2022 Branding book

Pieces of you lies inside of you soul, don't have to dug into it, but just

” Only if you find peace within yourself, will you find true connection with others. "

- Before Sunrise (1995)

DEVELOPMENT

Brand Story

Competitors

Target Market

Brand Story

How long have you listen to yur heart?

The concept of the brand is about peace and love, listen your heart. With the speeding up pace of the world, we try so hard on working on pursueing on goals and fames, but nver forget to listen to your heart, stop for awhile, find and feel the lively eniviroment of the world. The idea comes up when I'm on the bus to school in the morning, I saw colorless in people's eyes, they seem to lost their passion of life, I couldn't even read whether they are happy or sad on their face. The grow with our customers, so during different time in life, we found those shiny spots in ourselves, compare of stand out from the crowd we create an atmosphere that built from inner you, from inside to give you the power. Along with the hustle and bustle world, maintain your rules and balance the things you love to do and things you must do. Have a direction in their hearts, and do not panic wherever they go.

The overall style will tend to be intellectual and mature, with neat lines, while the color part is divided into solid colors, stitching and printing. Some of the tones are matched with colors with low chroma to present a more low-key and restrained image. However, the brand continues to develop by extending more diverse colors under the condition of low chroma.

A melody, a landscape or a piece of clothing can all remind people of a memory, which may be another suffering or victory for you. No matter what the moment, I hope we can accompany you through it. For me, even in the bitter memory, we feel ourselves truely alive, and after time tempering, the last thing we remember is the tiniest joy in that darkness. When we are happy and sad, we need to walk through it in person, but when we wear this dress again, it is not just a consumer product, but a moment of life, warm and memorable, to build common memories together.

The Row

The brand was established in 2006 by sisters Ashley Olsen and MaryKate Olsen. Focus on experimental fabrics, attention to detail and precise cuts. Timeless perspectives and subtle attitudes combine to explore the power of minimalist shapes that represent discreet and based on uncompromising quality.

The Row is aimed at "people who know what they want". It is not a boutique positioning, but allows people to mix and match to create their own comfortable wear.

The main color of The Row is inseparable from black, white and gray. Infused into lightweight silhouettes, it's exceptionally comfortable and can be worn on a variety of occasions. Because of the emphasis on the quality of materials, the unit price of each item is very high.

The price is about US$1,000~11,000, equivalent to about 30,000 to 300,000 Taiwan dollars.

PROS

Good material that can use for a long time.

They have their own style and differ from the trend.

High practical on clothing pattern.

CONS

High price

Tone are limited to some color palette.

A niche clothing brand from Vietnam, brings minimalism with a light retro texture. Subtle Simple's garments are not overly embellished, with minimalist silhouettes that bring out the unique aesthetic of haute couture. The design has many radial pleats, large bows and wood grain round buttons as details, which are simple and retro, giving the aura a more elegant and avant-garde feeling.

Price range from 180 to 2000 US dollars.

PROS

Price is acceptible.

They have their own style and differ from the trend.

High practical on clothing pattern.

CONS

Tone are limited to some color palette.

They aren't many items to choose.

Target Market

Age / 20 up

Gender / All genders.

Location / Urban area, Middle and high latitudes

Ocupation / Kol, Designer, Writer, People with their own attitude towards life and self-awareness

Income / Moderate ~ High

Regardless of occupation, We encourage people to focus on life and have the passion on learning new things in the world. We pay attention to life and rely on our own efforts to buy a piece of clothing that can be worn for a long time and accompany them through time.

BRANDING

Brand Name & Logo

Price Tag

Packaging

Business Card

Order Form

Member Special

Concept Store

Official Website

Logo Developent

Design 1

The font and the logo seems old fashion.

Design 2

I really like the font, but the sharp part doesn't match the brand's atmostphere.

Design 3

Its classcic logo that we can see in the shopping mall.

Elegant, Soft, Brave. We made two color for the logo.

CMYK 0,0,0,100 / CMYK 0,0,0,0

-Fashion

- We keep important information on the price tag, and reduce the use of the ink.

Packaging

Adhering to the principle of environmental protection, our packaging is made of recycled paper.

- Package for online shoping

- Shopping bag

- Shopping bag for Special Event

Queen Street City, ST 33333 Tel : 123-456-7891 | Fax : 123-456-7899 www.cablanca2022.com

Date: 2022/01/01

TOTAL:

- zippered povkets finished at 15.00 cm

-7 sets of hand-sewn snaps are positioned underneath the vest lapel and cropped jacket front facing

-understich armhole and neckline facing 0.15 cm from seam

-trim all seams to 0.50 cm to reduce bulk

-fuse vest and jacket body and sleeve hems, as wellas facing pieces

-care/content label is placed at left sideseam at hem,9.00 cm above finihed hem length

-button sixe is 2.00 cm wide, button hole is 2.00 cmwide in a keyhole shape

Member special

Member pakage in cluding Canvas bag, Notebook & Postcard. ( with 100% recycled paper )

Become a member by accumulative consumption of 2000 USD.

Concept Store

- We provide a comgortable enviroment for custom to have a relaxing shopping experience.

Also have an area for the accompanions to take rest and feel welcome.

White Jacket in wool

White Slims in wool

Black & White Top in wool

Smile of Flowers and Trees

Sustainable Policy

Green home, grow with us.

The sewage discharged by the garment industry has caused very serious water pollution, so the manufacturers we cooperate with need to comply with ESG evaluations and pay attention to sustainable issues such as environmental friendliness (Environmental), social justice (Social) and corporate governance (Governance). In addition, for every product we sell, 1% of the sales will be donated to the Greenpeace and Housewives Alliance Environmental Foundation.

Recycled and environmentally friendly materials are used as raw materials for clothing materials:

Algae bioplastics are actually used to make clothing materials that have the potential to have a positive impact on the planet, as long as the carbon dioxide produced by photosynthesis is extracted from the atmosphere. "Algae are the most efficient organisms on the planet," says New York-based designer Charlotte McCurdy, who made an algae-based waterproof fiber by mixing ground seaweed with the oils of various algae, and then coating it with vegetable wax to make Waterproof effect. Its texture is somewhere between waxed canvas and PVC paint. It is also possible that our underwear and T-shirts can be made from algae, as demonstrated by the Berlinbased company Algalife, which has developed a cotton-like material from algae.

- Pineapple peel

Officially known as Piñatex, pineapple skin is one of the hottest alternative leathers on the market (other options include shiitake and succulent skins) and is used by H&M, Hugo Boss and Paul Smith. The fiber is naturally extracted and sundried before blending with a corn-based material to create a blanket-like fiber with a coarser grain texture than traditional cowhide.

Thanks to the efforts of The Woolmark Company, an Australian not-for-profit company, the sourcing of wool is sustainable and transparent. The industry is often mixed with a less visible supply chain, especially the production of Cashmere wool, which has been linked to massive deforestation in Mongolia's green spaces. But then came KD New York, an athleisure brand that pioneered the plant-based Cashmere in 2019. This wool is made from soy protein. The process is to decompose waste tofu products into pulp, and then spin them into fibers, which are not only antibacterial, antimoth, but also machine washable.

- Algae Bioplastics

- Soy Cashmere