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DIGITAL MARKETING
How to understand 4 A’s in digital marketing RAMYA S - MARCH 20, 2018
Estimated Time : 3 minutes One of the most important concepts in digital marketing is marketing mix, where it is known as 4P’s of marketing and 4A’s of marketing. The 4A’s of marketing mix has been introduced in the year 1960’s which has become a bedrock concept of the modern marketing. Without being a ected its popularity and longevity, where 4P’s model has been criticized by the variety of the reasons. One of the frequent criticisms in the 4P’s will focus on the selling organization rather than the customer. The description has to be accurate it doesn’t mean that 4A’s model is awed. To understand which is required to become success with the customers and marketers then you should have additional tools for the complementary. One of the complementary tool is 4A model of marketing. The 4A model has been developed by JagdishSheth, a marketing professor at Emory University, and Dr.RajendraSisodia, a marketing professor at Bentley University. Professors Sheth and Sisodia acknowledge that their 4A model was inspired by a similar marketing framework that Coca-Cola used successfully for many years.