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ItdenotesaclassofmotivationsinhumanbehaviorWithinthelasthundredyears,anumberofimportantfiguresinthedevelopmentofmodernpsychologyThe purposeofthischapteristodevelopandevaluateanexplanationofwhypeoplearesoconcernedabouttheirself-esteem.Wewillstartbyfocusingontheselfconceptorwhoweareandself-schemasSpecifically,weproposethat,ratherthanplayingadirectcausalroleofthought,emotion,orbehavior(ashasoftenbeen supposed),self-esteemisaninternal,psychologicalmonitorofsomethingthatisveryimportanttoThroughoutthepastfewthousandyears,historicalaccounts, philosophicaltreatises,andworksoffictionandpoetryhaveoftendepictedhumansashavinganeedtoperceivethemselvesasgood,andtheiractionsasmoral andjustifiedThischapteremphasizesastrengthmodelofself-regulationAbstractWewillalsodiscussself-perceptiontheory,possibleselves,theself-reference effect,self-discrepanciesRoyBAUMEISTERCitedby,ofHarvardUniversity,MA(Harvard)ReadpublicationsContactRoyBAUMEISTERAbstract Specifically,self-presentationalmotivationsBaumeister.AsofHumanbeings,bytheirverynature,arepronetofocusontheselfandtoengageinbehaviorto protectit.FrompioneeringresearcherRoyF.Baumeister,thisvolumesynthesizesavastbodyofknowledgetoprovideapanoramicviewofthehumanself how itdevelopsandSelf-presentationisbehaviorthatattemptstoconveysomeinformationaboutoneselforsomeimageofoneselftootherpeopleRoyFBaumeister isoneoftheworld’smostprolificandinfluentialpsychologistsWereviewwhatitis,itsimportance,howitfunctions,howitfitsintothebroadercontextofhuman psychologicalfunctioning,itsbasicelements,andwhatsomeofitsprincipalapplicationsareModulewillcoversomeofthewaysthisoccursThesemotivationsare inpartstabledispositionsofindividualsbuttheydependonsituationalfactorstoelicitthemHehaspublishedoverscientificworks,includingoverbooksInthis chapter,weprovideanoverviewofthepsychologyofself-regulationIn,hereceivedthehighestawardgivenbytheAssociationforPsychologicalScience,the WilliamJamesFellowaward,inrecognitionofhislifetimeachievements.