91 MAGAZINE SPRING / SUMMER 2013
HOMES / STYLE / VINTAGE / SHOPPING / CRAFTS
Caroline Charlotte Hannah Clarke Taylor Bishop Deputy Editor
Editor and Art Director
Lovely readers! Welcome to our first issue of 2013. It seems we have timed our Spring/Summer edition well, as it appears Sping is just arriving in the UK. We hope, at least! Either way, this issue is packed full of light, bright and colourful features to inspire you. If your creative workspace needs a revamp, we have lots of ideas; we meet stylist Selina Lake to find out what its really like to be an interior stylist and we have our first ever foodie feature to tantalise your taste buds! Just after we published our last issue in December, we were incredibly proud to be awarded the Women in Publishing New Venture award! how exciting! Here’s hoping it’s the first of many more! Thanks again to all our loyal readers and a big welcome to any new faces, it’s lovely to have you. Get in touch and let us know what you think of the issue, we love to hear your comments. firstname.lastname@example.org or through Twitter @91magazine. Lots of Love,
Caroline x x x new venture award winner 2012 91 Magazine is a Patchwork Harmony publication. All content is copyright of 91 Magazine and its individual contributors. Images can be used only with a link back to www.91magazine.co.uk and where possible, the contributors website. Cover Photograph : Jemma Watts
CONTRIBUTORS Lucy BloomďŹ eld
Interior stylist www.lucybloomfield.com
Lawyer and blogger www.casadari.com
Interior stylist www.sally-cullen.com
Leela Cyd Photographer & blogger www.leelacyd.com
Charlotte Love Illustrator & stylist www.charlottelove.bigcartel.com
Gary Hamill Photographer www.garyhamill.com
Interiors journalist www.carolinekamp.com
Corinne Lee-Cooke Illustrator www.violetlakestudio.co.uk
Lifestyle blogger www.flagonsatchel.wordpress.com
Small space gardening expert www.thebalconygardener.com
Elizabeth Sellers Lifestyle blogger www.rosalilium.com
Online wedding boutique owner www.poppyinpearls.com
Lifestyle writer www.glassjarsandphotographs.wordpress.com
Designer / Stylist / Photographer www.toriejayne.blogspot.co.uk
Writer & stylist www.sophiewarrensmith.wordpress.com
Interiors & Style News
Shopping - Pastel hues
A Vintage Lovers Guide to...Bath
Etsy Seller Spotlight: Needle and I
The Making of a Trend: craft & style trends for 2013
History of Vintage: Enamelware
Style Notes from... a creative workspace
Style Queen: We meet stylist Selina Lake
Designer Makes: Picture frame serving tray
28 Page 52
Treasured Memories: Home tour with blogger Natasha Denness
Vintage Vendors: we visit Londonâ&#x20AC;&#x2122;s Spitalfields market
A Tea for Every Time: Delicious dishes & their perfect cuppa
Dig for Vintage: create a vintage style garden
91 Magazine desktop 2013 calendars
Work / Life / Style: The Hambledon
Crafting a home business
Ladies Online: Quill London
Our top picks of the latest, most stylish buys for your home this season By Sophie Warren Smith With Spring hopefully here it’s time to get planting! Designed in tribute to the milk churn, this set of weathered metal planters are ideal for your decking, patio or terrace. Available in 3 sizes, they are priced at £60. www.coxandcox.co.uk We’re big fans of Catherine Tough here at 91 and are thrilled to share these gorgeous owls from her new Spring/ Summer range. The collection features knitted lavender-filled animals and birds in pretty colours. Choose from chicks, bunnies, squirrels and owls. Large lavender owls (left) come in either jade and moss or pink and papaya, £48 each. www.catherinetough.co.uk Available in acid yellow, cobalt blue, pale gold and tangerine, these authentic Germanmade paraffin fuelled hurricane lamps are perfect for summer evening dining and the bright colours are right on trend for this season. Mix and match for a colourful look, £29 each. www.toast.co.uk
Thinking of bringing Summer into your home? Have a look at this fabulous full-colour wallpaper, featuring a vintage seaside pattern from designer Michelle Mason. Created from a collaboration between Michelle and the National Railway Museum, the designs are inspired by British Railway travel posters from the 50‘s and 60‘s, with the result being a range of beach scenes and seaside graphics. Each roll is 10m long and is ideal for use as a feature wall, alcove or hallway. Priced at £150. www.michellemason.co.uk
Husband and wife team, David Turner and Nic Guymer have travelled near and far to bring you beautifully crafted, hand-picked treasures for your home which are now available on their online store, Wooster. The launch collection focuses on North Africa - choose from versatile stripy hammam towels, kilim cushions, Safi platters and eye-catching embroidered pillowcases. But you need to be quick as some items are limited edition! www.woostersource.com Complete with super handy maps plus links to Google Maps, The Hello Sandwich Tokyo Guide lists over 100 fun places to visit. Jam-packed full with language essentials and travel tips, the guide written by Ebony Bizys will take you to all the hidden places off the beaten track in Tokyo. The best coffee, craft shops, coolest boutiques and gorgeous parks to name but a few, all covering Ebony’s favourite suburbs including Shimokitazawa, Harajuku, Shibuya, Kichijoji, Nakameguro, Daikanyama, Shinjuku. This must-have guide is available from: www.hellosandwich.bigcartel.com
Photo by Catherine Gratwicke, from Pretty Pastel Style. ÂŠRyland Peters and Small
Cushions by Nicky Grace, featured in Pretty Pastel Style by Selina Lake. Get more pastel inspiration and read our interview with Selina on Page 40
Mini vintage saucer £2.50, The Other Duckling
Herring Gull print, £50, Howkapow
Our top buys for adding some of this season’s pastel colour palette to your home
Vintage tray, £6, The OK Corral Enamelware coffee pot, £19.35, Mora Approved
Floral cushion, ¤49.95, Visje bij de Thee
Old Bank Antiques Centre 16-17 & 20 Walcot Buildings, London Road, Bath BA1 6AD www.oldbankantiquescentre.com A rabbit warren of an antiques shop, you can easily lose yourself amongst the twenty rooms showcasing eleven different antique dealers‘ collections here. A large majority of what you will find here are beautiful wing-backed chairs, solid wood tables, cabinets and desks, as well as a range of lovely French pieces including kitchenware and antique mirrors. There is something for every vintage lover here with pieces dating back to the 19th Century through to Art Deco and the 1950s.
Scarlet Vintage 5 Queen Street, Bath BA1 1HE www.scarletvintage.co.uk Super friendly Debbie runs Scarlet Vintage, a sweet vintage clothing shop on a cobbled street off Bath’s high street. There is a mixture of both dress agency and clothes sourced from estate sales in the UK and US and you will find vintage suits, dresses and gorgeous handbags. Debbie is particularly drawn to beautiful clothes from the 1930s and good quality 1970s items. Clothes dating after 1970 have to be designer to be sold. Scarlet Vintage is “more about style than age” and with dresses from the likes of Liberty, Ossie Clarke and Temperley this is the place to visit to pick up a one-off dress for that wedding or birthday party.
Vita Interiors 118 Walcot Street, Bath BA1 5BG www.vita-interiors.com
If Mid Century modern is more your style then Vita Interiors in Bath’ to visit. An independent shop showcasing design classics like reprodu Jacobsen style Egg Chairs, this shop brings the 50s and 60s to your livi mention all the brightly coloured lamps and clocks to finish off your roo
’s artisan quarter is the place uction Eames chairs and Arne ing room within budget. Not to om with the right details.
The Makery Workshops: 146 Walcot Street, Bath, BA1 5B Shop: 16 Northumberland Place, Bath, BA1 5AR www.themakeryonline.co.uk If you’ve picked up an amazing vintage piece, whether it be clothes or furniture, then The Makery have the courses to turn it into something truly original. Try one of their upholstery courses or cushion making to make that Eames chair a little cosier or even dressmaking. If you like vintage inspired but prefer new, then their shop The Emporium in the centre of Bath is a haberdashery full of books, beautiful fabrics, buttons and notions to create your very own piece of vintage style from scratch.
Bea’s Vintage Tea Rooms 6-8 Saville Row, Bath BA1 2QP www.beasvintagetearooms.com If you need a cuppa and a rest after all that shopping then, new to Bath, Bea’s Vintage Tea Rooms is a delightful teashop steeped in 1930s/1940s style. A great menu is on offer ranging from homemade muesli (if it’s your first port of call) to ploughmans or high tea at the end of your day. Staff sport victory rolls, land girl bandanas and red lippy, alongside the mismatched china, piles of vintage tablecloths and delicious cakes like your granny used to make. Here you really can step back in time and enjoy a cup of loose leaf tea like they did in the ‘old days’.
Compiled by Sarah Ross Illustration by Corinne Lee-Cooke
Bringing you decorative stationery and unique, high quality giďż˝s for the home. Inspirational, original designs with a fashion edge.
NEW CARDS NOW AVAILABLE
Needle and I
Words by Hannah Bishop
eedle and I is a real gem amongst Etsy’s virtual aisles. Striking but simply designed homeware for children, made in 100% wool and cotton - and in an array of soft colours, it is a far cry from some of the garish toys and furnishings found in the overpopulated market for children.
things, from embroidery to dressmaking and knitting. At an early age, she took to handmade projects herself. “I’m a bit of a perfectionist and have a somewhat troubling capacity for detailed, repetitious work and that’s much of what’s involved with the craft.” she says. Visiting stores and shopping didn’t feature much in her upbringing, instead the home furnishings Founder, Lauren Butler grew up watching and toys that shaped her childhood were her mother crafting all kinds of beautiful made by her Mum.
When Lauren’s daughter, Thea, was born in 2011, she saw how her talent for needlework could be focused on her new arrival and their living space so she started creating objects she could dream up to hold Thea’s attention. This led to the launch of the first Needle and I range in July 2012. Lauren explains: “Having a child of my own has definitely opened my eyes up to what I want to see in her bedroom. I wanted her space to feel cheerful, cosy and colourful and not so cluttered as to overwhelm her.” Inspired by simplicity and an unconventional use of colour, the Needle and I products offer a calm, yet fun and imaginative theme to a child’s room, from f loating clouds to creatures and soft shapes all made from 100% wool or cotton sourced from a local wholesaler. “100% boiled wools form the backbone of the Needle and I product range.” says Lauren. “It has been a bit of a challenge to source the quality of wool I like to use in anything other than very basic colours… I’m currently in the process of experimenting with handdying small batches of wool in order to bring the colours I want into my range.” Lauren takes care to keep her products free from artifice, and that is why they are something the whole family will treasure. The Needle and I range offers parents thoughtful, handcrafted alternatives to the throw-away nature of children’s toys and homeware. Her aim with starting up Needle and I was to offer well-made, considered goods which spark children’s
imaginations and last a long time. Lauren found that Etsy was the perfect platform to sell her products as it carries a strong brand, which draws in customers who have a love of handmade goods. As a parent herself, she is aware of how convenient the internet is for new parents. “I remember being so thankful for being able to find things online… and have them magically turn up on my doorstep”, she says and as a seller, the internet offers her products to the entire world, which she finds is really important when living in a relatively isolated country like New Zealand as she does.
are most definitely lifelong treasures, not only because of the skill involved and the quality of the product, but due to the thoughtful creativity behind it. Amongst her other passions for writing, cooking and photography, she also writes a blog (needleandidesign.com/blog) and runs a Facebook page called Mini Me Meals, with a foodie friend, that focuses on easy, nutritious meals for little ones.
Lauren also belongs to a collective of creatives who have small businesses in the children’s industry. “It’s long been a goal of mine to start a shared studio space which doubles as a concept store So what’s next for Needle and I? Lauren so hopefully this is the seed of things to remains focused on creating children’s come”, she says. furnishings but has plenty of ideas for future projects, including a range of So before you traipse to the high-street to quilts. “They are something that can buy that special gift for a new arrival, new really change the way a room feels and parent, or your own little one, check out if done well are an item that will be used Needle and I first! for years, if not generations.” It seems that all the products Lauren produces
Words: Caroline Taylor / Photography: Gary Hamill / Styling: Sally Cullen
The making of a trend 91 Magazine investigates the origins of crafting and styling trends and puts together a few of our own predictions for this year...
ow do trends spread? Do you remember the first time you saw a wedding styled with masses of tissue pom poms? Or which of your friends was the first to use washi tape? These trends just seem to filter into our subconscious without us even realising it and suddenly we find ourselves following suit too. Most fashion trends originate from the catwalk and filter down through to the high street and these generally then translate into the interiors industry. But what about crafting trends? Well, its fair to say that making things by hand, customising and upcycling have been brought right up to date in the 21st century. And the one thing that has fuelled this resurgence? - the Internet. Pinterest has become a ‘hub’ for gathering ideas and inspiration for your wedding, your next craft project or your home. Lynne Robinson, owner of online stationery boutique, Papermash, says: “I think Pinterest is responsible for the acceleration of trends, as seeing collections of similar themed crafts lures you into thinking something is the new trend.” But of course the beautiful images you LEFT: Ex periment w ith balloon fastenings. We t w isted t wo t y pes of festooning together and f inished w ith a lit tle bit of sparkle. Big balloon, £6, Fringe festooning in pink and orange, £4 each, all Pearl and Earl; Seq uin s, £7.95 per metre, V V Rouleaux
find yourself poring over for hours on end all originate somewhere. Click through and you will most likely find yourself on the blog of a crafty soul who has spent hours making, styling, photographing and blogging their latest creation. Lynne suggests: “An increased interest in blogging and an improvement in amateur photography means that instead of crafting alone, soon you are photographing your achievements and sharing these online for everyone to see and share.” Interior stylists, wedding stylists and
magazine editors also play a big part in the creation and development of these micro trends, but it seems it is the bloggers who are the ones who take these ideas, add their own twist and really spread the word across the crafting community. We asked Holly Becker of Decor8 what it is bloggers have to offer in this area. She told us: “Since so many bloggers are constantly on the look out for the latest thing, it’s not uncommon for them to be early adopters of what could become a trend. Their predications
spray painted figurines
Spray figurines in a well-ventilated area and allow to dry overnight before displaying.
Fig urines f rom £6, Paperchase; Bobbled trim, £8.95 per m, V V Rouleaux; Display dome, st ylist’s ow n.
certain themes seem to capture the imagination of these online tastemakers. Over the past few years some of the biggest trends in both crafting, DIY and wedding and party styling have been bunting and garlands, tissue pom poms, stripy straws, bakers twine, washi tape, ombre, mason jars and chevron and geometric patterns to name a few. Most of these will continue to be Whether it is a DIY tutorial that is popular, but what else will we see pinned and reblogged extensively saturating our Pinterest boards this or a post of inspirational images, year? 91 Magazine has a few ideas... are largely based on observation. Those who have been trained as trend forecasters use an array of techniques to understand emerging and current trends - including psychology, scenario planning, etc. Bloggers and anyone online spotting patterns are definitely helping, in some cases to spread and develop trends and in other cases, to kick-start new ones.”
Washi tape f rom £3, Paperchase; Ribbon f rom £0.90, V V Rouleaux; Cake stand, £29.95, Dotcomg if tshop; Spoon, egg cup and napkin, all st ylist’s ow n.
Spray unused keys with spray mount & dip into glitter. Double dip into various colours for a two-tone effect.
glitter Glit ter, ÂŁ9 each, Paperchase; Book and keys, st ylistâ&#x20AC;&#x2122;s ow n.
lace and crochet tape
Don’t forget to remove the tape before burning your candles! Tangerine Dream paint (in backg round), £30 for 2.5L, Mini Moder n s; Pink Slip paint (in foreg round), £19.50 for 1L, Lit tle Greene; Lace Lovely tape, £4.75, Paperchase; Copper clover, £1.50; V V Rouleaux; Candle holder and candles, st ylist’s ow n.
F loral washi tape, £3, Paperchase; School milk bot tle, £2.95, Dotcomg if tshop; Presentation jars, £4.99 for 6, Lakeland; Book s, st ylist’s ow n.
Floral patterned fabric tape
What are your thoughts on the origins of crafting trends and how they spread? Hear more from Holly Becker and join the discussion over on our Patchwork Harmony blog. #crafttrends
History of Vintage
From campsite to kitchen Elizabeth Sellers takes a look back at enamelware, a camping essential known for its durability that is now sought after for its vintage style credentials.
cross the UK, enamelware has grown in popularity over the past decade with tea rooms, trendy bars and even television programmes styling their interior with these vintage collectibles. Whether it is the iconic Catherine Holm bowls, tall coffee pots in primary colours or even the simple white rimmed baking trays that have adorned campsites across the land for most the last century, enamelware is a material that many are fond of.
fusing coloured glass onto metals to create a thick glossy coating. The process, called vitreous enamelling, was patented in England during the 1870â&#x20AC;&#x2122;s. Thereafter, the popularity of enamelled metal soared as it was used for all kinds of products, including advertising signage, badges, medals, kitchenware, bathtubs and cookers.
Prior to enamelled metal, food had to be cooked in glazed stoneware. For food to be cooked at high temperatures, the cookware needed Enamelled metal is durable, non- to be made of iron. The process of porous, heat resistant and stain coating iron with a porcelain enamel resistant. Enamelware is made from created a clean, sanitary and chemical
LEFT: Red & White enamelware dish, $38, La Bastide Blanche on Etsy; ABOVE: Various reproduction enamelware items by Falcon. (Photo credit: Sam Stowell)
ABOVE: Cathrine Holm bowls, $110 each, House of Seance on Etsy; RIGHT: Enamel pitcher, £45, Mora Approved.
In the 18th century, the first iron pot was enamelled in Germany and quickly became a popular technique. The US and UK caught on to enamelling in the 19th century and mechanisation at the beginning of the 20th century saw large scale mass production of enamelled products making their way into the domestic sphere.
In the 1930’s, the cooker and appliance industry recognised that this material gave the ideal combination of properties they required for their products. It was heat-resistant, easy to clean and possible to create a range of attractive colours. The use of sheet steel on cookers grew during this period and every housewife coveted one.
Enamelled signage became very popular in the early 20th century for the advertising industry, with its weather-resistant and durable properties. In fact, you will still find lots of these signs at f lea markets and junk shops around the country today, proving their durability.
In the 1950’s, research was made into producing white enamel which could be applied directly onto steel without the need for a base coat and during the 1960’s, this became the popular method for mass-produced enamelware. However, the mass production of
aluminium and pyrex glass saw a reduction in the desirability of enamelled products in the kitchen. Then in the 60’s and 70’s, non-stick pans coated in Tef lon and electric kettles became popular causing enamel baking trays and enamel stove -top teapots to fall out of favour.
a bestseller for decades. They are much pricier than their non-stick and stainless steel competitors but are known for their durability.
Le Creuset, the French cookware company, has continued to maintain its popularity throughout the past century. Their enamelled iron pots in the iconic f lame colour have been
The bright colours and shapes of enamel cookware are striking and full of character. They offer either retro chic or country charm and even work well in a modern interior.
Catherine Holm enamel pieces have become highly collectible in the past decade. The iconic lotus leaf design in vivid bright-colours is very The 1970’s saw the introduction of a fashionable for its mid-century style. process of electrostatic application of powdered enamel, which further For some, the nostalgia of vintage increased the automation and mass enamelware is a key part of their production of the technique which has desirability. They might remind you continued to be applied to large scale of your granny or childhood camping trips to the Lake District. kitchen goods.
THIS PAGE: Enamel bowl, £19, Jaffa Findings on Etsy; TOP RIGHT: enamel jug, £8.50, Loop the Loop
cracks or a few chips, but this is what g i v es them that extra bit of character country Keep an eye out for enamelware items and at car boot sales, charity shops and charm! auction sites. Vintage items include you donâ&#x20AC;&#x2122;t coffee pots, jugs, ladles, measuring If trawling jugs, bread tins, saucepans, trays, fancy f lea ladles and canisters. They are often through brightly coloured or white with a blue markets for vintage enamelware, then there are plenty or red trim. of contemporary suppliers of Most vintage enamelware will show reproduction enamel items including some small areas of corrosion, hairline Falcon or Labour and Wait. Vintage enamelware items are perfect as vases or general storage that can be kept on display. And of course, they also look great for serving food and drink as originally intended!
Workspace of Ingrid Aune Westrum / blog.fjeldborg.no
Style Notes... from a creative workspace
Words by Rin Simpson The word ‘office’ is often associated with a soulless cubicle featuring little more than a cheap laminate desk, a computer, a stack of files and maybe the odd photo or sickly pot plant. Aren’t you glad it doesn’t have to be that way? If you want to set up a creative workspace at home, put all those dreary Dilbert-style images out of your head and think about all the possibilities that exist for making a space that is as beautiful as it is functional. You may be lucky enough to have a whole room that you can dedicate to your work, or you may have to make do with a corner of a bedroom or living room. Whatever the case, the principles for creating a welcoming and inspiring work environment are the same.
The first thing to think about is colour. This is not just a case of taste - colours can have a huge effect on our moods. Although it’s more complex a subject than we can cover here, in general, opt for soft pastel shades to keep you relaxed or choose brighter colours like orange to stimulate the mind. Blue, according to the experts, also has a positive effect on productivity. Next on the list is a good desk. The key thing to consider here is space. First, how much do you have? If you have a vast studio you can afford to go with a large model, but tiny spaces need more delicate furniture. Second, how much do you need? A writer doesn’t need to spread out nearly as much as a dressmaker, for example. When it comes to style, don’t feel limited to traditional desks - a cute table can
work just as well. The same goes for your chair. You don’t have to buy an upholstered black model on wheels; try out a metal garden chair, a folding wooden one or even a stool. The main thing is to make sure you test it for comfort. When it comes to storage, wall shelving is great because it doesn’t take up too much f loor space, but bear in mind how much you want on show. You might be better off getting a mixture of shelving and cupboards so you can display your prettier items such as books, jars of buttons or rolls of washi tape and ribbon and stash the less interesting items away (who
wants to sit looking at stack of printer cartridges, right?) That said, if you want to keep everything open but still give an air of tidiness, there are plenty of attractive files and storage boxes available. You can easily make your own too - simply covering a shoe box in your favourite paper or fabric will create the perfect vessel for storing odds and ends and clearing away clutter. Or what about using biscuit tins, Kilner jars or even an old packing crate? Your desk itself needs to be tidy too or you’ll never get anything done. The
Above: Use colour to stimulate your mind and increase productivity. Photo by Jonathan Gooch, Styling by Charlotte Love / Right: The workspace of illustrator Paula Mills (visit her shop) Photo by Tigs Macallan
Left: Use clipboards to clip your notes to. Set of 4, £30 / Right: Organise paperwork in wire trays. £15. Both BODIEandFOU.com
motto “a place for everything and everything in it’s place” is a good one so ensure that you’ve got enough filing trays and stationery holders to keep you organised. Again, don’t feel limited to traditional models - a glass jar or a mug will work just as well for holding your pens, for example, while a small satchel could double as a place to keep current paperwork.
and clipping your notes rather than pinning them?
A pinboard isn’t just a practical item though - you could use it as a mood board full of your favourite images, fabric samples, inspirational quotes, photographs and found objects. In fact, why stop at one board? The wall that you face as you sit at your desk should be covered in things that put Another way to reduce clutter is to you in the mood to work, that bring contain it in a dedicated space. Use a smile to your face and get your printers’ trays for small objects and creative juices f lowing. ornaments and pinboards for things like postcards, sticky notes and The key to decorating your creative business cards. To add a personal workspace, as with any room in your touch, tack a pretty fabric over your home, is to think with both your head board as a base for what you want and your heart. If you do, you’ll end to pin, or why not try hanging one up with a space where you will be or more clipboards up instead, happy to work every day.
n e e u Q e l y t S Chloe Mitchell met Selina Lake as her fourth book Pretty Pastel Style hits the shelves, to find out just what itâ&#x20AC;&#x2122;s like to be an interior stylist and best-selling author
As a child, were home interiors and a lifestyle and interiors stylist from crafting your passion? there? Yes very much so. I was lucky my parents recognised my f lair for designing and crafting and set up a ‘making table’ for me at the end of their kitchen. I’d sit there for hours making things to decorate my bedroom with.
While in my last year of the course, I started to try and gain work experience with photographic stylists and sent emails begging established stylists to let me come and assist them on shoots. I was really lucky that a few agreed to give me a chance and Did you go on to study this passion? after a few weeks work experience I started to get assistant styling job Yes after high school I went to Guildford opportunities. College to do a two year Advanced GNVQ in Art & Design and then I Was styling something you always continued into higher education at wanted to do? Was it a hobby that Leicester College, where I did a HND turned into something greater? Or course in Surface Pattern. something you fell into by chance?
How did you progress to become I’ve
Images taken from Selina’s latest book, Pretty Pastel Style. Photography: Catherine Gratwicke, published by Ryland Peters & Small
images and I’ve long been a fan of the Jacquard f loral print items. interiors magazines so I suppose it was something that I was working What shops and brands are among towards. your favourites?
What are the challenges of being a I love second-hand shops - charity stylist? shops are probably my favourites. I love that you never know what gems I’m self-employed so there is always you might find on the bric-a-brac a bit of a challenge managing the shelf! business side of things. Keeping my accounts in order and office admin You’ve got a new book coming out; are not always high on my priority list Pretty Pastel Style. What inspired this – but they should be! On shoots there theme? are lots of challenges to contend with: props not arriving on time, furniture Last Spring / Summer, pastels were a too big to fit into the space you massive fashion trend with all the big intended it for and the fact that most designers including pastels in their big interiors shoots are pretty much collections and I knew pastels were like moving house. It’s a physical job going to be the next big interiors trend involving lots of loading, unloading, this year. I have already seen some lifting and running up and down big brands launch new pastel ranges, including H&M Home, BHS, Marks & stairs! Spencers and Zara Home. I love using What’s been the highlight of your pastel shades and all these images on my Pinterest board particularly career so far? inspired me. Getting my first book Bazaar Style commissioned when I was just 24 Did you shoot locations close to home was amazing and the first time I saw or from around the globe? Where do it hitting the book shelves was a big you find these beautiful homes? highlight. We had a total of 13 shoot days for Who and what inspires you? the whole book so a lot of research went into choosing the right pastel My inspiration changes daily. I’m locations to include before we even inspired when I look at Pinterest, started shooting. I found the homes blogs and online magazines including we chose through the owners’ blogs, 91 Magazine. I’m also currently shops and with a little help from loving Stella McCartney’s Spring some of my contacts. Catherine (the Summer 2013 collection, especially photographer) and I spent five days
LEFT: Selina’s own home is always inf luenced by her current projects
Yes, every project I work on seems to inf luence my personal style. I keep finding such pretty pastel things. I bought a mint green and gold vase from my favourite Salvation Army charity shop just the other day – it now has pride of place on my mantelpiece. I’ve also painted my mix and match wooden shooting in Norway, three in Holland, dining chairs different pastel peach two in Whitstable, one in Oxfordshire shades, similar to those on the cover of Pretty Pastel Style, and added in little and two in London. candy stripe elements with cushions, What do you look for when researching tea towels and a tablecloth. homes to feature in a new book? Any advice for aspiring stylists? For this book I wanted to include different elements of pastels so I was Get as much experience as you can looking for homes that fitted into and get yourself out there – use social handmade pastels, vintage pastels, media and blogs to promote yourself! simple pastels and modern pastels. I also have to think about logistics and Pretty Pastel Style by Selina budgets, so if we plan a trip abroad Lake is now available to buy, I try and find a few homes to shoot while we’re there. There were also £19.99. Published by Ryland certain things I wanted to include, Peters and Small. like pastel-painted furniture, vintage/ retro wallpaper and a spectrum of the pastel hues so I keep all this in mind while researching.
Has the making of Pretty Pastel Style inf luenced any changes in your own home?
a perfectly pastel day out To mark the launch of her new book, Selina held a pastel inspired fair last month in 91 Magazineâ&#x20AC;&#x2122;s hometown of Kingston Upon Thames. We popped along for the morning and what fun we had! The stalls were packed with prettiness, tea and cake were on hand to relieve shopping fatigue and you could get to grips with crcocheting under the instruction of Yvonne from Yvestown blog. Plastikote spray paints were there with free cans of pastelcoloured paint for all and you had the chance to win a vintage style bicycle from Halfords! If you missed it, Selina will be holding a Summer Fete at the same venue on June 29th 2013. See her blog for more info: www.selinalake.blogspot.co.uk Photos: Sussie Bell, Sally Crane, Caroline Taylor
Torie Jayne //
/ Picture frame serving tray
WHAT YOU WIll need: • Picture Frame with glass
•wallpaper OR wrapping paper to fit tray •• White spray paint • Copper spray paint • 6cm x 6cm Felt or felt pads 2 Drawer handles Superglue
Remove the glass and backing as well as all of the hanging hardware from the back of the frame. Clean frame thoroughly.
Following the instructions on the white spray paint, carefully spray the frame until you have an even coat and the original colour of the frame is no longer visible. Leave to dry. Spray paint handles as above using copper spray paint.
Find centre on each short side of frame and mark spots for drilling holes for the handles. Superglue the handles in place, using the marked spots to get the position correct and leave to dry. Using the screws that came with the handles, carefully screw the handles in place.
Apply superglue to all sides of the inside lip of the frame. Place the glass onto the glue pressing firmly to secure and leave to dry. Using the backing board as a template, mark the edges on your paper and cut the paper to size.
Using washi tape attach your desired prints/ postcards/art to the centre of your cut paper. Place cut paper and artwork inside the frame and replace backing. Secure down with staples and masking tape.
Step 7 Cut four 3cm squares out of the felt and glue it to the back side of the frame in the corners, to prevent the tray from scratching surfaces. Serve some tasty treats on your new tray!
Hunkydory home VINTAGE ACTUALLY
MADE AND TOLD
Betty and violet
Treasured memories We visit the modern retro home of Natasha Denness, who treasures those vintage finds that evoke special memories and tell a story
Photos: Jemma Watts / Styling: Lucy BloomďŹ eld / Words: Caroline Taylor
atasha Denness is a photographer and blogger who has a love for all things nostalgic, kitsch and retro. During the day, she works as an educational fundraiser but by night she indulges her passion for photography and shares her work and finds on her blog Candy Pop. Natasha shares her two bedroom, modern, top-f loor apartment with her boyfriend. Situated in Cowley, a trendy, eclectic area of Oxford, itâ&#x20AC;&#x2122;s the perfect spot for this retro loving blogger. Filled with charity shops, boutiques and vintage shops, Natasha can often be found rummaging in a box of silk scarves or adding to her kitsch deer collection.
The couple have only lived in the apartment for 18 months, but already it is a cosy home, with a carefully edited selection of vintage knick knacks mixed with modern pieces such as her Eames-style dining chairs and arc lamp. Natasha describes her style as Modern Retro and says she sources her furnishings from antique shops, f lea markets and eBay and her accessories from Etsy, Cath Kidston and Orla Kiely. Against a predominately white backdrop hang all sorts of interesting objects, including some fabric wall hangings, which Natasha says she crafted herself with a little help from her family. In fact, her textile designer sister and sewing-machine-whizz mum may have had more of a hand in the crafting. “I usually tell them what I want and they make it for me!” she admits. But she does love to spruce up un-loved furniture with a lick of antique white paint – “It is unusual for me not to have a furniture painting project on the go.” One of her projects for this year is to learn the art of crochet so she can create a big blanket for the bedroom.
As if in a treasure-filled antique shop, I found myself exploring every shelf and nook of Natasha’s living room while she made me a cuppa, taking in each and every delightfully quirky item. With so many unique finds, I wondered if she had a favourite, cherished item. “I think my favourite things are the ones that belonged to my grandma and the ones friends and family have found for me. I enjoy things which evoke a memory and I like things to tell a story.” she says. This really sums up the personal joy of styling your home with an eclectic mix of vintage finds – everywhere you look you will be reminded of a time, place or person and when that little treasure came into your life. Natasha will be speaking with our editor Caroline at the Cybher 2013 blogging event on the 1st June in London. Visit her blog Candy Pop for photography, fashion and interior design with a vintage twist.
loves.... HEATHER AND GRACE
MAGPIE MILLER FREYA LINES DESIGN
Mabel and Rose
a tea for every time Photographer and tea lover Leela Cyd shares three soul-warming recipes and the perfect tea to accompany each dish.
Hazelnut Blackberry Torte I recommend having a snacking, not-too-sweet cake around most days. It brightens the quick morning tea, grounds the 4pm work break when feeling peckish and a small sliver is a smashing end to a long day. Thereâ&#x20AC;&#x2122;s endless variation on style, shape and ingredients for a simple tea cake, depending on whatâ&#x20AC;&#x2122;s lingering long in the pantry and what fruits
are in season. For this incarnation, I wanted to celebrate summer in Oregon and throw a bunch of juicy, gorgeous, gem-like blackberries into a batter rich with olive oil and ground hazelnuts. And oh Mama, no regrets on this winning combo! Itâ&#x20AC;&#x2122;s just the perfect thing to have a slice of, no matter how big or small, as you pass through the hearth of the home.
Puerh tea // a dark, fermented tea from the Yunnan province in China
Ingredients & directions makes one 9â&#x20AC;? cake 2 eggs 1/2 cup ricotta cheese 1/2 cup cream cheese 1 cup sugar 1/3 cup olive oil 1 cups all-purpose f lour 2/3 cup ground hazelnuts 1 1/2 tsp baking powder 1/2 tsp baking soda 1/2 tsp salt 1 tsp vanilla 1 tbsp rum a handful of blackberries (or whatever other fruit you like) Preheat oven to 190C degrees. Grease and f lour a 9â&#x20AC;? cake pan. Mix all the dry ingredients in a large bowl. In another bowl, or kitchen aid mixer, whisk the wet ingredients together until uniform. Fold the wet into the dry until just incorporated. Pour into prepared cake pan and plunk berries onto the surface in a random pattern. Bake for about 35 minutes, until cake is golden brown. Cool on a wire rack.
Lavender, Goat Cheese, Agave Panini with Vanilla Salt Tea sandwiches arenâ&#x20AC;&#x2122;t just for girly girls. They are for hungry husbands, sweetie pies, friends dropping in to help with big projects, little buddies and indulgent parents. These petite, perfect sandwiches should be
grilled lightly and when you mention this particular sandwich involves creamy goat cheese, fresh lavender buds, raw agave syrup and vanilla f lake salt, eyes will light up. This is a next level tea sandwich.
Chocolate Rooibos tea // a warming, yet mellow tea from the mountains of South Africa
Ingredients & directions makes 1 sandwich 2 slices buttermilk bread goat cheese (I used about 2 heaped tbsp) 1/2 tsp minced fresh lavender f lowers f lake vanilla salt 1 tbsp agave syrup or honey butter for greasing Preheat a panini machine (or just two heavy skillets or a waff le iron can work beautifully for this sandwich) to about 200C degrees or just a nob of butter in a pan on low heat. Butter both sides of the bread. Spread as much or as little goat cheese as you like on one side of the bread, sprinkle the lavender and vanilla salt all over the cheesed half of the sandwich. Add the agave (you may have to evenly spread it with your fingers) to the top of the cheesed side. Put the other piece of bread on and grill for 3-4 minutes on each side if toasting on the stove. If using the panini maker, grill for 3-4 minutes then rotate 45 degrees for another 3 minutes so you get those cute cross-hatch grill marks.
Tahini Buns Nothing warms the soul and sticks to the ribs like a rich, unctuous Tahini Bun. Any sentence with the word “bun” is a good one in my book and this recipe is no exception. If you’ve never had tahini, the luxurious toasted sesame paste, abundant in the Middle East and
Turkey, I suggest you get to know a jar. Your spoon and your tummy well be better off for it. When married with a simple oat pita dough and browned golden with a cheerful marigold egg, local sea salt and Turbinado sugar, well it’s a game changing kind of moment.
Kusmi Prince Vladimir tea // a black tea from China, f lavoured with citrus fruit, vanilla and spices.
Ingredients & directions makes about 12 buns For the Pita: 1 packet rapid rise yeast (about 2 1/4 tsp yeast) 1 1/4 cup lukewarm water 2 tsp salt (plus more for garnishing) 1 cup oat f lour 2 cups all-purpose f lour (plus more for dusting) olive oil for greasing
For the Garnish: 1 egg, beaten well Sesame seeds Flake Salt Turbinado sugar
For the Tahini Filling: 1 cup roasted tahini 3/4 cup sugar In a large mixing bowl, stir together the yeast and water. Mix in the salt and f lour and stir for about 7 minutes; the mixture will make a very wet dough. Cover with a cloth towel and let dough rise, for at least 1 hour, up to 3 hours. Divide the dough into twelve small balls, place on a parchment lined cookie sheet and let rest again for another hour or so (you don’t have to be exact). Preheat oven to 220C. Grease a baking sheet with olive oil. Meanwhile stir the tahini and sugar together to create an even paste. Taste and add salt if your tahini is unsalted. On a heavily f loured surface, roll each pita out into a small circle, adding a lot of f lour to your rolling pin and the counter. It’s a very wet dough, so don’t worry about adding all that f lour to the mixture. Once you have your small disc of dough, spread about a tablespoon of tahini mixture evenly, leaving about 1 inch of naked pita. Roll into a free form rosette, pinching the dough at the center to form a swirl. Arrange onto the greased baking sheet, leaving a few inches in between each bun (they won’t spread very much). Brush the buns with a beaten egg, sprinkle liberally with f lake salt, sesame seeds and a little bit of Turbinado sugar. This step will ensure a nice golden f lavour and great texture. Bake for approximately 30 minutes, f lipping the pans mid way through the cooking time. Tahini buns are ready when very golden brown. Allow to cool for a few minutes.
Leela Cyd will be teaching photography courses in Florence, Italy in May 2013 Find out more here. For more of her recipes visit her blog, Tea cup tea.
Words: Chloe Mitchell Photography: Michael Sinclair
Inside The Hambledon store in Winchester
work/// life/// style// Victoria Suffield
We meet a homeowner whose home interiors inspire, inﬂuence and reﬂect their professional workspace.
I was almost born in a shop”, Victoria Suffield tells me as my guided tour of her Winchester-based store begins, “but luckily Mum got to the hospital just in time.“
mother, the owner of The Hambledon Gallery in Dorset), Victoria studied History of Art at Cambridge University before dabbling in both film production and art dealing. It was the happy childhood shopkeeping memories that saw Victoria return to her rural roots from London and set up a mail order company of her own. Following a steady stream of customers hailing from the Winchester area, The Hambledon opened it’s doors in 1999.
It is a Georgian façade behind which The Hambledon lies; an emporium of assorted goodness under one beautifully British roof. Understated in its approach, the independent department store is an old meets new merchandised mecca of clean white lines, homeware and fashion Six months later, while still based finds. in Dorset, it was the arrival of a third child and a breakdown on Inspired by her creative parents the commute home one night (Suffield’s father is a painter and that prompted a move nearer the
business. “I was still breast feeding and remember sitting on the side of the road, leaking milk and crying. We put our Dorset house on the market the next day, moved to Winchester and haven’t looked back.” Outgrowing their Victorian terrace, which Victoria describes as “the most beautiful house I have ever lived in”, the couple (her husband, Phil Webb, formally a furniture business owner, is now training to be a French teacher)
and their three children, Hal, Theo and Mercy, moved three years ago to a detached thirties house in Winchester. A reaction against her parent’s obsession with collecting antiques, Victoria’s home is refreshingly uncomplicated. Behind the front door, painted in The Hambledon’s signature grey, lies a pared-down treasure trove of f lea market finds. “I haven’t got much stuff, but the stuff I do have I love”, Victoria explains as I wander from room to room, observing the beauty
that lies in simplicity. Clusters of art hang on the, otherwise bare, white walls of each room; works created for the most part, by herself or her sister, graphic designer Sandy Suffield. Typical of the era, the ground f loor’s original parquet f looring is charmingly unpolished and ties in with Victoria’s “uncomplicated” mantra of “as few materials as possible”. Sleek white kitchen cabinets contrast perfectly with period panelling (the same panelling features in The Hambledon’s newest
Womenswear area) and the original built-in dresser, overhauled with a coat of the favourite grey paint, caters for Victoria’s love of books. Beyond the major renovations, Victoria doesn’t spend long perfecting her home, preferring instead to indulge in her love of merchandising at The Hambledon. “We try to be really creative with our stock and shop windows and change them weekly to bring the people of Winchester and
This page: Books for sale at The Hambledon. Opposite: scenes from Victoriaâ&#x20AC;&#x2122;s home
beyond something they won’t have wall; an area dedicated to projects and collaborations, which has been “a seen before.” lot of fun”. Victoria will sell anything Rather than focusing solely on trends, the shop f loor has to offer, except for Victoria aims to stock The Hambledon the marble-topped counter and large much like the way she furnishes her vintage “Atelier” letters; the shop’s two home; with nothing but things that she statement pieces and the only things truly loves. And much like her home, she feels sentimental about. The Hambledon and everything within is a carefully chosen edit set against The Hambledon’s irresistible charm a simple grey, white and wood is testament to Victoria’s traditional backdrop. The high ceilings house a values, genuine belief in the worth of hand-picked spread of salvage and shopkeeping and passion for selling independent designers; an eclectic “only the good stuff”. But then, with mix of French country house meets an eye for style as pin-sharp as East London industrial. Chunky Victoria’s, she was always destined cashmere knits sit on worn wooden for great retail things. trestle tables, homespun scatterwww.thehambledon.com cushions bring battered armchairs to life and reclaimed steel letters from Click here for more France cover the shop’s exhibitors’ photos from our shoot.
loves.... start up wife
FESTIVAL OF VINTAGE nicolarius
LIVING WITH DAISY white cloud EMMA LAMB
Crafting a home business Y
ou have the passion. You have the style. Now all you need is a helping hand into the world of business. Starting up your own venture can be one of the most rewarding things in life, but before you make the leap, we share a few tips from Emma Jonesâ&#x20AC;&#x2122;s new book A HouseBeautiful Home Business to help you along the way.
Illustrations by Rebecca Pomroy
n a p u g n i t t e S p o h s e onlin
f you are thinking about setting up an online shop to curate a range of products for the home from other suppliers, it is worth noting that there are other costs to consider. Initially, you will need capital to buy in stock and you’ll also need to decide whether you want to buy the stock outright or on sale or return. The Prince’s Trust can give you more information on which option might be best for you: Click here for more.
Another factor to consider is where you will be sourcing your products. A good idea is to visit large trade fairs such as Top Drawer in London or the Spring and Autumn fairs in Birmingham. These events are for trade only, so you must be able to demonstrate your trading credentials. Even if you have not launched your business yet, you can still attend – just as long as you can provide some kind of proof of intent for your new business (such as a website in progress). It is always worth talking to the organisers. Once
you have launched, it is simply a case of registering on the website of the event. Remember that wholesalers and suppliers often have a minimum order amount, which can be anything from a £50 spend, up to £1,000 or more. At the start, it is a good idea to stick with suppliers who offer lower minimum orders to minimise your financial risk and the demands placed on what little storage space you do have. Another good idea is to visit lots of smaller craft events to discover new talent. You can also research independent sellers online. If you are planning to sell vintage goods or customise or upcycle these items, where will you source them? Bear in mind bigger markets in cities such as London tend to be much more pricey, so try to find out of town markets and car boot sales where prices will be lower. And don’t forget to barter. This will keep your buying and production costs down.
Start with something you know (you can develop other skills behind the scenes). This way you can be confident and know the products are of a suitable quality.
Decide where you will sell: on or offline, craft fairs and/or websites.
5 tips for launching a homemade craft business
Have fun – that’s why you started in the first place!
oanne Dewberry, founder of Charlie Moo’s and author of Crafting a Successful Small Business provides her top tips for launching a homemade craft business...
Research what others are making, where they sell, the prices they sell at and how they are branded and marketed. Find out if you need any information on your products’ packaging. Do they need testing? Do you need any certification?
Pricing is vital. You have to take everything into consideration; factor in waste, shipping, equipment, advertising and utilities such as the internet, electricity, telephones, time and your hourly wage.
a g n i t Wri e s a e l e r s s e pr images are important. It is worth embedding a good range of small riting a press release costs pictures in your email and letting nothing but your time, yet them know that you can supply highit can generate thousands resolution images on request. of pounds worth of publicity. If you’re emailing a press release to journalists, Be prepared to offer product loans write the text in the body of the email to publications as well – often and include it in an attachment too. magazine stylists need items to use in photoshoots, and sometimes need Your press release should have an them urgently so be ready to send attention-grabbing headline, the these out quickly. This is a great way main facts in the first sentence and to get extra publicity as they will credit evidence and quotes from as many the use of your item in the feature. high-profile people and companies as possible in the main body of the You can ask the journalist for a PDF of text. Include great quality images the feature after publication and add wherever you can to lift the piece it to your press page on your website and put a face to the brand (but don’t or post on your social media channels make the email file size huge!) to ‘show off ’ how your products have been featured. You could also use a press release distribution service to secure wider Blogs and online magazines are exposure. My personal favourite is now just as highly regarded as print ResponseSource but there’s also PR publications so make sure you build Newswire and PRWeb. If you don’t up a contact list for these as well. get a response, follow up. Make sure to only contact ones which are relevant to your field. They will Sometimes journalists are simply usually link directly to your website looking for suitable products for a – invaluable for those spontaneous shopping page or a photoshoot so sales and SEO efficiency.
Top tips for small business owners
from 91 Magazine editor, Caroline
1 2 3 4 5
Do your research at the start. Immerse yourself in your industry, find out what it is people want and consider if what you have to offer really fits in with the market. Network online and off line – it is a saturated market so you must make yourself stand out from the crowd and it really helps to make contacts. Do not underestimate the power of social media! Fellow small business owners are a friendly, helpful bunch who often share knowledge and expertise, so learn from others where possible. Don’t scrimp on the important things – whether you are online or not, good photography of your products is essential as this helps to gain press coverage both in magazines and in the blog world. Save on other areas. For example, shop around for good offers on packaging - Ebay is a great resource for this. Finally, be aware that running a small business is not a career choice; it is a lifestyle choice. Caroline offers one-to-one business advice suited to your personal requirements. Click here for info.
Click here to buy A HouseBeautiful Home Business for £10 (usually £14.99) including UK P&P using 91MAGHB promo code.
Words: Darla Champigny Photos: Yeshen Venema
udy’s Affordable Vintage Fair was formed in 2005 after its namesake had tired of pricey vintage. Hopeful that such goods need not be so expensive, Judy pulled together a number of highquality vendors offering affordable wares. Today, Judy’s fairs can be found in 32 cities nationwide, including its monthly event at Old Spitalﬁelds
Market in London. 91 Magazine visited Spitalﬁelds to experience their selfdescribed “old-world glamour that’s never old-hat.” We got chatting to a vibrant bunch of vintage vendors willing to let us pick their brains on everything from their inspiration to the one piece in their collection they’ll miss when it’s sold.
tle n a m e e r F a Emm e
h Lov Worn Wit love.co.uk h t i w n r o www.w
Item you’ll be sad to see go: The dove feather headdress (made using feathers collected from Emma’s sister’s farm) Favourite vintage market / shop: Spitalﬁelds Market on a Thursday, car boots, house clearances Personal vintage style, described in three words or fewer: Albert Kahn been made with integrity or by hand Sources of inspiration for your vintage style: The Sartorialist, the East End, South America, Mexico Words of advice for a newbie to the vintage scene looking to score good ﬁnds: Go to all the markets. Spitalﬁelds, Portobello.... One rule about your vintage style: There are no rules. Absolutely no rules. The only thing is: it has to be old, it has to tell a story, it has to have lived. I can’t bear anything that hasn’t
How you became a vintage vendor: I was a stylist and I was working at a magazine and I saw all this waste. So, I just started making things out of that. I’ve always been drawn to charity shops and old things - ﬁnding things and thinking, ‘Ooh, this could be that’. Always seeing an opportunity If you could peek into the home of a famous person, dead or alive, who would it be? Frida Kahlo
and then it just goes from there
I Heart Vintag e www.iheartvin tage. bigcartel.com
Item you’ll be sad to see go: A Babycham deer called Doris Favourite vintage market / shop: Junk Deluxe in Margate, the ﬂea markets of Brighton Personal vintage style, described in three words or fewer: Really, really colourful Sources of inspiration for your vintage style: I just buy what I love and this is what’s in my house. My shop is like a spillover from my own love and how I ﬁll my own home Words of advice for a newbie to the vintage scene: Pick out one thing that you love and then a trend can follow on from that. Pick a colour. Pick a theme and it always tends to evolve. I used to like pink roses and then all of a sudden you ﬁnd you like orange and you like yellow. I think you have to start with one item
One rule about your vintage style: I tend to ﬁnd an item I like and then keep hold of it until I can make a theme of it How did you become a vintage vendor? I suffer with really bad migraines so I found that it was actually impossible to hold down a proper job. I started doing this so that I can work when I’m well and when I’m ill I don’t have to let anyone down If you could peek into the home of a famous person, dead or alive, who would it be? Sarah Jessica Parker
y Becky Huonmdabys
Plan for M rmondays. o f n a l .p w ww om bigcartel.c One rule about your vintage style: One of my Item you’ll be sad to see go: A set of1950s main, main rules is that all of my walls are American sorbet dishes white Favourite vintage market / shop: Judy’s How you became a vintage vendor: I grew up in a house where we just bought things from Vintage Furniture Flea car boot sales and jumble sales so I just thought Personal vintage style, described in three it was really normal. As I got older and got my own home, I decorated like this too. Then words or fewer: Practical, natural, simple people started trying to buy my things from Sources of inspiration for your vintage style: me and it just sort of carried on from there. Blogs such as Design*Sponge, Analog Dialog, Everyone said, ‘You’ve got an eye. You should Desire to Inspire, Apartment Therapy, Dos just do it.’ So I did Family If you could peek into the home of a famous Words of advice for a newbie to the vintage person, dead or alive, who would it be? scene looking to score good ﬁnds: Just buy Someone that maybe lived in a shack in what you love because if you love something America perhaps. Some nice plaid blankets, and you don’t buy it, nine times out of ten you a nice bit of wood and a log ﬁre will never ﬁnd it again
:Jane Whoitolkey.com/ www.faceb Table MabelOnThe
Item youâ&#x20AC;&#x2122;ll be sad to see go: A 1930s cake tin Favourite vintage market / shop: Rose and Brown, Ivy & Co (both in Saltaire, Yorkshire) and Swiss Cottage Antiques (Leeds) Personal vintage style, described in three words or fewer: Eclectic Sources of inspiration for your vintage style: To be honest, we buy what we like and hope that other people will like it as well Words of advice for a newbie to the vintage scene looking to score good ďŹ nds: Go to charity shops, vintage fairs and car boots One rule about your vintage style: We tend to be theming at the moment. Our bathroom is of a nautical theme and my husband came back with a pair of oars from an auction. So, perhaps theming How you became a vintage vendor: It was a gradual process really. I enjoyed going to vintage fairs, and I was looking for a change of career and everything seemed to sort of just come together If you could peek into the home of a famous person, dead or alive, who would it be? William Morris
Ryan HownegllEmporium The Upcycli k.com/ www.faceboo gEmporium TheUpcyclin
Item you’ll be sad to see go: The Cadbury’s you’ve got to buy it. If you see something drinking chocolate tin and you go back for it two hours later, it’s going to be gone. So, if you see something Favourite vintage market / shop: We tend and you like it, get it to spend most of our time shopping at the Custard Factory. It’s a new, up-and-coming One rule about your vintage style: I try to area for vintage and upcycled stuff in use as much vintage/retro/upcycled as I can. Birmingham In fact, there’s very little brand new stuff in my home Personal vintage style, described in three How you became a vintage vendor: The words or fewer: More retro than vintage upcycling stuff started with me buying ten Sources of inspiration for your vintage style: old coffee sacks. It was a sort of random Perfectly imperfect, that’s inspirational in purchase and then I covered some chairs terms of our painted furniture. The other with them. I liked it. I wanted to do it again. stuff, we just kind of put together ourselves It just kind of snowballed from there Words of advice for a newbie to the vintage If you could peek into the home of a famous scene looking to score good ﬁnds: You’ve got person, dead or alive, who would it be? to have an eye for it, you’ve got to spot it, and Rupert Blanchard
DIG FOR VINTAGE The Balcony Gardener and small space expert, Isabelle Palmer, tells us how to bring vintage style to your outdoor area, no matter how limited the space.
here are lots of inspiring ways to create a vintage garden and you donâ&#x20AC;&#x2122;t need a large outdoor space to house it. The key here is container gardening. Choose a selection of different vessels to use as planters, which will create an inexpensive and individual space. I have a number of favourite vintage projects which look fabulous in small spaces and putting them together is a great way to spend an afternoon. Plus you get the chance to browse f lea markets and antique shops to source some unusual items that can be re-used for planting. Vintage metal containers are perfect as they are sturdy and age well. Look out for old tin baths, dolly tubs, birdcages or olive oil drums. I particularly love old wooden crates too â&#x20AC;&#x201C; these look great planted up with salad crops. Remember that creative recycling involves thinking outside the box! There are a few important things to bear in mind when you prepare your re-used containers. All planters need suitable drainage so simply drill a few holes at the base to allow for excess water to drain away. If you use a wooden
crate with slats, it is also a good idea to line the box with landscape material to prevent the potting mix from falling out. Clean the box using a stiff-bristled brush and warm soapy water before you plant it up. Herb plants and salad leaves such as butterhead lettuce, loose leaf lettuce and wild arugula (rocket) will all grow well in vintage containers, just ensure you space them out so they have enough room to grow. To finish your planting, pack moss, chippings or agricultural grit across the soil, this creates a stylish finished look. Always think about how you will transport the containers to your outdoor space - will they need moving around once there? Do you need a wheeled trolley? How will you get it to the balcony of your top f loor f lat?
Look out for old tin baths, dolly tubs, birdcages or olive oil drums.
If you have more space and want to simply change your planting to create a vintage feel in your garden, the â&#x20AC;&#x153;English Country Gardenâ&#x20AC;? is a wonderful starting point for inspiration. It conjures up a halcyon bygone era of lush meadows, wildf lowers and beautiful woodlands. Good plants to use for this look include English lavender, catmint, lilacs and sweet peas. Use pastel shades in your planting and containers, you could even paint your garden wall in a sugary shade. When selecting furniture opt for bistro-style table sets or anything made from distressed wood.
Dress the space with brightly coloured cushions, chintz throws and fabric bunting; alongside a battered watering can and an old lantern. In the vintage style garden I tend to opt for containers made from classic materials such as terracotta, aged zinc, beaten metal or wicker. When grouping your various vintage pots together itâ&#x20AC;&#x2122;s more aesthetically pleasing to arrange them in different heights and place the taller ones at the back. Once in-situ it will be the perfect spot to unwind and read your newspaper on a lazy Sunday afternoon.
The Balcony Gardener by Isabelle Palmer is published by Cico Books for ÂŁ14.99 and is available from www.cicobooks.com
2013 desktop calendars
designed by Over the next few pages you can download our beautiful desktop calendars for your computer, phone or tablet device. This issue we have May - September and you will find the rest of the year in the next issue. Just click on the calendar image to download it. Make your screen pretty!
More and more women are taking the plunge and setting up their own business. With the internet making this easier than ever, many of these businesses are being run solely online. We meet some of these inspiring women who have made cyperspace their marketplace.
Lucy Edmonds of Quill London Interview by Caroline Kamp
ucy Edmonds launched her I was working for a very small online stationery business company with two very inspiring Quill London in August women, who were producing 2012. good quality Scandinavian homewares and wholesaling it What inspired you to set up your to British retailers. It was a really business? amazing opportunity and a huge
learning curve. I think it gave me the confidence to realise I could do something for myself. Even though I had nothing to do with the financial side of it I was able to see the company grow from dot into something really exciting.
Why stationery? I think it started when I was exhibiting at trade shows. I used to really enjoy browsing the stationery aisles looking at all the really nice stationery ‘porn’ on the stands. I realised there wasn’t really anyone out there specialising in lovely stationery from independent designers. Even though the items are design led and very often hand made, that doesn’t necessarily mean they are ridiculously expensive. I felt there was a potential gap in the market
between Paperchase and Bond Street.
What research did you do? I did so much. I worked on a business plan for six to nine months which included going to the British Library and trawling through Mintel reports to get an idea of figures and market analysis for the stationery, cards and giftware industry. It was really interesting. I also spent a long time camped outside Paperchase in Islington counting the number of people going in and out of the store to get an idea of how popular it was. I had notebooks with endless tallies of numbers. It was something ridiculous like 400 people had gone into the store in an hour and 75% of them were coming out with bags. I really just immersed myself
in the whole thing and sharpened my radar to anything stationery related. I did surveys with family and friends about their stationery habits although that was probably the least useful thing I did.
Where do you find everything?
Is brand identity important?
Is this your full time job now?
Yes, I asked a friend to design my logo, which was a fascinating process. I left all the fun design stuff til last as I didn’t want it to distract me from the hard work of the business plan. I absolutely love the logo, it’s better than anything I’d have thought of myself, I know I’ll never get bored of it. It’s based on an abstract Q, as well as an abstracted feather with an ink drop. We went for something quite bold and not too feminine, to give me more scope with the business.
I’m still working half the week as a PA and I do Quill pretty much every waking hour when I’m not at work. I come home, I’m on the computer and I’m getting down to it. It’s not a chore, I love it.
I see things on blogs, in magazines, in shops and at trade shows, but especially on blogs. There are a lot of stationery fanatics out there. I’ve got a really long wish list of things Have you had any major business I’d love to have in the shop. headaches? What do you love about the No, but I’ve definitely already business? made silly mistakes that I’m kicking myself about now. I make I love it because its mine and decisions too rashly without because I hope that I can say if it’s sleeping on them. I budgeted for going well so far that it’s down to a photographer, but I hadn’t really my own efforts and hard work. And thought through the fact that I the press has been very exciting, would need new photography [of whether its being mentioned on the individual products on the site] blogs or in magazines. It’s great three or four times a year. seeing your products out there.
How important is social media? At the start I was really nervous about social media because I don’t even do Facebook in my personal life. I’m quite a private person so the whole thing was quite daunting.
But I really felt conscious that I had to get over that because I knew how important it was for the business. I’ve actually got really into Twitter and I find it very helpful. You get out of it what you put into it. You do need to join other people’s conversations, to put things out there, people don’t just come to you. I don’t want it to become a business identity so it’s important there’s a real voice behind it. I’m on Twitter and Facebook, I’d rather try and do two of them well rather
than six of them not very well.
What advice would you give to someone thinking of starting their own online shop? I would genuinely say, just do it, you really have nothing to lose. The overheads are so low compared to a bricks and mortar shop. It is a massive learning curve, but don’t procrastinate - just do it. www.quilllondon.com
Pattern design: Charlotte Love
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