Category
Newspapers
Publication
Net CPM or CPI
Neg. Net Rate
Issuance
Size
Atlanta INtown News Atlanta Reporter Newspaper
37000 60000
$ 25.83 $ 24.00
$ 813.65 $ 1512.00
monthly bi-weekly
1/4 Pg 1/4 Pg
W F
New Orleans_The Times-Picayune New Orleans_Bargain Plus
119604 22275
$ 32.00 $ 24.00
$ 1008.00 $ 756.00
Daily weekly(Thu.)
1/4 Pg 1/4 Pg
F F
Jackson, MS_The Clarion-Ledger
43889
$ 31.00
$ 976.50
Daily
1/4 Pg
Columbia, SC_The State
59900
$ 30.00
$ 945.00
Daily
1/4 Pg
1100000
$ 33.00
$ 1,039.50
Daily
1/4 Pg
187433 187433 284863 284863 567432
$ 149.47 $ 179.36 $ 61.32 $ 87.13 $ 57.76
$ 28016 $ 33,619 $ 17467 $ 24,820 $ 32,777
Bi-monthly Bi-monthly Bi-monthly Bi-monthly Bi-monthly
P4C P4C P4C
The New York Times_Food & Health Section Magazines
Diabetes Self Diabetes forcast National Geo
SEM
1
8
foxnews women health shape
$ 6.25 $ 6.25 6
prevention Online Video youtube
F
W
facebook instagram twitter
22
29
F
W F
F F
F F
26
F
W F
F F
F F
F F
F
W
19
September 5 12
W
W
W
1
F
W F
F F
F F
F F
F
W
19
October 8 15
W
W
29
F
W
26
F
F
W F
F F
F F
F F
F F
F F
F
W
19
December 3 10
W F
F
F
W
22
November 5 12
W
W
F
F
W
W
W
W
17
Total Insert
Total Net Cost
F
6 12
$ 4882 $ 18144
F F
12 12
$ 12096 $ 9072
F
6
$ 5859
F
12
$ 11340
18
$ 18711
4 2 4 2 4
$ 112062 $ 67238 $ 69868 $ 49640 $ 131108
Magazine: $429,916
SEM: $3,90,000
W
Better
P4C
PC4
Daily Daily Daily Daily Daily Daily Daily Daily
6 17 17 17 17
15
August 5 12
F
SEM Monthly Spending
Website
OOH_Tier1
July
Circ
Atlanta, GA New Orleans, LA
65000
65000
65000
65000
65000
65000
$ 390000
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
38780 38780 38780 38780 42659 42659 42659 42659 $ 431403 $ 192192
$ 232680 232680 232680 232680 255954 255954 255954 255954 $ 2588418 $ 1153152
255954
Spending By Media Type Sum of Cost
Newspaper: $80,104
Website Display Ads: $930,720
Online Video Ads: $1,023,816
OOH: $4,022,112 OOH_Tier 2
Jackson, MS Columbia, SC
Radio_Tier1
Atlanta, GA New Orleans, LA
$ 18305 $ 28452 $ 134.03 $ 101.15
500 500
450 450
$ 18305 $ 28452 400 400
350 350
$ 18305 $ 28452 350 350
300 300
$ 18305 $ 28452 250 250
200 200
200 200
$ 18305 $ 28452 200 200
250 250
$ 18305 $ 28452 500 500
450 450
400 400
$ 109830 $ 170712 300 300
5100 5100
$ 683,553.00 $ 515,865.00 Radio: $1,582,377
Radio_Tier2
Direct Mail
Jackson, MS Columbia, SC Weight Watchers Magazine
$ 32.89 $ 42.20 50,000
$ 105
500 500 Bi-monthly
TH
450 450
400 400 TH
350 350 TH
350 350 TH
300 300 TH
250 250 TH
200 200
200 200 TH
200 200 TH
250 250 TH
500 500 TH
450 450 TH
400 400
300 300
5100 5100
$ 167,739.00 $ 215,220.00
Total
$ 63,000 $ 8,522,045
TH
Direct Marketing: $63,000