THE POWER PROJECT ™
Copyright © 2025 by Suzy Beth Sarver
All rights reserved
PUBLISHED BY Bee Shining Media Group, Inc.
AUTHOR | Suzy Beth Sarver
ART DIRECTOR | Gretchen Kish Serrano
ISBN: 979-8-218-77625-1 First Edition
Printed in the United States of America
For permissions, bulk orders, speaking engagements, media inquiries or to be featured in our publications, please contact publisher@theladiespowerlunch.com
This book is lovingly dedicated to the extraordinary individuals whose love and support have been a guiding light throughout my life.
For my Mother Susanne Margaret — our first Lady Boss in the family, my truest friend, my heart wishes you were here to share this with me.
For my husband Scott — your love, patience, and wisdom have been an enormous blessing in my life and I thank you.
For Sam and Connor Jack — you grew strong with a Lady Boss for a mom. I am so proud to call you my sons.
For my blended family of in-laws and outlaws, thank you for letting me in and keeping our tribe alive. Together, we set the bar high.
IF IT’S NOT FUN, WE’RE NOT DOING IT.
–Suzy Beth Sarver
You hold in your hands more than a book — it’s a collection of powerful stories about women who dared to dream, worked tirelessly, and built lives and businesses that inspire us all. My hope is that as you turn these pages, you will not only meet incredible women but also see reflections of your own strength, vision, and potential.
The Early Spark
My journey began in Girl Scouts. I had one simple dream: to be the number one cookie seller in my troop. Back then, it wasn’t about online links or social media campaigns — we went door-to-door, old-school style. With my petite frame and boundless determination, I climbed up on porch after porch, knocked on countless doors, and kept a vision in my mind: earning that coveted patch and award for top sales. And I did just that — I became the number one salesperson in my troop. That early victory planted the seed of ambition and showed me the power of persistence.
Witnessing Change
As the years went on, I watched women around me rise in their careers. The woman at the bank who once worked as a teller soon had her own office. She wasn’t yet the president, but things were clearly changing. I also tagged along with my mom, Susanne, to her business appointments — sometimes walking into smoke-filled offices where men dominated the room. Yet my mother held her ground. She was my first true “lady boss,” and watching her lead with confidence shaped how I saw women in business.
Fast forward to San Diego, where my passion for storytelling took root. With the launch of The San Diego Real Estate Show, I found myself both in front of and behind the camera, weaving stories about people, places, and events that shaped the community. What thrilled me most was meeting women business owners. I would go off-script just to soak up their wisdom, eager to learn from their journeys.
By late 2019, a new vision was forming. I wanted to create a book celebrating women entrepreneurs in Southwest Florida — a collection of profiles showcasing incredible lady bosses. I imagined it as The Insider Guide. I would need to start searching and identifying those I felt had a story to share. What I didn’t anticipate was that the women themselves would begin finding me. Now, over five years later, that dream has become reality. This is the first of many books I plan to write, because I know there are countless more stories of extraordinary women waiting to be told — not just in our community, but across the nation.
One thing I always tell my team and everyone connected to me is this: If it’s not fun, we’re not doing it. Life is too short to pour your time and energy into ventures that don’t bring joy, fulfillment, and purpose. The women featured in this book embody that spirit. They are proof that you can do, be, or have anything you desire — if you believe in yourself, align with other leaders, and amplify your message.
That’s exactly why I host The Ladies Power Lunch each month: to connect women entrepreneurs, foster collaboration, and open doors to new opportunities. These gatherings aren’t just about generating leads or growing a business — they’re about building community, sharing ideas, and lifting one another higher.
As you read these stories, you’ll meet women who dared to step into the unknown, who built businesses from scratch, who turned passion into purpose, and who redefined what leadership looks like. Their voices ring with courage, creativity, and resilience. This book is more than a collection of profiles—it’s a movement. It’s an invitation. And most of all, it’s a reminder that you, too, are capable of greatness. So, welcome. I’m so glad you’re here. Let’s begin.
Elsie Lucila Mendez, founder and designer of Elsie in Naples at The Perry Hotel, was born in Cartagena, Colombia, and today calls Naples, Florida, home.
With over 25 years of experience in media as an on-air personality, publisher, and motivational speaker, Elsie built her career on communication, storytelling, and community connection. Certified as a life coach and mentored by world-renowned leaders such as Jim Rohn, Tony Robbins, Zig Ziglar, Les Brown, Brian Tracy, and Joe Dispenza, she brings both vision and resilience to her work.
Her greatest inspiration was her late mother, whose artistry and love for jewelry sparked Elsie’s passion for fashion and design. “The beauty of happiness through clothing and pieces that tell a story inspires me daily,” Elsie shares. That inspiration led her to found Elsie in Naples, a luxury boutique curating limited-edition clothing, jewelry, and accessories from Italy, Spain, and Latin America, along with her own handmade artisan designs.
ELSIE IN NAPLES AT THE PERRY HOTEL 305.401.0200 | www.elsieinnaples.com
The journey has not been without challenges. After losing both her mother and her businesses during Hurricane Katrina, Elsie rebuilt her life and brand with faith and determination. “True success isn’t just about what you achieve — it’s about who you remain while achieving it,” she reflects.
Today, Elsie in Naples is more than a boutique. It is a destination for women seeking style, confidence, and community, where fashion becomes a language of love, joy, and empowerment.
TRUE SUCCESS ISN’T JUST ABOUT WHAT YOU ACHIEVE — IT’S ABOUT WHO YOU REMAIN WHILE ACHIEVING IT.
—ELSIE MENDEZ
KKRYSTAL HANKS
ATTORNEY AT LAW
rystal’s career journey began earlier than most. She met her husband at 17 and soon started helping in his father’s roofing business. She quickly learned the ins-and-outs of the industry and at just 23 years old, Krystal and her husband launched their own roofing company in Tulsa, Oklahoma where the mother of four served as the company’s COO and CFO. The business quickly grew into a multi-million dollar company and became a household name in the area.
Business expansion led Krystal and her family to Naples, where she decided to pursue her life-long dream of becoming an attorney. Driven by a lifelong commitment to excellence and backed by two decades of experience in business, construction, negotiations, and insurance claims, Krystal serves her clients with grounded, practical insight.
“Helping clients navigate tough situations is the most fulfilling part of my practice. I understand what they’re facing and am dedicated to achieving the best result,” says Attorney Hanks.
| www.krystalhankslaw.com
–Rear
Admiral Grace Hopper
YOU BECOME WHAT YOU BELIEVE, NOT WHAT YOU WISH FOR.
–Oprah Winfrey
Francesca Scerbo, founder of Balanced Nutrition in Naples, finds her greatest joy in helping people transform their lives, whether that’s getting off medications, losing weight, gaining energy, or simply feeling healthier and more vibrant.
“I love hearing clients share how happy and healthy they feel after our work together, that’s the best reward I could ask for,” she says.
Francesca’s approach is all about balance. She believes eating well shouldn’t be intimidating or complicated, and she shows clients how to make healthy living both enjoyable and sustainable. Through her nutrition programs and cookbooks, she teaches people how to prepare simple, delicious meals that make them feel good, and fit seamlessly into everyday life.
“My programs are tailored to your lifestyle,” Francesca explains. “Nutrition and fitness don’t have to be hard or boring. When you find the right balance, everything changes.”
ASIAN JEWELRY THE MOST REWARDING ASPECT OF MY BUSINESS IS SEEING MY CUSTOMERS HAPPY WITH THEIR PURCHASES.
LINDA OSIKA
Linda Osika was always fascinated with Asian culture. She and her husband were fortunate to be transferred to Japan and China for a total of ten years. During that time her interest grew even stronger.
Now, the 40-year Registered Nurse — who used the time in Asia to train in jewelry products and design — offers others the opportunity to join her Asian Jewelry journey. “My husband was a fabulous mentor as he could see my love for my new career,” she said. “I also was influenced by a Chinese goldsmith and many others who kept encouraging me to go forward.”
Linda loves creating something her customers might enjoy. “The most rewarding aspect of my business is seeing my customers happy with their purchases,” said the Peoria, IL, native. “I want them to be happy and satisfied.”
309.256.7349 | www.asian-jewelry.com
READ 12 BOOKS PER YEAR
Goal Setting: Think bigger than you have ever thought beforenow do five things daily to move you towards that goal
WHEN SOMETHING YOU CREATE BECOMES PART OF ANOTHER PERSON’S LIFE, THAT’S NOT JUST DESIGN, THAT’S CONNECTION.
—DEBORAH GASPAR
DEBORAH GASPAR JEWELRY
For more than two decades, Deborah Gaspar has been creating jewelry that embodies both strength and serenity. "With Midwestern roots and spending years in Dallas, I now call Naples home." She draws inspiration from coastal hues and the natural beauty around her. Her signature style blends mixed metals with natural stones, resulting in one-of-a-kind pieces that feel both timeless and deeply personal.
“I feel incredibly fortunate to do what I love and love what I do,” she shares. For 17 years Deborah showcased her collection through exclusive trunk shows at Saks Fifth Avenue and Neiman Marcus, where her designs quickly captured the attention of stylists and fashion-forward clients. Today, her collection shines at philanthropic fundraising events, fine art shows, and private gatherings.
For Deborah, jewelry design is about more than adornment, it’s about connection. Mentored by nature and inspired by Coco Chanel, she sees each piece as a story waiting to be part of someone’s journey. “When something you create becomes part of another person’s life, that’s not just design, that’s connection,” she reflects.
Challenges, such as navigating the pandemic, only deepened her resilience and sharpened her vision. Looking ahead, she envisions her brand becoming a beloved name in Southwest Florida, with a mission to support causes that empower women, protect children, and preserve nature.
Outside her studio, Deborah treasures time with family, boating on the Gulf, and walking Florida’s beaches. “The sky, the sea, the sun, they speak to my soul,” she says. “Somehow, that spirit finds its way into every piece I create.”
214.697.7390 | www.deborahgaspar.com
IS HARD TO DEFINE AND GOOD LEADERSHIP EVEN HARDER. BUT IF YOU CAN GET PEOPLE TO FOLLOW YOU TO THE ENDS OF THE EARTH, YOU ARE A GREAT LEADER.
–Indra Nooyi, Former CEO of PepsiCo
I LOVE WHAT WE DO AT SAND DOLLAR SHELLING — BEING OUT ON THE WATER AND CONNECTING WITH OUR GUESTS AND MEETING PEOPLE.
239.301.8913 | www.sanddollarboattours.com
When the opportunity to purchase Sand Dollar Shelling arrived, Anat Kuperman knew it was her calling.
Born in Houston, Texas, and raised in New York, Kuperman now calls Marco Island, FL, home. With a Bachelor’s Degree in accounting and credentials as a Certified Public Accountant, Anat began her career at Pricewaterhouse Coopers before advancing to senior manager at WeiserMazars — and was always inspired by the entrepreneurial spirit of her clients.
When Sand Dollar Shelling became their new calling, Anat and her husband Evan embraced it — merging her financial expertise and passion for connecting people. Today, she thrives on building community, fostering relationships, and creating memorable guest experiences on the water. “I love being involved and connecting with other business owners,” she said. “I also love what we do at Sand Dollar Shelling — being out on the water and connecting with our guests and meeting people."
Influenced deeply by her grandmother’s resilience, generosity, and belief in community, Anat approaches business with creativity, determination, and an unwavering belief that there’s a solution to every challenge. Her vision is to grow her business while supporting local nonprofits and strengthening community ties.
GLOBALTRANSFORMATION.LIFE
VSTOP CHASING WORK-LIFE BALANCE — AS IF LIFE AND WORK ARE TWO COMPETING FORCES. REAL SUCCESS COMES FROM CREATING WORK-LIFE HARMONY, A DYNAMIC RHYTHM THAT HONORS YOUR INNER VALUES.
VENI FOLTA
eni Folta, Chief Happiness Officer of GlobalTransformation.life, is a trusted advisor to smart, capable women who want more than just outer success — they want profound joy and fulfillment! “What lights me up most is witnessing the moment a woman remembers who she really is...when the brain fog clears and she reconnects to her vision, her values and her voice,” said Folta, whose credentials include an Executive MBA, accreditation as an Advanced Certified Canfield Success Principles Trainer, and a Certified Happy For No Reason Trainer. Folta's mission is to empower one million women to rise with clarity, confidence, and joy. She's most rewarded seeing women realize their power to achieve a successful career, financial independence and personal well-being. Her advice is: "Stop chasing work-life balance — as if life and work are two competing forces. Real success comes from creating work-life harmony, a dynamic rhythm that honors your inner values."
425.499.8718 | www.globaltransformation.life
SHE WASN’T LOOKING FOR A KNIGHT. SHE WAS LOOKING FOR A SWORD.
–Atticus Poetry
For years I put my business first and neglected my health. Now I believe a good wellness program is vital to success
the loudest person in the room is often the most insecure
it’s called grounding and it’s a real thing
B—KATHRYN TAPPER, MD
efore Dr. Kathryn Tapper (Dr. KTap) ever wore a white coat, she wore a patient’s gown.
Diagnosed with end-stage renal disease in her teens redefined how she understood health, healing and the human spirit. “From the beginning, I knew medicine had to be about more than prescriptions and procedures; it had to honor the whole person — mind, body and spirit.,” the Jamaica-born resident of Naples explained.
With her focus on wellness leadership for women, Dr. KTap is passionate about “guiding women back to themselves to that calm, wise place they forgot existed within them,” she adds “It gives me deep joy to watch a woman’s face soften as she lets go of proving, and starts living and thriving.”
Her message reminds women that their presence carries power, their message carries weight and their worthiness is not up for debate. “The key is to show up for yourself and allow your light to shine. That’s how you GLOW from the inside out."
WE’RE HERE TO PROVIDE A SAFE, NURTURING ENVIRONMENT WHERE EVERY DOG CAN THRIVE AND FEEL LOVED.
—MACKENZIE LEFEBVRE
PAWSITIVE CARE SWFL
or Mackenzie Lefebvre, founder of Pawsitive Care SWFL, caring for animals has always been more than a job, it’s been a calling. “My journey in the pet care industry began in New York at just 12 years old. A neighbor asked me to walk their dog, I was hooked” she recalls. That favor grew into a lifelong passion, eventually moving to Naples, Florida, where she earned a degree in Business Management and launched her own thriving pet sitting company.
Inspired by her grandmother, a successful Florida entrepreneur, Mackenzie channels the same drive and determination into her work. “She is my role model, my motivator, and my biggest cheerleader, and I carry her influence with me every single day,” Mackenzie says. “I like to think of myself as a mini Wonder Woman, following in her footsteps while forging my own path.”
What sets Pawsitive Care apart is the heart behind it. “It’s a calling that brings me joy, purpose, and a whole lot of wagging tails,” Mackenzie shares. Challenges, like caring for an injured pet, have only deepened her commitment. “That experience reminded me of the importance of remaining calm under pressure and always treating every pet as if they were my own.”
Pet owners can feel reassured knowing that their beloved companions are receiving the best possible care when they’re with Pawsitive Care SWFL. “We’re here to provide a safe, nurturing environ ment where every dog can thrive and feel loved."
Looking ahead, Mackenzie envisions Pawsitive Care SWFL becoming a trusted full-service brand across the region. “Success comes from dedication, reliability, and genuine passion,” she says. “My greatest reward is building trust—with both pets and their families.”
–William Ross Wallace
Soutor’s career spans 25 years in K–12 education technology and children’s publishing, where she’s launched, led, and exited multiple startups with a steadfast mission to improve teaching and learning Now CEO of SpringMath Accelerate, she is “forever driven by the opportunity for better education outcomes for kids.”
Her journey also led her to FACE FOUNDRIÉ, where she opened the first two locations in Florida. Terri shares. “I deeply believe in offering inclusive, affordable luxurious selfcare to busy women because we deserve it. “I fell in love with FACE FOUNDRIÉ for my own skincare and couldn’t wait to bring it to the Naples community.”
Inspired by her father’s lifelong passion for coaching and leadership, she embodies mentorship and servant leadership. “It’s hard damn work to be successful,” she reflects, emphasizing curiosity, resilience, and kindness as her guiding principles.
Balancing a purpose-driven career with personal joy, Terri treasures her family, travel, music and above all the gift of inspiring her little lady boss granddaughter. “When you feel good, you do good—and that’s the energy I want to spread.”
FACE FOUNDRIÉ 239.777.2013 | www.facefoundrie.com
WE DON’T OVERCOME OUR EMOTIONS; WE LEARN TO DANCE WITH THEM UNTIL THEY TRANSFORM INTO SOMETHING BEAUTIFUL.
VICKIE MENENDEZ
CRYSTAL BUTTERFLY EFFECT
What happens when life unfolds right in front of your eyes? Vickie Menendez experienced the unimaginable, the loss of four children, two of them only twelve days apart.
In her book, “Crystal’s Butterfly Effect”, she reflects and shares the vital spiritual knowledge that helped her shift from grief to grace. By forging a new perspective, she soon recognized her calling is to help others do the same.
A Nashville, TN native, whose certifications include SOMA Breathwork Neuromatic Therapy and MAP Method Practitioner, has a career journey that includes more than 35 years in self-care and wellness, Menendez meets women in the “sacred in-between”, guiding them with tools and knowledge to become empowered and rooted in inner wisdom. She said “We don’t overcome our emotions; we learn to dance with them until they transform into something beautiful” And she has gratitude for not only her family, but for the growing number of inspiring women that push her to be her best. “When one of us rises, we all rise,” she stressed. "Everyone wins.”
703.855.2989 | www.vickiemenendez.com
FIGHT FOR THE THINGS YOU CARE ABOUT, BUT DO IT IN A WAY THAT WILL LEAD OTHERS TO JOIN YOU.
–Ruth Bader Ginsburg
FI AM SO GRATEFUL TO HAVE THE OPPORTUNITY TO BRING SOME VALUE TO THE COMMUNITY.
—ARETI KOTTI
or Areti Kotti, it started with a simple idea: Create a candle that brings a relaxing ambiance with their unique scents — that also was high quality, all natural and toxin free.
“As a mother, I was concerned that the candles we burned did not guarantee safety for us, kids and fur babies as well,” Kotti said. “It all started as a hobby, with more than a year spent searching for premium quality, toxin-free ingredients (fragrance oils, wax, wicks), then testing, learning, mastering techniques, and more.”
The candles received so much positive feedback and soon Bellatrix luxury candles was born. Kotti is excited about the future and the variety of products she will bring to the marketplace, hosting candle-making classes with the possibility of opening a retail store.
“I am so grateful to have the opportunity to bring some value to the community,” said Kotti, a native of Albania. “And I’m thankful to have an amazing support team of beautiful women who lift up each other.”
Stephanie pictured with co-owner
Ashleigh Poirier
SI LOVE SEEING THE LOOK ON PEOPLE'S FACES WHEN THEY CREATE SOMETHING BEAUTIFUL… OR BUY THE PERFECT GIFT. THIS IS WHERE CREATIVITY COMES TO LIFE.
tephanie Piazza grew up in the Bay Ridge area of Brooklyn, NY, which featured — in her words — "some of the prettiest small boutiques and no shopping malls”, it was only natural she would use her creative and entrepreneurial spirit and work in that retail business sector as a career.
But the New York Wood School of Business-educated Piazza actually began her career journey on New York City’s busy 5th Avenue. “It all started as a job posting at school for an assistant merchandise manager and designer for Arrow Shirts,” she said. Years later, after advancing her career, she joined Brighton Collectibles, where she serviced small boutiques in New York and Florida.
Now, Piazza lives full-time in Florida and is co-owner of Naples Resin Workshops and still consults for retail in small boutiques.
“I love creating beautiful pieces of art and teaching resin classes,” she said. “I love seeing the look on people's faces when they create something beautiful…or buy the perfect gift,” Piazza stressed. “This is where creativity comes to life."
516.885.0470 | www.naplesresinworkshops.com 5309 SHIRLEY ST | NAPLES, FL | 34109
The fortune is in the follow up
Talk to the quietest person in the room
Don’t turn your new contact into an eblast recipient - it's offensive.
Find something of interest and share it to be genuinely helpful
Arrive early to events
Ask for feedback, "what could I do to move you to a yes?"
Wealth is quiet, rich is loud, broke is flashyremember this
A GIRL SHOULD BE TWO THINGS: WHO AND WHAT SHE WANTS.
–Coco Chanel
MOSSI DESIGNS
AS A MOSS ARTIST AND BUSINESS OWNER, I’M PROUD TO CREATE AND SHARE MY WORK, WHILE STAYING TRUE TO MY ROOTS AND VALUES.
773.727.9036 | www.mossidesigns.com
Born and educated in central Europe, Aneta Niklewicz set her sights on building a meaningful life for her family in the United States. Her journey began with perseverance and learning English. After years of adapting to a new culture and raising a family, she returned to her artistic path, driven by a desire to create work that connects people to nature and beauty.
This vision led to the founding of Mossi Designs, where organic materials and refined design come together in unexpected ways.
Her work reflects not only her heritage but also her dedication to blending nature, beauty, and design. Now based in Florida, Aneta’s work is showcased alongside European-inspired tiles within a showroom setting. Guided by a love for tactile, timeless materials, the studio offers pieces chosen for their texture, warmth, and ability to elevate everyday spaces.
Together, her ventures celebrate resilience, heritage, and the power of design to shape spaces and inspire people.
“As a moss artist and business owner, I’m proud to create and share my work, while staying true to my roots and values,” Niklewicz said.
Darlande is a registered nurse, educator and entrepreneur dedicated to redefining wellness through personalized, mobile care.
As founder of Nurse U2 Wellness, Darlande provides concierge level wellness and IV services empowering her clients to feel their best wherever they are.
Her impressive journey began in 2013 as a home health aide while pursuing her LPN. After earning her license she specialized in Alzheimer's and dementia care leading a staff of 90 as the Director of Nursing.
Seeking to expand her clinical skills and move into hospital nursing, Darlande gained two years of Med-Surg/Telemetry and Emergency Room care and in 2024 earned her Bachelor of Science in nursing and became a certified National IV Instructor.
Jean-Charles now has a place where she can care for patients, guide other nurses and build a future for her family. "It’s possible to create a life that honors both your purpose and your peace,” Jean-Charles said. “Which means everything.”
IF
YOUR ACTIONS
CREATE A
LEGACY
THAT INSPIRES OTHERS TO DREAM MORE, LEARN MORE, DO MORE AND BECOME MORE, THEN, YOU ARE AN EXCELLENT LEADER.
–Dolly Parton
BERMAN HEALTH AND WELLNESS
Born in Jacksonville, Florida, and now based in Naples, Jenni Berman has built a career defined by passion, resilience, and a steadfast belief in treating the root cause of illness. Armed with a Master’s of Physician Assistant Studies and certified as an American Board Certified Anti-Aging Practitioner, Berman began her career in Pediatric Orthopedics, though a personal health battle reshaped her path.
“I was a very healthy young adult who exercised my whole life, yet I was struggling with autoimmune disease,” she recalls. Frustrated by years of unanswered questions and ineffective treatments, Berman turned to her own research. That pursuit ultimately led her to Dr. Caroline Cederquist, a renowned functional medicine physician in Naples. “By grace, she took a chance on me,” Berman says of her mentor, who inspired her to dedicate her career to functional medicine.
In 2020, Berman opened her own Functional Medicine Clinic in Naples. Her practice focuses on addressing underlying health issues rather than masking symptoms. “I love helping individuals to treat problems, not just symptoms and to actually see true everlasting results without the necessity of medications,” she explains.
Her clients affirm her impact with powerful words: “You actually listen…and because of that we have fixed a problem.” Looking ahead, Berman is determined to expand her practice across Florida, guided by a philosophy she has embraced for more than 15 years: “Never, ever, ever give up.”
NEVER, EVER, EVER GIVE UP.
—JENNI BERMAN
I’M PROUD TO SAY I HAVE EMPLOYED THE SAME STAFF AT K&A COASTAL DESIGN FOR THE LAST SIX YEARS.
ASHLEIGH POIRIER
K & A COASTAL DESIGN
Ashleigh Poirier started early as an entrepreneur, opening a coffee cafe/artisan gallery/gift store as an 18-year-old with $20 in the bank. “I begged the landlord to take a chance on me,” the Boston native recalled. Three years later she had opened her third location — but a tragic death in the family, left her a single mother with a six-month-old baby. “After selling the businesses, I packed up and moved to Florida so I could raise my son near relatives.”
Still yearning for a successful retail business, Poirier followed the advice of friends and sublet a space in Naples. “I then expanded into my own space in 2019,” she said. K & A Coastal design offers a beautiful retail showroom and interior designer firm. “And I’m proud to say I have employed the same staff at K&A Coastal Design for the last six years.”
Poirier credits perseverance, prayer and patience for her success in Naples. “I also partner with Naples Resin Workshops and teach classes weekly,” she said. “I love to create — and also raising money for animal related charities (fostering puppies).”
239.293.8051 | www.facebook.com/KandAdesigngifts 4910 TAMIAMI TR | SUITE 304 | NAPLES, FL
I’VE BEEN ABSOLUTELY TERRIFIED EVERY MINUTE OF MY LIFE –AND I’VE NEVER LET IT KEEP ME FROM DOING A SINGLE THING I WANTED TO DO.
–Georgia O’Keefe
THERE IS A STUBBORNNESS ABOUT ME THAT CAN NEVER BEAR TO BE FRIGHTENED AT THE WILL OF OTHERS. MY COURAGE ALWAYS RISES AT EVERY ATTEMPT TO INTIMIDATE ME.
–Jane Austen
THE BIGGEST CHALLENGE TODAY IS CHANGING THE PERCEPTION OF WHAT HR IS, AND BRIDGING THE GAP BETWEEN POLICY AND PEOPLE.
HR BY KAREN
From Cleveland roots to Naples sunshine, Karen Shepherd has built a career defined by heart.
After 25 years in the legal world, she shifted into human resources, ultimately launching HR by Karen in 2020 to help small businesses thrive through people-first strategies. Guided by a belief that compassion and accountability can coexist, she strives to bridge the gap between policy and people, creating workplaces where employees feel valued and seen.
“The biggest challenge today is changing the perception of what HR is, and bridging the gap between policy and people,” she said. “And bringing heart into a field that often gets reduced to rules, paperwork and fear of liability."
Shepherd — a published author — also founded the Lead with Love Foundation, extending her mission into leadership development, personal growth, and community impact. But her greatest joy comes from mentoring and witnessing growth. Grounded in faith, resilience, and gratitude, her vision is bold yet simple: "A world where leading with love isn’t just possible — it’s powerful."
239.776.5919 | www.hrbykaren.com
FCARRIE FREELAND
or Carrie Freeland of Cloud 9 Med Spa, her journey as an esthetician providing facials in the 1990s to offering cutting-edge treatments today has been a transformative path of offering unique treatments and helping people feel confident, radiant and cared for in their own skin.
“Watching someone walk in shy and self conscious, then leave glowing — inside and out — is truly priceless,” Freeland said. “It’s not just about products or treatments; it’s about providing a space where people feel safe, seen and nurtured.”
A Kentucky native, she considers opening her Naples business among her proudest moments. “It allowed me to turn my passion into purpose. I’ve learned that perseverance, heart and purpose always win.”
Freeland is thankful for the gift of doing what she loves — helping others feel confident, cared for, and seen. “This work has never been just about skin — it's about connection, healing and purpose,” she said. “And most of all, I’m grateful for the journey itself…every step, every shift, every sunrise I get to witness doing what I love and living a life I’m proud of.”
239.253.1325 | www.cloud9medspanaples.com
SUCCESS ISN’T ABOUT THE END RESULT, IT’S ABOUT WHAT YOU LEARN ALONG THE WAY.
–Vera Wang
IT TAKES A VILLAGE, NO COMPANY IS ABOUT ONE PERSON.
—MARY PAT WALLACE
Chicago native Mary Pat Wallace has spent more than 30 years shaping the way people experience design, comfort, and well-being. A veteran of the design industry with early roots in high-end residential design at Blutter Shiff and later Holly Hunt, she went on to represent renowned European brands before her career took a defining turn: discovering that sleep itself was the foundation of living well.
As a young entrepreneur and mother, Mary Pat struggled with exhaustion and recognized she couldn’t fulfill her many roles without better rest. Research and a friend’s suggestion, led her to Hästens, the famed Swedish mattress maker. Experiencing firsthand how a perfectly fitted, handcrafted bed could restore energy and vitality, she knew she had found a calling. In 2005, she opened the first Hästens retail store in North America, right in Chicago.
Mary Pat eventually rebranded the business as The Luxury Bed Collection, expanding beyond Chicago to open additional showrooms in Dallas and Naples.
For over two decades, Mary Pat and her team of sleep curators have a mission that is grounded in a high-touch, personalized consultation process that evaluates posture, BMI, and sleep tension zones to match each client with the bed that will best support deep, restorative rest.
Mary Pat’s philosophy remains shaped by gratitude and guided by mentors. She leads with a team-first approach: “It takes a village, no company is about one person.”
Looking ahead, Mary Pat is dedicated to expanding both the reach and impact of The Luxury Bed Collection while continuing to pursue her lifelong passion: helping people awaken healthier, more energized, and more fully themselves.
Tracey Malone, owner and practice director of A Better View Therapy, never imagined this would be her path — yet she believes it’s exactly where she was meant to be. After a long career in customer service, life opened the door to a new direction, one rooted in connection and care.
Born in New Jersey, raised in Georgia, and a Naples resident since 2006 after graduating from Appalachian State University, Malone has deep ties to her community. With A Better View Therapy, she has built a practice dedicated to listening first, then offering perspective and support when it’s needed most.
“Helping others, connecting with the community, and doing good is what we stand for,” she emphasizes. Her philosophy centers on creating a safe, open environment where clients feel heard and valued. “It’s not about doing what I want to do,” she reflects. “It’s about doing what I do well.”
HELPING OTHERS, CONNECTING WITH THE COMMUNITY, AND DOING GOOD IS WHAT WE STAND FOR.
—TRACEY MALONE
MERRILL LYNCH
Finance. it’s an industry often dominated by men, but Julie McFalls and Trish Kaufman of Merrill Lynch are working hard to break this outdated stereotype.
“We got into this business to empower women by planning their financial future,” they emphasized.
Both women earned their respective college degrees by majoring in economics and finance, and never looked back. Even though they are from different cities, they share a passion to empower females to be confident in all financial endeavors. The two are blessed to have worked with other strong, powerful women who have helped guide and teach them along the way, and both take pride in helping clients structure the fruits of their labor — and feel fulfillment watching them reach their goals. Kaufman stated “The greatest gift you can give yourself is financial independence.”
From long-term clients to other professionals, to community outreach to friends and family, they feel each relationship they have made along the way is truly valued.
| www.fa.ml.com/trish-kaufman
I ONLY BEGAN TO SING BECAUSE I COULDN’T GET A JOB AS AN ACTRESS.
–Barbra Streisand
Use your phone after 10pm, research indicates that a restful sleep begins when you stop exposing to blue light
Check your email after 8pm. My experience has shown me that disconnecting is vital to your wellbeing Chase anything. If it's not happening, there's a reason. Trust your intuition. I've walked away from big deals that were not aligned with my spirit. What starts right, stays right.
Volunteer at minimum once per month - give back! Explore activities with Nature, Art and Music - they feed the soul and foster creativity. Try and make it a daily habit
Visit new places and gain new perspectives.
Kristen Goodman has always believed that memories deserve more than a dusty box or a forgotten drawer.
But what started as a simple hobby, sharing scrapbooking products — quickly grew into her true calling.
That passion became Clicking With Kristen, a business dedicated to helping families preserve their most cherished moments.
From organizing decades of printed photos, to designing custom albums, converting VHS tapes, and offering guidance on legacy planning, Kristen transforms scattered keepsakes into meaningful stories that can be enjoyed for generations. “There’s something deeply rewarding about turning a box of scattered memories into something meaningful and lasting”.
Born in Indiana and now proud to call Naples home, Kristen has built a life and business around turning life’s snapshots into treasures. Together with her daughter Madisyn, the mother-daughter team share a passion for preserving the moments that matter most.
For them, it's more than organization, it is about honoring the past and protecting memories so they can be cherished for generations to come.
239.877.6710 | www.clickingwithkristen.com
I LOVE TO INSPIRE OTHERS TO LIVE AN EXTRAORDINARY LIFE.
—MEG BOYDEN
Born and raised in Greenfield, Illinois, Meg Boyden has always embodied a strong work ethic and a passion for service.
With degrees in Nursing from the University of Illinois and Accounting from the University of Nevada, she spent two decades in medical practice management before taking a leap of faith into entrepreneurship. Today, she and her fiancé, Philip, own The Lash Lounge in Estero, Florida, a business that marries her love for beauty, service, and leadership.
“I was a member at The Lash Lounge in another state, and I loved how beautiful and confident lash extensions made me feel while also simplifying my beauty routine” Meg recalls. “That inspiration led us to open our own location, where I now get to combine my passions every day.”
Meg credits her parents Marsha and Bob Narmont as major influences. “My dad, even at 80, shows me what it means to stay curious and never stop striving for excellence,” she says. She also draws inspiration from Martha Stewart, whose ability to transform everyday skills into a thriving brand encouraged Meg to dream bigger.
For Meg, beauty is about more than aesthetics, it’s transfor mation. “Watching a woman sit up after a service and light up with renewed confidence is incredibly fulfilling,” she says. Equally rewarding is mentoring her staff: “Helping them grow in their skills, confidence, and leadership is one of the best parts of what I do.”
Looking ahead, Meg plans to expand with new locations in Naples and Fort Myers, continuing her mission to empower women — inside and out.
| www.thelashlounge.com/fl-estero-miromar
MY MOTHER ALWAYS USED TO SAY,
‘THE OLDER YOU GET, THE BETTER YOU GET. UNLESS YOU’RE A BANANA. –Betty White
I WANT TO SHOW WOMEN THAT IT’S NEVER TOO LATE TO CHASE THEIR DREAMS.
PATRICIA KAZOR
She’s a Midwestern girl who found her sunshine in Florida. After five decades in the beauty industry, 74-year-young Patricia Kazor is living proof that passion, perseverance and purpose pay off.
Patricia’s career began as a hairdresser and soon after she discovered network marketing with Jafra Cosmetics, eventually leading to where she is now with Arbonne.
"This business has its challenges, such as finding and mentoring new leaders. It takes dedication,” said Kazor, who is originally from Michigan but has called Naples home for the past 27 years. "But it’s very rewarding helping other women succeed.”
Today Patricia enjoys the freedom and flexibility that her business provides. "Hosting classes on making sour dough bread, jewelry making and travel are all possible due to the flexibility of Arbonne,” she said. When asked about her success, she said “it’s about lifting others up and creating a community. I want to show women that it’s never too late to chase their dreams.”
239.450.8557 | www.patkazor.arbonne.com
The Monthly Power Lunches are a great way to meet, shop and connect. Guest speakers, exciting programs and a lot of fun.
Melissa Kennedy grew up in Charleston, South Carolina, and now calls Atlanta, Georgia, home. A magna cum laude graduate of Clemson University with a degree in Civil Engineering, she built a career leading multimillion-dollar projects in energy, real estate, and global corporate operations. Yet, at the heart of her journey has always been people, helping them thrive, grow, and lead with confidence.
In 2024, Melissa expanded her impact beyond the corporate sphere by opening Hawaii Fluid Art, a studio where creativity and connection flourish. “Helping people see what’s possible for themselves, that’s the part I never get tired of,” she says.
Her hopes for the future include continuing to shape cultures of empowerment in the business world while also growing her art venture into a platform for self-expression and healing. With resilience as her guide, Melissa remains dedicated to blending structure with soul in everything she creates.
IT IS THE SOURCE OF HOPE, EMPATHY, ACCOUNTABILITY AND AUTHENTICITY. IF WE WANT GREATER CLARITY IN OUR PURPOSE OR DEEPER AND MORE MEANINGFUL SPIRITUAL LIVES, VULNERABILITY IS THE PATH.
–Brené Brown
LOVE YOURSELF FIRST AND EVERYTHING ELSE FALLS INTO LINE.
YOU REALLY HAVE TO LOVE YOURSELF TO GET ANYTHING DONE IN THIS WORLD.
–Lucille Ball
CONFIDENCE, IT’S THE SINGLE MOST BEAUTIFUL THING A WOMAN CAN WEAR EVERY DAY.
Sher Canada, Founder and CEO of Shecanlove, is a powerhouse in women’s fashion and empowerment. With decades of leadership experience as Group SVP of Stores for Chico’s, Soma Intimates, and Boston Proper, Sher has mastered the art of helping women discover their personal style as a pathway to confidence.
Guided by her motto, “Confidence, it’s the single most beautiful thing a woman can wear every day,” she uses fashion as a tool for self-expression and public speaking as a platform for connection. Her warmth, energy, and keen eye for style create an environment where women feel seen, valued, and inspired to embrace their best selves. Through her boutique and community involvement, Sher continues to transform lives, proving that true style is as much about confidence as it is about clothing.
BEING ABLE TO LEAD WITH PURPOSE AND MAKE PEOPLE FEEL LIKE THEY MATTER, LIGHTS ME UP EVERY SINGLE DAY.
—NIKKI AUDIA
HOPE GROWS WHEN A COMMUNITY COMES TOGETHER.
—LANA UHRIG
NAPLES CANCER ADVISORS
Born and raised in Naples Florida, Nikki Audia is Director of Philanthropy and Community Engagement at Naples Cancer Advisors.
With a Bachelor’s in Cardiopulmonary Sciences and credentials as a Registered Respiratory Therapist and Neonatal/Pediatric Specialist, she began her career in intensive care before transitioning into leadership, where she helped build a lung cancer screening program “from the ground up.”
Nikki says, “I love that my role allows me to be the connector between purpose and possibility.” Inspired by mentors like Dr. William Barrett and women who “lead with grit and grace." She aspires to expand cancer advocacy nationally.
Passionate about family wellness, and writing a children's series on cancer, Nikki shares, “Being able to lead with purpose and make people feel like they matter, lights me up every single day.”
As Executive Director of the Cincinnati Cancer Foundation, the parent organization of Naples Cancer Advisors and Cincinnati Cancer Advisors, Lana Uhrig leads with vision, purpose, and an unwavering commitment to ensuring no one faces cancer alone.
A cancer survivor herself, Lana says, “I most enjoy that my work is deeply mission-driven and fully aligned with my personal values.” Grateful to serve alongside Dr. William Barrett, whose founding vision inspires her work to expand access to free cancer support services.
Lana thrives on turning bold ideas into lasting impact. Her leadership reflects a belief that true power is found in service and in building pathways that uplift entire communities affirming, “Hope grows when a community comes together.”
Beyond her professional role, she treasures travel, service both locally and abroad, and time with family, grounding her drive for purpose and lasting change.
239.846.2273 (CARE) | www.naplescanceradvisors.org
Skylar Porter’s journey began as a competitive gymnast, before pursuing acting in New York City (including a small recurring role in “One Life to Live” and national commercials); however, eventually, she found her way to the corporate world — including time as the Director of Digital Enablement at a Fortune 1000 company.
But her deep calling to follow her own creative vision led her to launch SkyStruk Shoes — a footwear brand inspired by her grandmother, “Momoo” (who she considered her biggest influence).
“Momoo told me to never walk out of the house without dressing to the ’nines’ — don’t forget your jewels and your lipstick because you never know who you will meet along the way,” Porter said.
"Leaving a stable corporate career…to launch my own business was a bold risk,” she said. I never set out to think like a small business.
“My vision is for SkyStruk Shoes to grow into a global legacy brand, one that empowers women with confidence-boosting footwear.”
From Naples to the World, SkyStruk is built with a global future in mind.
WE RISE BY LIFTING OTHERS, BOTH IN PHOTOGRAPHY AND IN LIFE.
PHOTO STUDIO NAPLES
From her roots in Cali, Colombia, to her flourishing career in Naples, Florida, Monica Alvarez has built a life dedicated to visual storytelling. Trained as a graphic designer and photographer, Monica has spent more than 18 years refining her artistry. “My career began in graphic design, where I discovered the power of visual storytelling,” she reflects. “That path naturally led me to photography, where I’ve had the privilege of capturing not just images, but emotions and stories that last for generations.”
Her influences are as diverse as her portfolio—mentors in Italy and England, inspiring entrepreneurs, and strong women she has met along the way. “Family, friends, clients, and fellow creatives whose strength and authenticity motivate me daily,” she shares.
At Photo Studio Naples, Monica creates timeless portraits that celebrate individuality, family, and legacy. “The most rewarding moments come when a woman sees herself through my lens and discovers her own beauty and confidence,” she says. “Equally powerful is witnessing families cherish their portraits as heirlooms.”
The road hasn’t been without challenges. Monica admits, “One of the greatest challenges has been learning to fully value my work and set prices that reflect my experience, artistry, and the service I provide.”
Looking ahead, her vision is expansive. She dreams of building a team and offering a full spectrum of services, while fostering community through The Studio Creative Place. As she puts it, “We rise by lifting others, both in photography and in life.”
Hundreds of testimonials confirm that our Power Lunches get results. Meeting monthly October - April each year with additional events in the “off season”.
YOU
BERMAN HEALTH AND WELLNESS
ATTEND 2-4 CONFERENCES PER YEAR KNOWLEDGE IS POWER
Be Specific: How much and by when. The more specific the intention, the clearer the goal
THERE IS NO STRENGTH WHERE THERE IS NO STRUGGLEWE GROW IN THE HARD TIMES
Be unique-
Don’t copy other people’s work, social media, phrases and cadence
Don’t quit your daydream
Cell phones stay in your purse not on the table
If someone has to tell you how valuable they are, they probably aren’t
People want to be told - not sold.
You are the producttell your story don’t over sell it
Take risks, we grow in the struggle
Keep doing what you’ve always done, keep getting what you’ve always got
A BETTER VIEW THERAPY
Social media is the highlight reel, not real reel
Familiarity breeds contempt, don’t overshare
Practice the pause: the 24-hour rule, show restraint before responding to a disruptive message
Understand the difference between courtesy and friendship
THE LUXURY BED COLLECTION
NUTRITION + EXERCISE + MEDITATION
and spend some time alone
PODCASTS are a great spirit lifter!
THERE IS POWER in our softnessnot every situation commands your strength
Even its a few words, write it down.
I have been taught to be grateful for the little things. I shout them out to myself.
“Thank you for the favor and the blessings”
“Thank you for guiding my path during this meeting”
Never show up empty handed
Embrace your age you’ve earned it
Talk to the quietest person in the room
Take good care of your car and your house, a cluttered environment is energy blocking
THANK YOU PREMIER POWER PARTNERS
NAPLES CANCER ADVISORS
Lifelong learning is essential
Taking a class adds to your skill set and your confidence gets a boost
Want to grow in your business and your life?
A must read: The Success Principles by Jack Canfield AN ORGANIZATION
We have compiled a list of ten prominent, national business organizations in the United States that support women in business— featuring those offering networking, advocacy, development, certification, and policy influence:
U.S. WOMEN’S CHAMBER OF COMMERCE (USWCC)
Overview: Founded in 2001, USWCC focuses on leadership development, helping women secure government contracts and influencing economic policy in support of women business owners.
COMMERCIAL REAL ESTATE WOMEN (CREW) NETWORK
Overview: A professional association for women in commercial real estate, founded in 1989. CREW supports business development, leadership, research, and networking, with 11,000+ members and 80+ chapters globally.
NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS (NAWBO)
Overview: NAWBO is the only dues-based organization representing women entrepreneurs across all industries. It offers access to a network of local chapters, webinars, policy updates, and advocacy initiatives to empower women business owners.
NETWORK
Overview: Originally founded as 85Broads in 1997, Ellevate is now a global community of over 280,000 members. It provides events, “squads,” and online/offline education to advance gender equality in the workplace across industries.
WOMEN’S BUSINESS ENTERPRISE
NATIONAL COUNCIL (WBENC)
Overview: WBENC sets the national standard for certifying women-owned businesses. It helps women gain visibility, procurement opportunities, executive education, and corporate/ network connections.
AMERICAN BUSINESS WOMEN’S ASSOCIATION (ABWA)
Overview: Established in 1949, ABWA brings together working women and business owners to grow professionally through leadership development, education, networking, and national recognition.
WOMEN’S BUSINESS COUNCIL (NWBC)
Overview: NWBC is a non-partisan federal advisory committee that advises the President, Congress, and SBA on policy matters affecting women business owners through research, events, and recommendations.
OF EXECUTIVE WOMEN (NEW)
Overview: Since 2001, NEW has served women leaders — especially in retail, consumer goods, financial services, and technology. It counts 13,000+ members, spans 900 companies, and operates across 22 U.S. and Canada regions.
ASSOCIATION FOR FEMALE EXECUTIVES (NAFE)
Overview: Established in 1972 and based in New York, NAFE — part of Working Mother Media — provides education, skills development, and networking to women in business. It has over 60,000 members and publishes a quarterly magazine.
U.S. SMALL BUSINESS ADMINISTRATION (SBA) WOMEN’S BUSINESS CENTERS (WBCS)
Overview: WBCs are part of a national network offering low-cost or free business training, counseling, and support for women starting or growing their businesses — including help navigating federal contracts and accessing capital.
Having the right circle around you is honestly the biggest life upgrade
In order to be successful in business, you have to take 100% accountability
You
can run a business but not let it run you
The events and how you respond have much to do with the outcome
When you work together and collaborate amazing things happen
We make a Living by what we get, We make a Life by what we give!
Cristol Walsh
Molly Rose Speed
Renee O'Brien
EVENTS:
Rhiannon Pineros
Tamela Riquelme
Connor Jack Sarver
Brandon Pineros photography:
Monica Alvarez, Photo Studio Naples event photography: Helen Werner
A profile in this book may have been provided directly by the subject. In that case, the material is presented as submitted, and the editor/publisher does not claim authorship.
Suzy Beth Sarver has always believed in the power of connection, creativity, and community. An entrepreneur at heart, she has built a career as a magazine publisher, sales and marketing trainer, educator, and storyteller, inspiring others with her energy and passion. Beyond business, Suzy has dedicated herself to service — co-chairing the American Red Cross Ball, leading the March of Dimes Signature Chefs Auction, founding the 919 Music Festival in Raleigh, NC, to honor families of fallen first responders, and supporting countless schools and charities.
A natural communicator, Suzy brings warmth and enthusiasm to every stage, microphone, and page. With over twenty years of experience creating and presenting content, she weaves together her business sense, creativity, and genuine care for people into everything she does.
In 2023, she deepened her personal growth journey by training with bestselling author Jack Canfield and joining his Legacy Group Foundation.
Originally from Michigan, Suzy has been in love with Southwest Florida since her Grandparents established a winter home in 1978 on Marco Island. Today she and her husband Scott call Naples home while cherishing family time with their five grown children across Florida, San Diego, and the mountains of Western North Carolina.
$18.00