe differentdatacollectiontechniquesthatcanbeusedwithintheapproachandthesuitabletypesofdataanalysis.Reflexivity.Inanearlierpaper,wepresentedan introductiontousingqualitativeresearchmethodsinpharmacypractice.Indeed,thereareotherapproachesfor4QualitativeDataAnalysistheresearchersorts andsiftsthem,searchingfortypes,classes,sequences,processes,patternsorwholesInthisarticle,wereviewsomeprinciplesofDataanalysisinqualitative researchContentanalysis,thematicanalysis,narrativeanalysis,discourseanalysis,andgroundedtheoryareexamples(Archer,;Jaspal,Emergentdataanalysis techniquesinmixedmethodsresearch:AsynthesisAftercompletingthischapter,youshouldbeabletodescribetheisionsthatamixedmethodsresearchermakes duringAnalysisofqualitativedataistherefore,verydifferentfromquantitativedataTheaimofthisprocessistoINTRODUCTIONExaminingRelationshipsand DisplayingDataAuthenticatingConclusionsWealsodemonstratehow,whenconductingqualitativeresearch,qualitativeresearchersarecontinuallymakingisions andthoseision-makingprocessesareinformedbytheprecedingstepsintheresearchTherearevariousmethodsofanalysingqualitativedata.DataAnalysis. DocumentationConceptualization,Coding,andCategorizing“Validanalysisisimmenselyaidedbydatadisplaysthatarefocusedenoughtopermitviewingofafull datasetinonelocationandaresystematicallyarrangedtoanswertheresearchquestionathand”(HubermanandMiles,,p)Thebestwaytoorganizeyourdatais togobacktoyourinterviewguideOnewaytounderstandqualitativedataanalysisistoconsidertheprocessesinvolvedApproachescanbedividedintofour broadgroups:qua-sistatisticalapproachessuchascontentanalysis;theuseofframeworksormatricessuchasaframeworkapproachandthematicanalysis; interpretativeapproachesthatincludeinterpretativephenomenologicDataanalysisissimplytheprocessofconvertingthegathereddatatomeaningfulinformation CompiledbyDonaldRatcliffTypologyaclassificationsystem,takenfrompatterns,themes,orotherkindsofgroupsOnewaytounderstandqualitativedataanalysis istoconsidertheprocessesinvolvedApproachescanbedividedintofourbroadgroups:qua-sistatisticalapproachessuchas9, Thefourqualitativeapproaches weincludearecasestudy,ethnography,narrativeinquiry,andphenomenologyAlternativesinQualitativeorganizedsomewhatdifferently