Portfolio 2020 : pitchaon naianunt

PORTFOLIO Pitchaon Naianunt UX Researcher Graphic Designer

CONTENT C O R P O R A T E I D E N T ITY PR ODUC T - SE RV I CE P ROJ E CT Thumturaki t’s M o bile G ro c ery Serv i ce

AN D P A C K A G I N G Lipdecine Curry Express Muan Bae Yong Hong Seng

ออกแบบระบบรถขายกับขาว ตัวอยางภายใตองคกรธรรมธุรกิจ

Pannar P l ant

ออกแบบสื่อการเรียนรู ศูนยเรียนรูศาสตรพอเพียงพรรณา

To more l ov e

by To ol morrow ออกแบบผลิตภัณฑผสานบริการ ที่ชวยแกปญหาการถูกมองขาม ภายในครอบครัวรวมกับ องคกร Toolmorrow

ALL D E S I G N Textile Design Jewerly Design Furniture Design Product Design Illustration Design

AWAR D AN D E V E N T W a s t e 4f u n Proje c t C PN 2018 : เพาะกลาปญญาไทย C h ian g M ai D e s ig n W e e k 2 0 1 8

Experience May - July 2019

Exchange Student for Internship in School of Humanities and Culture Department of Arts,Tokai University

2019

Tokyo, Japan

Committee of the Architecture Faculty's Student Association for the Academic Year 2019 KMITL

December 2018

Associate with Chiang Mai Design Week 2018

PI TCH AON N A IA N UNT

TCDC Chiang Mai, 8-16 December 2018

2018 - present

Freelance Designer, Illustrator

Designer

Persona Data

Bachelor of Architecture, (Product - Service System Major) KMITL

Education Background 2016 - 2020

King Mongkut's Institute of Technology Ladkrabang,

2009- 2015

Yothinburana School

Date of Birth : 21 / 04 / 1998 Gender : Female Age : 22 years old Address : 10 Soi 35 Prachachun

Road Thasai Sub-district Mueng District NonthaBuri 11000

Bachelor of Architecture in Industrial Design (academic transcript available on request).

Contact

Tel : (+66)99-218-4840 E-mail : pitchaon.nai@gmail.com Line id : mmiinttt

Reference

Asst. Prof. Dr. Sompit Fusakul Instructor, KMITL sompit.fu@kmitl.ac.th

Mr.Pwin Rujikietkhomjron Instructor, KMITL pwinn.ru@kmitl.ac.th

Award

3- runner up : Waste4fun Project

CPN 2018 : เพาะกลาปญญาไทย

Skills

Languages Thai (Native) English (Intermediate)

Computer skills Microsoft Office programs Adobe Skills

Craft Skill Illustration Skill

Figma

M ob i l e Groc ery S erv ic e

Pan n a Pl an t Gu i d e

To M ore L ove S ervi c e

In Thailand, Their are a Mobile Grocery that very comfortable for people who does not want to go to supermarket but still want to eat fresh product from nature. Mobile Grocery car, in thailand we call

“Rod - Kai - Kub - Kao“

Empathize

Defi n e

Ideate

In this project, I represent the new service design which better than the old one. By interviewing the customer to analyse the problems and ďŹ nd the way to solve them.

Prototype

Test

Ge n e ra l Mobile Groce ry “Rod - Kai - Kub - Kao“ is the vernacular mobile grocery service in Thailand. We almost see it at the suburb or housing estate.

Google Form

Online Surveys (Google Form)

Empathi z e A lot of plastic bag.

Dirty area

Pain Point Almost vegetables are droop.

non-organic vegetables

The customers can not hear the car’s sound.

Online Surveys (Google Form)

Cus t o m er Jo ur ney

Emp at h ize

Thum tur aki t O r g ani zati o n Thumturakit is the non-proďŹ t organization which hope to help all farmers.

Nowadays, almost farmers had to took adventage from entrepreneur. And almost vegetable in the market is non-organic because the customers need a completed form and never know about local vegetable that doesn’t have chemicle for planting

Thumturakit know about the problem that people want organic products butdont want to buy the expensive things and don’t want to go far away from home. So Thumturakit begins to Start the Thumturakit mobile grocery project to solve that problem.

Have to lift the vegetable box too many time

Low Supply High demand

Pain Point Almost vegetables are droop.

Too many route

The customers can not hear the car’s sound.

This is all the customer that applied Thumturakit’s mobile grocery

783 Applicants but there is

a

1 c a r and

not enough resources

C h a lle n g e L ow s u pply H ig h D e ma n d t he sy st e m c a n not p r ov id e f or c ust om e r

Op p o r t u n i t y

S u pply D e man d

f ind t he w a y f or m or e r e souc e a nd p r om ot e t he sy st e m

So, w h a t c a n I de s ig n t o fix th e s e pro ble m ?

O f f er

From interviewing and researching, there are the solutions which can solve. the problems. First I analysed the problems and find easiest way to slove and used the information to make a persona interaction table, workflow, wireframe and prototype.

User Pers on a s

Easy to access The main system is line official account

Customers can choose the day and time period to receive the service.

Defin e

Expand the Farmer's network from 20 person to 100 person

Expand Service for more demand from 8 house/week to more and more

Pre-order Service all the things in the car have the owner

Stock Management Manage products systematically With computer program

Us e r F l o w

START

Add Line ID/QR CODE THUMTURAKIT’S CAR ACCOUNT

Yes

Are you a new member?

Sign up

NO

Edit member information

Vegetable lists on this week

Would you pre-ord NO

Checking an Appointment

D RI V E R FLO W Fill out an application

Appointment day

Cancel the ap

Check Thumturakit’s

Send to Thumturakit Training program

THUMTURAKIT’S DRIVER ACCOUNT

Log in

Set the

u like to der?

I n t e rac t io n Ta bl e

Ideate

Set the location

Confirm

Yes

ppointment

Select products in line my shop

Purchase the orders

Wait till the day that you applied

Shopping at Thumturakit mobile grocery service in front of your house

k the s car location

Driver - personal information

Edit member information

Confirm

Google Map

e location

Contact with customer Job order

Information about job on that day

Finish

Job’s Progress and report Review from customer

LINE OA

LINE OFFICIAL

LINE OFFICIAL

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

Thumturakit’s car

àªç¤Ê¶Ò¹Ðö ¡àÅÔ¡ºÃÔ¡ÒÃ

¡àÅÔ¡ºÃÔ¡ÒÃ

ÀÒ¾â»ÃâÁªÑ¹

¢ŒÍÁÙÅÊÁÒªÔ¡

ÀÒ¾â»ÃâÁªÑ¹

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

´ÙÇѹ¹Ñ´ËÁÒ áÅÐàªç¤Ê¶Ò¹Ðö

´ÙÇѹ¹Ñ´ËÁÒ áÅÐàªç¤Ê¶Ò¹Ðö

¢ŒÍÁÙÅÊÁÒªÔ¡

¼Ñ¡ÃÒÂÊÑ»´ÒË

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

àÁ¹Ù

àÁ¹Ù

LINE OA

POP UP

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

LINE OA

LINE OA

¢ŒÍÁÙÅÊÁÒªÔ¡

¢ŒÍÁÙÅÊÁÒªÔ¡

LINE OFFICIAL Thumturakit’s car

¼Ñ¡»Åѧ (200 g)

¼Ñ¡»ÅÑ§Ê´æ ¨Ò¡à¡ÉµÃ¡Ã¤Ø³ÊÒÂã¨

ß25

¼Ñ¡»Åѧ (200 g)

¼Ñ¡»ÅÑ§Ê´æ ¨Ò¡à¡ÉµÃ¡Ã¤Ø³ÊÒÂã¨

ÊÑ觫×éÍŋǧ˹ŒÒ

ÀÒ¾â»ÃâÁªÑ¹

POP UP

¼Ñ¡ÃÒÂÊÑ»´ÒË

¢ŒÍÁÙÅÊÁÒªÔ¡

ß25

ÊÑ觫×éÍŋǧ˹ŒÒ

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

´ÙÇѹ¹Ñ´ËÁÒ áÅÐàªç¤Ê¶Ò¹Ðö

¼Ñ¡ÃÒÂÊÑ»´ÒË

àÁ¹Ù

POP UP

For customer, they can access the service by register and they can edit their own information in 2 day before the service day And they also know about weekly vegetable.

Pr ototype Scan QR CODE

LINE OA

LINE OFFICIAL

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

¢ŒÍÁÙž¹Ñ¡§Ò¹¢ÑºÃ¶

ŧ·ÐàºÕ¹ÊÁѤÃÊÁÒªÔ¡

ãºÊÑ觧ҹ

àÁ¹Ù

LINE OA

LINE OA

LINE OA

¢ŒÍÁÙž¹Ñ¡§Ò¹¢ÑºÃ¶

¢ŒÍÁÙž¹Ñ¡§Ò¹¢ÑºÃ¶

ãºÊÑ觧ҹ

Shopping at Thumturakit mobile grocery service in front of your house

Stalk of rice : The begining of Thumturakit Organization

Logo Curved letters friendly, easy to use.

Watercolor Texture

Old logo Olive Green : Organic and eco-friendly Craft Hand writing natural and uptodate

Typeface

C o l o r To ne

Graphic Sty l e

Pr ototype

2

F i nd o ut y o u r s ho ppi n g l i s t by “ ÃÒ¡ÒüѡÃÒÂÊÑ»´ÒË ” menu

1

E a s y t o A c c es s with Line Official Account

E a sy to Loc ate Just locate in google map Truly and sure.

Recommended tag for make a decision

3

A n d Kn ow wh er e th e ca r i s

4

G o o d E x per i enc e - Organic product - Easy to shop - It’s will be a little community.

- Less Plastic

5

Every Thumturakits grocery car have a GPS. T he customer can know where the car is.

Wh a t i s y o ur Su gg es s i o n ?

- What’s your favorite?

- What’s your problem?

TES T

In Final design, I design the service that can provide every customer.

There are Line oďŹƒcial account, system development , re design mobile grocery

Sketch

CORPORATE IDENTITY BOOK

CORPORATE IDENTITY BOOK

INFOGRAPHIC ABOUT LOCAL VEGETABLE

Hardware Their are a corporate identity book for design guideline. In this book have logo manual, color scheme, Typography, photography style and others for help the researcher or designer to design a product.

Their are a T-shirt, stationary, apron , uniform for employee and employee card

T-SHIRT

STATIONARY

APRON

DOCUMENT

UNIFORM

PARCEL BOX

EMPLOYEE CARD

MAIN WEBSITE SCAN QR CODE

Plant story

Healthy meals Morning time

Veggie for you

Pannar Map

Profile Your profile

Let’s get lunch

Favorites

happy dinner

**FAVORITES press when you see the interesting content

snack for you

veggie basket

MAIN W E

BSITE

WHAT

A website that is a virtual guide from pannar. That helps you to know the vegetable plants inside the pannar center about benefits, cooking and planting.This website will make you easy to know the benefits of local vegetables correctly and also help you to create local dishes from local vegetables.

CO M PANY

Pannar Sufficiency Economy Philosophy Learning Center.

A system that will help the new generation to learn by themselves. When going to the Pannar center. And want people to knowabout local vegetables with online platform

U S E R F LOW ONSITE VISIT

ONLINE VISIT Register

LANDMARK

Veggie Basket

privileges of purchasing

FAVORITES

SCAN QR CODE

Map

MOUNDS

Plant Story Healthy Meals Veggie for you

A b o u t Co n t e n t Map

The map showing the overall route and position existing vegetation in the centerby classifying all vegetables according to 5 levels of Plant

Plant Story

Various plant archives In Pannar center ( benefits of planting and Cooking )

Healthy Meals

Menu archives (ingredients and recipes) Divided by meals

Veggie for you

Good content that make you be a healthier person

WHAT

Product-Service Design to help solve the problem of being neglected within the familyToolmorrow organization

CO M PANY Toolmorrow Company

Customer Jou rn e y

User Person a s

Toolmorrow is an organization that none of profit but this is an organization which has mouthpiece for a small voice. Doing a Tomorelove project is a project to make a small voice of the little ones in the family that are being overlooked become a voice that people can hear.

0

CORPORAT E AND PACK A DESIGN

E ID E NTI TY G I NG

L i p d ec i n e

C u rry Ex p ress

M u an

B ae Y on g H on g S eng

LIPDECINE is a teenage skincare brand.

By taking the idea from Real-life of women that when any day without makeup or did not apply to her mouth, tend to be greeted by other people that she is sick. Lipstick is a cosmetic That could save her life.

This brand have 3 taste for variety flavor There are Japan curry , Thailand curry and India curry.

The illustration in each taste is about their traditional city of their country

Japanese curry

Nowadays, urban life is a rush of Time life of the essence of the city.

Therefore interpreting the concept of the urgency of people In terms of travel and transportation is Interpreted into a graphic that represents the hustle and bustle of the city. Who wants to be full in a fast time to go to work

green curry

Curry Express is an associated company Of Kerry Express, whichIs a major courier company. By the slogan of the Kerry Express company that is "Get delivered to your hands instantly throughout Thailand" the lineup is a curry-flavored bread that makes your stomach full and synonymous with the main brand Kerry Express.

PATTERN

COLOR

indian curry

Thai crispy roll, the original from Chiang Muan in Phayao district which Inherited the lusciousness from generation to generation. In the package, their are tell about the culture by the identity fabric pattern that call “Thai Lue”. The brand's name is from Chiang Muan district.

Chiang Muan is consistent with the Thong Muan dessert, the best selling dessert regularly. The province developed a model for the new generation, easy access with taste.

“Thai Lue” Fabric pattern in each flavor

color following to flavor

อม

“Thai Lue” Fabric pattern

ยหatura กล้วith N ท อ งมCoc้วonนut Roll W

l

Product name

คุณค่าโภชนาการต่อ 1 กล่อง พลังงาน

ไขมัน

โซเดียม

กิโลแคลอรี่

80 กรัม

9 กรัม

มิลลิกรัม

*28%

*0%

*14%

*3%

190

ทองม้วนกล้วยหอม

ต้นตํารับจากชาวเชียงม่วน จังหวัดพะเยา ส่วนประกอบ

T ha i

5

Product name

แป้งมัน แป้งข้าวเจ้า ไข่เป็ด นํ้าตาลโตนด กะทิ กล้วยหอม งาคั่ว

ข้อมูลสําหรับผู้แพ้ อาหาร : มีไข่และกะทิเป็นส่วนประกอบ

เพลิดเพลินไปกับ ทองม้วนแสนอร่อย

eating suggestion

หรือทานคู่กับนม ก็อร่อยไปอีกแบบ!

ทองม้วนต้นตํารับจากชาวเชียงม่วน จังหวัดพะเยา ที่นํามาผสมผสานเป็นรสชาติใหม่ๆ ให้คนรุ่นใหม่ได้ลิ้มลอง แต่ยังคงมีกลิ่นอายของ ทองม้วนโบราณ หอมกลิ่นกะทิ และงาคั่ว วันผลิตและวันหมดอายุ

NET WT. 60g. นํ้าหนักสุทธิ 60 กรัม

“Thai Lue” community จัดจําหน่ายโดย: หมู่ท่ี 4 ตําบลบ้านสระ อําเภอเชียงม่วน จังหวัดพะเยา 76170 โทร. 089-810-1806, 092-251-1268 ผลิตโดย: พิ ชชาอร นัยอนันต์ 113 หมู่ที่ 4 ตําบลบ้านสระ อําเภอเชียงม่วน จังหวัดพะเยา 76170 โทร. 086-094-6269

Product of Thailand

Special Paper Bag

HA ND Y years

TO HA OL ND SC Y AL E

OO

L

of technician trust

“On the occasion of the 60th anniversary of the Bae Yong Hong Seng Company. We want to develop products that are manufactured by ourselves, to go international for the whole world to know Thai tools Not defeated by any nation in the world”

TO

- Bae Yong Hong Seng Company owner -

Brand Personality

Pristine technician who collects good things and wants others to use good things

Product Concept A good material is quality material and customer required.

SWOT analysis

Weakness

Strengths

FI X

-The credibility and high quality of the official brand.

- A long brand history

- Unpopular - Does not have own product

- People like credibility and always hold on to what has been for a long time - Appliances nowadays are not very durable

Opportunity

- People who love to be more

Threats comfortable do not like to repair the things.

SO ST

Launched the brand by indicating behind the scenes of Thai technicians.

- Invest with the right customers and expand the customer - Claimed a product that very durable quality

- Create their own products

Open the 60-year era WO -directly Point and expand

WT

customer

- Promote the product quality

SWOT Mattrix

Brand Concept Someone who is skilled in craftsmanship that want new generation to know Thai hand tools

OO L

Y

A L L DE

Tex t i l e D esi g n

S I GN S

J ew el ry D esi g n

F u rn i t u re D esi g n

Prod u c t D esi g n

I l l u st rat i on D esi g n

Textile Design

Wiener Werkstätte Screen project, inspired by wiener werkstatte art movement. I bring main color from the famous picture and brought the line and applied to patterns : Wiener der Rose , Herz , Frohe Weihnathien and Summer Calling collection

INSPIRATION MOOD

This pattern has inspired from vienna rose. I brought the outline and apply form.

In detail, I add many rose petals to this pattern to fullďŹ l and more sweet feeling

This pattern has inspired from Wiener’s illustration. I brought the border from postcard and snowake from merry chrismas card

J e welry Design

goldscale Jewerly project, inspired by scale of china fish. I bring scale’s form and develop to this design.

I bring the curve form and natural form for my concept.

F u r n iture Design TONGA STOOL this stool chair inspired by the patterns and shapes of Thai dessert called "ka-nom-sai- sai" Its shape is so interesting with the folded side and the banana leaf surface.

This chair was chosen to show in the TIFF 2018 event At Muang Thong Thani

Pr oduct Design

WHALLY Straws Reycling Machine

Put the straws into the machine

Straws input

straws size sorting chamber

Cleaning pipe

The machine will recyclestraws by distinguish straw’s weight Then the machine will clean straws by blowi

Cleaning fan

heating chamber

After that, The machine w heat straws and roll it to strap.

Straws recycling machine that which turn straws into ropes to benefit from recycling Using the cleaning mechanism and iron with heat Until it becomes a rope

Botton Detail

t. ng.

will a Nuttawuth Jittachotisak 59020200 Pitchaon Naianunt 59020221

I ll ustration Design

0

AWAR AND E

RD E VEN T W ast e4f u n Proj ec t C PN 2018 : เพาะกลาปญญาไทย

C h i an g M ai D esi g n W eek 2018

Waste4Fun

3 runner-up

Project by CPN Group

waste bins design to campaign the waste separation in affiliated malls Central by CPN Group received the second runner-up award.

BinDesign Contest by CPN group. Waste4Fun Project. 3 runner-up

This trash design idea comes from psychology.

When people see that number of garbage soared they will pay attention and when dividing the channel of the trash can clearly make the person who will throw the garbage and separate the garbage according to the trash bin.

Chiang Mai DesignWeek 2018

“Wishing Bell card “ Graphic Design for Chiang Mai Design Week 2018 at TCDC Chiangmai ,8 - 16 December 2018. This is the great experience to do this project. These card is a wishing card that want people who pick will lucky like words in card. There are 12 main wishlist in our live.

Wishlist Card Graphic design for Chiang Mai Design Week 2018

THANK YOU

(+66)99-218-4840 pitchaon.nai@gmail.com