F A S H I O N A B L E
B A N K I N G
In an effort to create a bespoke corporate identity that is in line with what the African Bank brand stands for, African Bank has embarked on a new journey called ‘Project Magic’ to create new uniforms for its branch network (including external sales) that will speak to the new brand identity the Bank is currently undertaking.
This refers to a corporate image that leverages on establishing solid brand identity and works as a marketing tool. To make the business representatives appear professional, credible yet relatable to its customers
After running a selection process, African Bank has employed the services of Designer brand, Khosi Nkosi. The brand, which has been in the retail of fashion for 15 years, followed the provided brief: to design and manufacture an ‘African Bank Bespoke’ range that is unique, innovative, bold and youthful. A ground-breaking and game changing concept that is to excite consumers and hit a high note in the fashion and banking industry
Welcome to the evolution of uniforms in the financial sector.
7 U N I F I E D N O T U N I F O R M
W O M E N ’ S C O L L E C T I O N
A designer collection that fits all body types and maintains the unique look, emulating the audacious nature of the African Bank Brand.
The recommended Tops to make up a unified capsule collection for staff members. The standard requirement is four shirts, two golf shirts and a cardigan.
B L
0 3 N a v y C h i f f o n B l o u s e A B L . 2 3 1 0 N a v y P u f f S l e e v e S h i r t A B L . 2 3 0 1 N a v y B a s i c S h i r t A B L 2 3 0 3 G r a p h i c C a r d i g a n A B L 2 3 0 4 N a v y S h o r t S l e e v e G o l f e r A B L 2 3 0 5 N a v y L o n g S l e e v e G o l f e r A B L 2 3 0 6 3 0 1 I t e m d e s c r i p t i o n A B L 2 3 0 5 A B L 2 3 0 6 A B L 2 3 0 4 9 A B L 2 3 1 0 W O M E N ’ S C O L L E C T I O N : T O P S
A
. 2 3
F A S H I O N A B L E B A N K I N G
The branch uniforms has an extensive range which is interchangeable This allows a variety of styling in a way that still maintains the design integrity of the capsule collection
The recommended Tops to make up a unified capsule collection for staff members. The standard requirement is four shirts, two golf shirts and a cardigan.
W h i t e P u f f S l e e v e S h i r t A B L . 2 3 0 0 W h i t e F r i l l S h i r t A B L . 2 3 0 9 W h i t e B a s i c S h i r t A B L . 2 3 0 2 W h i t e W r a p B l o u s e A B L . 2 3 0 7 G r a p h i c W r a p B l o u s e A B L . 2 3 0 8 G r e e n W r a p B l o u s e A B L . 2 3 1 1 1 1 A
7 A B L . 2 3 1 1
B L . 2 3 0
I t e m D e s c r i p t i o n W O M E N ’ S C O L L E C T I O N : T O P S A B L 2 3 0 8
1 3
A fashionable yet functional peplum jacket compliments the collection and can be layered over any style across the range to add a more formal yet unified look. The sleeves can be styled as a turn-up to add contrast.
N a v y P e p l u m J a c k e t A B L 2 3 1 2 I t e m d e s c r i p t i o n 1 5 W O M E N ’ S C O L L E C T I O N : J A C K E T S A B L . 2 3 1 2
A bright green melton coat serves as a chic addition to the collection, with a printed lining as contrast.
G r e e n C o a t A B L 2 3 1 4 I t e m d e s c r i p t i o n 1 9 W O M E N ’ S C O L L E C T I O N : C O A T S
The recommended Bottoms to make up the standard selection for staff members. The standard requirement is two skirts, one pair of trousers, and two dresses.
I t e m d e s c r i p t i o n
A B L . 2 3 1 6
A B L . 2 3 1
5
2 1 W O M E N ’ S C O L L E C T I O N : S K I R T S A B L . 2 3 2 8 N a v y K n i t S k i r t A B L 2 3 1 7 G r a p h i c F l a r e d S k i r t A B L 2 3 1 5 B o l d G r a p h i c P l e a t e d S k i r t A B L 2 3 1 6 M i n i - G r a p h i c P l e a t e d S k i r t A B L 2 3 2 8
A B L 2 3 1 7
A variety of dress styles makeup this selection of dresses in the collection. Fashion meets function, with allowance for various body shapes as well as accommodating maternity
I t e m d e s c r i p t i o n 2 5 W O M E N ’ S C O L L E C T I O N : D R E S S E S N a v y S h i r t D r e s s A B L 2 3 2 6 N a v y W r a p D r e s s A B L 2 3 2 3 G r a p h i c S h i f t D r e s s A B L 2 3 2 7 G r a p h i c S h o r t - S l e e v e d W r a p D r e s s A B L 2 3 2 2 G r a p h i c L o n g - S l e e v e d W r a p D r e s s A B L 2 3 2 0 A B L 2 3 2 2 A B L 2 3 2 3 A B L . 2 3 2 6 A B L 2 3 2 7 A B L 2 3 2 0
The recommended Bottoms to mak s req o
W O M E N ’ S C O L L E C T I O N : K N I T D R E S S E S G r a p h i c K n i t S e t A B L 2 3 2 1 G r a p h i c S l e e v e d D r e s s A B L . 2 3 2 5
t e m d e s c r i p t i o n 3 1
I
A B L 2 3 2 1
The recommended Bottoms to make up the standard selection for staff members. The standard requirement is two skirts, one pair of trousers, and two dresses.
N a v y P a l a z z o P a n t s A B L 2 3 1 9 N a v y S t r a i g h t - L e g P a n t s A B L 2 3 1 8 I t e m d e s c r i p t i o n 3 5
B L
9 W O M E N ’ S C O L L E C T I O N : T R O U S E R S
A
2 3 1
A B L 2 3 1 8
M A T E R N I T Y
A designer offering of Loose clothing, which is ideal and extremely useful to dress well and look chic during and post pregnancy
The accessories range features a selection of stylish printed belts, knitted ponchos, neck scarves and even hijabs.
I t e m d e s c r i p t i o n W O M E N ’ S A C C E S S O R I E S A B 2 3 0 0 A B 2 3 0 3 A B 2 3 0 1 4 1 A B 2 3 1 0 G r e e n K n i t P o n c h o A B 2 3 0 0 B l u e K n i t P o n c h o A B 2 3 0 1 M i n i - G r a p h i c B e l t A B 2 3 0 3 B o l d G r a p h i c B e l t A B 2 3 1 0
A B 2 3 0 8
A B . 2 3 0 6
A B . 2 3 0 9
I t e m D e s c r i p t i o n
S p i r a l G r a p h i c H i j a b
A B 2 3 0 8
H a l f M o o n H i j a b
A B 2 3 0 9
S p i r a l G r a p h i c N e c k S c a r f
A B 2 3 0 6
H a l f M o o n N e c k S c a r f
A B 2 3 0 7
W O M E N ’ S A C C E S S O R I E S
A B 2 3 0 7
4 3
J E W E L L E R Y
A curated Jewellery selection to compliment the collection, adding a refined element to the Unified Look
2 3
A B 2 3 1 6 A B 2 3 2 0 A B . 2 3 1 4 A B . 2 3 1 5 A B . 2 3 2 9 A B . 2 3 1 8
I t e m d e s c r i p t i o n
B e a d e d D r o p E a r r i n g s | A B . 2 3 2 1
B e a d e d T a s s l e E a r r i n g s | A B . 2 3 2 0
W o o d e n D r o p E a r r i n g s | A B . 2 3 1 6
E m e r a l d D i a m a n t e D r o p E a r r i n g s | A B . 2 3 1 7
B e a d e d H o o p E a r r i n g s | A B . 2 3 1 4
S t o n e H o o p E a r r i n g s | A B 2 3 1 5
A B S t u d E a r r i n g s | A B 2 3 2 9
P e a r l T w i n P a c k | A B 2 3 2 3
G o l d H o o p T w i n P a c k | A B 2 3 1 8
G o l d P e a r l T w i n P a c k | A B 2 3 1 9
W O M E N ’ S J E W E L L E R Y : E A
4 7
A B 2 3 2 5
A B 2 3 2 7
A B 2 3 2 6
I t e m D e s c r i p t i o n
A B 2 3 2 8
C a n o n B a l l N e c k l a c e | A B 2 3 2 5
S t r e a k y N e c k l a c e | A B 2 3 2 6
P l a t e d N e c k l a c e | A B 2 3 2 7
A B N e c k l a c e | A B 2 3 2 8
W O
E N ’ S J E
E L L E R Y
N E C K L A C E
M
W
:
S
B 2 3 3 0
I t e m d e s c r i p t i o n
D i a m a n t e S c a r f R i n g | A B 2 3 1 1
P e a r l S c a r f R i n g | A B 2 3 1 2
E m e r a l d S c a r f R i n g | A B 2 3 1 3
A B P i n | A B 2 3 3 0
C o v e r e d H e a d b a n d | A B . 2 3 2 2
W
E L L
O M E N ’ S J E W
E R Y
4 9
A
W O M E N ’ S C O L L E C T I O N 2 0 2 4
W O M E N ’ S C O L L E C T I O N 2 0 2 4 5 1
S T Y L E
G U I D E
Recommended styling to compliment the uniforms, from shoes all the way to jewellery. All this in effort to maintain a certain look and feel that doesn’t take away from the collection design.
The white and navy shirts balance out the bold graphic prints on the skirts and the twopiece. It’s recommended that the shirts be tucked in for a clean and chic look
This bundle will give 16 looks R e
The white and navy shirts create a professional chic tone to the capsule with the strong ability to fit in any look
The Golf shirts serve as a fashionable basic for casual work days and pair well with the trousers and navy knit skirt
The cardigan is the perfect addition to the standard range as it can be worn on its own or over the basic shirts.
This bundle is interchangeable and will give 20 looks
M I X & M A T C H 5 5
c o m m e n d e d S t y l i n g
R e
o m m e n d e d
t y l i n g
c
S
Exploring styling in nudes and gold. Recommended mix of transparent sandal pumps, nude court heels and nude / transparent sandals. Tote handbags in nude shades to compliment the shoes. The look to be finished off with either gold stud earrings or pearl stud earrings.
W O M E N ’ S S T Y L E G U I D E
Exploring styling in black and gold. Recommended black sandal loafers, black court heels, and black pumps with a gold buckle detail.
W O M E N ’ S S T Y L E G U I D E 5 7
M E N ’ S C O L L E C T I O N
A designer collection that draws its inspiration from Western Africa, and fusing it with the bold and diverse nature of South Africa whilst emulating the audacious spirit of the African Bank Brand.
The recomm the standar members T is four sh
W h i t e B a s i c S h i r t A B M . 2 3 0 0 W h i t e I n s e r t S h i r t A B M . 2 3 0 2 N a v y B a s i c S h i r t A B M . 2 3 0 1 N a v y I n s e r t S h i r t A B M . 2 3 0 3 N a v y E m b r o i d e r e d S h i r t A B M . 2 3 0 4 N a v y T r a d i t i o n a l S h i r t A B M . 2 3 0 6 A B M 2 3 0 3 A B M 2 3 0 4 6 1
I t e m D e s c r i p t i o n M E N ’ S C O L L E C T I O N : T O P S A B M 2 3 0 6 A B M 2 3 0 1
I t e m D e s c r i p t i o n
h i c C a r d i g a n
A B M 2 3 0 7
m b r o i d e r e d S h i r t
B M 2 3 0 8
e e v e G o l f S h i r t
A B M 2 3 0 9
e e v e G o l f S h i r t
B M 2 3 0 8
6 7
M E N ’ S C O L L E C T I O N : T O P S
A B M 2 3 0 9
A B M 2 3 0 8
A B M . 2 3 0 8
6 9
A
N
A
N
r A
7
M E N ’ S C O L L E C T I O N : J A C K E T S
1 0 A B
A B
0 7
G r e e n K n i t t e d J a c k e t
B M . 2 3 1 2
a v y K n i t t e d B o m b e r J a c k e t
B M 2 3 1 0
a v y B l a z e
B M 2 3 0
I t e m d e s c r i p t i o n
A B M 2 3
M 2 3 1 2
M 2 3
The recommended Bottoms to make up the standard selection for male staff members The standard requirement is five trousers
I t e m d e s c r i p t i o n
A B M . 2 3 1 4 | N a v y D e n i m C h i n o s A B M 2 3 1 3 | N a v y T r o u s e r A B M . 2 3 1 3 7 1 A B M . 2 3 1 4
M E N ’ S S T A N D A R D : B O T T O M S
7 3
The male branch members will be able to brighten up their look with Happy socks in graphics that tie with the entire collection, as well as wrap themselves in knitted ponchos.
i p t i o n
M E N ’ S A C C E S S O R I E S A B 2 3 0 4 A B 2 3 0 2 A B 2 3 0 5 7 5 A B 2 3 0 0 A B 2 3 0 1 G r e e n K n i t P o n c h o A B 2 3 0 0 B l u e K n i t P o n c h o A B 2 3 0 1 B l u e K n i t S c a r f A B 2 3 0 2 y B a s e H a p p y S o c k s A B 2 3 0 4 n B a s e H a p p y S o c k s A B . 2 3 0 5
S T Y L E
G U I D E
Recommended styling to compliment the uniforms, from shoes all the way to jewellery. All this in effort to maintain a certain look and feel that doesn’t take away from the collection design.
M E N ’ S C O L L E C T I O N 2 0 2 4 7 7
M E N ’ S S T Y L E G U I D E
M E N ’ S S T Y L E G U I D E
E
X T
E R N A L S A L E S C O L L E C T I O N
External Sales is the channel through which African Bank takes the “bank for the people” to the people
Allied to our commitment to inclusivity in banking, External Sales allows us to bring essential financial services to underbanked customers and communities, establishing an African Bank presence in areas that aren’t directly serviced by traditional branches. In addition, the External Sales team also delivers banking services and financial education to workplaces and campuses, giving employees and students the tools to unlock lasting financial freedom
Our External Sales Uniform Collection therefore meshes fashion and functionality in vibrant designs that project warmth and a signature African Bank flair.
They feature designer patterns modelled on African Bank’s revamped corporate identity and Ankara prints, infusing the collection with an unmistakeable African aesthetic that is sure to stand out in a crowd Accessories include a head wrap, further accentuating the African feel of the collection, and a speciallycurated white sneaker to enhance the comfort level of our consultants, who are almost always on their feet The end result is a striking look that exudes both professionalism and approachability.
Our External Sales division currently comprises seven Mobile Branch vehicles and 10 kiosks We have been serving communities successfully from our Mobile Branches since September 2021, and from our kiosks since February 2022
Our team is dedicated to providing a holistic, end-to-end, sales and service proposition that ensures the needs of our customers are met, in keeping with our purpose of Advancing Lives.
A game changing concept that is to excite consumers and hit a high note in the fashion and banking industry.
8 5
W O M E N ’ S C O L L E C T I O N
A vibrant capsule collection celebrating African Bank through the use of a striking Ankara Fabric
8 7
8 9
9 1
The recommended Tops to make up a unified capsule collection for staff members. The standard requirement is two tops, two golf shirts, a tracksuit top and a bomber jacket.
2 A B L 2 3 3 1 W h i t e C o w l N e c k T e e A B L 2 3 4 0 N a v y C o w l N e c k T e e A B L 2 3 3 1 W h i t e L o n g S l e e v e G o l f S h i r t A B L . 2 3 3 2 P r i n t e d G o l f S h i r t A B L . 2 3 3 0 N a v y T r a c k T o p A B L 2 3 3 3 N a v y P r i n t e d B o m b e r J a c k e t A B L 2 3 3 4 I t e m d e s c r i p t i o n A B L 2 3 3 3 A B L 2 3 3 0 A B L
3 4 0 W O M E N ’ S C O L L E C T I O N : T O P S
A B L . 2 3 3
2
The recommended Bottoms to make up a unified capsule collection for staff members. The standard requirement is two Chinos, two Skirts and tracksuit
5 A B L 2 3 3 9 A n k a r a P e n c i l S k i r t A B L 2 3 3 8 A n k a r a M a x i S k i r t + D o e k A B L 2 3 3 9 N a v y C h i n o s A B L 2 3 3 5 N a v y T r a c k s u i t P a n t s A B L . 2 3 3 6 N a v y T r a p e z e D r e s s A B L . 2 3 3 7 A B L 2 3 3 6 A B L 2 3 3 8 I t e m d e s c r i p t i o n A B L 2 3 3 7 9 3 W O M E N ’ S C O L L E C T I O N : B O T T O M S
A B L . 2 3 3
9 5
E X T E R N A L S A L E S W O M E N ’ S C O L L E C T I O N 2 0 2 4 9 7
M E N ’ S C O L L E C T I O N
A vibrant capsule collection celebrating African Bank through the use of a striking Ankara Fabric
E X T E R N A L S A L E S M E N ’ S C O L L E C T I O N 2 0 2 4 9 9
1 0 1
1 0 3
1 0 5
1 0 7
The recommended Tops to make up a unified capsule collection for staff members. The standard requirement is four shirts, two golf shirts and a cardigan.
B M 2 3 1 8
B M 2 3 1 7
W h i t e I n s e r t G o l f S h i r t A B M . 2 3 1 8 A n k a r a G o l f S h i r t A B M . 2 3 1 7 W h i t e R a g l a n S h i r t A B M 2 3 1 9 N a v y M a d i b a S h i r t A B M 2 3 2 0 N a v y T r a c k s u i t T o p A B M 2 3 2 1 N a v y P r i n t e d B o m b e r J a c k e t A B M 2 3 2 2 A
I t e m d e s c r i p t i o n
M E N ’ S C O L L E C T I O N : T O P S
A
The recommended Tops to make up a unified capsule collection for staff members. The standard requirement is four shirts, two golf shirts and a cardigan.
N a v y T r a c k s u i t P a n t s A B M 2 3 3 5 6 N a v y C h i n o s A B M 2 3 3 5 I t e m d e s c r i p t i o n B M 2 3 3 7 1 0 9 M E N ’ S C O L L E C T I O N : B O T T O M S
1 1 1
A F R I C A N B A N K C A P S U L E C O L L E C T I O N D E S I G N E D A N D M A N U F A C T U R E D B Y 7 P R O U D L Y S O U T H A F R I C A N
A F R I C A N B A N KL O O K B O O K2 0 2 4 U N I F I E D N O T U N I F O R M
