COATS DENIM VISUALISER
A project using the expertise of Denim studio ENDRIME® to make 20 special pairs of jean using 6 different Orta Fabrics and all washed by experts at Jeanologia®.
This project was all about exploring 14 thread colour combinations on 20 different base colours and using 6 different thread types. Planning out the styles and choosing the threads colours and working closely with both Orta and Jeanologia to deliver 20 special styles.
This Project was from the beginning about making sustainable product - extra special care was made on using screw on custom buttons from Jawaid Bross, and plant based inks on 100% cotton labels. All washes also had a Low EIM rating / score - this providing inspiration for designers. We even gave the wash recipes for others to learn from.
A Special website was also created for the project - with more in-depth detail shoots and additional text per garment.
This entire Booklet was made by Mohsin Sajid and Sadia Rafique of ENDRIME® Studio for Coats Group.
