
1 minute read
Industry Insights
The following statistics have been taken from member & guest surveys, as delivered by 59club affiliated venues:
Likelihood of customers recommending the venue:
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Member Perceptions
New members establishing friendships at your club:
How members rated their associated benefits, discounts and incentives:
Employees showing a genuine interest to get to know new members:
Ex-members who didn’t visit the club as often as they would have liked:
Employees who requested referrals from new members:
Existing members perception of their membership fee affording value for money:
Existing members rating their sense of belonging at the club:
Ex-members who will be joining a competitor club:
Ex-members who felt that the club failed to deliver all that was promised when they joined:
Participants preference of anonymity:
WAIVED ANONYMITY
REMAINED ANONYMOUS
“The 59club surveys have been a huge success for us! We have linked our EPOS [Concept] system to 59club’s survey software, which will provide a survey to anyone that plays a round of golf at The Belfry. This gives us even more insight into what our customers are looking for allowing us to retain our number one position as the best golf resort in the UK.” Chris
Reeve, Director of Golf, The Belfry Hotel & Resort