作品集 by 余尚儒

F

FOLIO PORT

OLIO

O PRT

BAO MUT E

余尚儒JUDY 余尚儒JUDY

CONTACT/聯絡資訊

0909517677

Taichung

Judyyu0204@gamil com

明道中學/美⼯科⾼中 EDUCATION/學歷

⼤學

實踐⼤學/時尚設計系(媒體傳播組) AssumptionUniversity泰國易三倉⼤學/廣告系畢業

EXPERIENCE/經驗

NekoNekoCheeseCake/櫃位銷售台中新光三越短期快閃櫃位 2021.10-2021.11

時境Shinjing甜點/櫃位銷售 2021.12-2022.11

台中新光三越甜點櫃位/疫情期間網課時打⼯

Certificate/證照視覺傳達丙級

SKILLS/技能

平⾯設計基礎修圖排版設計影⽚拍攝與剪輯

整合營銷企劃統計數據分析品牌簡報編排品牌視覺設計媒體預算編排

INTRODUCTION/⾃我介紹

我是余尚儒，畢業於台中市明道中學美⼯科，以及泰國曼⾕易三倉⼤學（Assumption University）廣告系。我的學習歷程涵蓋了多個領域，從⾼中的設計群美⼯科到曾在實踐⼤學就讀時尚設計的傳媒組，這段旅程中，獲得了豐富的平⾯設計知識和技能。在實踐⼤學的求學過程中，我對廣告⾏銷產⽣了濃厚興趣，因此決定前往泰國深造廣告相關領域的技能，並於今年完成了學業。

選擇前往泰國就學的原因有⼆：⾸先，泰國的廣告產業發達，我曾參閱許多具有創意的廣告作品，使我留下了深刻印象。其次，我所就讀的學校是所國際⼤學，來⾃世界各地的學⽣在⺟語不同的情況下，共同完成了各種提案與報告，這提升了我的溝通與社交能⼒，並讓我深⼊了解了不同的⽂化。學校以全英⽂授課，這不僅讓我學習了廣告專業知識，也提升了我的英⽂⼝說和閱讀寫作能⼒。

在校期間，我參加了許多⽐賽，取得了不錯的成績，並獲得了些⾏業相關的實踐經驗。這些經歷使我學會了與客⼾提案的技巧和溝通應對。此外，在學⽣時期也有在餐飲業和百貨公司任職，擔任過外場服務⽣及專櫃銷售，這段⼯作經歷增進了我的銷售技巧和及時了解客⼾需求。通過以上這些經驗可以讓我更好的運⽤在⾏銷企劃中。

我對於萬客什鍋的⾏銷企劃的⼯作機會深感興趣，貴公司提供完善升遷制度、重視職員發展，並在台彎的餐飲業獨樹⼀幟。因此期許能將我的⼯作熱情以及對廣告營銷獨特的創意⾒解，發揮在產業中並且不斷學習更多專業知識，提升⾃⾝的技能並實踐，為公司貢獻最⼤效益。

傳

余尚⾃⾃

傳

C O N T E N T S

Design new series

SMILING

01 02

FISH

合企劃

Zero Campaign

整

AD Net

of CROCS 其作品 03 04

SMILING FISH PROJECT/

為泰國本⼟⽼字號品牌SmilingFish蛤蜊零⾷（新產品）拓展Z世代消費者，並開展3-6個⽉的活動策劃。

SMILING FISH ANALYSIS析

為品產品拓展的細市場成⻑ TIME:3-6MONTHS

OBEJECTIVE/

FLAVOR-DRIVENDIVERSIFICATION

TARGET/

BRIEF/ GENZ

BUDGET/ 300,000 THB

｜1.析品訊景｜

析品現訊找出恰當的競爭品其產品

｜2.競爭品⾏對得出⾃點｜

｜3.問卷｜

訂問卷容並⾏問卷和計析問卷結該產品的問題並利於續的執⾏活動規劃

｜4. BIG IDEA｜

｜5. 劃執⾏｜

影拍

BigIdea

ReasontoBelieve

eStrategy

ngFish-TasteofJoy

Smlingfshcrispyclamiscrspyclamsmadefrom100%realclamsWe canfulfilcravingforrealseafoodwthauniquetasteandscentofclam whchsgivngenjoyabefortargetwholkereaseafoodsnack

MessageStorytellingFormat

ToneandStyle

KeyMessage

KeyVisual

CreatevisualwithGenZlifestyleandproduct

JoyfulandCoolstyle

TasteofJoyลองแลวจะยม

SmilingFishbrandname/ Customermoment/Productattribute/Emotionalbenefit

設計合產品形的海報並拍15sec和30sec的影⾃製的輕且的歌曲

-15sec:重出產品的⼝和⽤鮮

-30sec: 製作輕且的⾳短, 為產品在711上做宣傳

貼紙設計

Budget

Facebook: 7,680 Baht

IG: 3,520 Baht

Youtube: 12,000 Baht

Skippable ad (30 sec): 8,000

Unskippable (15 sec): 4,800

Tiktok: 14,200 Baht

設計包裝貼紙產品包裝不獨出的問題

้

Joy ลองแลวจะย ิ

ม

30sec 15sec

SMILING FISHEXECUTION執⾏ SMILING FISH

May

1IGStory(Productreview)

1IGStory(Promoteevent)

11IGPost(AdPost) GReel(Dancechallenge)

IGStory:1,000*2=2,000

IGpost:4,500

IGReel:6,500

Total:13,000Baht

Postingadvertisementpictures

IGstoriestoattachlinkstoorders videoreelstocreateatrendofcrispyclam snacks

KOL

ReasontoUse: Thisfilterhelpspeopletoinvitemorefriendstouseitbecause peopleliketousefilterswhentheytakepicturesonInstagram

海報設計

Sun Mon Tues Wed Thus Fr Sat 社群 KOL⾏合作在社群上推產並寫⽂當在GENZ中⼗⾏效我們製作出IG效可為KOL更話題性意來推產品

的⼈可使⽤我們的效來建IG動

Joy ลองแลวจะยม boothinthepublicarea Havingtwostandeesinfrontateachofthecorner

活動 01 Givingoutfreesamplesandwatertothetarget SelltheCrispyClamsnackatthebooth SALE FreeTrial 02 Aspecialoffer!Free3 Hotelticketsfor3DAYS2NIGHTS CreateaQRcodetoletthetargetscantogetthe personaldataofthedata 3DAYS 2NIGHT WINFreeHotel TasteofJoy TheSpinningwheelboothactivityforpurchasers Beinvitedtojointheluckydrawandwinmore discountsforyourself 03 04 現場活動規劃

EventMarketing

建造個攤位並進⾏品牌產品推廣，地點選在了年輕⼈最多的地⽅並提供試吃與抽獎的活動，參與活動的⼈必須填寫問卷以利於後續品牌的數據統計。

POWERPOINT SMILING FISH

向客⼾提案結果:

成功並被評選為冠軍組,客⼾認為我們的數據對於他們有很⾼的價值以及認可我們的 Budget和標籤設計和特效。

POWERPOINT SMILING FISH

AD Net Zero Campaign

以醜蔬菜為產品的環保銷售計畫,減少浪費與能源消耗。

使⽤電⼦集點卡取代紙質集點卡與折扣進⾏促銷與減少紙張的浪費。同時⽤認領蔬菜種⼦的⽅式來吸引顧客。

PROJECT/

FRUGGIES ⽔果

｜4. BIG IDEA｜

BRIEF/

ZERO BASE CAMPAIGN TIME: 1MONTH

OBEJECTIVE/

減少⽔果的浪費增加⽔果售普⽔果的價值

TARGET/

AGE:20-50YEARSOLD WORKER/HOUSEWIFE/STUDENT

｜1.BIG IDEA｜

AcceptIm-perfect, AdoptFruggies!

Even imperfect-looking fruits and vegetables are just as nutritious, delicious, and valuable as the ‘perfect’ ones

q q

We want to let targets accept unpretty looks and see things inside and differently

We want to let targets embrace and support the ugly fruit and veggies Encourages targets to give a chance to these ugly pities and save food waste

ACCEPT IMPERFECT, 論⽔果的貿何它們都是擁相同價值的｜2. 劃執⾏｜

ADOPT FRUGGIES, FRUGGIES= FRUIT+ VEGGIE 結合了兩個單字變成個單且朗朗上⼝的單字希客受不完的並減少浪費我們劃了折扣⼦點卡免費種⼦的活動單字adopt fruggies產⽣了結

海報設計

MC TOOL: SOCIAL MEDIA MARKETING/ OFFLINE EVENT 設計海報於社群貼⽂並個社群平台宣布該活動並建⽴品參度

⽔果

MC TOOL: 促活動/ 線下活動

在鎖超市⾏合作建mini booth產品會市場價20% 設計並推出⼦點卡活動使⽤⼦章更⽅便更環不僅在點卡上每個⽔果記其價值累積的同更加了其得5枚章即可免費得種⼦BIG IDEA產⽣結且更加了種植的不容易知即使是表不的和⽔果可吃⽽且豐富 BEFORER/

COLLABORATION

Reason:TheeventhaveacollaborationwithBIGC BIGCisBangkok’slargestchainsupermarketmass merchandiser Notonlywithstreamofpeople everydayandalsohavehighloyaltywithcustomer Ourcampaigncaneasytoseeandpromotetoget theengagementandawareness

FRUGGIES

AFTER/

Adopt Adopt Fruggies! Fruggies! uglyfruggiesminiboothinBigCmarket

FRUGGIES POWER POINT

POWER

FRUGGIES

POINT

Design new series of CROCS

設計新的CROCS系列，⽬標群體為⼤學⽣。我們選擇與在泰國年輕⼈中⼗分受到歡迎的兩個品牌進⾏合作並使⽤其品牌具標誌性的設計元素為出發點。

PROJECT/

BRIEF/

DESIGN NEW SERIES OF CROCS TIME: 3 MONTHS

OBEJECTIVE/

為我們的⽬建的 CROCS 鞋 JIBBIT

設計SLOGAN⾏⾏傳活動

設計⾏活動並執⾏完整的售⾏計劃

TARGET/

AGE: 17-22 YEARS OLD UNIVERSITY STUDENT

｜1.BIG IDEA｜

MYUNICROCS

MyUniqueMyUnicrocs

ThiscustomizationfromCrocscanbefunandalignswiththedesireforselfexpressionandreprentativeofallculturalstyleinthecampusforourtarget

Targetvalueindividualityandselfexpressiontoexpresstheir uniqueness

MYUNICROCS,UNICROCS=UNIVERSITY+CROCS

Universitystudentsareinfluencedby specificculturaltrendsintheircampus locationlikefashionstyleofeachfaculty

我們的TARGET是⼤學⽣同UNIUNIQUE的意思CROCS屬於半客製品打出屬於⾃⼰別的且獨⼆的CROCS。

｜

劃執⾏｜

設計打專屬不同⼤學於不同科的徽章JIBBIT

NewProductdesign

TheidentitycolorsofABACarered andwhite Therefore astrapofthe shoesisgongtobeinthisspecified colorrepresentingtheuniversity

CROCS

ARTS ACCOUNTING&BBASTUDENTS DOCTOR&PHARMACISTSTUDENTS ENGINEERING LAW COMMUNICATIONARTS EX ARCHITECTURE CROCSUNIVERSITY‘SSTRAPSUSINGTHESIGNIFICANT COLOROFTHEUNIVERSITYASASTRAPOFTHESHOES

THECHARMREPRESENTSSTUDENTSSYMBOLIN EACHFACULTYCOMPREHENSIVELYFORMULTIPLEUNIVERSITIES

MYUNICROCS FACULTYJIBBITZ

COMPUTERSCIENCE

TO PROMOTE NEW SHOES SERIES

設計

於泰國⼤學⽣中⾏且具⾊的品⾏合作留原本洞洞鞋的設計加上了合作品具誌性的

collaboration

FREITAGSTRAPS:Thebackstrapwil bechangeby thecanvaspattern mirroringtheuniquedesignseem likeofFeritagbags

FREITAG:FreitagisaSwssbrandthatismostlyusedby malestudentsatuniversity Itisabrandfamousforits uniqueandsustainablebagsandaccessories Produceby useofrecycedmaterials particularydscardedtruck tarpaulins seatbets andbicycleinnertubes tocreate one-of-a-kindbagsandproducts

Marimekko:Itisfamousbrandbagthatmostly womanstudentareusesThereareiconic patterns,suchastheUnikko(poppy)andFontits distinctiveandvibrant

海報設計

SOCIAL MEDIA POST: NEW SERIES RELEASE/ TO PROMOTE NEW SHOES SERIES

CROCS

PHASE PHASE1 PHASE2 PHASE3 TMELNE MAY2024 JUNE2024 JULY2024 MCOBJECTVE Topromotenewshoesseries Tocreatenewshoesseresawareness amongthetargetsthroughthesocial media Tocreateanengagementfromthetarget basedononlnepatform Toincreaseawarenessthroughoffine patform Toincreaseengagementbetweenthe brandandthetarget Toattractmorecustomersandgrabthe targetattention Toncreasesaevolume Toncreasenumberofshopvsitors Toncreasetraiandpurchaseattheshop Toncreasebrandoyatyandbuida positverelationshpwththecustomer STRATEGY Usngonineplatformtoncrease awarenessandengagementaswelas nformaboutthenewshoesseresbyusing SociaMedaAdvertisingandnfluencer Usngbothonlineandoffineplatformto increaseawarenessandgainmoretargets attention UsingSocaMedatopromoteaboutthe offinechannepromotiontoencourage customerstocometotheshopaongwth encouragerepurchasng MCTOOLS OnineAdvertisng nfuencerMarketing OnlneAdvertsing Event TransitAdvertsing OnneAdvertsing Salepromoton MnEvent MEDA SocalMeda(FacebookInstagramand TikTok Videocontent SociaMedia(Facebook nstagramand TkTok) OOH SocalMedaFacebookInstagramand TkTok) OOH EVALUATION METHOD OnineAdvertsing:Numberofreach mpressionlkeandshares nfluencerMarketng:Numberofviewslkescommentandshares EventNumberofpartcpantandincreasedsaesvoume Saespromoton:Numberofincreasesaesvoume PHASE PHASE1 PHASE2 PHASE3 OBJECTVE Topromotenewshoesseries Tocreatenewshoesseres awarenessamongthetargets throughthesocialmeda Tocreateanengagementfromthe targetbasedononneplatform Toincreaseawarenessthrough offinepatform Toincreaseengagementbetween thebrandandthetarget Toattractmorecustomersandgrab thetargetmoreattention Toincreasesalevolume Toincreasenumberofshopvsitors Toincreasetraiandpurchaseatthe shop Toincreasebrandloyaltyandbuilda postverelationshpwththe customer MONTH MAY JUNE JULY WEEK 1 2 3 4 1 2 3 4 1 2 3 4 INFLUENCERMARKETNG SOCALMEDAPOST FACEBOOKINSTAGRAMANDTKTOK OOH SALEPROMOTON VIDEOCONTENT MICSX TAOBIN CRM EVENT 活動略