Why we do what we do

"The expertise, information and staff training that 59club has provided us at both Emirates Golf Club and Dubai Creek, over the years have become mainstays of our business, and have allowed us to deliver a consistently high level of customer service across our entire group operation. We pride ourselves on being amongst the very best venues in terms of the visitor and member experience in world golf.”

Chris May, CEO, Dubai Golf

"For us 59club acts as a training tool, allowing us to drill down into all the different sectors of how you are being managed and measured. It’s a tool for getting together with the team to identify where you need to improve, it’s about consistency at the end of the day, producing the same conditions on a daily basis for our guests expectations, that's what it’s all about."

Craig Haldane, Golf Courses Manager, The Gleneagles Hotel

"We pride ourselves on our overall guest experience, delivered through our entire team’s extensive knowledge and dedication. We are always looking for ways to improve, working with 59club has been really beneficial. We will, therefore, continue to support our staff with innovative, industryleading training plans incorporating 59club’s expert guidance, to ensure we remain at the forefront of guest experience, as we continue to evolve and strive for growth throughout the resort. I would encourage others to search out such feedback with an open mind when it comes to finding new ways to improve."

Agustin Garcia, Chief Business Officer at Infinitum (formerly known as Lumine)

"The training and testing platform created the much needed visibility into our sales organization that we have been wanting for a long time. We now have a consistent sales training program for all new hires, and allows us to focus our retraining efforts specifically on those that need it and on the areas that they need. Mike and his team are incredibly responsive and have done so much to help our sales team."

Vic Aliprando, VP of Business Development, PGA Tour - Golf Course Properties

"Our partnership with 59club USA has been instrumental in evaluating and enhancing our performance across the board,” said Amy Buchanan, VP of Sales and Marketing, Bobby Jones Links. “Using a third party to ensure we’re constantly getting better is a real differentiator compared to other management companies who rely on biased data from their own channels. With 59club USA, we can ensure we’re getting real, actionable, unbiased data which will allow us to improve quickly and efficiently. We’re thrilled with the results.”

Amy Buchanan, VP of Sales & Marketing, Bobby Jones Links

"It’s an absolute pleasure to be associated with and work alongside 59club, their expertise span the whole of the hospitality business – which Troon Golf also specialises in. There is such incredible value in the level of detail within the 59club reports, it’s a set of independent eyes, seeing the customer journey through the eyes of the guest, which is so incredibly valuable. Nine times out of 10, you are going to see an increase in revenue, and that is an absolute no brainer. I do genuinely respect and value what 59club offers. It’s something golf never had previously, and I just hope everyone else values it as much as we do. Properties need to see their products and services as something that provides tangible value; with 59club your guaranteed to improve the overall experience, and ultimately that will make a difference to your profits."

Tom Rourke, General Manager, The Els Club, Dubai

"Our relationship with 59club speaks for itself – we have been working with 59club for nine years and we’re very happy. They’re very professional and very helpful in all aspects. You only have to look at the range of products they continue to introduce to see that it’s not a company that is standing still. They’re progressing and, as their client, we progress too."

Kristoff Both, the director of Club de Golf Alcanada