BRAND GUIDE
BRAND GUIDELINES
Intro
Online Appearance P.01 P.07 P.03 P.08 P.12
Color & Design
B R A N D S T A T E M E N T
"Big is Better"
-THE MOTTO
"BIG IS BETTER and we're talking more than just burgers."
MISSION VISION
What do we want to translate to people?
"BIG IS BETTER and we're talking more than just burgers."
MISSION &VISION
To do our part in a BIG way.
We are BIG on health, too.
That's why we offer veganfriendly and dairy-free options. We also include the calorie count on our menu boards.
MISSION VISION
What do we want to translate to people?
MISSION &VISION
To do our part in a BIG way.
We want to make a BIG impact. We want our local community to know that we care. We care about supporting those in need, we care about what's going on in the world. We want to do our part in making it a better place for generations to come.
K E Y W O R D S
NEW MENU SAME HEART
A N D S T A T E M E N T S
Don't judge a book by its cover! We've got a new menu, but the same vibes and the same heart. Missing an old-time favorite? Take our Customer Satisfaction Survey and let us know.
VEGAN-FRIENDLY & DAIRY-FREE
We've got you covered. We offer vegan-friendly and dairy-free options (ex: FOREVER YOGURT Frozen Yogurt)
TWIN PATTIES MADE FRESH
DAILY, 100% BEEF
We don't precook and freeze our patties. Our meat is 100% beef and made fresh every day.
WE GIVE BACK
A portion of our proceeds go to the GIVE THE KIDS THE WORLD Foundation.
"HAVEYOU "HAVEYOU "HAVEYOU TRIEDOUR TRIEDOUR TRIEDOUR FROYO?" FROYO?" FROYO?"
C U S T O M E R
I N C E N T I T I V E S
FREE APPETIZER
Sign up for our text loyalty program and get a free appetizer!
Did you enjoy your visit? Leave a review on Google and enter to win a free shake during your next visit! We announce the winners monthly, so be sure to follow us on FB & IG.
Rack Cards-Free appetizer with in-store purchase Employee Marketing Cards
BOGO SHAKES
(implemented for special events)
FREE FROYO FOR YOU AND A FRIEND
(implemented for special events)
OUR BRAND LOGO
MINT MADE FASHION
THE COLOR PALETTE
These are the primary colors that will be used in our marketing material so that our brand stands out and remains cohesive across all channels.
THE COLOR PALETTE
Secondary Options
MINT MADE FASHION®
Creating content that STANDS OUT & STOPS THE SCROLL
Implement
-Using an edgier aesthetic
-Stylizing our food items
-Using brand ambassadors as models
Creating content that STANDS OUT & STOPS THE SCROLL
Implement
-Behind the scenes food prep videos
-Staff life images/videos
