ROXOR Adventure Magazine - Spring 2019

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INTRODUCING THE

218.683.9800 / 877.436.7800 DIRECT

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SEE MORE AT MATTRACKS.COM

Mattracks is more than just “Made in the USA.” Mattracks is grown from American Technology. It is a culmination of American blood, sweat and tears. It is American ingenuity, hard work and sacrifice. It is all these things that America was built on. Mattracks are not only manufactured in the USA by American workers, but they were invented and patented in the USA by American engineers; they are marketed and sold from within the USA by American sales reps; and the company has its headquarters and was founded in the USA.

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PPG is proud to partner with Mahindra on the ROXOR, an original off-road vehicle with modern innovation.

Sporting nearly 400 color options from PPG commercial coatings, the ROXOR is built to take on the extreme terrain true off-roaders appreciate.

Commercial Coatings from PPG. Going the extra mile for our customers is business as usual.

ppgcommercialcoatings.com Š2019 PPG Industries, Inc. All rights reserved. www.ppgcommercialcoatings.com The PPG Logo is are registered trademark, and We protect and beautify the world is a trademark of PPG Industries Ohio, Inc.

MISSION: READY Greetings, and welcome to the exciting (and ever-expanding) world of ROXOR: We are fresh off this year’s Detroit Auto Show where MotorTrend named ROXOR one of the event’s “Show Highlights.” No small feat, considering that our off-road-only vehicle was given that honor alongside heavy-hitters like the 2019 Dodge Ram, the 2020 Cadillac XT6, and the 2020 Ford Mustang Shelby GT500.

ROXOR’s enthusiastic reception by both attendees and press at the 2019 Auto Show highlights the strength of this product—it’s clear that we’ve struck a chord with many off-road enthusiasts. In this era of lightning-fast change, shifting trends, and ever more complex technology, savvy consumers still value the simplicity, durability and history that are the cornerstones of the ROXOR and its story.

2019 will see that story shared with even more Americans across the country as our marketing and sales teams begin working local and national events from the Mojave to Maine, and everywhere in between.

Keep an eye out for us at Powersports and Off-Road events near you, where we’ll be working with our expanding network of close to 400 Powersports dealers across the U.S. and Canada.

In 2018, we showcased ROXOR at traditional enthusiast shows like SEMA and Cowboy Christmas and this year ROXOR will get out and get dirty. We’ll be taking on cross-country events and adventures like the NORRA Mexican 1000 as well as the “granddaddy” of all rock-crawling events - King of the Hammers. Whether for recreation, competition or work, off-road enthusiasts have found ROXOR to be the perfect “blank canvas” that can be tailored for even the most specialized uses. We’re carefully watching how our customers have upgraded and modified their ROXORs, and it appears that the ROXOR really does have nearly unlimited potential for personalization and customization.

Speaking of customization, have you noticed ROXOR is now available in 384 different colors and can be wrapped in almost any design you can think of? We delivered two units to Ted Nugent - zebra-striped, of course, and we’re now offering a “Motor City Madman” special edition model to enthusiasts who want a ROXOR with this legendary pedigree! A wider array of ROXOR accessories is now on our configurator at www.roxoroffroad.com. This means you can build the ROXOR of your dreams from scratch and order it from your local dealer, all without having to leave the couch. Here at Mahindra Automotive North America we aim to deliver your authentic off-road experience in the most convenient possible way.

I want to leave you by saying how much the Mahindra Automotive family values your support and excitement as we near the end of this first year in production. It is because of the great feedback and encouragement that we’ve received from our first customers that we’ve been able to quickly move forward to even bigger adventures. Time to hop in and enjoy the ride!

Happy off-roading!

Rick Haas, President and CEO

Mahindra Automotive North America

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CONTENTS

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12

16

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ROXOR Heritage - The Willys 8 On the Show Trail with ROXOR 10 Jesse Haines’ Custom ROXOR Rock Crawler 12 Gold Fever 16 Challenge the Outdoors 20 The Pony Express Trail - Reprinted from Four Wheeler Magazine 22 ** ROXOR DEALER NETWORK CONTACT INFORMATION ** Ted Nugent - Spirit Of The Wind 24 Mossy Oaks - Tips for Off-Roading 25 Adventure Vet 26 Dealer Snapshot: Peacock Ltd. with Dave Gardenour 27 Off-Road with Don Amador 28 Dealer Snapshot: Nash Powersports with Matt Petrovich 31 Stop Dreaming - Start Building 32 The ROXOR Configurator 34 ROXOR Accessories 36 CONTRIBUTORS Rich Ansell, Publisher Eric Anderson, Editor-in-Chief Dan Proffer, Marketing Manager Tim Clark, Design & Production Kent Dose, Advertising Sales Cover image by Jared Korfhage

CONTACT CUSTOMER SERVICE

24

CustomerService@RoxorOffroad.com 800-292-0733 MEDIA • Hours: 8am to 5pm EST Monday through Friday

INDUSTRY MEDIA CONTACT Julie Johnson: Johnson.Julie@Mahindra.com Eric Anderson: Anderson.Eric@Mahindra.com

Follow ROXOR on Social Media ROXOR Off Road

ROXOR Offroad

roxoroffroad

ROXOR Off Road

26 R OXO R O F F R OA D.C O M

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MAHINDRA AND ROXOR - A STRONG, PROVEN HERITAGE In 1947 Mahindra and Mahindra Ltd. were approved by the Willys Overland Corporation to import and assemble CJ-3A Jeeps at their facilities in Bombay, India. Most components were imported from the United States in SKD or CKD kits, while some parts such as tires and batteries were sourced locally. By 1953 the company had been licensed to produce CJ-3B and the 100% indigenous manufacture of Jeeps, in collaboration with Willys, commenced in 1954.

The Willys CJ-3B was a modified version of the original WWII military MB which evolved into the civilian CJ-2A and then eventually became the CJ-3A. In 1952 it was decided that more power was needed and a physically larger F-head, four-cylinder “Hurricane” engine was the preferred choice. But, in order to accommodate the taller engine, it was necessary to increase the grill and hood height about six inches which gave the CJ-3B its characteristic “high-hood” appearance. Although the new engine had the same displacement as the original 134 cubic inch, 63 BHP “Go Devil” engine, it featured a revised valve train and produced 75 BHP. The CJ-3B was the most enduring of the flat-fenders and few changes were made during its 15 year production run. There was also a militarized version, the M-606, introduced around 1960. According to Derek Redmond of the CJ-3B Page, “Willys produced over 30,000 CJ-3B’s in each of 1953 and 1954, but for the next decade there were fewer than 10,000 produced annually.” When production of the CJ-3B finally ended in 1968, Willys Motors had built a total of 155,494 CJ-3Bs, many of which had been exported to countries all over the world.

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MISSION READY www.roxoroffroad.com

Financing Solutions Simple. Convenient. Fast.

Mahindra Finance USA now offers flexible and simple financing options for Mahindra ROXOR customers.

Are you looking to finance the purchase of your new Mahindra ROXOR? This is what Mahindra Finance USA will offer you: ■

Competitive interest rates

■

Flexible 12 to 84 months terms

■

Quick credit decisions

■

Exceptional customer service before, during and after the sale

Ask your local ROXOR dealer for more information

Subject to credit review and approval and other terms and conditions. All financing is in Mahindra Finance USA LLC’s sole discretion.

On The Show Trail...

It’s been a busy, fruitful few months for Team ROXOR. It all started back in October when the ROXOR staff pulled triple duty in Las Vegas setting up displays and showcasing the ROXOR in front of thousands of attendees at the Powersports Industry’s largest show, the AIM Expo. Next up was SEMA, the largest aftermarket accessories show in the country, where we introduced ROXOR to more than 60,000 domestic and international buyers. We were still in Vegas at the start of December, this time for the Hunter & Cowboy Christmas Expo. By the time we left, we had the Las Vegas Convention Center dialed!

We were in Denver the second week of January for the Denver International Sportsman Expo. Then back to Detroit for the North American International Auto Show, more commonly known as The Detroit Auto Show, where we introduced the ROXOR Styler, an augmented reality app that lets you customize your ROXOR with virtually any color or wrap. The Detroit Auto Show is a nearly a two week event where over 750,000 enthusiasts attended - you can imagine how many heads we turned with our tried and true ROXOR. Some of those heads were the editors of MotorTrend Magazine, who named the ROXOR one of the “Show Highlights” of the 2019 Detroit Auto Show.

After a quick stop at the St. Louis Auto Show, Team ROXOR went to The Great American Outdoor Show inside the Pennsylvania Farm Show Complex, then headed southwest to The San Antonio Stock Show and Rodeo where an estimated 2 million people attended.

MotorTrend named ROXOR one of the “Show Highlights” of the 2019 Detroit Auto Show. An impressive honor when you consider the other heavy-hitters they acknowledged. We also introduced the ROXBOX,our ultimate utility vehicle.

ROXOR also introduced the ROXOR Styler at the Detroit show - an augmented reality app you can download and use to customize your ROXOR.

Like we said earlier, it’s been a busy start to the year and the ROXOR is making friends and new customers from coast to coast.

Make sure to follow us on Instagram, Twitter and Facebook, plus check out our videos on YouTube.

There is always something new happening at ROXOR. See your local dealer for more details. www.roxoroffroad.com/dealer-locator

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Up close and personal with the ROXOR at the St. Louis Auto Show. Attendees had a great opportunity to check out all the features and ask questions.

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ROXOR and KENDA...

A Match Made In Mud

KENDA KLEVER R/T KR601 Designed to Conquer Rough Terrain in Any Off-Road Condition • Triple Threat 3-Ply Sidewalls • Advanced Compound for Ultimate Wear and Traction • Designed in the USA, Tested in Moab, Proven on the Track

KendaTire.com

Jesse Haines’ ROXOR

Crawling To The Top Genius Rock Crawling Fabricator Has A Vision Article by Eric Anderson - Photos by Harlen Foley

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A “rock crawling race” may sound like an oxymoron to many people - like a jumbo shrimp or a civilized divorce. What would a ROXOR look like rolling over boulders instead of dirt roads and trails it was designed for? If you’ve never seen a competition or a specialized “crawler” before, you should try to check one out. Jesse Haines is a professional off-road buggy fabricator and professional rock crawler out of Sparks, Nevada, who builds and drives some of the wildest off-road machines you will likely ever see. So, why did Jesse Haines Fabrication (JHF) pick a ROXOR as their “blank canvas” for this next project? Read on...

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Jesse has raced many vehicles in his long, pedigreed history, but the ROXOR intrigued him because of its simplicity. “It’s a fairly simple rig against some of the other faster ones with more power and set-up suspension. But I got this idea in my head wondering if I could get one and race it... in the stock 4600 class.”

The project car debuted statically at the SEMA Show last November, but still needed much fabrication work before attempting to compete. The first event of the 2019 Ultra 4 Racing season was King of the Hammers in February, which was more of a “first test” than a competition for JHF. Jesse is further dialing in the CAR for more crawling events this season.

“The ROXOR fills a hole in the market between cars and UTVs” says Jesse’s co-driver and navigator, Harry Wagner.

“It’s not plastic like UTVs and has solid axles with leaf springs keeping it super strong and simple, which is great for racing because you don’t want things to go wrong. Anything and everything can go wrong (out there) and I feel like this vehicle (ROXOR) is an anvil.” Harry is an off-road journalist and was asked to sit in the right-hand seat for the first “test race” of the project car because he qualifies as a navigator and a winchman - both necessary functions in

The spare is mounted solidly in a position to act as a rear bumper while keeping the center of gravity low. Plus easy access for those quick and important wheel changes.

off-road racing and “crawl races.” His job will be a busy one pre-running the courses and preparing all the navigational systems in the car while the crew finishes last minute tuning of the suspension, driveline and motor. He will also need to establish a trusted communication system and cadence with the driver, Jesse, minimizing interruptive chatter and maximizing accurate directional “comms” from the Lowrance screen… all the while being the second set of eyes for hazards and passing opportunities. It’s not easy to do all that without getting car sick on the bumpiest track in the world.

The stock components remaining on the car are the boxed steel frame along with the 2.5 liter diesel engine configuration, 5-speed manual transmission and the 2-speed transfer box with an added dual-lever control. The brakes and the all-metal ROXOR body are stock too, but a custom roll cage, modified fenders, custom seats, harnesses, radio, helmet pumper and rugged spare tire mount were added.

Rules of the racing organization require the (semi) “stock” 4600 cars to keep their original form of suspension, so being a single shock per wheel, long-travel RadFlos with remote reservoirs replaced the stockers. The solid axle housings front and back remained “solid,” but were replaced with beefy aftermarket versions incorporating “portal axles.” This is an off-road technology designed with the axle attached above the wheel center for two reasons: 1) it leaves room inside each hub for a gear reduction gearbox and 2) increased ground clearance.

The ROXOR cockpit may look barebones, but is a command center for engine functions, navigation and communication. The Lowrance screen is in front of the co-driver as are the radio controls.

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Portal gearboxes allow the axle shafts to drive using the same power, but at a reduced torque (by using higher shaft speed) to the drivetrain. Specifically, this reduces the load on the axle crown, wheels, and differentials while also lowering the wheel speed to a… well… crawl. Yes, they are expensive and a highly specialized modification in many real rock crawlers.

On the suspension front, leaf springs need to be kept compliant with the class 4600 rules, so Jesse chose custom-made ones with more travel and a higher lift. Having previously raced coil-over suspended cars, he had to be careful of flex tendencies on the leaf configuration, especially on the front end which incorporates steerable hubs and the engine directly above. There is a lot going on in the front end of a car with steering rods, stabilizers, the radiator, crank pulleys, spindles and a bouncing solid axle housing. One just needs to make sure they can all work independently throughout the full suspension travel without colliding… which is always a challenge in any crawler.

Even when the car is done, each race needs a strategy.

Go out fast or hang back and let the leaders break? It also depends on the terrain and the weather. Is it dusty, muddy or a long endurance event? There is so much to think about while planning to compete in these events. Someone also has to plan how to “pit” the car along the route carrying spare parts and fuel along with plenty of tools. A missed pit could cost the race, but so could a missed turn by the navigator. Now you are starting to appreciate some of what it takes to go off-road racing and rock crawl racing. It’s a ton of work to customize the vehicle, prepare your people, pre-run and plan strategies.

NOTE: All customization provided by Jesse Haines Fabrication. Vehicle owned, built and driven by Jesse Haines Fabrication.

There are a lot of moving parts in this front end which should never touch while steering and suspending over the roughest, rockiest terrain a vehicle can possibly traverse.

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JHF - Mods and Specialized Components • Title Sponsor: Lasernut Racing • JHF portal axle assemblies • Yukon (Toyota) complete differentials • Yukon Zip Lockers® • Yukon ring and pinions 4.10:1 ratio (7.88:1 including portal reduction) • Trail Gear Rock Assault 8” housings • Branik Motorsports 300 mm axle shafts • Shackle-reversed front suspension Trail Gear 5” springs • Radflo 2.5” shocks • Daystar Stinger Bumpstops • PSC Hydro-assist steering system • Maxxis 35” Razr MT tires • Trail Gear 17” Creeper Lock wheels • Fabricated half-doors and slave cylinder guard • Rugged Radios intercom and race radios

Engine compartment: This engine has been “breathed on” externally to produce 120 horsepower and 275 ft/lbs of torque. Nothing inside the motor has been changed.

PAGE 15

Gold Fev Boom or Bust!

The call of fortune seekers migrating westward toward Nevada and California in the mid-1800’s is what helped populate those territories later to became states. California reached statehood quickly in 1850 soon after gold was discovered in 1849 at Sutter’s Creek… which is why President Lincoln rushed them into statehood - for the needed cash to fund the Union armies. It was a long haul to the west in a covered wagon from the east coast on the odd chance one would “strike it rich,” but after the war ended in 1865, it was a time for celebration, exploration and gold fever to take hold.

Miners, or anyone with a pick axe, gold pan and

mule, could establish a “claim” just about anywhere there was some sort of assay and ore action. Just know that like gambling, there were a lot more

If a shopkeeper offered hand tools, food supplies and ammo he could make a much better living than cracking rocks...

losers than winners.

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ver...

Article and photography by Eric Anderson

The real money and riches surprisingly came from

suppliers to those would-be and wanna-be miners‌ like

a fellow named Levi Strauss who sold them all durable canvas trousers with rivets at stress points for digging in the dirt. If a shopkeeper offered hand tools, food supplies and ammo, he could make a much better living than cracking rocks underground all day. Imagine if ROXORs were for sale back then as an alternative to a stubborn mule. Once word got out that silver or gold was discovered, towns like Berlin, Nevada, sprang up like a field of sunflowers in less than a year. The mines got dug, an infrastructure for supplies, mail, doctors, barns, corrals, stage stations, hardware/grocery stores and law enforcement became part of the town-building process.

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The town of Berlin sprang up in 1896 when substantial gold veins were discovered nearby. In total, the Berlin Mine produced 42,000 troy ounces of gold, all removed from tunnels by hard rock mining techniques. The mine became unprofitable by 1911, and the town of Berlin became uninhabited shortly thereafter.

Today, the ore mill still stands, and the stamps and mercury float tables can be viewed. Other buildings still standing include homes, blacksmith shop, stage coach shop and stable, machine shop, and assay office. Some buildings are open to enter, while others offer interior views of their contents through the windows. There are also headworks on some of the mine shafts. Source: Wikipedia Above: Our ROXOR cruising downtown‌past the boarding house and the mill building in the background.

Below: Homes were often dug partially into the earth to support the structure and act as insulation in winter.

Gold Fever...

For however long the ore flowed, these boom towns flourished and grew practically overnight. And once the precious metal supply dried up, the town fell into disrepair quickly while everyone moved onto the next booming mining town to do it all over again.

Berlin’s mine worked from an incline shaft with

eight levels and three miles of tunnels producing about $850,000 of ore-silver which paid 60 cents an ounce… and gold which paid $20 an ounce. This mine did it all - mined the ore-rich rock, then crushed it with on-site stamp mills, then implemented the mercury-heavy amalgamation processes and finally separated pure ore in concentrating tables. Only pure ore was transported out from the multi-purpose Berlin Mine, thus saving lots of effort in transporting heavy uncrushed rock.

Today, Berlin stands as a

true ghost town, preserved for future generations to explore and see as we did in our ROXOR. It’s not a place many people know to visit, and once there, ROXOR can slip in 4-wheel drive low and take you anywhere in the surrounding area you want to go… like the nearby Ichthyosaur fossils and the neighboring ghost town of Ione.

Berlin-Ichthyosaur State Park is a public recreation area and historic preserve that protects undisturbed ichthyosaur fossils and the ghost town of Berlin in Nye County, NV. The state park covers more than 1,100 acres at an elevation of 7,000 feet on the western slope of central Nevada’s Shoshone mountain range, 23 miles east of Gabbs.

Ichthyosaur fossils were first discovered in the area in 1928. Excavations were conducted through the 1960s, and the remains of approximately 40 ichthyosaurs were found. Several specimens were left where they were found, and can be viewed by the public. These specimens are protected from the elements by a large barn. Source: Wikipedia Top Right: Ione is close to Berlin which actually still has a population of 41.

Middle: No alcohol was permitted on the Berlin mining property which is why four saloons popped up in nearby cities.

Insert: The Ichthyosaur is Nevada’s state fossil. Six of them, each 50’ long, were discovered by archeologists near Berlin.

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CHALLENGE THE OUTDOORS R OXO R O F F R OA D.C O M

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Reprinted from March 2019 issue of FourWheeler Magazine

COVER STORY

By Jered Korfhage jered.korfhage@fourwheeler.com Photos: Jered Korfhage

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ORPHANS PREFERRED Just outside the town of Austin, Nevada, the scrub brush faded from the playa and the mirages began. The Roxors followed a distinct two-track, but we imagined riding this sweltering lakebed on horseback, struggling to stay on course in the dust.

Nearly 150 miles were logged on our GPS before we made camp. The pastel sky quickly faded to black for our stargazing pleasure. With our bellies full of steak and vegetables, and ears tuned to the distant, chortling coyotes, we retired to our beds.

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Spirit of the Wild The Motor City Madman’s favorite wheels are those taking him beyond pavement’s end. Ted Nugent’s music career has spanned five decades and continues to rock on loud and strong, but finding time away from it all has always been his primary goal.

From a deep spiritual connection to the silence found under the open sky, to the lightning bolt of adrenaline that flies

between hunter and game, Ted’s hands-on dedication to conservation is a true testament to his love of the land, a trait that makes him an elemental member of the Mossy Oak family. The passions that drive his obsession are simply part of what makes him who he is. He’s not chasing trophies, he’s following instincts.

From his Kamp for Kids program, held across multiple states for children facing serious ailments, to his own unwav-

ering dedication to sharing the true, positive message of freedom and the outdoors, Ted has spent his life blazing a trail for future wanderers to follow. It’s a path available to us all, out where the waters are clear and the game is abundant, where the shadows of clouds drift across open valleys, where the rains fall on lands changed only by time, where broken peaks reach to the sky. These are the places most people never see, though they lie patiently waiting for the opportunity.

Ted is also an ambassador for ROXOR and relies on the multi-purpose vehicle for projects

around his ranch and for back-country hunting trips.

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Necessities For Off-Roading Can Serve Hunters Well Taking our adventures off the road and into the unpredictable and unknown is a statement of our willingness to solve any crises that may arise. Through experience, the wise four-wheel drive fan goes well equipped to do just that. Many of the tools perfectly suited to solve those problems are ideal aids in hunting situations as well.

Winch and Related Straps and Pulleys There may be no tool so handy as a good bumper-mounted winch, simply because of the versatility it offers. From pulling big game out of ravines, across creeks and into position for processing, to hanging deer and other four-footed critters to skin, to simply loading elk, moose or other big game all in one piece through the creative placement of pulleys, the winch, certainly an off-roading necessity, can do much more than pull a stuck vehicle out of a jam.

GPS The satellite technology that keeps four-wheelers on the right path even when there’s no path to be seen is a handy element for locating stands, plotting strategy and planning tactics. Cradle-mounted and hand-portable, today’s GPS units are elemental to hunting well and safely.

Rain Coats and Pants Four-wheelers who pack along semi-disposable rain gear to wear as garment covers in case of mechanical trouble will want the same handy service when they’re clad in hunting gear. The scent-stopping, weather-turning technology that gives hunters their best chance when chasing game can’t work as well when it’s wearing petroleum products on the outside. Quickly covering up camo with a rain suit before addressing vehicle issues that arise is a cost-effective and hunt-effective middle step.

Sock Hats and Spare Gloves The small comforts that make a big difference on the off-roading ride can make all the difference in the deer stand or a long stalk. Keeping spare hats and gloves handy is a must for either adventure, and one supply that easily crosses the line.

Waterless Hand Cleaner and Sanitizer Whether the day’s adventures have found you shoveling mud and pulling a winch cable or hanging a deer and dressing game, the opportunity to wash up once you’re done is one that’s always well-appreciated. A pump of waterless hand cleaner and a squirt of anti-bacterial hand sanitizer can work wonders for morale, no matter where the day has taken you.

Magnetic Trouble Lights The battery-powered, magnet-attachable trouble lights that are so handy for changing tires or towing a load under less-than-ideal conditions can serve a second purpose when it’s time to dress game. Much better than vehicle headlights alone, a light that can be placed to illuminate a work area chosen by you, rather than one chosen for you through the limits of where headlights can shine, can make taking the key steps from field to table all the easier.

Spare Batteries Last but not least, a good supply of spare batteries is a must-have for any adventure afield, doubly so if you want to make the most of the handy bits of technology you’ve brought along.

Article Compliments Kevin Tate - Mossy Oak

R OXO R O F F R OA D.C O M

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F

ounded by Dave and Sue Frey, Adventure Vet is a notfor-profit organization that delivers outdoor activities including motorcycling and off-roading to wounded or amputee combat veterans. They are located in the Mecca of Off-Road, Moab, Utah, and provide life-changing, life-saving and holistic wellness programs to vets. Besides river rafting, hiking and horseback riding in and around the red cliffs, ROXORing has become a new activity following the donation of two units from Mahindra Automotive North America in Auburn Hills, Michigan.

Dave and Sue also manage and organize the Veteran’s Charity Ride to Sturgis each year. Adding a couple of off-road 4-wheel drive ROXORs to the fleet certainly added a new year-round dimension allowing vets with disabilities to enjoy the incredible natural attractions provided by a place as unique as Moab. In addition to off-road excursions, AdventureVet provides WellVet, a healthy and nutritious diet plan tailored to veterans individual needs, combined with physical therapy, exercise and twice daily Kaqun oxygen water therapy, treatments for alleviation of stress, physical pain and to get the body and mind back into a healthy condition.

For more information or for donations, please contact info@adventurevet.org. www.adventurevet.org

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Dealer Snapshot

Dave Gardenour - Peacock Ltd., Baldwin, Michigan Why take on a ROXOR dealership? Don’t you already sell other UTVs? The ROXOR is a totally different UTV, the sturdy design and styling appeal to a unique buyer and it gives us another option to satisfy our customers.

Do you see a different clientele visiting Peacock Ltd. for ROXORS? Yes, the ROXOR buyer seems to be a mature individual looking for a more casual yet capable adventuring machine.

Peacock Ltd. 276 S M 37 Baldwin, MI 49304 231-745-4606 www.peacockltd.com

What selling features are best received by your Michigan customer base?

The ROXOR steel body, 4-cyl turbo-diesel, auto style drivetrain, etc...

Definitely the durable steel frame and body, unlike most UTV’s which have lots of plastic. The turbo diesel as well as the historic military look are also consistent conversation starters.

What are the top accessories being purchased with the ROXOR? We almost always sell a windshield and roof with every ROXOR. The front bumper/winch and ball hitch are also popular add-ons.

In Michigan, for which applications is the ROXOR being used?

Because we are situated in an expansive trail system, most are used for weekend off-roading, although we’ve also sold the ROXOR for local agricultural use where the turbo diesels torque and towing capacity come in handy.

Anything else to add to the World of ROXOR? With the continued addition of new ROXOR accessories that allow our customers to personalize their machines, we feel our business will continue to grow in 2019.

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One of Peacock Ltd.’s more popular customers, Ted Nugent, shakes hands with General Manager Dave Gardenour.

ROXOR, Nostalgia and Turkey Soup Exploring the great outdoors in an off-highway vehicle (OHV) is not just another recreation activity but a lifestyle for millions of Americans. Many of us have fond memories from our youth of exploring forest roads and trails or sitting around the campfire at night eating dinner with family and friends. It is what we did and who we are.

After spending a few days out in Nevada’s backcountry for a post-Thanksgiving Day adventure driving a ROXOR on some scenic and, at times, challenging 4WD routes, I couldn’t help feel a bit nostalgic for that simpler time in my life’s off-road journey.

For me, ROXOR is a new and important member of the non-street legal OHV family of vehicles.

Growing up in the Pacific Northwest, I spent many a day in the forest bouncing around in an old 4WD equipped with a manual transmission and a twospeed transfer case. Keeping the vehicle in the proper rpm range and gear or feathering the clutch in a difficult trail section was an important part of the experience.

In those early days, I also learned to pick the correct or smooth line on the trail so as to avoid hitting rocks and other obstacles with the front differential or getting high centered.

Traveling over 100 miles on backcountry routes in the ROXOR also reminded me of the popular phrase,

By Don Amador

“What is old is new again.” It also prompted me to ask myself the question, just what is a ROXOR? Is it just a passing fancy for older generations to use as an affordable transport to their off-roading past? Or, is it a seminal relaunch of a proven 4WD vehicle design that comes with an updated engine, power steering, drivetrain, brakes, suspension, and safety features?

For me, ROXOR is a new and important member of the non-street legal OHV family of vehicles. It is a relevant, comfortable, and fun way to explore past memories or create new ones.

The bowl of homemade post-Thanksgiving Day turkey soup that I had after the last day of driving was also a nostalgic experience for me. It too reminded me of simpler and pleasant times.

If you get an opportunity to drive a ROXOR, you should take it. When out on the trail, don’t be surprised if warm memories are stirred and you develop a desire to relive your OHV past or chart your offroad future.

When stopped at a scenic vista, don’t forget to look in the ROXOR bed for that insulated container wherein lies that bowl of hot turkey soup. How much better can it get?

Don Amador has 28 years of experience in the field of OHV recreation management and federal, state land-use policy. Don is president of Quiet Warrior Racing/Consulting, an OHV recreation consulting company. Don is also a 2016 inductee into the Off-Road Motorsports Hall of Fame.

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VETERANS/FIRST RESPONDERS $ 5 0 0 D O L L A R S O F F A N E W M A H I N D R A R OXO R P LU S A F R E E C U S TO M R OXO R JAC K E T

See your local ROXOR dealer for details www.roxoroffroad.com/dealer-locator

Dealer Snapshot

Matt Petrovich - Nash Powersports - Arizona Why take on a ROXOR dealership? Don’t you already sell other UTVs? When I first heard about the product, I had my reservation but then when I got to see and actually drive the ROXOR, I was sold! This vehicle is like no other in the UTV landscape which allows it to bring an entirely new demo into my showroom.

Do you see a different clientele visiting Nash Powersports for ROXORS? We absolutely see a brand new demo walk through the doors of Nash Powersports because of the ROXOR. Yes, they have similar stats such as age 45 plus and general outdoor adventure interest, small ranchettes, people using them for their jobs, touring companies, but the ROXOR buyer enjoys the classic styling and comfort of a vehicle you can really customize all on your own if you choose.

Nash Powersports Phoenix 1880 S 7th Avenue Phoenix, AZ 85007 602.973.5111

Mesa 1350 S Clearview Ave Mesa, AZ 85209 480.325.1818 Scottsdale 7340 E McDowell Rd Scottsdale, AZ 85257 480.970.4800 www.nashpowersports.com

What selling features are best received by your Arizona customer base?

The ROXOR steel body, 4 cyl turbo-diesel, auto style drivetrain, etc...

Having a strong steal durable body, accompanied by the aggressive amount of torque makes driving and hauling easy and fun, setting this beast apart from the others as well as a great diesel engine that delivers fantastic fuel economy and a nostalgic look and feel.

What are the top accessories being purchased with the ROXOR? Windshield, windshield wipers, hitch, enclosures, locking hubs, sound systems, winches, and custom seats In Arizona, for which applications is the ROXOR being used?

So far, we’ve seen the ROXOR fall more into the worker category of farming and ranching, sightseeing, rock crawling, and general outdoor enjoyment of the public lands Arizona offers.

Anything else to add to the World of ROXOR? We feel the ROXOR is a great fit in our stores for a multitude of reasons: 1) They are different than the rest of the UTV’s out there.

2) They bring in a different customer base to our store.

3) They are very reliable and price friendly.

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With three dealerships in Arizona, Nash Powersports has the state covered.

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Hunt Like A Pro Bring your perfect off-roader into the woods for the ultimate hunt. Even the keenest future trophy won’t know you’re there. Start with the right camo wrap – RealTree or Mossy Oak. If you want to go all in, cover the grill in a perfect-fit, perfect-match orange, black or camo. Bolt on those Rhino Grips to secure your weapon and get out there.

Want to be the envy of everyone? Build your ROXOR up to premium status. Aluminum or steel wheels, BFG tires, windshield, soft enclosure, uplevel bumper with winch, side and rearview mirrors, KC 40” LED light bar, hood stripe, grab handles, pintle ball-hitch, and an embossed vanity plate. Finished? No way…there’s more.

Build it up and dress it out.

The Nugent

Play In Your Sandbox

Its ancestors helped win wars, explore continents, and has taken its occupants around the globe.

It’s not an ATV, not a side-by-side.

This is truly an original off-road vehicle, with modern innovation.

ROXOR carries along with it the industry’s best warranty... two years, bumper to bumper.

Invest in an industrial strength ROXOR today and make it your own.

Start with the basics and build from there – any color, and whatever accessories you need for your job.

Fun, work, ranching – make it your own.

Stop dreaming and start building.

All The Bells And Whistles

STOP DREAMING AND START BUILDING YOUR CUSTOM ROXOR TODAY!

Make your ROXOR ready for the off-road excitement only a trek through the dunes can deliver. Climb the sand hills with ease, but make sure your ride is tricked out perfectly. Add the heavy-duty steel stinger bar kit, complete with mounting plate and fasteners. Don’t forget the Warn locking hubs – you can flat tow this baby wherever you want to go!

Want to know how the Motor City Madman enjoys the outdoors? Build your ROXOR just like his.

The Ted Nugent ROXOR starts with custom-wrap body, HD bumper with a Warn winch and D ring mounts, a hardtop, windshield, four Kolpin Rhino grips, a 40" KC light bar, spare tire kit, and grab handles. The core is the same… steel body, steel boxed frame, legendary simplicity.

YOU HAVE 384 CUSTOM COLORS FROM WHICH TO CHOOSE OR YOU CAN CREATE YOUR OWN CUSTOM ROXOR WITH THE ONLINE ROXOR CONFIGURATOR - See the next page...

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ROXOR SPECIFICATIONS

CUSTOMIZE YOUR ROXOR ON LINE!

DIMENSIONS & CAPACITIES Wheelbase 96” Base Curb Weight* 3035 lbs Length 148” (156” with spare tire) Width 62” Height 75” Ground Clearance 9” Fuel Capacity 12 gallons Rear Payload Capacity 349 lbs Towing Capacity 3490 lbs Person Capacity 2

FEATURES Steering Hydraulic Power Instrumentation Single Gauge Lighting / Headlights Halogen Battery 72Ah/12v Alternator 45 to 90 Amps Power Port 12v STD Storage 2 seat boxes Seating 2 Tires 235/70R16 Wheels / Steel 16” - 5 x 5.5 lug Wheels / Alum. (Optional) 16” - 5 x 5.5 lug

ENGINE Type Cylinders Displacement Bore & Stroke Power Torque Compression Ratio Cooling System Fuel System

Turbo Diesel M2DiCR 4 4 Stroke Compression Ignition 2.5L / 152 cu.in.

88.9 x 101.6mm 62 HP @ 3200 rpm 144 ft lbs @ 1400-2200 rpm 18.6:1 Liquid Direct Injection

DRIVE TRAIN Transmission Transfer Case Drive line Full Floating Front Axle Semi Floating Rear Axle

5-Speed manual 2-Speed manual 2WD/4WD 3.73:1 3.73:1

CHASSIS & SUSPENSION Chassis Type Front Suspension Rear Suspension Shock Absorbers

Box Steel Frame Rigid Leaf Spring w/Stabilizer Bar Leaf Spring w/Shock Absorbers Double Acting Hydraulic

PERFORMANCE Max Speed Max Towing Speed

55 MPH 15 MPH

BRAKES Dual Hydraulic Vac Assist Parking Brake Front Brakes Rear Brakes

Standard Standard 11” Disc 11” Drum

For your closest dealer, refer to our online Dealer Locator at www.roxoroffroad.com/dealer-locator

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MEET THE ROXOR CONFIGURATOR

The Configurator provides every option to view your ROXOR from any angle including the under carriage.

Simply add new options one at a time or all at once.

You have color options, decals and a variety of wraps to choose from including the Mossy Oak Camo, Military Graphics, Hood Graphics and the P-40.

Remember... Don’t Do Anything Stupid!

You can also add a Pintal Ball Hitch and our famous Spare Tire Cover.

WARNING! The ROXOR Configurator is highly addictive!

Get ready to have some fun creating your own custom designed ROXOR off-road vehicle. The ROXOR Configurator is basically a 3D simulator that allows you to select colors, add decals and optional equipment and then view your ROXOR from every angle including the under side. You can quickly build the ROXOR of your choice - and change it up as necessary. When you are done with your perfect creation, you can save it for future reference or print it out to place on your wish list.

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BUILD YOUR ROXOR FROM SCRATCH!

SAVE BUILD

Your mouse does all the work as you maneuver your ROXOR to view how your options, color choices, decals and wraps will look from all sides, top and bottom. Once complete, your ROXOR dealer will take it from there. It won’t be long before you have the coolest ROXOR on your block.

Choose from a Hard Top (shown) a Bikini Top or the full coverage Soft Top. Don’t forget to add a windshield and some mirrors.

The Warn Winch is a great addition as are the Bumper D-Rings.

The Military Graphic kit adds a touch of WWII to your off-roader.

You can change up the grill with a Matte Black or Matte Orange look or a Mossy Oak or RealTree Camo look.

Plus the HD Front Bumper is clean!

The ROXOR Configurator also keeps track of what your add-ons will cost - that makes it easy to stay within your budget.

When complete, simply hit the “Save Build” button at the top right corner of the web page and you can access a complete list of your additions, the vehicle cost and a Build Code. You can then send your vehicle specifications directly to a ROXOR dealer.

It’s fun. It’s simple - and yes, we must warn you again, it’s addictive! www.roxoroffroad.com/build-vehicle

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ACCESSORIES TO CUSTOMIZE YOUR ROXOR

MOSSY OAK CAMO GRAPHICS - ORANGE w/ 3 Orange ROXOR Badges # 2302GUA00371N / $ 1,199.99

SOFT FULL-CAB ENCLOSURE Front Windshield Required (Sold Separately) # 2302FUA00061N $ 1,499.99

MOSSY OAK CAMO GRAPHICS - BLACK w/ 3 Black ROXOR Badges # 2302GUA00531N / $ 1,199.99

BESTOP BIKINIâ„¢ TOP Custom Designed for ROXOR # 0117AUA00011N $ 179.99

REALTREE MAX5 - CAMO GRAPHICS - ORANGE w/ 3 Orange ROXOR Badges # 2302GUA00501N / $ 1,199.99

HARDTOP ONE-PIECE ROOF SYSTEM Rugged, Textured Thermoplastic Polyolefin # 0101DUA00011N / $ 579.99

REALTREE MAX5 - CAMO GRAPHICS - BLACK w/ 3 Black ROXOR Badges # 2302GUA00521N / $ 1,199.99

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*Receive a 2-Year limited warranty (on your accessories) when you accessorize at time of vehicle purchase.

FORWARD FACING REARSEATS Purchase of Rear Cargo ROPS Required / # 2402AU00041N / $ 1,085.92 REAR CARGO ROPS Helps Contain Your Haul #0101AUA00371N / $1,049.99

SOLID HALF DOORS - BLACK Powder Coated with Steel Frame Structure # 0103AUA00291N $ 699.99

FACTORY INSTALLED PAINTED WHEELS Available in Olive Green #0404AUA00150N and Sand #040AUA00160N $409.50

BILSTEIN SHOCKS Long Durability and Control / #0404AAA03991N / $406.99

Find even more ROXOR accessories at roxoroffroad.com/accessories R OXO R O F F R OA D.C O M

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ACCESSORIES TO CUSTOMIZE YOUR ROXOR

40” KC LIGHTBAR 228W, 24-lamp LED # 1701DS200011N $ 439.99

DEFROST KIT for Soft Cabin Enclosure and Heater # 1202AAA00380N $ 109.99

SNOW PLOW MOUNT Bolt on Snow Plow Mounting Kit # 2302DUA00251N $ 539.99

REAR LOCKING DIFFERENTIAL, BUILT BY OX Maximize Off-Road Traction # 0502EUA00021N $ 1,799.99

OIL PAN SKID PLATE - MAHINDRA RED 6061 T6 Aluminum With Durable Powder-Coat Finish # 0206AUA00041N $ 155.99

SPARE TIRE KIT - TIRE, WHEEL, MOUNT, JACK Production BF Goodrich Tire and Aluminum Wheel # 0404AUA00071N $ 429.99

MILITARY-GRADE WINDSHIELD LEXAN™ MARGARD™ Materials # 0111AUA00071N $ 749.99

LUNCHBOX LOCKERS USA Standards Spartan Locker® # 0502AUA00041N $ 449.99

WINDSHIELD WIPERS Dual Wiper System for Lexan Windshield # 0116EUA00011N $ 463.99

COMPLETE HEATER KIT - 16000 BTU’S Available for DIY or Dealer Installation # 0000AUA01220N $ 349.99

LOGO EMBOSSED METAL PLATE Manufactured with High Quality Tin for Durability # 2302GUA00181N $ 9.99

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ALL-WEATHER BLUETOOTH SOUND BAR ROXOR/MTX Universal 6 Speaker with Bluetooth # 1503AUA00031N (harness sold separately) $ 299.99

ROXOR-KOLPIN RHINO GRIP Over-Molded Heavy-Duty Nylon #2303CUA00021N $ 34.99

SIDE AND REARVIEW MIRROR PACKAGE Shatter-Proof, Tempered Glass Mirrors # 0109BUA00041N $ 67.99

ROPS GRAB HANDLES for Seamless Vehicle Entry # 2303CUA00041N $ 49.99

CAMO GRILLE Real Tree - # 2302GUA00571N Mossy Oak - # 2302GUA00581N $ 145.99

MATTE GRILL - ORANGE # 2302DUA00211N $ 195.99

MATTE GRILL - BLACK # 2302DUA00201N $ 195.99

WARN - MANUAL LOCKING HUBS Manual Operation for Positive Traction # 0401DUA00011N $ 269.99

MILITARY GRAPHICS Professional Installation Required # 2302GUA00551N $ 199.99

P-40 GRAPHICS Professional Installation Required # 2302GUA00111N $ 599.99

HEAVY DUTY FRONT BUMPER W/ WARN WINCH Exide AGM Battery Sold Separately # 0000AUA00621N $ 1,269.99

ROXOR DUAL PINTLE / BALL HITCH Tow Up to 3490Lbs # 2302BUA00021N $ 189.99

SPARE TIRE COVER Screenprinted Heavy-Duty Vinyl # 0404BUA00041N $ 65.99

HOOD DECAL - MATTE BLACK Pro Dealer Applied or Direct Order from Factory # 2302GUA00101N $ 149.99

STINGER W/ PLATE AND UP-LEVEL BUMPER Heavy-Duty Steel with Mounting Plate # 2302AUA00131N $ 459.99

D RING MOUNTS 1010-1018 Cold-Rolled Steel # 2302AUA00151N $ 115.99

© 2018 Mahindra Vehicle Sales & Service Inc. All Rights Reserved.

While every effort is made to produce up-to-date information, specifications and accessories may change. Your authorized dealer can confirm materials, accessories and equipment availability prior to purchase, as well as all up to date MSRP pricing information. We reserve the right to change, modify, or cancel specifications, designs, features, and colors, without notice or obligation. Some differences between the manufactured product and the descriptions and/or specifications may exist. *Two year or 12,000 mile limited warranty on accessories installed by a ROXOR authorized dealer within 30 days from the date of purchase of the vehicle.

Accessories purchased after 30 days from vehicle purchase date receive standard 90-day limited warranty. 122818

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