C!Print Sourcing brochure 2015

THE 100% PRINT

PLATFORM COMMUNITY

CONTACT

SOURCING

NETWORK

NEWS

WWW.CPRINT-SOURCING.COM

WHY CHOOSE C!PRINT SOURCING? C!Print Sourcing is the first relationship-building platform dedicated to players in the visual communication sector, graphic arts, marking and customisation •A platform that unites brands and distributors to meet the diversifying needs of the market •A sourcing tool in the form of a search engine with a thematic menu to satisfy the demand for equipment, materials and consumables

THE VARIOUS MINDSETS TRANSFORMERS HAVE WITH REGARD TO NEW DEVELOPMENTS, NEW APPLICATIONS, AND NEW MARKETS

22,7% 27,9%

21,1% 15,1% 13,1%

•A n exhibitor profile to communicate and promote your products and services •A news feed with offers, trends, and the latest innovations

Yes, we should think about this (but we have not made any solid commitments) We have projects underway We have recently expanded to new sectors techniques / applications We are continuously developing new sectors techniques / applications

WITH C!PRINT SOURCING, STAY CONNECTED TO YOUR MARKET YEAR-ROUND!

BUSINESSES DIVERSIFYING IN SEVERAL APPLICATION FIELDS

25,9% 50,6% 23,5%

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THE 100% PRINT

PLATFORM

WHY CHOOSE C!PRINT SOURCING? C!PRINT SOURCING MEETS THE NEEDS OF ALL TYPES OF CLIENTS VISITORS

EXHIBITORS

TRADITIONAL TARGET MANUFACTURERS & DISTRIBUTORS

Media materials & consumables

Access to a rich and exhaustive referencing portal (search by brand, distributor, printing technique, or type of media)

PRINTERS PRINT MARKERS TRANSFORMERS

NEW PROFILES

100 % PRINT

COMMUNICATION AGENCIES INDEPENDANT PURCHASING ADVISORS

NETWORKING

PLATEFORM

Enjoy a boom in new targets by making the most of the web, the number one means of reaching a growing number of clients

ADMINISTRATION INSTITUTIONS

FINAL CUSTOMERS

C!PRINT SOURCING OPTIMISES YOUR WEB MARKETING STRATEGY COMMUNICATION • Visibility of your profile • Branding promote with photos, videos, news, brochures, etc.

• Information market news

REFERENCING

OPPORTUNITIES

TOOLS / BACK OFFICE

• Net-linking backlinks on your website

• Conversions quote requests directly via email

• Statistics analyse traffic with a specialised tool

• Positionnement enhance your SEO

• Traffic a ract qualified visitors

• Market strategic monitoring

• Indexing your product descriptions in search engines

• Leads capitalise ton incoming requests

• Autonomy integration and updating of all your information

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A TOOL THAT’S QUICK, EFFECTIVE, AND EASY TO USE YOU ARE A BRAND/MANUFACTURER OF MATERIALS AND CONSUMABLES Fact sheet : description, website, no direct contact

•A dd visibility to your product line and latest technologies •G ain control of your marketing by supporting your distributor network with a dedicated platform

Your Brand : Detailed description of your brand

A detailed description of each of your products with distributor contact information

•P osition yourself amongst the leading players in the market and present your products to transformers, purchasing advisers, and key accounts •B oost your sales to ultra-qualified visitors by communicating through dynamic, attractive media

YOU ARE A MATERIALS AND CONSUMABLES DISTRIBUTOR Company information : description, website, sales contact

•R each new prospective customers and receive quote requests and information with contact details, all emailed to you directly.

Your company : detailed description of your company

•R eference your online catalogue using a tool specifically dedicated to your field

A detailed description of each of your products

•E xhibit and advertise the whole range of brands that you distribute • Set yourself apart from your competition

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THE 100% PRINT

PLATFORM

A TOOL THAT’S QUICK, EFFECTIVE, AND EASY TO USE YOUR PRODUCT DESCRIPTIONS

Product description

• Enhance your SEO by building links on your website: your product descriptions are naturally indexed on search engines to increase your visibility on the web

Product illustration (Add one or several visuals)

Downloadable product brochure

Demonstration video

Guide price

Variations of your product

MANAGE ALL OF YOUR INFORMATION YOURSELF USING A SIMPLE, INTUITIVE TOOL

Quote request

Manage your profile Import all of your content

Assistance via email

Easily manage your products : search by name or keyword(s)

•M easure your audience directly using a simple, intuitive statistics tool and analyse your visitors’ behaviour.

•A dapt your offers and target your communication autonomously through the back office.

• Update all of your information at any time.

Access your back office at any time via a secure portal

Thanks to our statistics tool, you can retrieve the profiles of the prospective clients who visited your website

Choose the time frame, site visitors, etc.

Export your statistical data (.csv)

View the increase in visits graphically

View the number of visits, pages and product views, quote requests, etc.

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COMMUNICATION PLAN

GAIN VISIBILITY AND INCREASE YOUR SALES USING THE COMMUNICATION TOOLS WE PUT AT YOUR DISPOSAL •T HE C!PRINT LYON TRADE SHOW THE IDEAL MARKETING OPPORTUNITY • Live demonstrations for visitors •B anners and adverts on all the communication tools dedicated to the trade show

• P RESENCE IN ALL OF OUR MAGAZINES AND PROFESSIONAL BLOGS VISIBLE, C!MAG, INDUSTRIES CRÉATIVES •W e broadcast information about your content year-round, helping you gain visibility through: • Adverts in our media outlets • Banners on our websites

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THE 100% PRINT

PLATFORM COMMUNICATION PLAN

• PROVISION OF CUSTOMISED TOOLS

SEO

•E mail campaign templates you can customise and send out yourself •W eb banners that can be put on your website • Flyers to distribute to your clients

•A N OPTIMISED NATURAL REFERENCING SYSTEM

•W e reference your products and solutions, we generate content, we create links to your website, everything search engines love !

• TARGETED DIRECT MARKETING NEWSLETTERS AND EMAIL CAMPAIGNS

•M onthly newsletters offering exclusive, innovative editorial content that is adapted to your offers, with links on the blogs and social networks • Regular email campaigns offering exclusive sales promotions and opportunities …

•P AID SEO

•O ur keyword purchasing campaigns will help promote your products on Google using targeted visibility to attract ultra-qualified clients

2015/2016 PROVISIONAL COMMUNICATION PLAN

JUNE

JUL.

AUG.

EMAILING 1 NEWS #1

SEP.

OCT.

EMAILING 2 NEWS #1

NEWS #1

NOV.

DEC.

NEWS #1

NEWS #1

EMAILING 3 NEWS #1

NEWS #1

JAN.

FEB.

EMAILING 4

MAR.

APR.

EMAILING 5 NEWS #1

NEWS #1

MAY

EMAILING 6 NEWS #1

NEWS #1

NEWS #1

PURCHASE SPACE ONLINE OR OFF-LINE: BANNERS ON OUR WEBSITES OR ADVERTS IN OUR MEDIA OUTLETS CUSTOMISED COMMUNICATION MEDIA (EMAILING CAMPAIGNS - WEB BANNERS - PRINTED FLYERS) PROVIDED NATURAL AND PAID REFERENCING C!PRINT LYON TRADESHOW

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THE 100% PRINT

PLATFORM 1 PLACE TOBIE ROBATEL 69001 LYON TEL: +33 (0)4 78 30 41 73

CONTACTS :

Iman Benyahia Project Managers iman.benyahia@656editions.net +33 (0)6 17 03 05 46 +33 (0)4 78 30 41 73

Thomas Nollet Sales Manager thomas.nollet@656editions.net +33 (0)6 20 63 46 27 +33 (0)4 78 30 41 73

Julie Chide Content Manager julie.chide@656editions.net +33 (0)6 76 72 92 80

WWW.CPRINT-SOURCING.COM