CoverStory
MSquareEngineers
(Byputtingtheneedsoftheconsumerfirst,wecanprovideasustainablerangeof coolingtowerservices.)
ThecoolingtowermarketisexpectedtoincreaseataCAGRofmorethan5% between2021and2028,surpassing$2billionin2021.Thegrowthofthechemical, automotive,petrochemical,andfertiliserindustrieswillbecomplementedbyan increaseinindustrialandmanufacturingactivity Anotherfactorfuelingthe expansionofthecoolingtowermarketisthespikeintheuseofvarioustypesof equipmentforcoolingtowerstopreventwearandtear.
Theindustry’sprimaryproblem,though,isthelimitedsupplyofwater Forinstance, thermalpowerplantsneedasteadysourceofwatersupplybecausetheyneedto usesignificantamountsofwaterforcooling.Thecoolingtowerbusinessisbeing forcedtoexploreforenergy-savingmeasuresbytheacutedisadvantageandthe worrisomerateatwhichthetraditionalenergysourceswillbecomescarcer.
MSquareEngineerssteppedinatthispointtooffercoolingtowersolutionswiththe goalofconservingwater,energy,andspace.Withmorethan20yearsofexpertisein thecoolingtowerindustryinIndia,theyconcentrateonprovidingtheirclientswith high-endtechnologyandcustomizationalongwithqualityserviceandsupport.M
SquarehasmadeanameforitselfnotjustinthiscountrybutalsointheMiddleEast andSouthAsiannations.MSquareapproachestheircoolingtowerprojects holisticallyinordertoimprovetheoverallplantefficiencyratherthanonlyfocusing ontheinstallationandmaintenancehiccups.
Service&Technology
Thecompany’sapproachisuniqueandthatisitsUSP.Itfollowsanintegrated approach.MSquarealwaysdiscussesandtriestofindoutasolutionbywhichthe entireplantperformanceimproves,andnotonlycoolingtowerinisolation.Itbeing educatedinplantengineeringsubjectsisinapositiontodiscussandcomeoutwith therightsolution Itistreatedastechnicallynumberonecompanyinthecountry It strictlyfollowsguidelinesofCTIstandardsforthermaldesign,andISstandardsfor structuraldesign.Infact,MSquarecouldgivesolutionsforproblemsfacedforother brands,whichispositioningcompanyaheadofallorsuperior
Thebusinessisofthefirmopinionthatcustomersaremoreinterestedinhowmuch someonecaresaboutthemthaninhowmuchoneknows.“Ibelievethistobetruein bothpersonalandprofessionallife.Theentireteamisstructuredsothatthey prioritisecustomers’painpointsanddoallintheirpowertoalleviatethem.We frequentlyclaimthatourcoolingtowerhelpscustomerskeeptheircoolbycooling thewateraswell.Weareasolutionprovider,theCEOsays,helpingpeopleconserve resourcesforthebenefitofthecountrywhetheritbewater,power,orthespace challenge
ThedistinctiveserviceofferedbyMSquareisscientificperformanceevaluation, whichdetermineswhetherornotthetowerisoperatingaccordingtoplan.It developstechnicallyviablesolutionstoincreaseorupgradeperformance,assisting clientsinincreasingproductivity.Manyofitsengineersandtechnicianshave receivedthiskindoftraining
Manycorporations,includingJSW,ABGroup,Vedanta,Ambuja,UPL,andmany others,havepreviouslybenefitedfromtheseservices.Numerousprivatebusiness companiesgaveMSquarethechanceinthemajorityoftheindustry’sdisastrous failures,whichitencountered.Itdemonstratedtheextremespeedandconfirmed themcorrectoffersservices.Additionally,M/sGNFCinvitedittopresentitsanalysisof structuralfailureandanysolutions.Thecompany’ssuggestionswerewellreceived, andnumerouslocationsarenowusingthem.
MSquarehasbeenconsistentlydevelopingfreshconceptsandinnovative approaches.Italsoemphasisesspeed.InnovationandStandardizationareessential componentsofanygrowthstrategy.Itbegantrainingcustomerslastyear.Every month,wehosteducationalwebinarsonadigitalplatformwherewecoveravariety oftopicsrelatedtocoolingtowers,includingmaintenanceadvice,coolingtower behaviourtheory,upgradescenarios,structuralfailurepreventionadvice,nonperformancecharges,andcoolingtowerevaluation.
Thishasreceivedgoodfeedback.Thereisacommunitythatisdeveloping.Weare notafraidtoshareourknowledge;infact,wewantourclientstorecogniseour
commitmenttoservingsocietyandthecountry WearealsomotivatedbytheIBM successstory,whichiswhywefrequentlyutterthephrase“youwillhavegood peopletoworkwith,”accordingtoMohan.
GrowthStory
Thecompanywasstartedintheyear1999,withanobjectiveofgivingbest Ithas alwaysfocusedongiving.Msquaregavemorethan200uniqueideastothe industry.SometimesintheinitialstagesMSquareexperiencedthat,becauseof unavoidablecircumstancesithadtospendmuchmorethanplanned.However,it wentaheadtoachievewhatithadcommitted.Thishashelpedthecompanyin creatingaverystronggoodwill
Itcanproudlystatethatthoseclientswhojoineditinthebeginningarestillclientsof MSquare.Theyhaveagreatmindsetandcreativesolutionstosolvetheirproblems. Theynowbelievetheyarefollowingthepathofleastresistance “IvisitedJapanin 1999foranEDPinOsaka,whichM/sAOTSJapanorganised.Idiscoveredtwo significanttriggersduringthreeweeksofeye-openingtraining.AccordingtoMohan, themaingoalofJapanesebusinesspeopleistobenefitsocietyortheircountry,and theyhopetorunMSME’sfor400to500years.
Between2000and2010,themajorityofstructuralworkwasdoneontimbertowers. ThiscompanyreceivededucationfromFRI,studiedISrequirementsin-depth,and wasthefirsttostartsharingthesestandardswithindustry Customersandvendors nowhaveaccesstosuitabletestingstandardsthankstothis.Structuresarenow morereliableasaresultofthis.MSquarewasapioneerwhenitcametodiscussing structuralflawsandofferingsolutions Theindustryrealisedthatprovidingnew towersisfareasierthanprovidingsolutionstocurrentproblems,henceMSquare onlybegantoprovidenewtowersin2005.Maharashtra,Gujarat,Karnataka,Goa, Rajasthan,Chhattisgarh,Andhra,Telangana,Odisha,MP,andotherstatesinthe regionarewherethecorporationhasapresence.
MSquarebeganofferingintegratedsolutionsfromtheveryfirstinstanceon,witha uniquesolutionforeachapplication.Theybeganquestioningitaboutfreshconcepts wheneveritinteractedwithcustomers.Thenitgottoworkauditingthecurrent
systems
MSquarereceivedsupportonthermaldesignsandthermalperformance analysisfromMRLCorporationUSfromtheverybeginning.“Also,mypersonal expertiseinengineeringhasassistedusinidentifyingafewproblemsandproviding remedies.
Westartedtryingavarietyoftechnologiesforavarietyofapplications,andwe startedseeingpositiveresultsfromfreshapproaches,”theCEOsays MSquare receivedanawardinthecategoryofSkillsandtrainingfromManufacturingToday conferencesin2021,whichM/sAdityaBirlaGroupco-sponsored.Thecompanyfound thatthemajorityofuserswereignorantofthefundamentalsofCT,itsbehaviour,and bestpractises.
FutureProjects
MSquareEngineersintendstoworkonanumberofthingsinthedaystocome, includingstandardisationandmodularconstruction,leadtimereductionby50%to helpbuyerscutleadtime,designforcollapse-proofstructurestohelpbuyersin improvedreliability,spreadtoanother10statesinthenexttwoyears,a5Xgrowthin exportsinthenexttwoyears,andlastbutnotleast,crossing$100Crplusinn.Stars fromthenextgenerationSameer,Nikhil,andKaran[ANTURKARFAMILY]arenow preparedtofacedifficulties Theirgoalistoexpandservicesthatwillgivecustomers theimpressionthattheyareflying.
FeaturedPerson:MohanAnturkar–CEOCompanyName:MsquareengineersFounded Year:1999No ofEmployees:11-50employees admin@msquareengineers.com
CoverStoryInternationalSteamResearchDr.GeorgePanickerFounderand... ReadMore
India’sCreativeArchitectureInteriorDesignStartup
CoverStoryTasmeemDesignStudioDesigns&coloursdisplaya...
ReadMore
ABOUTUS
Entrepreneurshipisallabouttellingyourstory InSwiftNLiftbusiness magazine,wepromoteandsharestoriesandadventuresofyoung andsuccessfulentrepreneurswhoareovercomingstartupchallenges ontheirwaytosuccess Weallowdigitallylinkedcontenttobe uploadedanddistributedglobally.
ADDRESS
NirmalPlaza,OfficeNo101, DrBabaSahebAmbedkarRd, nearBhumikaMedical, Pune,Maharashtra411058 Home
QUICKMENU
Copyright©2023Swiftnlift Allrightsreserved