Home Improvement Featured Stories with Vanity Numbers

FEATURED STORIES

Home Improvement A selection of success stories from our customers in the home improvement industry

800RESPONSE.COM // 1-800-NEW-SALE

Overview 2 // Vanity 800 Numbers What They Can Do For Your Business 3 // Case Study 1 A#1 Air 4 // Case Study 2 Alure Home Improvements 5 // Case Study 3 Borrell Construction Service 6 // Contact Us

Vanity 800 Numbers Produce REAL RESULTS 78% of consumers remember vanity 800 numbers over URLs in visual media.

90% of consumers prefer to call a company to resolve customer service issues — not email, text, or online chat.

Companies that use our unforgettable vanity 800 numbers in their advertising see 25–50% higher response rates than with a numeric phone number or URL. Start getting more inbound phone leads from your businesses’ advertising campaigns, and start converting more callers to customers.

1-800-NEW-COOL & 1-800-NEW-HEAT

Unforgettable Vanity 800 Phone Numbers In Radio & TV Advertising Keep HVAC Contractor Top Of Mind

A#1 Air CLIENT PROFILE A#1 Air is the leading and most trusted air conditioning and heating service provider in the Dallas/Fort Worth, Texas market. The company also provides plumbing, electric, and security & fire services.

CUSTOMER SINCE May 2010

CLIENT PROFILE

“We use the vanity number in our ad campaigns because it is a simple way for our customers to remember [the number]” Sherry Green

VICE PRESIDENT & OWNER, A#1 AIR

BACKGROUND Since the early 1990s, A#1 Air has been the leading and most trusted air conditioning and heating service provider in Dallas-Fort Worth, TX. CHALLENGE The company’s advertising campaigns drove customers to call their local phone number, which was difficult for people to remember.

SOLUTION Their advertising agency recommended the business activate two toll-free vanity phone numbers to use in radio, television ad campaigns, as well as on their company trucks.

1. 800-NEW-COOL for their air conditioning installation and maintenance services.

2. 800-NEW-HEAT for their heating customers.

RESULTS According to Sherry Green, Vice President and Owner of the business, “We use the vanity numbers in our radio and television campaigns because it is easy for our customers to remember when they need to make an appointment.”

With over 250 calls coming into the vanity numbers each month, A#1 Air has proven that using memorable phone numbers in various advertising channels is a way to resonate with their customers and generate substantial inbound inquiries for their services, all while simultaneously building a solid brand image.

The Greens are known in the Dallas/Fort Worth market for providing superior service. To demonstrate this, they put their own faces on their company vehicles to represent the business, along with 1-800-NEW-COOL. Both of these visual elements represent the company’s brand image and dedication to their customers. Sherry explains, “People ask why we put our faces on the trucks. I tell them, we started with a promise, and we’re going to continue that promise, even if it’s not James on the call or me on the phone. We want our customers to know that no matter what, we personally guarantee great service.”

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1-800-NEW-ROOM

Remodeling Franchise Uses Custom 800® Numbers To Manage & Track Ads

Alure Home Improvements CLIENT PROFILE Alure Home Improvements is a Long Island based full service remodeling company. Since 1946, Alure Home Improvements has been proud to help their customers realize their home remodeling dreams.

CUSTOMER SINCE April 2000

CLIENT PROFILE

“I recommend using vanity 800 numbers to any businesses who want to brand themselves with their product” Seth Selesnow

DIRECTOR OF MARKETING, ALURE

BACKGROUND Alure began using 1-800-NEW-ROOM in their advertising in 2000. The number reinforces the brand and services of the remodeling company. It was so successful in generating leads the company also activated 1-800-NEWBASEMENT and 1-800-NEW-BATH. CHALLENGE The business was looking to identify response rates and inbound leads resulting from multi-channel advertising campaigns.

SOLUTION They use multiple vanity 800 numbers to track advertising campaigns and capture caller details.

RESULTS Selesnow goes on to say, “By activating multiple vanity numbers we are able to use each one in a different media format. We can track specific outlets that generate the most leads. We have the ability to track the source of our callers and how effectively our advertising campaigns are at elevating awareness in our market.”

Seth Selesnow, Director of Marketing for Alure says, “When someone calls us, they do not always remember where they heard about us - whether on the radio, the newspaper, or TV. Everyone who answers the phone at Alure is trained to ask for that detail, but it’s not guaranteed to be accurate.” This is where call tracking reports become invaluable to Selesnow and the business.

Alure also tracks the time of day and day of week that are the busiest in terms of incoming calls. “We use the call detail information to schedule our staff according to our peak call times, to ensure that we are not missing any incoming leads,” says Selesnow. “I recommend using vanity 800 numbers to any businesses who want to brand themselves. A number like 1-800-NEW-ROOM does that for us,” says Selesnow.

1-800-NEW-SALE // 41

TOLL-FREE NUMBERS, TRACKING, & CAMPAIGN MONITORING

Detailed Call Analytics & Campaign Measurement Saves Home Improvement Business $400 Every Month

Borrell Construction CLIENT PROFILE

Borrell Construction Service, LLC operates several companies under the corporate umbrella, including Airtite Home Systems, Pennsylvania Homeowner Funding, and Senior Bath & Home.

There are eight employees answering inbound phone calls for the company.

CUSTOMER SINCE March 2016

“The call analytics we’re able to collect [with 800response] streamlines our tracking ability and improves efficiencies without a doubt.”

David Higgins

DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING, BORRELL CONSTRUCTION

BACKGROUND This complex home improvement company advertises in radio, TV, print, and digital channels.

CHALLENGE The company needs a controlled way to track each channel to determine ROI and make any necessary strategy adjustments, so a robust campaign tracking system is critical.

SOLUTION Borrell now uses unique toll-free tracking numbers in each channel. David Higgins and his marketing team use the call tracking and campaign tools from 800response to monitor advertising channel performance and track campaign ROI, maintain accurate information in their CRM database, and identify missed calls and sales opportunities and recapture lost leads.

RESULTS Since working with 800response, Higgins has reduced the quantity of toll-free numbers required to accurately track campaigns by 30%, and the business now saves $400 each month. “Moving to 800response has made our process of tracking campaigns and maintaining lead information much more efficient and accurate, and we have not missed one lead,” says Higgins.

“When employees handle inbound calls they may not enter all of the necessary information into our CRM system accurately. We use the call data to maintain our database and true-up any inaccurate information. This gives us the opportunity to re-train our employees so we’re working more efficiently,” says Higgins.

“The tracking data we get through 800response’s platform allows us to monitor advertising campaigns and ROI down to the exact penny. If I see that a radio campaign we’re running is driving a lot of inbound calls, I’ll commit more budget to that campaign. If a TV campaign is not performing well, I know almost immediately and can cut the ad budget for that channel. The call analytics we’re able to collect streamlines our tracking ability and improves efficiencies without a doubt,” says Higgins.

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